Episode 176 - What to Know About Donor Advised Funds with Impact Foundation's Aimee Minnich and Jeff Johns
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Richard and John check in on two of the key trailblazers of the Faith Driven Investor Movement, Aimee Minnich & Jeff Johns of The Impact Foundation, to learn how Donor Advised Funds (DAFs) can help investors who want to use their capital for God’s Kingdom.
The four of them discuss the power and necessity of impact investing, the history and mission of Impact Foundation, and the importance of innovation and entrepreneurship in the charitable sector.
Aimee also shares her recent experience testifying in front of legislators about rules surrounding donor-advised funds and gives practical next steps for those who want to get in the game with impact investing.
All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific investment advice for any individual or organization.
Episode Transcript
Richard Cunningham: Welcome back everybody to another episode of the faith driven investor podcast. A joy to have you with us. If you are in the Northern hemisphere. I pray your summer has been friendlier to you than it has been to us here in Austin, Texas, from a weather perspective. It is scorching hot, but John Coleman, [00:01:00] that's not what we're here to talk about today, because we have two fabulous guests in the FDI podcast studio.
And my friend, you've actually been out of the Keller commentary seat for a few, uh, FDI podcasts recently, as you've been everywhere this summer speaking at conferences, hosting conferences. It looks like you're at a conference right now. Welcome back, man. Good to have you here.
John Coleman: Yeah, scorching hot probably also describes all the commentary I have saved up for today, given that long absence and given the quality of the guests that we have today.
I'm very excited.
Richard Cunningham: You are exactly right. Jeff Johns, Aimee Minnich of the Impact Foundation, some of our closest friends, thought partners, people we look up to dearly here in the faith driven investor movement. It's a household name here if you're around the hoop of faith driven investor frequently. But Jeff and Aimee, so good to have you guys on.
Fun fact, Aimee actually hosted the very first ever FDI podcast roughly five years ago in July of 2019. So, Aimee, good to welcome you back.
Aimee Minnich: And it's taken that long to get me back on because [00:02:00] that's what they thought of my first performance. So, I guess y'all must have forgotten.
Richard Cunningham: It's been a five year sabbatical.
Jeff great to have you here too, man. Let's start with this, guys. I think it's just kind of helpful to level set who, who is Impact Foundation. You guys have been such key contributors to the FDI movement, but not everyone knows all of the gaps that Impact Foundation steps into and what all you guys do.
So maybe a little bit of the history story of Impact Foundation, your stories, and then we'll kind of go from there.
Jeff Johns: So Aimee and I both grew up in families where business was what we talked about at the dinner table, basically every night. And, you know, I think we knew about cashflow from a young age, probably around the same time as, um, our parents were, you know, discounting the value of our Christmas presents and talking to us about if we'd invested that money instead, what that might look like.
And so that was kind of part of our blood. Uh, Aimee's younger than me and her family, I think came into, uh, business and wealth a little bit later, [00:03:00] but for mine, it was always kind of part and parcel of everything we did. And You know, I went through a journey for a long time, kind of wrestling with some questions that are a little bit more common now about how much is enough and where we should spend our lives.
And at the same time, you know, I was really trying to seek, you know, what does it mean to be successful in business? And what does it mean to live a life of meaning? And that led to a few mentors who told me like, look, if you want to be in business to give away money, Maybe you should go upstream a little bit and help this burgeoning generosity movement with all the things that are happening there.
And so I went and interviewed with Daryl Heald, and he told me what was going on at Generous Giving. And then I talked with David Wills at the National Christian Foundation. And it was like all of a sudden, the purpose that God had for me at that season was revealed. I was the first MBA at a table of accountants and attorneys at the National Christian Foundation when they hired me.
I was 28 years old and a newly minted [00:04:00] MBA and thought I knew a few things and it was quite a ride for those first few years where I got to help NCF grow their offices and it was so easy. Our good friend Kevin Palau would just call me and tell me which cities he had been working in and who was ready for an NCF office and then Chuck Bentley at Crown would tell me where they had Crown champions.
And I would get together with those two groups of people and just say, Hey, do you want to start a community foundation for Jesus? But you can do the relationship and we'll do the accounting, the software, the technical stuff, all the boring stuff. And it was the easiest sale ever. And so that led to just this tremendous growth period.
