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If you haven’t yet watched The Chosen, we would highly recommend putting it at the top of your to-binge list. It’s an amazing narrative of the life of Jesus that has enjoyed significant popularity. Dallas Jenkins is the creator, director and co-writer of The Chosen, which in addition to being the first multi-season series about the life of Christ is also the most successful media crowdfund of all time.

Episode Transcript

Dallas Jenkins: I reached a point in my career shortly before the chosen, where I was genuinely OK with never making another movie because my movie failed. The movie that I had done, I had finally gotten to this place where Hollywood wanted to make movies with me, financed my movie, produced my movie The Resurrection of Gavin Stone, released in theaters. Everything was great. They wanted to make multiple movies with me over the next ten years. I was a director with a very bright future, and then my movie completely bombed. And in my lowest moment, confused wondering why God allowed this to happen, wondering where my future was. I genuinely got to a place where I didn’t feel responsible to feed the 5000. I only felt responsible to provide the loaves and fish.

Rusty Rueff: If you’re listening today to our podcast that you haven’t yet watched the chosen, well, we would highly recommend putting it at the top of your to binge list. It’s an amazing narrative of the life of Jesus that has seen increased popularity recently, and today we’re talking to the man behind the show. That’s right. Dallas Jenkins is the creator, director and co-writer of The Chosen, which, in addition to being the first multi season series about the life of Christ, is also the most successful media crowdfund of all time. Let’s hear from Dallas and let him explain how all of this has come to be.

Henry Kaestner: Welcome back to the Faith Driven Entrepreneur and at Faith Driven Investor podcasts were really fired up about today’s guest. I mean, any time we have a crossover podcast when we’re talking to Faith driven entrepreneurs and Faith Driven Investor, it’s kind of a big deal around here and it’s a big deal for me as a father of three teenage boys. It is definitely a big deal for William. If you’re not seeing this on video and this is an audio podcast, so we’ll do some video snippets. We put up on the website. William is sporting a t shirt today. What is the t shirt say? Get used to different, get used to different. And I think that if there’s something that you are more of a fanboy about other than Alabama, everything, it may be the chosen.

William Norvell: It very well could be. This is one of the highlights. This is definitely the first time I’ve ever worn a podcast t shirt to his interview and not really being ashamed about it. Like, you know, there’s certain times where you’re like, You know, I know I’m doing it and it’s going to be weird, but it has had such a profound impact on my life. I am so grateful for the work the Dallas has done and is a slogan get used to it. I ordered so many things with us because it it motivates me every day as as so many things throughout the series is done and just change my family’s life, the conversations we have and my walk of Christ profound way. So yes, I am wildly excited about today’s episode.

Henry Kaestner: So Dallas, thank you. Everybody now knows who our special guest is. It’s Dallas Jenkins, creator of the chosen Dallas. Thank you very much for being on the program.

Dallas Jenkins: Oh, I appreciate that and you look great. I know the listener can’t see it, but get used to different t shirt. Looks great, and that is based on episode seven of season one, when Jesus says that to Simon Peter, so get used to different. And that phrase really has become, I think, a calling card and a call to action for the show and for people who watch the show because I think it applies to Jesus, his ministry. I think it applies to everything that we’ve done with this show from day one. Everything about it has been different. So I feel like it’s something we say to the audience. It’s something Jesus says to us, and it’s something we say to ourselves. So I love that you’re that you’re bringing that T-shirt onto the podcast. I think it’s actually appropriate.

Henry Kaestner: MIT indeed. Indeed. OK, we like to do this with every podcast guest that is to understand a bit of your background, who you are, where you come from, the things that led you up until your creative career. Just give us five. Or please.

Dallas Jenkins: Well, my father is Jerry Jenkins. She’s the author of the left behind books, and even before the left behind books exploded in popularity, sold 70 million copies by the time I was getting out of college. He had written well over 100 books before that as well. So I grew up in a storytelling family. I grew up in a very strong conservative, fundamentalist Christian home, and I was actually sheltered a little bit from movies. Even my dad happened to be a big movie buff, but when I was growing up, they kept a pretty tight rein on things. I wanted to kind of protect my innocence until I got to about middle school when my dad started introducing me to some of the great movies of all time. So the storytelling side of me was developed from a young age, but the movie side of me didn’t come until I was in high school when I was growing up the

Henry Kaestner: set of those movies. I’m sorry to interrupt, but there’s a number of parents are listening to this and say, Oh my goodness, Jerry Jenkins Dallas Jenkins the inspiration in his he’s holding up dad. I want to see these movies, and then all of a sudden there’s like 12 that he’s kind of held back. And now, Son, I’m going to sit you down and we’re going to watch it. And maybe no one’s not the godfather. Where are they?

Dallas Jenkins: No one was The Godfather. Actually, I was actually literally going to say, Well, the first one was The Godfather, and that was when I was about eighth or ninth grade, and my dad started to say he basically started telling me, I’m a big movie buff. I watch all the movies just, you know, and I’d seen some as well. It’s not like my parents had me for movies and they were pretty. They’re pretty strict about what I watched. And then it became movies like The Godfather, and

Henry Kaestner: that makes me feel so much better about that being my number one. This is like, this is cathartic for me, so thank you. But he wanted

Dallas Jenkins: to introduce me to some of the great movies of all time. And I remember when I was a freshman in high school, I saw the movie One Flew Over the Cuckoo’s Nest, and that movie is what changed my life. It was there’s a scene in One of the Cuckoo’s Nest where Jack Nicholson is denied the opportunity to watch the World Series. And so he’s so angry about it. He goes over to a TV and just stares at the blank screen and starts broadcasting his own made up World Series game, and all of the other patients at the mental institution start getting into it and cheering and going crazy. And that scene, I was so emotionally engaged and I was so inspired watching it. I thought, whatever that is, I want to do that. I want to arouse in audiences the same kind of response that this scene is getting in me. And I thought in all the faith based movies or shows that I’ve ever seen, that never happens. I’m almost never moved emotionally. I’m almost never inspired. Sometimes I enjoy them. Sometimes I don’t. But I’m never emotionally engaged in biblical projects in Faith-Based projects, and there weren’t actually all that many back when I was growing up. So that’s when I turned from being an athlete, which was always kind of my goal and maybe a sports broadcaster to, OK, I want to make movies. I want to tell stories. And that’s when everything kind of changed in my life. And then when the left behind books exploded, when I was in college, I had the opportunity to work for the company that was going to make them into movies, just a small production company out of Louisville. And they were the ones who got the rights and were developing. And I went to work for them as a low level secretary, and I was just like an entry level, almost like I was like a paid internship. But over the first three and a half years or so, I worked my way up to help them with a lot of the things I really just decided while I was working there. I’m going to make myself valuable. I’m going to make myself irreplaceable. And so I’m going to try to find the things that they don’t understand or don’t know or need help with in the business, and I’m going to learn those things. And then by the time that they were ready to make the first left behind movie, I actually and my dad realized this movie isn’t actually going to be what we were hoping it was going to be. And maybe let’s do our own thing. So my dad and I started Jenkins Entertainment, which by that point he had the financial means to do something like that because of the success of the books. And so we decided to make our own movies. And that was the thing that we noticed really quickly. While we were kind of getting involved in the Hollywood scene was in the independent world at least. There were lots of people who were talking about making movies and developing movies, but there weren’t a lot of people actually making them. So we figured we could set ourselves apart by just going ahead and making one. So I was twenty five years old and we went ahead and produced my very first film. Hometown Legend High School faith based football movie before high school, faith based football movies were cool. We were a little bit ahead of our time and the movie didn’t do extremely well, but it got picked up by Warner Brothers, which when you’re an independent filmmaker, 10 percent of movies get picked up. I mean, most of them, don’t we? Right out of the gate got picked up by major studio, which is really cool, and that kind of began the last 20. I’m forty five now since twenty years ago that all that happened. So but that was that was the beginning that was kind of the Reader’s Digest version of how this all got started.

Henry Kaestner: What was it that you saw back then in just every action was about trying to solve a problem and lean into an opportunity? And just like the guys in the Cuckoo’s Nest are just trying to create their own experience and trying to to make something happen. There must have been something that you looked out there and just saw. Gosh, nobody’s doing things this way. We need to tell stories that do this with this type of quality to tell this type of story. What was it that drove you to that? What was it that you didn’t see with a company that was trying to do that with left behind? What was it that fueled you into this entrepreneurial space?

Dallas Jenkins: Well, yeah, it just seemed to be all or nothing. I mean, it was either movies coming from Hollywood that had a completely agnostic, atheistic secular. I don’t like to use the term secular too often, but when I would watch movies or television shows, I never saw myself represented, I never saw faith represented. It didn’t reflect the world that was. Not only did it not reflect my world, I don’t think it reflected the world at large. Art is supposed to reflect society in some way. And when you know, half the country, maybe a little bit less of the country are Christians, or at least have some sort of faith journey. And then the world of art and popular culture have none of that represented, just like 99 percent coming from one political, socioeconomic and religious worldview or lack of religious worldview. I just thought there needs to be more in that. There needs to be something involved in the pop culture conversation that includes faith or it includes my experience when it does happen, when it did happen, usually in the independent world, because the gatekeepers on the large scale pop culture world just had no interest in it, nor should they ever it wasn’t. I don’t expect them to necessarily care about a world that they don’t really participate in. But it was always really low quality or it was cheesy, or it was so Christian that it didn’t really connect. And I just thought there has to be room for a movie or movies that feel like normal movies. They just happen to have people of faith or happen to have a spiritual journey in some way that’s accurately presented. And so that was the hole that I was willing or eager to fill. Now the problem was, I don’t think I was good enough when I first started to make a movie that could truly compete on the pop culture level. So when I made this movie, Amen legend and Warner Brothers picked it up and I’m like, Oh great, a big, major studio. Well, the first thing who they wanted to do was try to appeal to a niche market, one that they didn’t understand, which was the faith based market or faith based market that hadn’t really evolved yet. The Passion of the Christ hadn’t come out yet. Left behind was popular, but that was on the book side of things. No one had really cracked the code. And so my movie was fine. It was good, but it wasn’t good enough to really break out into kind of the mainstream. So anyway, I ended up for the first, you know, kind of 15 years of my career operating in the faith based space and just coming to the conclusion that, all right, maybe I’m not going to reach kind of the pop culture mainstream, and that’s OK, but I’m going to at least do my very best to make the faith based media world as good as it can be, or at least what I can do to make it as good as it can be. So that was that was part of my journey and those were the holes I was trying to fill in. They tended to change over a couple of years. I think my calling shifted a little bit. At least my understanding of what I wanted to do shifted a little bit until probably twenty six or seven when I really felt God calling me to not try to shift any of my content. I’m just going to be unashamed and, you know, do content that brings people closer to Christ that isn’t trying to be cute or nuanced. While nuanced. I shouldn’t say that I’m trying to be nuanced, but I’m saying it’s not trying to apologize for its faith. Content is going to be unabashedly Faith-Based.

Henry Kaestner: So it’s clear that you’ve got a creative drive, and we did talk a little bit later about this on the podcast on a focus on excellence, but I’m intrigued by the relationship that you have with your father. It’s not often that an entrepreneur with a lot of vision and a passion gets started in a business with their dad, particularly one that’s a creative one like yours is. What was that like? There must have been a view that he had of what society needed in the stories it needed to be told, and you must have had the same or the same general concept. But what was it like starting a business with your dad when your dad had already been creative and maybe you wanted to taking a different direction? And, you know, left behind has a stern view on some aspects of theology. And one of the things that comes through now through the work that you’ve done is a more holistic view by, of course, examining the Gospels with so much more that’s in there. But what did that look like starting a business with your dad? And I shouldn’t ask a leading question as to presume that there are differences because maybe there weren’t but talked to us through that process.

