Knowing that we were foreigners, the people eagerly crowded around us and began saying, "Coca Cola. We like Coca Cola." We asked them if they had ever heard of Jesus? After some murmuring they answered, "No, no one had ever heard that name."
Read MoreThere is a lot of excitement nowadays about businesses that have multiple “bottom lines.” Whether one calls it "Social Entrepreneurship" (SE) or "Business as Mission" (BAM), the idea that businesses can be financially successful while also addressing social problems (and spiritual needs, in the case of BAM) is a popular one.
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