And during that time, one of my favorite affiliates was the affiliate in Kansas city. And Aimee was running that. And we got to know each other pretty well. She saw me as she would call me the corporate stooge. It's not
Aimee Minnich: fair to lie, Jeff. You lied and said that we were your favorite. No, I said you were one of
Jeff Johns: my favorite.
Aimee Minnich: Okay, alright. Fair. [00:05:00] That's fair. We had a lot of fun and we really didn't take no for an answer. Like if a donor asked us for something, we were going to do it. And so that's actually how we got into impact investing because one day we had a family call us and say, Hey, we want to make a loan to a ministry in Uganda.
And I'm thinking to myself, I'm sure that's not illegal. We can probably figure that out. And so we did, we figured out how to make a loan from a donor advised fund to, uh, this ministry in Uganda. And that was the beginning, tiny little seed that became impact foundation. Impact foundation is like really fancy plumbing.
In some ways, I mean, we're more than that, but at our core, we're like plumbing for financial resources. So you have 1. 4 trillion dollars that's been set aside in private foundations and donor advised funds nationally, and 7 to 10 percent is given away each year, which means there's more than a trillion dollars that's been set aside for charitable giving.
People have [00:06:00] gotten a tax deduction on it and it's waiting to be given away. And while it's waiting, it's invested in something. We exist to put that to work in something for the kingdom of God. So it might be hydroelectric dams in Honduras. It could be solar farms or solar installations in Southeast Asia, agriculture in Africa, or one of our very favorites.
Sovereign's capital.
John Coleman: Can I ask a question touching on what you guys both touched on? Because Jeff started off saying, you know, we both grew up in families where we talked business every day at the table. And Aimee, I love what you just said, where you basically said anytime a donor comes to us and wants to do something, we're going to help them figure it out.
And I would say one of the challenges often in the nonprofit sector is kind of, a lack of an entrepreneurial spirit within certain organizations, right? Particularly in the charitable sector over time, the institutional charitable sector and the donor advised fund structure was actually huge innovation in charitable giving and philanthropy.
And what you guys have done [00:07:00] from my point of view is dive in and innovate on that even further in the spirit of enabling other people's entrepreneurship. Like, where do you think that comes from? And how do you as a team keep that spirit of innovation and entrepreneurship alive in the charitable sector?
Aimee Minnich: Yeah, I'll jump in on that. So donor advice funds were invented in the early 1900s. So like 1917. Is that right? Yeah, 1917, 1918.
Jeff Johns: Wow. That's
Aimee Minnich: when they were innovated. Was it the Cleveland
Jeff Johns: Foundation, Aimee?
Aimee Minnich: Maybe they were one of the early ones. The one I'm thinking of is in New York. And so there were these community foundations, people who wanted to come together as community members and do what they saw Rockefeller Foundation and others doing at a big scale.
And so community foundations were a way for the everyman, sort of, to be able to give back. And then we saw the rise of community foundations and donor advised fund sponsors. But when Fidelity Charitable and Vanguard and Schwab Came on the scene and said, you know, we're not just going to offer financial [00:08:00] services.
We're going to also help our clients with these giving tools. That's when we saw this explosion of donor advice funds. And when we saw that explosion of donor advice funds, we saw some rules come into play. In 2006, we finally got the pension protection act to give a definition to donor advice funds and start some regulation.
And when he said, we talked about. Business around the dinner table. That was not an exaggeration. That's like literally all we talked about. Like what's the loss ratio? What's the return item ratio? What's the latest marketing campaign? Who are we acquiring this week and how is that going? And who are the problem employees?
Like. And I thought that was normal. And so that's how my brain is wired. I remember I was practicing law and I walked into the corner office of the guy whose name was on the door and I was working on a project for him. I sat down at his table and I asked him about, you know, there's stacks and stacks and stacks of files on his desk.
And he said, you know, some of those [00:09:00] files have been there for 40 years. I've been working with these families for 40 years, and I remember thinking to myself, Oh my gosh, I think I'm gonna die. I cannot. Imagine doing the same thing for the same people for 40 years. That sounds so boring. If there wasn't an innovation to happen in donor advised funds, Jeff and I would have come up with one because there's really only so many times you can talk about.
before you're like, okay, what's next?