Dallas Jenkins: Yeah, I wouldn’t say there were strong differences much. I mean, I didn’t have the same passion. I mean, left behind. We really wanted it to be a big movie that could really compete in the mainstream. We knew that it wasn’t necessarily going to be a movie for nonbelievers too much, but we really wanted it to kind of really be out there and be high quality, and we thought that that wasn’t going to happen. I think both of us had the same passion just to create something that felt like the kind of movie we would want to go see in theaters. And we didn’t get there initially. I mean, we didn’t. I don’t think we accomplished that for a little while, but I think we had the same passion. I mean, my dad is a genuine movie buff. He sees almost everything. And we had the same taste, for the most part. But he recognized that he was hands off when it came to the content for the most part, I mean, he would speak into the storytelling, but he recognized that there’s a big difference between writing books and making movies. And so that was really the only difference. Otherwise, he’s always been extremely supportive and has always been on my page when it came to the kinds of movies that we wanted to make. So my dad and I have been very, very close. As long as I can remember, I mean, I think he was always my dad, of course. But when I got into college is when we became friends as well. And we’ve just always kind of had the same passion, the same desire to impact the world. We love the same Jesus. We read the same Bible and want to make Jesus known. In the most fascinating thing is the journey that I’ve been on, that he’s been a part of and been able to watch in many ways to watch what has happening with the Chosen Today and how the left behind series came out 25 years ago. And to see it kind of follow a similar track, you know, to get out into pop culture relevance and to do that, it was not at all trying to be pop culture relevant. It was solely focused on like the left behind books were just solely focused on telling the story of the gospel in an interesting way, and that’s what the chosen is trying to do. So that may be a scattered answer to your question, but I don’t think we’ve ever really been in opposition to what our goals are, what our mission is.

Henry Kaestner: So as you look at taking on the gospel and you start off with some more general storytelling and then you get into like the greatest story ever told, I think about a staff meeting we had the other day. And William, who’s about to come on here in a second, was talking about how powerful one of the episodes was that he’s watching in season two. And one of the people that was on our staff, me said, Don’t tell me what happens. And then he realized, actually, I know what happened, right? Because we all know the story. And yet the way that you’re able to bring that out is done so well. And so it’s a question of like, how do you do it? And you know, is there going to be something that’s so memorable that creates this new shirt like, you know what we’ve got with season one, episode seven? Talk to us about that initial process, though, as you go ahead and say, we’re going to take on the gospel. Was that like, super intimidating?

Dallas Jenkins: Well, that’s a really good question. Yeah, I guess I have a bit of a superpower in that I don’t really care about the response to my work other than I want to have impact. I want to impact people’s hearts. And when I say I don’t care, of course, I don’t mean that in the arrogant sons. It just means that if I believe I’m doing the right thing, if I believe that God has called me to do something, and at that point, the train has left the station, so I’m not intimidated by it. I get excited by it. And I reached a point in my career shortly before the chosen, where I was genuinely OK with never making another movie because my movie failed. The movie that I had done, I had finally gotten to this place where Hollywood wanted to make movies with me, financed my movie, produced my movie The Resurrection of Gavin Stone, released in theaters. Everything was great. They wanted to make multiple movies with me over the next ten years. I was a director with a very bright future, and then my movie completely bombed. And in my lowest moment, confused wondering why God had allowed this to happen, wondering where my future was. I genuinely got to a place where I didn’t feel responsible to feed the 5000. I only felt responsible to provide the loaves and fish. And so all I cared about was making my five loaves and two fish is good and healthy as they could be. And when I really got to that place mentally, spiritually, emotionally, intellectually, all of that and I genuinely believed that all I cared about was that if I handed my loaves and fish to God and he deemed them worthy of acceptance, the transaction was over and I was comfortable with that. So. I wasn’t intimidated by doing this because I was like, what have I got to lose? I mean, it’s all gravy from here. I didn’t expect any of this to work. I mean, I did a short film for my church’s Christmas Eve service about the birth of Christ. From the perspective of the shepherds who was only going to be seen by my church. I shot it on my friend’s farm in Illinois, 20 minutes from my house, and there was no pressure. And while I was making it, I had this idea for the show. And so then when the opportunity came to release the short film to the world and to ask if people wanted to crowdfund season one of a show about Jesus, I figured we’d raise, you know, fifteen hundred dollars. And when we ended up shattering the all time crowdfunding record and raising over $10 million from 19000 people. I’m like, What the heck is going on here? Like, OK, fine. Sure. All right, let’s keep going. I haven’t had time to be in Tim Keller. I’ve had time to stop and think about it. And every time I sit down at a blank screen, the blank screen for season three, which we’re writing right now, doesn’t give a crap about how successful season one was or how much people love season two or anything. I just haven’t had time to care about those things. All I have time to do is make sure that what I’m doing is as good as it can be and as pleasing to God as it can be. So I’m not intimidated by the critiques that I’ve gotten. I don’t. Every day I’m called a heretic or blasphemer or a cult leader, and then that doesn’t bother me. And then every day, I’m also called by some people, the greatest filmmaker who ever lived in making the show that’s changed their lives. And that doesn’t impact me either, other than to just make me really humbled and grateful that I’m part of something that God is doing. So I hope I’m coming across OK because I don’t mean to sound arrogant and I don’t mean to sound condescending. It really just is a I feel like I’m playing with house money here. I know maybe a worldly gambling term isn’t great for a spiritual experience like this, but I just don’t like how I’m intimidated. I don’t know this God’s doing so many cool things. I just think it’s really exciting and fun. So that’s really what’s been part of it for me.

William Norvell: I think that’s amazing and that amazing perspective. I love how you said just like, yeah, it’s just about offering the loaves and fishes and what God does with it. And that’s every entrepreneur’s journey, right? If you don’t get to that point, if you don’t find your identity there, you’re going to find it and everything else, and that’s always going to ultimately disappoint. And so I think,

Dallas Jenkins: Oh, I’m sorry, I didn’t mean to. Go ahead. I’m reading a book right now called Billion Dollar Loser. It’s about the rise and fall of WeWork, which was, you know, this unicorn company. And then it completely collapsed. And the founder, you know, collapsed and all that. And I’m early in the book, but I read a lot of books like that, you know, books about the rise or the rise and fall of certain entrepreneurs. And it strikes me that so many people seem to build companies with the goal in mind of, you know, changing the world. And I think we do that ministry to I think faith based ministries or faith based entrepreneurs tend to have the same kind of goal. And it’s a good goal because you’re thinking, what’s wrong with wanting to change the world for Christ? The problem becomes when you are thinking about the result and when you are thinking about the number of people who are going to be impacted instead of thinking about the very first step that you’re taking and make sure that it’s grounded in what God wants from you. And I’ve read all about, you know, be bags, and I’ve read all about the five year plan and all of that. And you know, Sylvester’s book me, myself and Bob, which is one of the top five books I’ve ever read. And for any entrepreneur, any business leader, any ministry person, anybody, I mean, I think it’s great book for anybody. But if you want a book on a blow by blow account of what it looks like to rise and fall and rise and fall and be steered and go your own way and all this stuff, I mean, it is an extraordinary book. Phil Fisher, the creator of VeggieTales and he’s the one who said Where you’re at and five years is none of your business. And that is in the same universe as it’s not your job to feed the 5000. It’s only provide the loaves and fish. And when you truly get to that place and it’s hard to get there, and sometimes you may have to fail to get there, but when you truly get to that place, I’m telling you it is life altering and freeing and exciting and not intimidating, and it makes the journey exciting and fun, regardless of whether you have success or not. I have been preaching the same message for the last three years, including before the chosen even existed. I was telling people I found joy, I found this freedom and that it’s not my job to feed. The five thousand is only provide the lowest dish. I have no idea what’s going to happen next, but I’m telling you I’m in a better place than I’ve ever been in my whole career, and I’m at my lowest point in my career. And that was before the chosen even existed

William Norvell: at this school. How did that play with your family, with your friends? So I’m hearing that and I’m inspired. I’m interested. I’m listening to entrepreneurs out there. Is that something that they heard and said, Yes, Amen. Or did they fight that? How did that message eventually take root? What was that? An encouragement discouragement? How did you walk that journey?

Dallas Jenkins: Well, that is a great question, and my family’s involvement in this is really cool because there’s an episode in. Season one of the chosen where Simon is home. Seven Peter and his wife, Eden, who’s not explicitly discussed in scripture other than to say that Simon had a mother in law, but she is really upset at Simon because she can tell that he is straying from his faith. He’s trying to do things his own way. He’s trying to solve his own problems, and he ends up staying up all night, trying to solve his own problems, fishing all night and he can’t catch a fish. And the next morning he encounters Jesus and Jesus. You know, does the miracle of the fish. It’s a famous story in the Bible, and it fills two boats full of fish, and all Simon’s problems are solved from a fishing standpoint, and then Jesus asks them to give up everything and follow him. So Simon comes home to his wife, and he has to explain to her why he’s literally giving up everything and to follow Jesus and their earthly possessions might be in trouble because he doesn’t have a source of income anymore, and he expects her to be really upset and she starts crying and he’s like, Why are you upset? She’s like, I’m not upset. This is the man that I married, and she gets emotional and she’s like, This is what I wanted from you all along. And for my wife, Amanda, I wouldn’t say she was necessarily. Wanting for me all along to not have a future in this business, she was just as crushed as I was. But when we were sitting there crying together. It’s not a negative memory, but I get emotional thinking about it because we were home alone and just so confused and so broken, and God was pushing us to read the story of the feeding of the 5000, it was my wife who we pushed to read that story. And we were trying to figure out what he had for us in that story. At four o’clock in the morning when I was writing a 15 page memo on everything that had gone wrong and everything that I had done wrong and every choice that I had made that was wrong. And how could I avoid doing this again? You know, the mortem that most of us do after a success or failure and a man across the world who was in Romania, God laid it on his heart. Kal Dallas, it’s not your job to feed the 5000. It’s only to provide the loaves and fish, and he’s like, really, god, that’s what you want me to tell them. And it’s like, Yes. And he told me that at four o’clock in the morning, just out of the blue, I put out a Facebook message and I. For a moment, I wondered if my computer had been recording what my wife and I had been talking about all day long is the feeling at five thousand. Yeah, exactly. Bill Gates has been tracking us all along. So then he says, Yeah, it wasn’t me. God just wanted me to tell you that. So my wife was completely on this track of we don’t know the future, but we just want to be in God’s will. One hundred percent. One hundred percent. And then I resigned from my job for lots of different reasons. I was working at this church and there was a scandal and it was all a big deal. And so I resigned from my job and didn’t have income, didn’t have benefits, just had this hope that the chosen would in fact crowdfund millions of dollars so that we could make a multi-season show about Jesus based on a short film I did on my friend’s farm. None of it made sense, but my kids were certainly confused and a little nervous, and we sat them down and we said, Here’s what God we feel is leading us to do, and we are not going to have benefits. And yes, a month into our not having benefits, we had gotten this Christian Health Care Ministry. We had applied for that. This called Samaritan Ministries. And I’m not trying to do a plug for them, but it’s one of those ministries where you, you know, everything is self-pay and and it’s not official health insurance. And that’s what we were doing us all we had and that’s what we were able to afford. And I didn’t have I didn’t have a job, so I wasn’t on a health plan. And within the first couple of months, we had more health problems than we’d had in the previous 20 years combined literally $100000 worth of things from like me having a appendectomy to my daughter shattering her collarbone. I mean, everything went crazy and I didn’t have a job, and we just sat our kids out here like we believe that the church is going to provide. We believe God is going to come through and let’s just walk through this together. And it’s been so cool to watch my kids get a front row seat to not only God showing up for our own family, you know, and through this amazing Christian Health Care Ministry taking care of everything. But to see the chosen do what it’s doing and every now and then when I’m able to read to them someone saying my entire family has been transformed because of this show or someone in Iran saying, because you’ve done this show and because you guys have made it free and because you know, you’ve put it on an app, I mean, a country hostile to Christianity, and I was able to download it and save my soul. I’m able to read that to the kids and go to remember three years ago, it was just three years ago when we were sitting at the table and had no idea what our future holds. I encourage people to when they are in God’s will or when they are following a spiritual path as opposed to just doing it on their own. I encourage them to include your children in that process so that when God provides that, it may not be financial, it may not be physical. But when he shows up and you see the consequences and the results by consequences, I mean, in a good way of surrendering to God and not caring about earthly success, it can be a really beautiful thing for your family to experience.

William Norvell: Hmm. Hey, man, thank you for sharing that. I imagine lots of entrepreneurs that have felt similar feelings and been in that moment because as we know, this is not a journey where everything works. You know, obviously, I don’t think we have time to go into the whole story, but you mentioned pieces of it. I’ve heard you talk before. I think people could look at the success that you get. Wow, viral hit. You know, he did it. And you know, really, your story’s more of a 15 20 year overnight success of a long obedience to the same direction. And I think you even met Jonathan Rumi. Wasn’t he one of the thieves in your short video? Yeah, you had met him years before even God was sort of riding that path.

