Podcast episode
Episode 335: How Dude Perfect Built Trust with 100M+ Fans | Coby Cotton
Join hosts Justin Forman and Dana Roefer as they go behind the scenes with Coby Cotton, one of the founders of Dude Perfect, to explore his journey from college basketball tricks to building one of the world’s most trusted family entertainment brands reaching millions globally. This episode dives deep into recognizing and nurturing the entrepreneurial spirit in children, even when it shows up in unexpected ways. Through Coby’s story and practical parenting insights, discover how to identify creative seeds in your kids and foster their God-given talents.
EPISODE NOTES
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Discover the remarkable journey of Dude Perfect through co-founder Coby Cotton’s eyes, from a backyard basketball trick shot to a global entertainment empire. Hosts Justin Forman and Dana Roefer explore how parents can recognize and nurture entrepreneurial seeds in their children, especially in the “imaginative” ones who might be breaking all the rules.
Learn why that negotiating 12-year-old, or rule-breaking 11-year-old, might actually be showing early entrepreneurial traits, and how to channel those qualities positively. Coby shares vulnerable moments from Dude Perfect’s journey, including the breaking point where they had to choose between stable jobs and an uncertain YouTube future.
Chapters:
00:00 Introduction
00:37 Behind the scenes at Dude Perfect headquarters
03:29 The origin story: From Jimmy John’s bet to viral video
07:06 Good Morning America calls at 5:30 AM
10:22 The breaking point: Choosing YouTube over stable careers
12:16 Faith as the underlying principle
14:02 Managing conflict and keeping short accounts
17:14 Recognizing entrepreneurial seeds in children
21:30 The Squishmallow story: Finding creativity in rule-breaking
25:34 Parenting the “messy” entrepreneurial child
28:00 Adaptability as a key entrepreneurial skill
32:13 Why these conversations can’t wait
37:34 The importance of affirmation at home
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