Jeff Johns: And that being said, something that I find fascinating is I run into people every day who have no idea about the power and simplicity of giving through a donor advised fund. So it's still for us, obviously we talk about it all the time, but it is so powerful. It's such a great way of giving your best asset cash is the worst way to give.
Appreciated stock, much better private stock, better yet. And so when you have those liquidity events, you can create tons and tons of [00:10:00] generosity and the simplicity and the reporting of donor advice fund is super powerful. One of my favorite things about our innovation at impact foundation is we do not want to be your primary donor advice fund.
We work hand in glove with all the donor advice funds out there to do impact investing. You should not mess around. I think Luke Roush once said you shouldn't dabble in private equity. And you really shouldn't dabble in impact investing with charitable capital either, because there is so many things that have to be done properly in order to do this well.
So we're the solution, not only for our good friends at the National Christian Foundation to partner with for donor advised funds to impact investments, but we work with Fidelity Charitable. We work with all the community foundations, Waterstone, the Signature, any of those people who want this done, we get to work with them.
And we specialize in The tax, the investment, all the side that has to do with investing with charitable capital, which is great.
Aimee Minnich: You're kind of underselling how you specifically, you Jeff Johns, got into [00:11:00] this, right? I mean, you'd gone to Hong Kong to open up an NCF affiliate in Asia, and you came home and who was it that called you?
That friend of yours who called and said, you know, Jeff, every time I pray for you, the phrase impact investing comes to mind. And this is what like January, 2015.
Jeff Johns: Yeah. Mike. And he met me in Hong Kong actually. And he was working on some stuff there. And he's been our good friend from Houston for a long time.
And it was a whole confluence of things where family after family that we talked to has said some version of, look, we went deep with generous giving. And we've decided that we don't need more money for ourselves. And our kids don't need more money, but we love to make money and we love private investments.
So God created us to do that. Can we use our charitable capital to make these private investments? And so saying yes to them was great. And now one of my favorite conversations, I get 75 year olds all the time who say. I'm not sure I should enter into a 10 year fund at [00:12:00] this point in my life, right?
They're like, uh, I don't want to burden my kids with 64 K 1s that they have to manage. And so for people like that, we manage all the K 1s. All their kids have to do is give away the proceeds for these impact investments. So there's so many little fun things that have come up for how we can serve these families who are generous.
Richard Cunningham: Alright friends, so while we're talking mechanics of donor advised funds and all that impact foundation can do as a specialty type of donor advised fund that's making impact investments with charitable capital, Aimee, you're our resident attorney in the room. And so, I want you to really quickly just for our audience to define a donor advice fund super simply just so we're kind of all clear there before we go forward.
And then in light of that, you were actually just on Capitol Hill testifying in front of our legislatures about some rules around donor advice funds. So what are kind of some of the updates in this space and why is it pertinent to Impact Foundation and what's going on in kind of the broader redemptive investing movement?
Aimee Minnich: Yeah, a donor advised fund is simply a [00:13:00] charitable checking account. You can put money in or put an asset in and get a deduction, a tax deduction at that moment. And because you got a tax deduction for it, it's gone forever from your pocketbook. You can't get it back, but you have authority to recommend grants and recommend investments.
And like I mentioned before, there's over a trillion dollars in private foundations and donor advised funds nationally. And most of the time while you're waiting to grant it, you can invest it in some version of a pool of capital that ranges from conservative to very, very conservative. And then when you're ready to make the grant, you make the grant.
And our innovation on that is saying, Hey, wait a minute, actually, you know, we've heard our friends say every investment has an impact. What if we actually intentionally tried to place capital? Into companies that align with our mission. And so let's say your normal donor advised fund is at Fidelity or at NCF.
You would grant to impact foundation, recommend an [00:14:00] investment to us. We'll do the vetting, we'll sign the paperwork and then we'll fund the investment. And then when the returns come back, they go back to your donor advised fund at impact foundation to either reinvest. Or you can send it to your donor advice fund it came from originally.