Dallas Jenkins: Yeah. So Jonathan Rumi, who plays Jesus in the chosen play Jesus for me eight years ago when I was doing short films and vignettes for my church, I was doing it for Good Friday services. And I did one about the crucifixion of Christ to the eyes of the two thieves on the cross. Jonathan played Jesus. He was only on screen for about five minutes and I thought, My goodness, this is the best depiction of Christ they’ve ever seen. Like his performance, I just loved it. And then we started doing it each year for Good Friday. And so when I had the opportunity to make the show, he was obviously the first person cast. But yeah, I’m telling you, sometimes it’s easy for people to go well, yeah. Viral hit. It’s easy for you to say now that you just trusted God, you just submit to do as well. And then, look, now you’ve got this international success and everything seems to be going well. I’m just telling you, I was giving the same message when I had no job. I mean, I remember I gave a speech to a Christian film festival and I was speaking to 750 people and was sharing the story of how God had worked in my failure. And I got up and I said, Look, I can’t give you much advice on filmmaking right now because I coming off of my biggest career failure. And the only thing I just did a couple of weeks ago was a short film for my church. But the. Birth of Christ. So all I’m just telling you is I have more joy than I’ve ever had, and I understand how God works more than I ever have. And you know, I feel like my whole career I’ve been seeking the wrong thing. I think I’ve been trying to be approved by Hollywood. I’ve been trying to be successful. I’ve been trying to be impactful. I’ve been thinking about the results and now I’m in this place where I don’t. I just I don’t care about that anymore as long as I’m going to God what he wants from me. And I think it’s two years later, I came back to that same festival. And it’s like, funny story since I talked to you last time, look at what’s happened. And they were they had already known they’d seen it, they’d seen the results. It was just so cool for the people at that festival, for my family, for friends to see this journey and to see what it looks like to be broken by God and to be surrendered to him and to not care anymore what your results look like. And then the cool thing to see what happens next and it won’t happen for everybody, you know, at least in terms of the results financial of the results being successful. But I do believe that there’s freedom and joy in that.

William Norvell: It’s amazing. And I want to switch to one thing we haven’t touched on much. You had the greatest crowdfunding campaign in history. Talk us through a little bit of that. Why did you do crowdfunding? Why was that the decision? Right? I mean, there were lots of different ways to fund this operation. You’ve been making movies. You had tons of connections. Why? Why did you go this direction and kind of what have been the results of it?

Dallas Jenkins: Well, I didn’t have tons of connections at the time because the movie that I’d made it failed. So all the companies had wanted to make future movies with me, you know, backed out, and I didn’t have much of a future. So the crowdfunding idea certainly wasn’t my idea. I thought it was ridiculous and I didn’t think it would work. You know, typically, the all time crowdfunding record was $5.7 million from projects like Mystery Science Theater. 3000, which had big crowds already behind them, had a big fan base, and I was coming off of a career failure, and our Facebook page that we started for the show had a couple of hundred people and it just friends and family. And it was Angel Studios, the company that saw my short film were blown away by it, heard my idea for the show really wanted to do it. And they said, We want to raise the money through crowdfunding, and I was like, Oh, that’s ridiculous. Now, crowdfunding doesn’t work. You usually see it on social media. People are trying to raise money for some small project or some little thing that they’re doing for their friends. And you never see the bar get all the way to the end because they never quite raise enough money. And I’m like, We need a few million to do a show like this to do it right. And the all time record is 5.7 million. When the world are, we think it’s going to happen. But I was in this loaves and fishes state where I’m like, Well, it’s not my job to worry about. That’s not my job to feed the 5000 that bringing my loaves and fish, my loaves and fish happened to be a short film on my friend’s farm in Illinois. So, you know, we’ll see what happens. And then I think what happened was, you know, because people have asked me, Well, how did you do it? You know? What’s the secret sauce? And I think the secret sauce is you do have to have, you know what we would call a proof of concept. And now our proof of concept, for whatever reason, was guttural, impacting people. I mean, the people, the 19000 people who invested, some of whom I mean the minimum was $100. And some people said, and I’ve never done this before. They don’t even have hundred dollars typically to put into something like this. But when they watch the short film, something about it compelled them. They just felt like when they watched it, something happened. Something supernatural happened, probably. And they just thought I had to contribute. I had to be involved in this. God was just like hitting me with a sledgehammer. And I don’t know why that is. You know, I don’t think I’m someone special who I don’t think I’m capable of doing something transcendent. And I think God had something to say. You know, I hesitate to say things like that because I don’t want to claim spiritual authority, but it sure does feel like God is doing something. And the proof is in the fact that through the show, people are reading their Bibles more than ever. People are praying more than ever. We’re just hearing that over and over again. And I think, OK, that seems to be the proof text that God has something to say and want something to happen as opposed to just doing it on my own, if that makes sense.

Henry Kaestner: At the outset, you talked about the fact that there are 19000 or there were 19000 that were involved in the crowdfunding, and there’s something really powerful about that and it hits home for me because we’ve run a ministry called Faith Driven Investor and Faith Driven Investor. So much of what we do there tends to be focused on the qualified purchaser or the accredited investor. And yet we know that it was the what owner might that really had the gift that really mattered to God. And what crowdfunding means to me is that faith driven investing doesn’t need to just be the purview of the rich young ruler. It’s something that can now be democratized as somebody that received money investment money from 19000 people. Can you just speak to that? A little bit more about what that means for you as you get out there and you rally the crew together and you focus on, let’s go ahead and let’s produce some more. What does it mean for you to have that many people rooting for you with real skin in the game?

Dallas Jenkins: Yeah, that’s such a great point. Yeah, I’ve talked about in that first round that we did for season one out of the 19000 people. There was one who invested $300000. There were a few others who did 100000, several who did 50000. The ones that meant the most to us and that were the most humbling. Like, we got one investment of two hundred and fifty two dollars. You know, clearly that woman she was from the Midwest, that was kind of the last of her disposable income for the month, you know, because it was such a specific figure. That meant as much or more than the gentleman who gave $300000. We think about that often, you know, we think about the people who are paying our salaries. I think there’s something really special about that. And when we got investors, you started to approach us and say, you know, we think we can get $30 million for you to do the next couple seasons and not have to worry about raising money all the time because it doesn’t stop there. Once we start doing season one, if we want to do future seasons, we have to continue to crowdfund. And this is a whole nother story of our decision to make the show totally free. But when we made the show totally free and now have to rely on people choosing to pay it forward if they want to, you know they don’t have to. We don’t force them. The show is totally free, but to keep the show going, they need to pay it forward if they so choose. And so we still have to pitch if for lack of a better term, our future seasons. And so yet when people came forward and said we want to invest, we just didn’t feel right about it. We didn’t want to diminish the share value of the nineteen thousand. It’s what keeps us up at night is making sure that we are honoring their faith in us. I mean, and they did that based on this short film that I did. They didn’t know if the show was going to be any good. They didn’t know it was going to be what it is. And I would say every single one that I’ve met has said, I don’t care about the return. I don’t care about the financial gain of it. If there is any, I’ll probably just put it back into the show and now their investment. I mean, we have done a valuation, a hardcore valuation, but their investment is probably worth five to ten times what they put in. The widow’s mite is going to return to them in a significant way. And there’s just something really beautiful about it, like you said, and it does remind me every day, you know, gosh, this is just something that we can never take for granted that our financiers are people who are not the kind of people who you’d normally expect. There’s a few of them, of course, but that’s not why they did. It is to make money. And that’s just so cool.

William Norvell: I mean, yeah, we are some version of that family. Our listeners may know I’m living with my in-laws right now, and we have lots of DVDs of the shows in here, and I’m not sure we have a DVD player. It is in the pay it forward mentality of my father in law just keeps buying them because he so wants to hand it to other people to let them know the story that you’re telling. And yes, this is not a promotional, but I’m going to promote it. The story of the disciples. I’ll let you tell it. Tell us a little bit. Give us a couple of minutes as we come to a close on why you chose to tell, like so intricate stories of the disciples and kind of their interactions with Jesus.

Dallas Jenkins: Yeah, I believe that if you can see Jesus through the eyes of those who actually met him, you can be changed and impacted in the same way that they were. If you can truly connect with one or more of our main characters, whether it’s Simon, Peter and his desperate attempts to provide for his family while being oppressed by the Romans and overtaxed and financially struggling. Matthew, the tax collector or someone who we portray as being on the autism spectrum and who is an outcast because he’s hated by the Jews for being a tax collector and disrespected by the Romans for being Jewish. Mary Magdalene, who’s oppressed by demons, has vices, has addictions, has fallen away completely from her faith. Nicodemus, a lifelong religious believer and leader, even someone who knows the scriptures and who is now coming face to face with something and someone who is turning his world upside down and wants a personal relationship with him, something he’s never had. If you can identify with their struggles, if you can identify with their questions, then you can hopefully identify with the answers to their questions and the solution to their struggles. And that’s why we take the time that we do. I mean, the first episode of season one, if you haven’t seen it yet, it’s been confusing for a lot of people, especially Christians. Non-Christians seem to have no problem with it. Because they watch it like they do any other show. Christians are like, wait a minute, what versus this based on? I don’t recognize this Bible verse. Who’s that guy? Where’s Jesus? I thought this was a Jesus show because we take the time to show you who these people are before they encounter Jesus. We take the time to establish their personal lives or personalities, their struggles, their story arc. And I think that’s what makes the show unique. And I think that’s what makes season by season shows unique multi-season shows as the characters. You really want to fall in love with these people so that you can engage with them over the course of multiple seasons. And so I just think that’s good television. I think that when you just take the time to really develop a story arc and a character arc and a journey for all of these people, it’s just that much more engaging than if you’re just strictly plot driven. Or in the case of the Jesus show, you’re just going verse to verse Bible, verse, the Bible, verse, miracle to miracle, and you don’t get a chance to understand or know anybody who is the recipient of these miracles. So there’s really no emotional connection. There’s not much you can learn from it. You’re just basically watching a reenactment of something you’ve already read. And I think that’s what sets our show apart and can sometimes be uncomfortable for people. You know, sometimes people are like, Wait a minute, that’s not in the Bible. You’re not supposed to add to the Bible, what are you doing? And we just have to remind people, this isn’t the Bible. Your Bible hasn’t changed since the show came out. This is a historical drama based on the people of first century Galilee, with using the Bible as their primary source of truth. And I think that that has been what has unlocked for people. So many of these stories and we hear constantly the Bible once one person said something we really loved. I felt like the Bible was in black and white, and now it feels like it’s in color. And it’s not because we’ve changed anything. It’s just because they’ve now, for some reason are understanding it better and being able to picture it now so that when they do read the Bible, it feels more alive than they did before they they understood it like they are now. So that’s a long answer to your question. I’m sorry, most of my answers have been long, but but that’s the why. That’s the reason is we want people to be more engaged when they read scripture Amen.

William Norvell: Now it’s a perfect answer. And you know, I can think of so many scenes from the wedding scene that I now see differently to the unbelievably dramatic conversation between Nicodemus and Jesus to the latest episode five where my brother texted me it got real. You got to watch it now. And, you know, unfortunately, we have to come to a close here, which means we may have to beg you for before

Henry Kaestner: we do that for you, I

William Norvell: might get a producer come in. We’re not. No, I’m

Henry Kaestner: not the executive producer. But I have a question that I love yet. It’s really very clearly it’s not all of it’s not scripture. Anybody who’s read scripture in the Gospels knows that some of the dialog you have is not part of the canon, right? And yet, because this is a tool that helps people to understand the God who loves them so much, you have decided to broaden these characters out so that people now watching it might be able to identify with them. But that’s some pretty heavy stuff, right? To be able to actually think about who this, you know, upon this rock, I’m going to build my church. I mean, this is Peter. I mean, he’s not supernatural and self, but I mean, he’s a pretty major historical figure, an incredible figure in the early church. And you’re endeavoring to understand what he look like, how he dressed and just the things that he wrestled with. What’s the process? You go by to just pray about that, to think about that, and then you’re the guy now who’s, you know, kind of defining for a lot of people what these Bible characters look like. How do you stay humble and all that? And that’s two questions the first good podcast host. I want to ask two questions all at once, but I’m trying to squeeze them in at the end. I’d love for you to go on a little mini recession on that, if you can.

