Episode 335: How Dude Perfect Built Trust with 100M+ Fans | Coby Cotton

Episode 335: How Dude Perfect Built Trust with 100M+ Fans | Coby Cotton

Podcast episode

Episode 335: How Dude Perfect Built Trust with 100M+ Fans | Coby Cotton

Join hosts Justin Forman and Dana Roefer as they go behind the scenes with Coby Cotton, one of the founders of Dude Perfect, to explore his journey from college basketball tricks to building one of the world’s most trusted family entertainment brands reaching millions globally. This episode dives deep into recognizing and nurturing the entrepreneurial spirit in children, even when it shows up in unexpected ways. Through Coby’s story and practical parenting insights, discover how to identify creative seeds in your kids and foster their God-given talents.

EPISODE NOTES

  • Discover the remarkable journey of Dude Perfect through co-founder Coby Cotton’s eyes, from a backyard basketball trick shot to a global entertainment empire. Hosts Justin Forman and Dana Roefer explore how parents can recognize and nurture entrepreneurial seeds in their children, especially in the “imaginative” ones who might be breaking all the rules.

    Learn why that negotiating 12-year-old, or rule-breaking 11-year-old, might actually be showing early entrepreneurial traits, and how to channel those qualities positively. Coby shares vulnerable moments from Dude Perfect’s journey, including the breaking point where they had to choose between stable jobs and an uncertain YouTube future.

Chapters:

00:00 Introduction
00:37 Behind the scenes at Dude Perfect headquarters
03:29 The origin story: From Jimmy John’s bet to viral video
07:06 Good Morning America calls at 5:30 AM
10:22 The breaking point: Choosing YouTube over stable careers
12:16 Faith as the underlying principle
14:02 Managing conflict and keeping short accounts
17:14 Recognizing entrepreneurial seeds in children
21:30 The Squishmallow story: Finding creativity in rule-breaking
25:34 Parenting the “messy” entrepreneurial child
28:00 Adaptability as a key entrepreneurial skill
32:13 Why these conversations can’t wait
37:34 The importance of affirmation at home

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Episode 334: Tech CEO Moves Company to an Avoided Neighborhood | Chi-Ming & Juliette Chien

Episode 334: Tech CEO Moves Company to an Avoided Neighborhood | Chi-Ming & Juliette Chien

Podcast episode

Episode 334: Tech CEO Moves Company to an Avoided Neighborhood | Chi-Ming & Juliette Chien

What happens when a successful tech company leaves San Francisco’s financial district for Bayview – a neighborhood most people avoid? Chi-Ming and Juliette Chien share their journey of building Dayspring Technologies on radical gospel principles, including refusing to use marketplace leverage, capping CEO pay at 3x the lowest employee, and maintaining only 3 months cash reserves. Learn how their partnership with Redeemer Community Church birthed RISE – a transformative high school serving first-generation college students – and discover what “prophetic emptiness” looks like in business.

EPISODE NOTES

  • In this powerful episode of the Faith Driven Entrepreneur podcast, hosts Justin Forman and Kevin Kim sit down with Chi-Ming and Juliette Chien to explore their radical decision to relocate their successful tech company from San Francisco’s financial district to Bayview – a neighborhood where 25-30% of children live below the federal poverty line.

    Chi-Ming shares how Dayspring Technologies embodies “bearing witness to God’s redeeming of the workplace, marketplace, and community” through unconventional business practices like refusing to use leverage in negotiations, maintaining only three months of cash reserves, and implementing a pay structure where CEO compensation is capped at 3x the lowest paid employee.

    Juliette reveals how their partnership with Redeemer Community Church led to the founding of RISE, a Christian high school where 80% of seats are reserved for first-generation college students from low-income families, with a mission of 100% four-year university admission.

Chapters:

00:00 Introduction – Video podcasting debut

02:10 Kevin Kim’s history with faith and work movement

08:00 Dayspring video story begins

15:30 Moving from Financial District to Bayview

19:00 “This is a crazy idea, right?”

22:45 Chi-Ming’s sabbatical walks in the neighborhood

26:00 Why place matters for gospel witness

31:00 The unexpected unanimous “yes” to relocating

35:30 Client reactions: “The taxi driver said don’t come back”

39:00 Dayspring’s radical business practices

42:00 No leverage policy – following Jesus’ teachings

45:15 Three months cash reserves only

48:00 Isaiah 40 pay structure – mountains brought low

52:00 CEO pay capped at 3x lowest employee

56:00 The birth of RISE from “prophetic emptiness”

59:30 Juliette’s vision for educational transformation

63:00 80% seats for first-generation, low-income students

66:45 The power of love overcoming educational disparity

70:00 Three-year-old Jeremy and kingdom partnership

73:00 Final thoughts on church-business collaboration

Stay Connected to the Movement

Listen on your favorite podcast platform:

Subscribe to the newsletter

Stay Connected
to the Movement

We know that as an Entrepreneur, your most valuable asset is time. So each month we take the very best of the podcast, the blog and all the news, resources, and upcoming events happening across the space and bring it to you.

JOIN A FAITH DRIVEN ENTREPRENEUR GROUP

You need allies. We have groups.

 

No Cost. No Catch. Online or In Person.
Journey with 10-15 other Entrepreneurs through the
8-week Study. Don’t Journey Alone. Find your Community.