And so donor advice funds are these really flexible, helpful tools for my family and I, my husband and I love to use a donor advice fund for our giving because it separates the step of obedience, like actually giving money, taking it out of our own bank account, which we do right away. As soon as money comes in, we, you know, tithe on it or give what we feel like the Lord has called us to give, put it right in that donor advice fund.
And then that step of obedience is complete. And then we can wait and listen to the Lord about what he might be calling us to do. And so we have some grants that we set up that are automatic and recurring. And then sometimes, you know, we have some friends who were missionaries in Ukraine. They got kicked out of Ukraine.
And so we had the opportunity to help them relocate and make some special [00:15:00] gifts to them. to actually get them back on their feet with their missions agency in Poland. And so things like that, if we didn't have this sort of savings account for giving, we wouldn't have the same flexibility that we do.
John Coleman: One, I think that's such an important point before you jump into the hill, Aimee, because I hear people express this concern sometimes about DAFs, where they wonder, you know, if you're giving, shouldn't you be giving it away right away?
It doesn't adapt, just kind of prevent you from passing along to the end charity. And I'd say my observation is just like yours. It has made us much more consistent givers because just like you, basically we have NCF withdraw, A percentage of my normal income, whenever that comes in every month, we know when it comes in, it's a percentage.
And then we do more when there's other events that would cause additional income. We then have the opportunity instead of like rushing to figure out how to give that away at the end of the year. I'm always shocked with the nonprofit boards. I'm on how that last couple of weeks in December, there's like this flood of donations and it's people kind of wanting to hit their target or wanting to do something, but not having been [00:16:00] thoughtful or considerate about it.
Whereas we don't do that anymore at all. We, I mean, we kind of give throughout the year. When we plan to do so with the organizations were involved with and the technology between, as you said, the kind of primary donor advised fund, which you guys work with. And you all is so simple. I actually I don't think we've talked about this.
I did a transfer to my impact foundation account this morning and it took all of Probably 60 seconds, I think, to get it done for the thing that I was transferring it into. And your team is just always so well prepared, so professional, so helpful through that process. And so I think it can be intimidating when people hear these types of things.
Like, maybe this is hard. I don't know if I can figure it out. I'm going to wait on this. And I just love it because it makes us so much more consistent and thoughtful, as you said. And it's so simple.
Jeff Johns: Yes. The other thing I love about the Donor Advice Fund, when we go to fundraisers, I know my wife is always going to ask me this one question.
How much have we given to these people over the last X [00:17:00] amount of years? And my family started a private foundation before we knew about National Christian Foundation. And if I had to ask our accountants how much we had given, it would probably take a month. But if I pull up my NCF account, I can figure it out within 30 seconds.
And then she'll say, what's your number? And we almost always have relatively close to the same number. We enter the grant before we leave the rubber chicken dinner and it's done. It's like so great. So it's really, really helpful in the data and the simplicity.
Aimee Minnich: I heard a stat one time, and I want to say it's from Barna, but I don't know for sure, that the average person who thinks they're giving to their church monthly, so, you know, you ask somebody, how often do you tithe?
Well, they say every month, but actually they're really giving nine to ten times. People who think they give monthly, Forget sometimes. And it ends up being 9 to 10 times per month. So a donor advised fund, because you can set those recurring grants, actually makes people more regular and consistent in the discipline of giving.
And I say discipline in the spirit of [00:18:00] Richard Cunningham Foster, because it's a spiritual activity. Giving money is a spiritual activity, not just a transaction.
Richard Cunningham: That's really good. So Aimee, tell us a little bit about what happened on Capitol Hill.
Aimee Minnich: Yeah, I'm not sure if I was technically on Capitol Hill. I was at the IRS building, but it's pretty close, like neighbors.
I was in the neighborhood. Fair enough. Thanks. So in 2006, Congress passed the Pension Protection Act. It added to the Internal Revenue Code the first time there was ever a definition for donor advised fund.
And then they made some rules. And most of the rules that they made sort of paralleled rules that were already in place for private foundations. And so, and then they said to the treasury, Hey, treasury, you can go create some interpretive rules to help people figure out what we meant because we didn't say everything we meant.