Dallas Jenkins: Yeah, that is the scariest part. But I remember several years ago I was in Israel doing the research for the show, and I was in Magdalen, which is the birthplace of Mary Magdalene, and I was at a synagogue that had been on Earth. You know, just two decades earlier, they had found this synagogue under the Earth that had existed for 20 years. And I felt God laying it on my heart, and I don’t say that lightly. I say that with actually trepidation because, you know, how do you ever know fully that it’s God and not your own brain? And I didn’t hear an audible voice, but I felt God laying it on my heart that in several years, when people picture these disciples and Christ followers that the chosen is going to be what they have in their mind. And there hasn’t been up until now a definitive portrayal of these people like I didn’t have before the chosen, I didn’t have a picture in my mind of anybody other than Jesus, occasionally from a few movies. And you know, at the time when I felt, God blame it on my heart, I don’t know, you know, of course, at the time, I wasn’t sure if that was really God or just kind of my own thoughts. And I just thought, Wow, that’s really weighty, and I feel the weight of that and the pressure of that. But I felt also God kind of letting me know I’m not going to let you screw this up. This is going to be this is too important. And flash forward to now, and I hear every day someone will post on social media or send a note or something that says, this is who I picture when I picture the followers of Christ. And that is extraordinarily humbling because it makes you on one hand, you go along, that’s really cool. On the other hand, you go, Oh my goodness, I really need to be cautious. And we try to be cautious. But you mentioned episode five just now. You know, someone said it’s got real. Well, we made the choice to portray Mary Magdalen, who’s been delivered from demon possession. We made the choice of her to to backslide, to show her getting triggered by multiple things and backsliding and relapsing, basically. And if you haven’t seen episode five yet, I guess that’s a spoiler, but we give hints of it in the trailer and all that stuff. The Mary struggling. And for a lot of people, not the majority, but a lot of people really uncomfortable to really upset by it. Some people offended enough to claim they’re not going to watch the show anymore. And that decision took place on the front end. That’s where the prayer comes in. That’s where the consulting with our Bible experts and my pastor and, you know, our cultural and historical experts and biblical experts to go. Are we because we’re doing something that’s not in scripture, which is most of the show, really, if you think about it, if you just do the math. Ninety five percent of the show is probably not directly from scripture, because every time we show someone saying hello, it’s not from scripture, because scripture didn’t have anyone saying hello. So we’re always walking a fine line. We’re always having to be really cautious in making sure that we never violate the intentions or character of Jesus or the Gospels. So it is a lot of work on the front end to make sure that we’re staying within certain boundaries and making sure we’re not violating the character intentions. But then once we do it, I mean, there’s really no turning back. So the criticism is kind of what we expect anyway. We know it’s going to happen at some point from somebody. I’m sure even you as a fan of the show, if you haven’t already, you will have moments where you go. I would have done it that way or that doesn’t feel like the Jesus or the Peter or the Mary or whatever that I’ve read in the Gospels. I’m sure that’s going to happen, but hopefully. We just look at this as a this is a show that is attempting to be plausible, but it’s not a documentary he doesn’t claim to be scripture where is doing the best we can to portray plausibly an authentic version of what would have happened in these people’s lives during this time. So, yeah, it is a great weight and responsibility, but it’s also really fun, to be honest with you.

William Norvell: Am I allowed to go to the close now? Let me think about it. Yeah, I’m just going to close. I’m just waiting. I’m just waiting. You know, we’re we’re still in more Dallas this time, and that’s Crowd-Funding time. You know, he’s got things to do. Dallas will

Henry Kaestner: make it up to him then and make sure that you alluded the fact that he’s still doing crowd funding for season three, making it while

William Norvell: he is I, you know, and you can buy hats, you can buy shirts. I’ve got the hat on now you can buy DVDs or you can just give money and not profit off of it like I did, and I’m sure that that would probably go further. That’s probably his preference. But we are so grateful for your time. The number one thing we like to do at the end is try to bridge our audience and our guest and through the word of God. And so we love to ask at the end, you know, if you wouldn’t mind sharing something that God has taken you through, you’ve told us so much. But just maybe it could be something you came out today could be something you’ve been meditating on for a while. Just just where does God have you in his word today?

Dallas Jenkins: Yeah. I’ve already shared, I think, quite a lot of what God has shown me through this project, and I think that number one thing is the whole story of the feeding of the 5000. I want to read a verse that has become my life verse over the last five or six years, and it’s Psalm. Thirty four five. And it says those who look to him are radiant and their faces shall never be ashamed. And I think that’s just so much in that verse. Those who look to him are radiant and their faces shall never be ashamed. I can think of all the time that I’ve been ashamed in my life, and it’s never been what I’ve been looking at. God. It’s always been because I’ve been looking at myself. I’ve been inward focused. I’ve been lusting. I’ve been seeking fleshly desires. But when I look to God. And of course, now being in the presence of God can shame you in the sense that you feel human and you feel sinful. But when you’re really looking to God for your guidance, when you’re looking to him for your fulfillment, when you’re looking to him for your identity. And that’s the path that you are taking. Those who look to him are radiant and their faces shall not be ashamed. That’s where we need to be on a day to day basis are looking to him. That’s where we’re going to find radiance. And that’s what we’re going to find that lack of shame because shame comes from being alone and doing things that you wouldn’t be doing if you were looking to him. So that’s been, I think, a life first for me for a while now.

William Norvell: I met a man, well, I don’t think we cannot thank you enough for joining us here today and sharing the story and for just all the work you do and how faithfully you go about it and just grateful for your team and everybody tune in if you haven’t.

Henry Kaestner: That was. Thank you.

Dallas Jenkins: Thank you for having me on. I appreciate it.

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In 1969, Tom Kehler was hunched over a Model 33 Teletype connected to an IBM mainframe developing a program to learn a function from data. Today, he’s here to talk about the future of artificial intelligence. 

A lot has happened in the in between decades, both in society and in Tom’s life in Silicon Valley. As the CEO of CrowdSmart, a business using AI & Collective Intelligence software platform to improve the accuracy of predicting investment success while reducing ingrained bias, he’s seen it all. 

Tune in and hear where we’ve been, where we are, and where we’re going…

Episode Transcript

Some listeners have found it helpful to have a transcription of the podcast. Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it. The FDI movement is a volunteer-led movement, and if you’d like to contribute by editing future transcripts, please email us.

Tom Kehler: We wanted to create a platform whereby you could just use collective intelligence to create kind of a way to score innovations in such a way that it doesn’t matter what your background was, where you came from, it was a great idea. It should get funded. So that’s the core idea of that leveling, making sure capital flows based on the value that they’re creating, not who they are, where they went to school.

Henry Kaestner: Welcome back to the Faith Driven Entrepreneur podcast, I’m joined by William and Rusty, as always and guys, today, this is a special occasion. It’s rare that we stay within Silicon Valley for a podcast. All three of us, of course, live in different towns here. But we’ve got a guest from Half Moon Bay. We’re talking before we went live, Half Moon Bay, of course, being the home to lots of really cool things, including the greatest pumpkin festival of all time, but also mavericks.

Rusty Rueff: Yeah. Yeah. Well, I’m a little peaked out today because our guest, you know, when you want to talk about somebody who’s been there from the beginning. Right. This whole Silicon Valley thing, you know, and a lot of people just think Silicon Valley from the show, you know, which is pretty funny. Unfortunately, sometimes it was too real. But, you know, there was a beginning. And our guest today was pretty much at the beginning. So I yeah, I got a little. Yeah. Geek things going on. Your intro, you talked about

Tom Kehler: a little bit about my age, but I was only 14 when I can’t I’m just.

Henry Kaestner: Yeah, well you talked in the intro Rusty about nineteen sixty nine and I’ll tell you what, I was done in nineteen sixty nine. I was only around for about two and a half months of it. Oh yeah. Yeah. So that’s super cool. That’s a faithful obedience in the same direction, working in an incredible industry. So maybe just typically we start off by asking our guests who they are, where they came from, their faith journey and how it’s all worked up. We do want to get that from you. But as we get started, just maybe some thoughts and observations of the last 50 years in Silicon Valley. I mean, it’s got to be much, much, much different than it was 50 years ago.

Tom Kehler: So actually, I came here in nineteen eighty two, so it’s just about 40 years ago. But actually it was a wonderful experience because I literally ran the age group at Texas Instruments in Texas and I’m originally from the East Coast. We’ll get there in a minute. But I invited Ed Feigenbaum, who was one of the fathers of expert systems, and I invited him to speak to the tea group. And after it was over, I was telling him I had grown up on the East Coast where I like mountains and good scenery and no offense to anyone from Texas here, but the scenery wasn’t quite as good as I wanted in North Texas. And so two weeks later, he basically said, why don’t you come out to California and do a startup? And I thought about it and did it. So I arrived here. An unfortunate thing of that part of the story is that I got to meet John McCarthy, who was one of the other fathers of A.I. So two things happened. I got early stage of Silicon Valley, but right in the heart of the development of artificial intelligence.

Henry Kaestner: So some number of our listeners will think of artificial intelligence as being something that’s been going on for two or three years. They’ve just heard about it starting to come into the mainstream. You’re talking about a very different start. I mean, it’s been going on for a long time. You’re talking about the very beginning.

Tom Kehler: Well, in fact, it was very big. There was a first wave that was quite big and it was around something called expert system. So the first wave is how do we take what humans are good at and put it in a program? And DARPA will call this hardcoded AI, where you would literally try to model how people use logic and knowledge to solve a problem. And so you actually built something called symbolic processing systems that think of the math here being logic, reasoning and knowledge representation as the basis of it. Current AI is all about mathematically learning patterns from data, but the two play together. In fact, we’ll get into this. But what’s happening now is there is a return to bringing together the first wave of AI with the second wave AI to create a new wave around human centric or human in power day.

Henry Kaestner: I mean, OK, I want to get more into that here in a little bit because there’s a lot there. We need to start talking about artificial intelligence. There’s a theological underpinning to all of this and I want to unpack that a bit. OK, let’s go back to who you are. You come from the East Coast. Who are you? Where do you come from? Have you always been a Christian bringing us up to speed?

Tom Kehler: So I was born in Carlisle, Pennsylvania,

Henry Kaestner: and home of Jim Thorpe.

Tom Kehler: Yeah, that’s exactly right. It was an interesting little town. It was a pre Revolutionary War town. So we had our bicentennial in the mid 50s. And, you know, we have the George Washington slept here, I think kind of going and Joe is one of the colonies. But my father was a minister in that town. And that’s also interesting as a teenage kid growing up, I will leave that alone for a minute. But I basically committed my life to Christ when I was 16 and literally thought I was going to go into missions work. And it’s a funny life story. Every time I try to go into missions, guys pushed me into. And seriously, I tried over and over again, you’ll hear that later as we get into this, but I really had a heart for Bible translation and the heart for Bible translation literally led me into artificial intelligence because I got very fascinated with the idea of how can you learn a language and then translate the Bible into that language. So that was my beginning journey and faith was setting off to do that. I got to me, actually, Cameron Townsend, who is the founder of Wycliffe Bible Translators, as well as Kenneth Pike, who is a professor at the University of Michigan who developed a linguistics theory that actually has a lot of the components of what we now use in A.I. But what was going on at that time and this is actually I graduated from high school in sixty five and there were people who were beginning to think about using computers more for the text processing side, but to help in translation and in fact went very from the beginning of when computers were born, they began to try to do machine translation machine translation actually goes back to the early 50s. And so I got caught up in that vision that maybe there was a there there on how you could take computing technology and marry it with this notion of machine translation. And could you somehow and that was the initial vision. I mean, I thought, wow, you can translate the Bible into all the languages quickly. And there was another component to it, which is the method by which Summer Institute of Linguistics is for learning languages was kind of a learning technology where you try to learn patterns and sell. My initial foray was into mathematical linguistics. There’s a professor at Cornell University by the name of Joe Grymes, who was doing some early work on that. But there was a number of academics who could see this vision of the possibility of computing technology completely changing the way that we got the word of God out to the world. And also as part of that, I mean, I’ll get into that a little bit later. But there was actually an ongoing thread there said literally the way I got in, I was inspired by this mission of, you know, can you apply computing technology to enabling people to learn languages and then translate the Bible into those languages?

William Norvell: Again, I’m fascinated by one question. We can go deeper at some point. But when I hear you talk about that, my mind goes to, well, it should have worked. Did it did I feel like there’s still a ton of people working on Bible translation? Why wouldn’t that have worked at this point?

Tom Kehler: Massive underestimation of how hard it is to understand language. And that became my life journey in my part of a I was natural language understanding and still is. If you dig in to what’s at the core of crowd smart, it is really working with how do we understand when people are saying something, what it communicates to someone else and all of those kinds of things. But it is a harder problem. And this is more about what I expect about the future of A.I. We’ve made more progress in natural language understanding in the last five, ten years that went on for 50 years prior to the massive improvements has been in that area. But today it would be more possible. But it’s still not quite there because deep understanding, you have to understand the culture, the meaning, the amount of knowledge that gets applied in Bible translation is way deeper than you can still encode into a machine

Rusty Rueff: is one of the issues. Also, like who has authority? Like I mean, people are translating the Bible all the time. Humans, right. They’re spending hours and hours poring over their interpretation of the Greek and how it was applied. And then they say, this is my translation is one of the issues with machine learning that you can’t have authority. It should be the crowd.