So you can fill it in for us. So fast forward a few years to 2023. So there's a long time, we waited a long time and the treasury promulgated some proposed rules and I'll [00:19:00] say it as kindly as I can possibly say it. They were not well received within the donor advised fund community. And there were, you know, four sort of consistent themes that everybody wanted to talk about and sort of raise caution flags about.
But I didn't hear any of the commentators talking about the one that felt most significant from our perspective, which is around investing. And so I reluctantly said to Jeff, Hey Jeff, I kind of think I need to submit a response letter to the IRS. And he's like, I don't know that that's a good idea. Will they even listen?
Jeff Johns: You know what happens with that, right? Yeah, exactly.
Aimee Minnich: He didn't want me to raise attention of the IRS, but I felt like it was really, really important. And so then what happens in this rulemaking process is if enough people send in a letter and say, Hey, we'd like a hearing, the IRS is obligated to. provide a hearing and listen to the testimony.
And so then you have to submit to provide testimony, and they had set [00:20:00] aside one day for testimony. They actually ended up having to do two full days of testimony because there were so many people who wanted to tell the IRS ways in which they could make the proposed rules better. And so I did that, and it was really kind of fun, actually.
I learned a lot. I met new people. Other lawyers and other experts in the space. The only downside was I had to wear heels all day and that is a total drag. But otherwise it was really cool. I don't know how it's going to turn out. The IRS and the treasury are pretty closed lipped on how these things will come out.
But the other big thing that happened, and I'm sorry to be a Supreme court deke, but there was a huge case that just came down a couple of weeks ago. Overturning a 1984 case. Yeah. called Chevron, which, uh, the Chevron deference has been overturned now. And so we're not exactly certain what that's going to mean going forward.
But one thing that seems pretty clear to everybody who knows these sorts of things is regulatory bodies will be [00:21:00] more careful when they create new rules because the courts don't have to provide the same level of deference that they used to to regulatory agencies issuing rules. So all that to say, I'm pretty confident.
Actually, I'm confident a lot of the time, and sometimes I'm right. But I'm pretty confident that the proposed rules are not going to get enacted.
Richard Cunningham: Well, good rundown. I mean, sorry about the heels, it sounds like a very successful and fantastic trip and prayerful for positive outcomes as well. All right. So something if people have been listening to the FDI podcast for the last few months that they hear John and I talking about all the time is this concept of getting in the game of faith driven investing.
And we're hopeful and prayerful that faith driven investors will come to see that all that God has given us. giving them the steward as an opportunity to faithfully and obediently step into what he's called them, whether it be your income statement, your balance sheet, whatever it is. And so impact foundation is knocking on the door of almost 600 million out.
Impact investments, which is incredibly exciting. But as you [00:22:00] guys think about the concept of getting in the game of faith driven investing, talk about the stories of investors where you've been super inspired, the mechanics of how impact foundation is enabling people to do that with charitable capital, maybe as opposed to just their normal, traditional investment capital.
How you all think about counseling investors when you run into a situation when someone's like, Hey, I want to do this investment. Should I do it through my donor advice fund or should I do it with personal capital? Yeah. Educate us and coaches up there.
Jeff Johns: Yeah. So one of the things that I think is incredibly important to understand when we started at impact foundation, impact investing, wasn't quite as proven out the products.
, but now there is so much great product out there. Yeah. And so we need to be very certain that people do not. Use the thought about charitable capital to say, okay, I'll do my impact investing with my charity money and I'll take all the rest of my money and just kind of do it according to wall streets tenants.
So we tell people all the time, let's get in the game and move a percentage. And I know, you know, faith driven investors starting to talk about what does it look like to [00:23:00] maybe have 20 percent of all your capital aligned. We're all stewards. Every dollar that we have belongs to the Lord and we stored it equally.
So impact foundation, the decision to use charitable capital is simply. Do I have extra money sitting around in a private foundation or a donor advised fund or do I need a tax deduction this year? Those are the two drivers of why you would decide to use charitable capital to make your impact investment.
There's a third for a particular subset of families I mentioned earlier. Families who have decided that they do not need any more money for themselves and their kids don't need any more money just do all their investing with their charitable dollars. And people like that do exist. They're some of the most Fun, free, humble, amazing families that we work with who are just like, Oh yeah, it's all gods.