Tom Kehler: Well, that’s a good point. And now you’re playing into my beliefs about that. It should be collective intelligence and no one even has gotten close to doing that. So in my own you know, I continue to stay fascinated with linguistics. But one of the things that, as we all know, if we were all students of the Bible, we have to get into what was the context and what was going on. So cultural context and all of that determine semantics and meaning. And so that is I mean, to your point is that is the hard part. Now, I would dream of a day when people could use a collective intelligence to perhaps generate some more integrated translation, but anyway, yeah, it’s in general, I would say, very hard problem.

William Norvell: That’s interesting. That’s interesting. And so that’s how you got into I could you walk us through, maybe do a quick flyover of your career to date? Obviously, you mentioned Crowd Smart a couple of times, and I want to make sure we tell our audience what that is. But what else have you worked on during the season? And sort of tell us a little bit about where you are today and what crowds are trying to do.

Tom Kehler: So it’s a crazy path. I started out, I thought, well, I’m going to go at the time. Keep in mind, artificial intelligence. Well, it had been named in the summer of nineteen fifty five at Dartmouth. It was still very nascent by the mid 60s at that point. So the areas you could study and actually computer science was barely coming into being as a degree. Most schools, even like MIT or others, had Dubberly and within Devilly you have some work around computer science. That’s what I did. I was a doubly at Drexel, but while they’re in retro, I can see it. I couldn’t see it for decades, but God intervened in my career in a very strange way. I was planning on being a Dubberly with the idea of working on this linguistics stuff while helping out in missions with things like radio communications and all that practical. I lost my scholarship. I walked up and down the halls of Drexel looking for work study as pastors get ahead. No money. And I was going to a private school, which was at the time Tim Keller, which was a lot of money. And so this Jewish professor by the name of Richard Corren befriended me, but he said, you know what? You’re going to have to study solid-state physics. And he got me into a fully supported research fellowship where I went from being an undergrad to being in the graduate program, working on my Ph.D. in applied physics. And I couldn’t figure out what God was doing with that at all, except that another little thing, his next door neighbor was a very, very on fire believer. We’d have daily prayer meetings together. So God put these two people together in the same hallway. And so I studied this and this was the summer of sixty nine. When I’m on the teletype, I’m literally I happened to have a professor also at the University of Pennsylvania, Herb Callon, famous in thermodynamics, who had this vision of how you could take things from statistical physics into computer science. And if you look in the literature today, a lot of that work is what is in machine learning. So literally, I was getting exposure to early forms of mathematical A.I. through that process, and I didn’t figure it out until the current wave of A.I. showed up, but I literally went down that path. So that was one path. So I had no choice but to go into the academic. I went off to try to be a Bible translator. I thought maybe I’ll do that. I studied with Summer Institute of Linguistics after I finished my PhD and then I got offered a position in physics, teaching physics and computer science at a local university, Texas Woman’s University. And I did that for seven years until I got recruited into TII to run a part of their age group because it was during that period at the university. Then I started to publish papers that touched into the area and befriended a bunch of people who were at the AI Group from MIT, and they brought me into that group. Then from that group, I got recruited out to Silicon Valley. So that’s a high level view that in Silicon Valley I became CEO of Intel Corp., which was the first and I think only a company to go public. In the 80s. It was called in I for the stock symbol, very successful in the area of expert systems, essentially helping corporations take the expertize of their experts, putting it into computational systems. And then from there, I was then in the track of being CEO of tech companies and through current. So after Intel, a corporate was Kinect, which spun out of Apple, one of the first e-commerce companies to go public, and then after that, another company that won’t go into those details. But basically, that’s been my I’ve been part of kind of three ways. The AI wave, the first one, the e-commerce wave in the nineties, and then what became kind of the social media technology wave, which I consider what we’re doing, a crowd smart. So part of that,

William Norvell: those are good ways to be a part of fun,

Tom Kehler: just fun.

William Norvell: And one of the things I want to duck into this for a little bit, you know, we talk a lot about jobs here. On the podcast, we talk a lot about how employment is such an amazing thing that Faith driven entrepreneurs can bring to the world, how God desires work, how he had worked before the fall, just the dignity of work, the dignity of giving a good job to someone and what that does for them. And I know recently you wrote a paper talking about job creation through sustainable investing with artificial intelligence, which is a bit of a mouthful, but I think you’re going to deconstruct that a little bit. Could you walk us through a little bit of some of your thoughts?

Tom Kehler: Yeah. So the whole basis for founding crowd Smart initially was we wanted to find a way to level the playing field for entrepreneurs the way Silicon Valley works. And I happened to enter it that way. Right. You have a Stanford professor bringing you in. How hard is it to attract funding? Right. I mean, the point was, is we were connected immediately. I met with Gordon Moore, the famous Moore’s Law, Gordon Moore. I met him when I came here. So connection is all about connection, not about. Do you really have a good idea, even if you went to school somewhere other than, you know, if you were in the main view, somebody knows, you know, somebody else can and myself. And we really believed that we wanted to create a platform whereby you could just use collective intelligence to create kind of a way to score innovations in such a way that it doesn’t matter what your background was or where you came from. It was a great idea. It should get funded. So that’s the core idea of that leveling, you know, making sure capital flows based on the value that they’re creating, not who they know or where they went to school. Now, we ran a small fund for three or four years applying this technology to that. And one of the things we found out is we were funding 40 percent of the founders and CEOs were female, radically different from what was going on in the venture world. And we’re a minority driven and they didn’t necessarily go to the same schools. So what that led to is that article is we believe that if you sort of do this in general, get out where you can. And we’re working with groups like Angel, M.D. or others that are, you know, angel investors or early stage investors. How can you use technology to make it such that if you have a great idea and a great team and you built something, that you’re going to be able to get funding for it and thereby create jobs? It was we all know job creation comes through new companies. And so the driver is finding capital flow to the ideas that are most likely to do the job creation.

Rusty Rueff: Thompson, you heard at the beginning of this thing that I was kicked out. Great to have you on here because I actually built my first expert system Shell in nineteen eighty seven. Wow. Good. IBM had delivered it to it at Pratt and Whitney where I worked at the time and I was working.

Tom Kehler: You were a customer of Intel?

Rusty Rueff: We were. And yes. And so we had this tool and I was working in a group called the Hourly Compensation Group and it was where we scored and rated jobs, the work that people did against a pay grade. And we had all these different pay grades and we had the National Metal Trades Association scoring system. And there were five guys in this group that had been doing it for like 50 years. And they were all getting ready to retire. And they were like, who’s going to do this in the future? So we took the IBM expert system, Shell, and I took all everything I could from these guys heads and I put them in. And so if a job used a drill, it went this way. Did you have to pick the drill bit yourself? Then it went that way until you finally could score the job against the eleven different levels of the match.

Tom Kehler: Exactly. And by the way, IBM, our product that Intel Corp., the key product, knowledge engineering environment, was an IBM program product. So they were very close partner. I don’t know if you used our product or not, but we were very close partners with IBM in those days. Like I said, you know what IBM program product means as part of their core product offerings. And I remember Pratt and Whitney we worked with probably I don’t know, I remember at one point sixty seventy percent of the Fortune 100. We did all kinds of cool stuff, by the way, just so you guys don’t feel bad, you know, the fact that this variable pricing on airplane seats that unfortunately came from us so that it used to be there were just airplane ticket prices that were singular, you know, you paid. Get from here to there, then someone figured out, hey, there are all these people who do these cool decisions about inventory management, could we put that in an expert system? We did. Republic Airways did it. Republic got bought by North-Western that then propagated through the industry as using this rule based inventory assignment. So you may pay twelve hundred dollars and the person next to you spent four hundred dollars and dies.

Rusty Rueff: We just heard the beginning of DEVAM pricing there. It was right there.

Tom Kehler: That’s why they came out of the fact that you guessed it. What’s important about that is computational models can then scale right. And therefore it suddenly it goes through the industry.

Rusty Rueff: All right. So let’s fast forward this all turns into what we now know is a I or think of a I. Can you dispel some of the myths of A.I.? Right. Because we’re all kind of scared of it. I actually I’m really excited about it because I think when it democratizes and we all are running a smart machine learning programs on our phones, the world will get amazing. But right now, I think there’s a bit of a fear some small groups are going to control them, then that’s going to control us, you know, take us down the path of dispelling the myths. And then I also want you to weave in how your faith is a lens on what should or shouldn’t happen with A.I.

Tom Kehler: It’s very, very good question. And I mean, you’re tapping into something that, you know, you’re sort of making my mind explode at the moment. But let’s start off with, first of all, one of the things we did at Intel Corp. is we had the ability one of the things I was most fascinated about my specialty has been in knowledge, representation and reasoning in that first wave. And there is a paper that was published in the late 80s in the ACM around the rolls of frame based reasoning and knowledge, representation and A.I. systems. But underneath that, we had an ability to do something called truth maintenance. You love that idea. The idea is in a logical system. You say if these are your assumptions, then all of these things have to be consistent with that. So it’s about logical consistency of truths management. You can only begin to toy with that idea about what that means in terms of faith. But there literally is an ability to do what are called multiple worlds where in this world this assumption set. These are the logical consequences of that in this world and this subset. These are the logical consequences of that now, I believe, for the future of A.I. and one of the reasons I believe we need to marry this knowledge representation side because we can use that to build ethical systems, are ethically driven operating systems into A.I. And how is that going on yet? No, it is right now, the National Science Foundation is looking to fund with twenty million dollars a new center for human and powered A.I.. I have been part of sort of a mission driven thing early on to move from the current generation of A.I. to human empowered A.I. just to have this ability to integrate how we think we should have machines as an extension of human capability, as the way we make sure that A.I. systems are working at the request of what humans want to see happen now cannot get perverted possibly. By the way, I’ll tell you this. I do not believe generalized AI is around the corner. My statement on that, I think I have it. One of my papers is generalized. I will be a decade away for many decades to come, meaning that.

Rusty Rueff: So I’m not going to get my program on my smartphone.

Tom Kehler: Well, you will get some snippets. I mean, some of this stuff you can do right now, for example, the bad stuff, ability to completely create false identities or take someone’s identity and falsify it. That’s all real and that’s really dangerous. The ability to make you believe that every bit of news you’re reading is agreeing with you is real right now. And that’s caused by a and that’s disastrous as we see it. What it’s doing in the world right now, people kind of they’re in a chamber reflecting their own biases. And it’s a very dangerous thing. And we see some of the I mean, people can go into imaginary worlds where they’re no longer grounded in truth. That’s a very dangerous thing in A.I. Is that the root of that? Needs to be dealt with and there are groups that are forming this ethically oriented. But the notion of just a generalized thinking machine is a ways off, I believe. But the components we have now need to be brought under some kind of ethical guidance. I really believe that. So where my faith comes in, it is first of all, I have a couple of things that have integrated in this. If you think about the investment world and you think about the definition of faith, faith is about evidence of things hoped for. Right. Investing is kind of bad. That, too, is you see some evidence and then you hope there are some outcomes out of that. The high technology for that is Bayesian. Reverend Bayes was a Presbyterian minister in the seventeen hundreds who is trying to connect the notion of evidence with what we believe about the future. So he is literally taking this notion of evidence based reasoning with we see through a glass darkly, and he was trying to put math around that and that is now the foundation for a lot of A.I. systems was which is this. And literally what we do in our system is we create Bayesian belief networks. Certain beliefs will imply certain outcomes. So for me, this integration of faith and A.I. is pretty real because you can actually, you know, kind of create this sense of, well, based on this set of reasons or facts, these are the outcomes we might expect applying that to investing. It’s fairly straightforward. It’s things like, well, if the facts are that the company’s had some traction and people agree that on the traction and if the team is hot and people agree on the team being hot, that would predict that they’re likely to do. I’m oversimplifying that. But you can see where what we’re trying to do in our system here is we’re literally saying, what are your reasons for believing? And then we try to project from that, what do we think the outcome is going to be? So, I mean, I know I wrapped a lot into that, but I really believe the way we think about evidence and then what we want to do is how do we think about evidence and what does that imply about what we expect? There’s a lot of overlap.

Rusty Rueff: That’s really good. Flip it around for us. What does I do to expand the kingdom in the future?