And I'm going to put his name on every investment that I do. So those are kind of the three reasons that you would use impacts foundation, but we never want people to say, Oh, well, you know, I'll do impact investing with charitable dollars and I'll do regular investing with kind of my other dollars because the products are all too good now.
And there's too much movement [00:24:00] that's been made in this space. So that being said, some people want to dip their toe in the water before they jump into the swimming pool. And so we're a great way to kind of do maybe a first test run with an impact investments.
John Coleman: Can I ask a followup question about what Jeff just articulated?
Because I did have one of those topics on my mind and I'll tell you in my mind, Your uses of capital between giving and investing fall on a spectrum. That's the way that I think about it, at least in that, you know, on one hand, you really are looking for high return investments, whether those be values oriented or not, because we agree completely that you can have values aligned, high return investments.
On the other hand, you have. kind of pure philanthropy. And there is this category of impact investing that we typically would call concessionary, where either the risk is greater than is justified by the return, so it wouldn't commonly be viewed as a responsible or more fiduciary investment, or where the return is Consciously sacrifice for mission where it's mission first and return second rather than [00:25:00] holding those two things in tension, and I've known Investors who have also considered uses of charitable capital for investing in things that are intentionally concessionary Right where they're very purposefully placing the mission of what they're doing above the return and their perspective, for example, is and I'm going to lay out the case for you.
So you can tell me how you think about this or what you hear from investors. But this I've heard before where they'll say, you know, I really want to do good work with this. I want to have a positive impact on society with these charitable dollars. I think, actually, in this case, rather than pure philanthropy, the right answer is to invest in this thing.
I know it's unlikely to get the same return as investments I might otherwise pick in a portfolio, but I'm comfortable with that, right? Because I'm really choosing to do a philanthropic activity. An example of this, you know, guys might be something overseas, for example, where there's currency risk, there are other risks, the markets are uncertain, but you say, you know what, instead of donating to this area, because I think maybe my charitable [00:26:00] dollars might have a perverse incentive in this area.
situation. I'm going to invest in something, right? Or it might be with, you know, there are certain instances of like school bonds, for example, where you're getting a very low return on your fixed income money, but you're helping to fund schools, public charter schools, Christian schools, et cetera, as they're being built.
So there's almost quasi philanthropic intent with that. How do you think about that? Is that a case that you commonly hear? How do you advise people when they're thinking about it that way?
Aimee Minnich: For sure. It's something we hear a lot, and I also have a friend who challenges the use of the word concessionary.
Because he said, if we're thinking about it in terms of total return, maybe your financially driven investment is concessionary on impact. And I'm hopeful, I'm genuine when I say this, I am truly hopeful that in 25 or 30 years, the measurement on impact is so powerful and robust that we can actually figure out how to quantify the impact that we're having so that we can compare it to the financial return.
And then we only call concessionary things that don't have [00:27:00] Impact commensurate with the financial return that they're providing to investors. So with the caveat that I'm not a hundred percent in love with concessionary language, I understand the point you're making and it's totally valid. There are a lot of people who say I would never invest in a Christian movie.
with my own money, but it's a great use of charitable capital because, you know, the last grant I made was a zero return investment. So even if I get some of this back, it's better than the last grant I made, and I think it can have outsized return. Now, the Christian movie example is a not great one because the spectrum or the landscape for investing in film and media is changing, but it used to be the case that, why would you ever invest in a Christian movie?
Maybe we should use a different example.
John Coleman: But I do think there's a case here, you know, a lot of folks I talk to, we've all become familiar with where pure philanthropy can, in certain circumstances, actually be destructive. And there's, I think a lot of us believe that Implementing market forces, like in the developing world, for [00:28:00] example, there have been numerous examples.
I spent a little while in my professional career working in Afghanistan, where charitable capital, especially from governments, actually quite often had a perverse impact on that society. It actually accomplished the opposite of what it intended to. And incorporating market forces so you can build more sustainable industry within that society so that you can help to build the right incentive structures for people.
In that society, and so that's part of it too, Aimee. I think it's like there's also this move from thinking either I got to go invest in the S& P 500 or I got to go give money away. You know, somewhere in the developing world or something like that to saying, Hey, maybe we can kind of combine this impact.