Tom Kehler: Well, let’s go back to my dream in the U.N. as a kid was can this help with communication? And what I mean by that is, you know, essentially Bible translation is one, but I would think more is how do we use I for example, what we’re just talking about here, use I to level the playing field for capital flow. To the right, I mean, this is just about integrity of where that money goes and will that create jobs and will it do things for the least of these? My brother and I mean, one of the things probably the most haunting scripture verse is that one for me. Right. What did you do for these? Least of these? My brother, particularly in Silicon Valley. Right. You live in Silicon Valley. That’s not your first thought. And for me, it’s always been a dream to take a technology. And how can we use this to perhaps help with entrepreneurs that may be in developing world? How could we create an ability? I did a little thing where there was a group called Guys of Geeks and I thought, well, could we use the technology to help people who are behind in the Gaza Strip? I get advice from people like Google and other places to be able to build their startups. I mean, you start to think of knowledge sharing on a global basis where we might be able take our experience here in Silicon Valley and enable someone in Kenya to build a business. It creates jobs that fascinating.

Henry Kaestner: I think that I think that you’ve talked yourself into two other podcast episodes, at least the future of A.I. emissions, and then also just how A.I. and the work that you’re doing across smart impacts investors and investing models and democratizing access to capital. I want to ask you about your reflections and not so much just on A.I., but on what being an entrepreneur in general has taught you about God and your faith. How have you seen God show up? What is it about God that you now know from your entrepreneurial career that maybe you didn’t know as a pastor’s kid growing up in Carlisle, Pennsylvania? Wow.

Tom Kehler: They really good question. One of the benefits I think I alluded to earlier, I’ve had, you know, the guy I created the key product with, which was intellect. Our product was a humanity, but a solid believer. So I’ve had this benefit of in each company to have some co creators of that company be people of faith. That’s been great. But it’s also I’ve seen myself sometimes get when Intel Corp. went public and all that open confession, I got completely caught up in that. And literally I went from when I first came out here as a pastoral intern while trying to do a startup at Peninsula Bible Church because I was still wanting to do something with ministry. And yet when that thing took off and in the 80s, Intel, it was kind of like the Google. We had the free meals and everybody we were IBM was a shareholder, so was Harvard Endowment Fund. So we were like and I was traveling all over the world. I was busy, busy, busy and kind of got pulled away, just got swept up. And so one of the things that taught me to say grounded. Right. It’s real. It’s important how you finish, not how you start. And so it was about getting back to grounding. And frankly, I went through a divorce and had to do a restart in my faith walk and I left my faith walk. It set the centrality of it to how I made decisions. It faded off to the side. And so one of the things I learned is you keep the centrality of your faith while at the very core of how you relate to people and how you make decisions. And so now today, if you were to say, how do I spend my day, I start today of forty five minutes to an hour, a word praying because I realize it almost every day. It’s easy for me to get caught up in those pressures and go off track. And then I finish the day with a review, you know, because it’s the last thing I do at night is go through the word and prayer. First thing I do in the morning is that and a key element of that is be anxious for nothing. Think about that. And being a CEO of a company where you may know all the different things that go on, that has been the biggest spiritual discipline for me is live and the peace of God and live in a sense of joy. No matter what’s going on, if you’re down to a thousand and you can’t you can’t make the next payroll, but then, you know, whatever is going on is that centrally you focus on. Just spend your mental energy in today and focus on what God wants you to do today. And it may even take care of some employee situation more than some business deal, but just stay focused on that. So that’s what I’ve learned, is that I call it micro obedience, obedience into very little things. We’re supposed to be people of joy. So if I’m in a meeting stressing out. That’s so good. Yeah, and it’s inexcusable, you see, what I’m saying is or if I’m being anxious or playing out scenarios, that’s not good. And by the way, I failed this week on what I did, too. Yeah. So but the point of that is that passion about micro obedience, I think is very important.

Henry Kaestner: Micro obedience. That’s really good.

Tom Kehler: Well, I mean that because we so often read the scripture verses like be anxious for nothing and say, yeah, it’s a good idea. No, it’s a commandment. If you’re a Christian and you’re running around showing all kinds of anxiety about whether it’s running out of money or making a lot of money, which either side of it, it’s that peace, contentment. And that has to be right now,

Henry Kaestner: some number of people listening to this are going to identify with the Tom that is going through the Intel Corp. IPO or just crazy. Yes, they still believe they believe enough to listen to the Faith Driven Entrepreneur. There are lots of other more entertaining podcasts by Joe Rogan you could listen to with your time. So they believe enough to listen to his podcast, and yet they just aren’t they’re not there yet or not that yet. It’s that they’ve lost it along the way, as maybe you had during the time of just a lot a lot of work going around that IPO. How’d you get it back and what would you tell them when they’ve kind of drifted away?

Tom Kehler: Well, first of all, you know, God’s intention for you are far better than anything you can imagine for yourself. And I know that’s hard to get in your head because a lot of times you’ll have you walk into something that doesn’t look like it’s good for you at all. And so, you know, God blessed me with a marriage where it was literally I got married a second time and and we’re now married going on 30 years. But there was a kind of a rebirth there. A believing woman who I partnered with. And I literally just in that transition lifestyle was I’m never going to do that again. I’m always going to put a boundary around the work thing. Work is not, my God. Right. And so that’s part of the part. I would say that you really have to be careful about idolatry. You know, idolatry is the real deal. And if you say that, you know, once I get all this money, I’m going to do great things with it. Forget that idea, because, you know, the real thing is God can provide you anything you need. And so your focus should be totally in trust on him. I mean, so I had that attitude for a long time. Hey, I’m just going to work like a maniac now, and this thing is going to do really great. And then. And then. And then, you know, I’ll do all these things. Well, that is not the right way to go. Only thing I could say is the enjoyment of everyday life comes when you trust God. And we’re supposed to live in the light and content and enjoy. And it’s just better to live that way then and worry and strife and trying to make something happen. I don’t know if that helped Amen.

William Norvell: I can’t imagine not helping. And that was an amazing thing. And I’m about to come to our clothes and ask you about a scripture that God is using in your life right now. But one just came to mind to me as you were giving that talk. And I want to share with our audience. My wife and I were recently reading through Proverbs, doing the monthly proverbs, and we were in Proverbs 30 and just read this different proverbs. Thirty seven through nine, I think speaks to what you were talking about. It says two things I ask of you deny them not to me before I die. Remove me far from falsehood in lying. Give me neither poverty nor riches. Feed me with the food that is needful for me lest I be full and deny you and say Who is the Lord? Or lest I’d be poor and steal and profane the name of my God. And I just love that picture of daily bread from Proverbs. And of course Jesus repeats that in the Lord’s Prayer. And I hear you speaking to that of you know, that can’t be your focus either achieving so much or having so little. Your focus has to be on that micro obedience to what God called us to do. So I just want to share that. And now I’ll invite you to share. We love this portion of our episodes at the end where we get our guests to share how God’s working on their heart through his word and through the scripture and how that can transcend our listener. So love to invite you to share a little bit about maybe what is coming to your mind through the word of God. Could be something today, could be something in a season of your life that you’ve been meditating on. But if you wouldn’t mind share and we really appreciate it.

Tom Kehler: We are this morning it was in James and how the tongue is a rudder. Right. And, you know, I mean, that was the focus of your words really matter. And so when you’re leading a company, you have a lot of interactions with people where it’s very easy for your words to either be discouraging or hurtful or whatever. So I look at the role of CEO of a company. It’s primarily is how am I relating to the people in the company, to customers, you know, all the stakeholders within that. You know what words are my using. And there’s a lot in that right. Don’t create words of overpromise to investors. Right. Be transparent. Don’t create words of discouragement. But on the same time, you have to manage to heart problems. So how do you deal with difficult situations? So to me, today was like my prayer. Was, you know, the words that flow out of my mouth would bring grace and kindness or support or growth to people. And so hopefully that happens. I mean, it was interesting, I beg you, version fan. So this just happened to be in a scheduled study are going through. And it happened that came up today is that verse. And I just thought how, you know, the tongue can just you can turn the course of a relationship with a few words and it’s very powerful.

Henry Kaestner: That’s a great word. God is use your time to help steer us, the three of us in our audience. And we’re really grateful. Thank you very much for your time. And thank you for your wisdom. Thank you for agreeing to be back on our podcast, on the Faith Driven Investor podcast and the business that’s called the presumptive close, by the way.

William Norvell: Well, the good thing is he’s in Tampa Bay, so we can go find him if we need to.

Tom Kehler: That’s right. I know. Look, this is first of all, I want to encourage entrepreneurs because it’s hard. I mean, I jokingly say to my friends, I don’t bungee jump know, I don’t do anything like that. But when you’re doing an early stage company, some days you think you’re going to die. Some days you think you’re going to rule the world. And it is actually it’s exhilarating and fun, but it’s important that you maintain a youthful mind at all times. And that’s another thing I think we learned so much from scripture is as literally having this useful line in how we approach situations, which I think is God’s will for us, meaning all things are possible, all of that, that my joy in working in early stage companies is around this, that sense of the adventure. It’s more fun than you can imagine.

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What a thrill it must be to get a call from Jerry Jones and be told you’re going to get to play professional football with the Dallas Cowboys. That was the case for Jaylon Smith in 2017. Even at a young age Jaylon was noticed for his athleticism and talent, being named “Mr. Football” in the state of Indiana and then winning the spot as Linebacker his Freshman year at Notre Dame. Jaylon joins us today to talk about how he overcame what could have been a career ending injury and what he’s doing off the gridiron to inspire change and invest in the next generation of rising entrepreneurs.

Episode Transcript

Some listeners have found it helpful to have a transcription of the podcast. Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it. The FDI movement is a volunteer-led movement, and if you’d like to contribute by editing future transcripts, please email us.

William Norvell: Can you walk us through that moment? We don’t have many people in the show that have gotten a call from specifically, as you mentioned, the greatest franchise in one of the most well known owners, if not the most well-known owner in the game as well. What was that moment like when Jerry called? I mean, a face of him pop up on the caller ID and you were like, oh, my gosh, that’s him

Jaylon Smith: when I was in actually Dr. Jerry yesterday, by the way. But I just walked in to my Draupadi and I was selected maybe like seven minutes after I walked in because I was third pick in the draft on that second day. So it was like boom, boom. But when draft started, I sat down by my brother, Rod Smith, who was actually playing for the Cowboys at the time. Soon as I sat down, maybe a minute later, I got a call and it’s two one four two one four number. That’s the Dallas number. Mind you, I had surgery by the Cowboys physician four months prior. So they had a little more inside information on my healing process and the sting operation and things of that nature. But to see that it was a two one four, no understanding that it was me and my brother’s dad’s favorite team, America’s team, the Cowboys. And then the fact that he was on the team, it was like, wow, I’m going to get a chance to play with my brother.

William Norvell: Welcome back to the Faith Driven Investor, we are so excited that you took the time to join us today, to take the time out of your day to listen to what God’s people are doing through investing throughout the world. And we are just so excited about our guests today, were so excited about the conversation that we get to have. And we’re pleased that you joined us, grateful that you’re here, always grateful for our audience coming in. And today we get the incredible, incredible, exciting opportunity to welcome in Jaylon Smith from the Dallas Cowboys. How are you, Jaylen?

Jaylon Smith: And I am blessed, definitely blessed and highly favored. I’m thankful to be able to speak with you today. This wonderful man.

William Norvell: Well, we’re grateful for you and we’re grateful for what you’re doing. We’re going to get into that a little bit. And as our audience knows, one of the first places we would love to start this program is shocking for our audience. I went to Alabama, so the fact that I’m not going to start with a football conversation is a big thing, but I’m going to save our audience that right now, Jalen was was a star at Notre Dame and a first round draft pick. And we’re going to get to that, I’m sure, in a story. But we would love to start there. Jalen, tell us a little bit. Who are you? Where did you come from? How did you end up where you are today and how is God walking alongside you?

Jaylon Smith: Yeah, Jalen Smith, linebacker for the Dallas Cowboys Amen. There was a brother from the Hoosier State born and raised in Fort Wayne, Indiana. My old dad saved my family’s from Uniontown, Alabama. So he’s Alabama fan. So definitely some connections there. But I believe and go to Macfarlan, Delmar is just an incredible experience is being from a basketball state. But and we play some football as well there and especially out there and stuff in Indiana. There’s just been a wonderful journey answering my sixth year in the National Football League. I’ve dealt with adversity, I’ve dealt with adversity, and I’ve been able to to have a clear view. I’ve been able to have a focused, determined belief in ERG dreams. That’s really what helped me get to where I am today and all the battles that I’ve kind of endured and persevered through, all by the grace of God and then putting in work. So I’m just like I said, I’m happy to be here today to speak with you all and just to have a conversation. And it’s this is dope

William Norvell: cos it’s fun and tell us a little bit. So obviously you’ve got the athletics and we’re going to jump into that, you know, where did faith and work come into your world? Where did God kind of push you down your professional journey that, you know, obviously we’re going to get into what you’re doing on the side of being a professional football player, which takes a lot of time. Where did those intersections happen in your life to where you started seeing that there could be good holy work in the marketplace?

Jaylon Smith: I’ve always wanted to be an entrepreneur, probably since I was about 11 years old and I fell in love with the business aspect and not having a lot of knowledge of it, but just understanding that that’s a way that I could be able to shed light and put smiles on people’s faces through that education. It’s all about freedom, financial literacy, the financial freedom, and develop some mentors along the way. Our first mentor, Michael, later became my mentor since I was 13 years old. Now he’s my business manager, operating out of a family office that he owns, Colibri Sports Advisors, which helps athletes become entrepreneurs and run themselves like entities, providing governance, expert partners, et cetera, et cetera. For me, my cousin Eugene Parker rest in peace, who’s arguably the greatest NFL agent of all time. He represented D-R Sanders. He represented the Smith, Larry Fitzgerald, Curtis Martin, Ray Lewis, Rob Watson, a bunch of guys, Hall of Fame players. And he kind of taught me how to understand the value of cost and just through platforms, being able to gain access to quality relationship quality, deal flow through going through an amazing high school sports high school where we won four state championships, by the way. And then. Wow, four for four. Yeah. And then headed to Notre Dame to be a part of the Global Institute, you know, in the in the transition to play for the Dallas Cowboys, America’s team, which is the most valued franchise in all of sports, any sport. So all of these things I’ve learned from those of the most high, I’m a sponge and I soak everything in and it’s all about minimizing the mistakes and growing that. So it’s an everyday process for me. Like I said, I’ve always wanted to be an entrepreneur and God has blessed me with the gift to be able to play the game. I love that I’ve been playing since I was seven years old. So it’s a wonderful thing that.

William Norvell: That is and I’m curious, was there something specific that triggered you wanting to be an entrepreneur at such a young age? I don’t I don’t think that’s super common. You know, you mentioned, you know, just really 10, 11 years old. You know, did you start a business? Did somebody shed light on that journey? Is there something specific or was it just kind of in you and you just felt that from the Lord?

Jaylon Smith: Yeah. Something that was just in me, honestly, and developed through time. My mom always preached to me on being observant, always seeing through a different lens and then through work with my mentors, just learning how to think, understanding that it’s OK to think the concept, the value of that is so critical and crucial to our growth as humans. You know, I’m just blessed to know that I’m on the right path and I’m just constantly seeking peace.

William Norvell: Absolutely. Absolutely. And so I want to transition a little bit and hear how, you know, a setback really could have shaped, you know, your life a little bit. And you’re senior in college. I feel like I was watching this game. I just remember this. You know, you were projected top five draft pick. You know, everything in the world was going incredibly well. And then you had a season ending injury, which I remember. Right. It wasn’t even season ending. I mean, this was probably going to hold you out of your first year of the NFL as well. Yes, it was a devastating injury. How did that change you? How did that change your view of life? Could you walk us through that season of life?

Jaylon Smith: Really just understanding that, you know, injury is a threat. You know, when you’re playing the last gladiator sport that I play in football is something that I was definitely aware of, but I didn’t think that I would get hurt in my final collegiate game. Fiesta Bowl is a bowl game. Notre Dame versus Ohio State had no intentions of our understanding that that would be when I would get hurt. But it was a career threatening injury, ACL, LCL. But the severity of it was I have peroneal nerve damage, which gave me drop foot so I couldn’t lift my foot up for about a year. While still I stepped out on faith. I still entered the NFL draft. I was going to be a top three pick. And, you know, because of the injury, I got word that I would fall out of the first round and probably be drafted the next day. I didn’t know when or where I was going to be drafted, but I just needed one team to take a chance on me and I would make sure that they got their return on their investment. And that’s what the Cowboys did. The Cowboys took a chance on me, and I’m just happy to continue to be delivering in that moment. It was all about my clear view. It was all about my clear view, which is my core values. It’s how I live my life to walk through life. And it’s broken down into three pillars focus, vision of determined belief in ERG dreams. I’m a focused vision is just about having a laser beam focus, really being able to see clearly what you want to accomplish, where you’re trying to go. What’s that next step being in the present, the determined belief is the second pillar, and that’s about a belief capacity. It’s about a belief in God that he has your back on my belief in yourself, a belief in others, understanding that there are people out there who do believe in you and who are writing for you. And then finally, that third pillar is about ERG dreams. It’s about sweat equity. It’s about how bad do you want it? It’s about, you know, what work are you willing to put in, you know, to accomplish that. So I think everyone should have a clear eyed view in all aspects of life, whether you’re a firefighter, whether you’re a stay at home mom, whether you’re a janitor doesn’t matter the profession. Everyone should have a clear view. It’ll help you persevere. It’ll help ground you for sure. So that’s how I live my life. That’s really what’s helped me by the grace of God. I’m just thankful that.

William Norvell: BAM Amen, yeah, it had to be an amazing time, I remember watching the draft, too, I love the draft and I remember when they said you were going to go early second round and just, you know, it was a big story. It was a big story that they took a chance on you there and you have earned their return made Pro Bowl. I mean, I’m curious, though, can you walk us through that moment? We don’t have many people in the show that have gotten a call from specifically, as you mentioned, the greatest franchise in one of the most well known owners, if not the most well known owner in the game as well. What was that moment like when Jerry called? I mean, the face of him pop up on the caller ID and you were like, oh, my gosh, that’s him.

Jaylon Smith: Well, I was actually talked to Jerry yesterday, by the way, but I just walked in to my Draupadi. And I was selected maybe like seven minutes after I walked in because I was third pick in the draft on the second day. So it was like boom, boom. But then draft started. I sat down by my brother, Rod Smith, who was actually playing for the Cowboys at the time. Soon as I sat down, maybe a minute later, I got a call and it was two one four two one four number. That’s the Dallas number. Mind you, I had surgery by the Cowboys physician four months prior. So they had a little more inside information on my healing process and the sting operation and things of that nature. But to see that it was a two one for no understanding that it was me and my brother’s dad’s favorite team, America’s team, the Cowboys. And in the fact that he was on the team, it was like, wow, I’m going to get a chance to play with my brother, you know? So that was just the first thing that I was about through through by to answer the phone is Jerry Jones. And it’s like everybody hears about Jerry Jones. But, you know, you get a chance to really talk to him. It’s like, OK, is extra confirmations.

William Norvell: That’s amazing. It’s like dreams coming true on top of dreams coming true not only to the NFL, but with your brother to the Cowboys. What an amazing story that God was weaving there. And, you know, especially through crisis. And, you know, unfortunately, I found in my life that God speaks the loudest during crisis sometimes and during struggles. Is there one or two things maybe as you reflect back on that season that you could share with our audience that maybe God was teaching? You might have been in your points earlier. So apologies if I’m asking you to repeat things, but just wonder if there’s a couple of things that God torture during that time that you might want to share.

Jaylon Smith: God taught me faith. He taught me resilience. He taught me patience the most patience. He taught me awareness. He taught me how to be present because I had no choice and I had to face those. That was the first time, the first love of my life football was taken away from me. Honestly, I have never been hurt. I’ve been playing since I was seven years old. That’s when I made the decision that I was going to play in the National Football League. So. I’ve been laser being focused on this dream, so really I learned a lot and I’m still learning to this day because constantly healing, constantly work in this world. There’s so many things that has happened in this world in the past year, year and a half that you just got to make sure your your faith is right. You’ve got to make sure your belief capacity is right. And like I said, what helps me is my clarity.

William Norvell: Amen Amen. Well, I’m going to move over to investing a little bit. You know, I would love to hear just you know, investing is sort of taking the world by storm. I feel like it’s happening in a lot of different spheres. I feel like every day, even this morning I saw Kevin Durant invested in this and Tom Brady invested in a crypto exchange with Jazelle FDX. I’m curious about investing in the NFL. I mean, you can give us some insight here. Is this something people are talking about a lot or is it still a niche industry? Tell us more

Jaylon Smith: is definitely a niche industry, but the conversation is being brought up more. A lot of players are understanding that our careers are short and there’s life after football and there’s power and having more than one revenue stream of income. It’s OK to be more than an employee, but it requires work and requires education. It requires trust in a team because you can’t do it alone. We don’t have the time to do it all on our own due to our main thing, which is employees in our profession. But there’s so much room for growth out here that I think it’s just a matter of time before, you know, everybody’s on board with it. So we’re learning. We’re learning access matters in equity matters. Equity creates freedom. So I’m happy with where we’re headed. We just got to keep growing. You got to keep digging.

William Norvell: Absolutely, and I want to switch now to the Minority Entrepreneurs Institute, and I know we got connected through a good friend, Jay Hein, at Sagamore. Well, I know he’s been working with you a little bit on this. Could you tell us a little bit? Tell our audience, where did the idea for Minority Entrepreneurs Institute come from? How did it get started?

Jaylon Smith: Really, like I said, becoming an entrepreneur and having this access to all quality deal flow, doing a lot of alternative investing, getting us some deals as an LP, as a GP, getting some returns, getting dividend payouts. As I’m experiencing all of this now, I was just thinking to myself, how can I provide this access or this create a marketplace for people who look like me that don’t have the Notre Dame background or connection or the Dallas Cowboy affiliation and connection? A platform, a huge platform that I have. There’s so many people that look like me that that have great and tremendous ideas that can add value to our world. But they don’t have the access to financial funding, to mentorship, to help with putting together their infrastructure or strategic execution plan. You know, I was just thinking about how can I help provide that I to help fix this scandal. There’s an educational and a wealth gap that exists in this world today. And that’s why I created the Minority Entrepreneurship Institute to help close the economic and educational gap.

William Norvell: That’s amazing. That’s amazing. And could you tell us a little bit more? What are the initiatives? You know, what is the program like? And just take us down a layer deeper.

Jaylon Smith: Yes. So there’s two parts. We have educational seminars and we have venture coaches, venture Pitchess business targeting type of vibe and really investing in the black and brown alad next community. We’re opening up marketplaces each year. We’ve opened up Indiana, we’ve opened up Texas. And this year we’ll be opening up the Florida marketplace, having our third annual venture bitch, July 9th this year in Tampa, Florida. It’s going to be an amazing event where last year we raised a total of six hundred thousand dollars invested in the five companies, five vegetable companies. The Jaheim has been amazing in helping me with the structure of helping me with doing the due diligence with him and his amazing group, Sagamore Institute. You know, to find our goal is to find vegetable companies that impact investors can believe in investing. So it’s the marketplace will growing myself. I’ve committed two and a half million dollars over the next ten years towards this. So I’m acting as a lead investor. I’m a believer and we’re getting some great traction. So definitely anybody that wants to be involved here more, please reach out. Like I said, we’re just trying to help close the economic and educational gap that exists in this world. So it is really a bust

William Norvell: and we’ll link to everything here. So, you know, if you want to find more information, that should be easy to find and always and let us know if you can’t and you want to learn more to get in. So we’ve had a few guests coming at this from different angles. I’d love your view. What are the needs of minority entrepreneurs? You know, that you’re hoping to be able to give access to how are they different at some level or are they not? And they just need more notoriety. Just walk us through some of the people you’ve met and how you’re trying to structure the program and what exactly you’re trying to provide that maybe the world is not given right now on creativity.

Jaylon Smith: These companies and people that we’re investing in, they have vegetable companies. They’ve either started or they’re beginning to start and they have an amazing plan, a team behind them, a vision on where they want to go. And you just need some assistance. And we all need help in some form or shape. There’s just been a huge lack in the black and brown community. So I’m just trying to fill that void, that scandal. These are all people with great ideas, great companies that are fixing to be successful. They just need help. So there’s no real format other than that. There’s all different companies that we invest in, all creativity. There’s no real shot. It just has to be one of your goals, has to be able to really make community impact. So my team does a great job of helping really do due diligence on each deal and each company. So it’s definitely a team effort. Sure.

William Norvell: That’s amazing and that’s amazing. And so, you know, as we come to a close, Jaylen, unfortunately, we have to come to a close with love always. Our closing question is we’d love to hear, you know, kind of where you are right now in your life and what God might be teaching you. You know, if there is specific that just sort of in the season that you’re walking through.

Jaylon Smith: Yes, God has been teaching the truth through me. It’s extremely important for me to operate off the truth when I’m truthful in every aspect. It brings peace to my life. And that’s really what I’ve been focused on, especially these first two quarters is just peace, a peace of mind, a wholeness as a human being, and just doing things the right way and being myself really exploring and tapping into my creativity and just being someone’s who’s doing right. So that’s that’s really where I’m at. I’m thankful God is using me. And I love

William Norvell: Amen. Thank you so much for joining us. It’s been a gift. We do encourage everyone to check out Emii and what’s going on. Like I said, we’ll have links there. But just please check out what Jaylen and his team are doing. And if you want to get involved, get involved. Don’t stop. Push forward and make that call and get involved in what the great work they’re doing.