I'd like to see in the world. This vision I have for positive social outcomes with what I believe to be true, which is starting businesses or running enterprises or investing or actually the more sustainable ways of creating human flourishing in a society. And so that's one of the things I love about the space you all occupies.
I do think. You're one of the [00:29:00] levers that's making that type of decision more possible for people and helping people with that calculus more intentionally, at least from my perspective.
Jeff Johns: Well, not only that, it's the dignity that comes along. With the value that is created, because right now you're in the developing world and someone comes and gives you money so that you can take care of your kids.
And you feel a certain way about yourself and your country and God. And then instead, somebody comes and invests money in you and you create value and you pay them a return. You're not beholden to them. They're not like somebody who's come to save you. They're just an investor. And you have the pride of saying, now I'm going to change what's happening in my community.
And, you know, I used to be on the board of the seed company, which has a lot of Bible translation. And just over the last few years, I've been. Africans started paying for Bible translation in Africa instead of Americans paying for Bible. How cool is that? So there's all this dignity to say, okay, it's now time to change the paradigm.
Yes, we have some [00:30:00] investment capital that they don't have that we can, you know, speed things up, but they are taking a little bit and turning it into a lot and God told us to be fruitful and multiply and so I just love the example of them being able to do that.
John Coleman: And then the other side, I think the thing you all are equipping is, and you mentioned this with the rise of DAS at like Fidelity and Schwab.
Typically within a Fidelity or Schwab, you can basically invest in index funds or public companies, right? This is it. And what you all are doing is giving the individual. Some of the capabilities of a big family foundation or endowment or a nonprofit where you can get into more sophisticated, higher return products so that over time, your charitable capital is growing even more aggressively, potentially, if you invest it well, and you're basically making these tools available to normal people who don't have hundreds of millions of dollars in a private family foundation.
And so I think that's the other really neat innovation right where Even if it's a high return investment that someone's going into that's more focused on that, even though it has impact oriented, Aimee, as you mentioned, that tool is available to you [00:31:00] now in a way that it probably wasn't before. And certainly isn't at most of the major donor advice funds today.
Aimee Minnich: That was the motivation of one of our earliest clients and board members. They said, our high return years are probably in the past, you know, we've sold our company. They had actually sold it twice, I think. And they said, and yet we have these ministries that we love to support. And we want to make sure that we are able to create a revenue stream for funding them into perpetuity.
But the three to 4 percent that we can get in one of these safe index funds.
And so they started putting their money in private equity and venture capital firms or funds, and the money that they're making from that is funding the growth of their grants that they're able to make. And so it's kind of a win all the way around.
Richard Cunningham: That's awesome. With all this in mind, Before we go to kind of our signature closing question where we ask you about what God's teaching you in scripture, how about a investment inside your portfolio, a story from each of you about some of your kind of like, this is what makes [00:32:00] impact foundation so special investment stories.
Jeff Johns: So one, I just, I like the simple ones that are easy for people to understand. And it also happened to be the 500 millionth dollar that we invested is in a group called pure flow. So pure flow is in Uganda. And what they do, if you've been to Uganda, the way that the average citizen gets around is on the back of a motorcycle called a bota bota.
So the taxi drivers, you know, they can't afford a regular car and the traffic is terrible. And so the bota botas get people from here to there very quickly. The average bota bota driver cannot even afford to send their children to school because they're just working for the person who owns the motorcycle.
It's a 1, 200 investment for them to buy the motorcycle, which would be a lifetime for them to usually get together. But we can give them that 1, 200 investment at a relatively low interest rate. They're paying back between 12 and 18 months at a 97 percent rate. Every single vote, a voted driver. to a Bible study and the majority of them get in a group and start to kind [00:33:00] of do life together and think about other things because as soon as they own their own motorcycle, they finally have some free cash flow.
They have some wealth to deal with. They have some giving questions of their own to deal with on kind of a micro level that then gets bigger and bigger. And a lot of them start second and third businesses within three years. So just so simple, like, Thank you. 1, 200, what I would pay for a plane ticket these days, I can change someone's life, give them an asset that now means that they can start creating wealth.
Aimee Minnich: We have over 600 investments and I sit on both sides. I sign all the transaction documents. And so sometimes skeptical me says my favorite investment is the one that isn't causing me difficulty. But that's only when I'm really grumpy. Really, actually, some of my favorite investments lately have been in film and media.
Because my kids are 12, 13, and 16. And one of the things that we actually all enjoy and nobody argues about is watching a fun story together. And it's one of the few times where [00:34:00] we can all, like all five of us, two boys and a girl and a mom and dad, sit down and get along and not have to talk about whether you've done your homework and did you put your laundry away and all of the things that sometimes feel heavy.
Watching a redemptive story together is actually brings us together and yet it's really hard to find great stories to watch as a family. So selfishly I love some of the film investments we make because it gives my family and I something to watch. But also, I think even bigger than that, these stories that we're able to bring into the world, like the possum trot story that just came out on July 4th, is a fantastic story and motivator to get people thinking about how the church can care for orphans and kids in foster care in really impactful ways.
And so to me, those are some of the most fun things that we get to be a part of.
Richard Cunningham: Thanks for breaking that down, guys. All right, well, take us home with this and we'll close here. What's the Lord been teaching you in and through his word lately? [00:35:00]
Aimee Minnich: In repentance and rest is my salvation, in quietness and trust is my strength.
And it sounds really simple and very easy, and yet it's very, very difficult to live out. I am a person who feels like, Showing my own weakness would be, like, life threatening. Like, how could anybody ever take me seriously if they saw me as a weak person? And yet, in quietness and trust is my strength. So actually, when I stop talking, or when I stop problem solving, or when I stop trying to fix things myself, that's when I really find true strength.
Jeff Johns: So, at Impact Foundation, we get together every day and we pray. And that's been amazing. Aimee a while ago said, let's just have a day where we're just worshiping. We're not asking God for anything. And so Monday, there's no prayer requests. It's no like, Hey, my dog's sick or anything like that. It's just purely like worshiping God.
And so we've tried to keep it fresh. And so one of the team members had an idea that we [00:36:00] should look into our favorite hymns. And then we will talk about the hymn, listen to the hymn, and read through it. And so, I went this week and I chose, Come Thou Fount of Every Blessing. And if you remember one of the lines there is, Here I raise my Ebenezer.
And so I started looking into it, and an Ebenezer is a time when you know without a doubt that God has intervened in your life. And so what I'm trying to do is to remember and give thanks for those times and share them with my kids, share them with my friends and family to show the glory of the Lord because God intervenes in our life so often.
And sometimes I feel like, like my kids, when I do things for them, I appreciate it when they're like, Hey, thanks dad, that was awesome or whatever. And I think God's waiting for us every once in a while to maybe notice some of the things that he does for us. And so I'm trying harder just to say, Hey, God, thank you.
That is an amazing display of your glory and your blessing to me.
John Coleman: Well, Jeff, Aimee, I think I speak for myself and a bunch of other folks in the ecosystem saying that you all have [00:37:00] been truly instrumental. To growing faith driven investing, I think y'all are sitting at the heart of some of the most important innovations in the giving world, as well as the investing world.
And I know y'all's hearts are in it. You really have a passion for this, Jeff and Aimee, both. I mean, hearing you even talk about the investments you're excited about, it just reminds me, you know, how much you all really care about what you're doing and what it took, the sacrifices it took to innovate this and bring it together.
And the spirit of collaboration that you bring to this place, working with the other donor advised funds, working with different. Asset managers, different investments with different givers. This is all about how you can help to coordinate people for a greater purpose. And so I hope if folks haven't checked it out before, Hey, I hope everybody listening to the FDI podcast at this point has a donor advised fund.
If you do not have a donor advised fund, get out there. Check them out. There are some awesome ones that Jeff talked about earlier. And secondly, I hope that everyone with a donor advised fund is also looking at impact foundation and thinking about how they can partner with impact [00:38:00] foundation and their primary donor advised fund to begin to explore this investing universe even more aggressively and think about some of the really neat things that they could do with their charitable capital.
So Jeff, Aimee, thank you so much for being with us today. And we're so grateful for the work that you're doing.
Aimee Minnich: Thank you.
Jeff Johns: Thank you, John. Thanks, Richard Cunningham. You guys are amazing partners.
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