Jaylon Smith: Thank you so much. I appreciate you. Besides.

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Convinced that Christians would better handle their personal finances if they were counseled objectively with the highest technical expertise and from a Biblical perspective, Ron Blue founded a financial planning firm in 1979. Today that firm manages $13.5 billion in assets for more than 10,000 clients nationwide. Ron joins us to discuss why he thinks stewardship is just as much about investing as it is giving. 

Episode Transcript

Some listeners have found it helpful to have a transcription of the podcast. Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it. The FDI movement is a volunteer-led movement, and if you’d like to contribute by editing future transcripts, please email us.

Ron Blue: All of a sudden in five years, I had a national clientele, a rich, wealthy Christians who wanted to give, and that’s how the whole thing got started. And today, there’s ten thousand clients at that firm Serve’s that are giving away one hundred and fifty million a year. They’re managing about 12 billion in assets. And I look back and I realize how God prepared me to do what I did. I can take zero credit for it.

Henry Kaestner: Welcome to a special edition of the Faith Driven Investor podcast, From time to time, we’ll get involved in a broader definition of investing. And this is one of those times when we think about storing the wealth that guys entrust us with. Much of that is going to take place with investing in mutual funds and in stocks and bonds and venture capital, private equity, all the different topics that we have rolled out over the course of the last year and a half or so, over 75 or 80 podcasts with speakers like Frank Chen from Andreessen Horowitz, Andrew Stevens. And gosh, we’ve had just about every asset class. But lest we think that it’s just about investing that God cares about, which is different, of course, in a way, a lot of people think about it, the reverse of that as people just care about giving. But since we and you is listening to this podcast, subscribe to more of this one pocket mentality, that is we stored these assets. We have an opportunity to participate in the work that God is doing. We need to, from time to time, start focusing a bit on the giving side as well, and in some cases were called to go ahead and make that investment into the private equity fund or into the mutual fund. And in some cases, we’re called to be faithful to the giving opportunity that’s right in our midst. And so every once in a while, maybe every 10 episodes or so, we’ll get into that a little bit more deeply. And whenever we do that and do that with one of my best friends in the world, Darrell Heald, you probably know enough about my story by now to note, at age 28, I came to faith. At age 38, I had what I call my born again again moment when I met Darryl. And Darryl asked me the simple question, Henry, why do you give? And that sent me into God’s word. And it just changed my life. So whenever we have an opportunity to talk about this, I’d like to bring Darryl back on board. We’ve been partners in ministry and invested in so many things since that time 13 years ago, which I’m super grateful for today. We’ve got an incredible guest in Baila. So before I go any further, Darryl, welcome. Welcome to the program.

Darryl Heald: Thanks. And good to be on the program. And I’m super excited. You could have just skipped over any of my intro. Let’s go straight to our guests.

Henry Kaestner: Well, before we do that, we’re going to go almost straight to our guest from Blue. And Ron, by the way, welcome to the program. It’s awesome. Have with us back again

Ron Blue: a little bit. Yeah. Yeah. I’d love talking to you guys.

Henry Kaestner: You’ve always been such a great encouragement to me talking about this, these formative experiences that God has put in my life in these really important relationships. Ten years ago, we started Sovereign’s Capital and it was Darryl that introduced us to you, and you went ahead and got it right away and said, I’ll do anything I can do to help you. And we asked if you’d be on our board of advisors and if we could get this guy who’s probably the biggest name in Christian investing and the generosity with which you said, yeah, absolutely. You know, if any way I can help you and you put my face on your website and just tell other people that you’ve talked to me and that blew me away. It blew me away. I’ll never forget. I’ve told you before, but I’m going to tell you and our listeners that again, as we’re getting ready, though, I was taking certain liberties with our relationship and I showed up this podcast nine minutes late. And what our listening audience may not know is that we on occasion will have several of these podcast recordings we do in sequence. And we just got off the podcast interview with Dallas Jenkins, who is the guy behind the chosen, and we’re talking about him. And he had a message. He also has known Ron, interestingly, and this is something Ron, I don’t think you knew, is that Ron hired Dallas well before he was famous to direct a video that Ron did, which I think is super cool. But one of the things that came up in the interview we had with Dallas was that somebody had come to him early on in his career and said Dallas. And I was on a Facebook post on a video he’d done, and he wasn’t sure that the film they had done had been received as well as he had hoped. And somebody from Romania four o’clock in the morning said, Dallas, your job is not to feed the 5000, it’s just to supply the five loaves and two fish. Now, they’re just beginning with what you have. And then, Ron, as I was explaining interest, apologizing for being late, you shared an anecdote that was very similar to that. And whenever I hear those repeated themes, it makes an impact in my life. It makes me feel like God is trying to tell me something and maybe as well. And you were talking about a time when you thought you showed up to an event and it wasn’t as well received. Or maybe there weren’t as many people there as you would have wanted in your bride. Told you what

Ron Blue: she said, Ron. She said God said feed the sheep, don’t count them. And it changed my whole perspective. You know, it just it took away the whole idea of how big the audience don’t make any difference. It may be an audience of one because you don’t know who God is going to put it in the audience and you don’t know what he’s going to say to them. So my job just to be faithful to deliver his message and he takes it from there however he wants to. So don’t count them. Just feed them. And appreciate. Henry, you’re feeding. Flock here of people that are really becoming serious, you know, when you get serious about your money, you’re serious about your faith, and when you put those two together, that’s a big deal. That’s why Jesus spoke so much about money, because it’s the greatest barrier to my relationship to the Lord. The God of Mammon steals that every single day. And we live in a culture that I think is the most difficult to live in because there’s so many temptations. And I don’t mean that in a condemning way, but I say, you know, I didn’t even know what I needed till I went to the mall and that and there’s billions of dollars being spent every day trying to make me discontent. And a lot of it gets through.

Henry Kaestner: So I’m still with you.

Ron Blue: It’s hard to live in this culture and have the proper perspective on money. So I’m delighted that you’re doing what you’re doing.

Henry Kaestner: Well, thank you. And to your point, we’re trying not to count our listeners in, but they know all three of them know that I love them. And Mr. Tony

Ron Blue: Abbott, your wife doesn’t count

Darryl Heald: two of them. Love I love.

Ron Blue: I’ll tell if

Henry Kaestner: you are one of those two people, though. You’ll know that we’ve had Ron on before. We featured Ron and one of our conferences, and he weren’t our first ever lifetime achievement award. And so some number of the folks listening to this are going to understand some of who you are in your background. But before we get into that, I really want Daryl to guide our conversation today because it’s something that’s so near and caught to who he is and and the ministry that guys got him on. But give us a flyover. Who is Ron Blue? What have you done? What is God done through you in your career? Bringing us up to speed real quickly and then going to go real deep on generosity?

Ron Blue: Well, can it real quickly. I turned 79 this year just a few months ago, and I was fine with that until I realized that I was living in my 80th year. Then I began to feel really bad

Henry Kaestner: right now that if we could all look as good as you do in our 80th year, then nobody would ever have to fear being 80, that’s for sure. But you’re now to be clear, you’re seventy nine.

Ron Blue: Right? And the good news is that before long I’m going to be able to shoot my age in golf. If I can live long enough,

Henry Kaestner: I’m not going to live that

Darryl Heald: long.

Ron Blue: Well, that quick story, I was raised in a Christian home, but I totally rejected the faith. And I went to college. I went to college to have a good time. I did got kicked out twice, got back and got married. That changed everything. Got my MBA from Indiana University in nineteen sixty seven and went to work on Wall Street with at that time Pete Margaret Mitchell and was with Pete Murray for three years, starting my own firm. I didn’t want to stay with the big firm, so I started a firm in Indianapolis which today is still going by the way and

Henry Kaestner: name on the door to

Ron Blue: the same name on the door. They don’t know who I am. Anyway, I spent seven years doing that and during that seven years my wife came to Christ in nineteen seventy two, asked me what I thought about that, and I threatened her with divorce because I was on the success track. Then I was an entrepreneur and I wanted to become wealthy and I was getting it. So she didn’t say anything for two years but she lived out first beta three and there was a godly woman that I there was something different. And so I prayed to receive Christ on my way to play golf. In nineteen seventy four, I had the four spiritual laws. I was by myself read through those and I said to the Lord, I don’t want to change anything, but I’m willing to be changed. And that day I shot a thirty six on the front side and I said, man, if I had known this how to become a Christian in a long time ago, if I got back on my game on the backside. But that led to joining Campus Crusade two years later and working in Africa for two years. I traveling to Africa. I made ten trips. But during that time I was also teaching leadership seminars and decision making seminars in the United States. I was gone 70 percent of the time and my wife, we were in a strange city when we moved to Atlanta. My income had gone from one hundred and fifty thousand to twenty five thousand and we had five kids below the age of 12 and she had a husband gone 70 percent of the time. And she called me at the office one day and she said, How do you get on Christian? And I said, What do you mean? She said that this is the abundant life I’ve had, all the abundance I can take. And what that led then was I was with Dr. Howard Hendricks, who was a friend and mentor, and he had been asking for financial advice from me. And I had been out of the financial world for a couple of years. But he said, would you take a look at my finances? Which I did, and I was able to sit down with him and Gene and say, you know what, Howie, you’re doing just fine. And it was like a load came off of his shoulders. This was in nineteen seventy nine. And now when I look back over those 40 some years, I realized that the question he was asking is really the question almost everybody wants the answer to, and that is how am I doing? They want to know the answer to that question, every one of us wants to know, and of course, it changes over time. So I felt like having traveled to Africa, that there was a lot of money in the United States. So I determined through a series of things that I wanted to help Christians plan to manage their money so they have more to give away. And that was not called financial planning at the time. Financial planning didn’t exist. There was no such thing as a CFP, and it was product sales or investment sales and insurance sales and so forth. But the first client that I had, he wanted to give a million dollars to Campus Crusade. I did not know him. He was a physician. And I said, well, what’s your income? He said, eighty two thousand a year. I said, What’s your net worth? He said, I don’t know, three or four hundred thousand. And so I’m thinking, there’s no way he can give a million dollars away. But God in his providence had done something. And that was the last couple of years as a CPA. I had done a lot of bank projection work and all it was was projecting cash flows over five years and working them out to a final net worth statement. So that’s what I did for this doctor. And it turned out he could give away a million dollars. He gave he had more property than he realized. He gave away his property, lowered his taxes, increase his cash flow, increases giving with Florida’s taxes were to increase his cash flow. And you worked all that out. And in five years, he could give away a million dollars and still have basically what he started with. And I thought there’s a lot more people like that. And I thought recently, what if he’d only wanted to give one hundred thousand? That would have been my bar. But it was a million, and so my bar became a million, and because he gave it to Campus Crusade, Dr. Bright asked me to speak at all of their donor events. And I would say, look, if you want to give away a million dollars or more, I can help you do that. And not only that, you can pay me to help you. And so I knew how to build a time based business, so I didn’t have to sell any product. And I knew how to do financial planning. And all of a sudden in five years, I had a national clientele, a rich, wealthy Christians who wanted to give. And that’s how the whole thing got started. And today, there’s ten thousand clients that the firm serves that are giving away one hundred and fifty million a year. They’re managing about 12 billion in assets. And I look back and I realize how God prepared me to do what I did. I can take zero credit for it. And it’s such a joy now to I can look back and say, wow, isn’t this great? And I’ll finish with this. What I found was the people that gave away those huge sums of money were the most joyful people I knew and the most contented. They were accomplishing something with the resources God had entrusted to them and they were experiencing the joy of giving. So they were good investors. They were good entrepreneurs, but they were better givers. And I don’t mean that on a comparative basis, but so I’ve had a great life. Henry, helping people give away money

Darryl Heald: your life, indeed. Thank you for sharing the history. What a legacy it’s got. I mean, it takes a while to tell a story when you start to your seventy ninth year.

Ron Blue: Yeah, but

Darryl Heald: I love you. So Henry and I know each other thirteen years, but Rodney and I’ve known each other over 30 years. Yeah. So I was the young real estate broker and the company I was working for actually owned the building where you all were Ozzfest. And so I was two floors below Rodell Balloon Company and I was going to church with a couple of the young financial planners that were working for Ron. And they started give me these books that he wrote, Money Matters and Money Matters for Your Kids. And I was very much influenced by Iran. And Judy, Kathy and I both have been. And one of the reasons why we did what we did, a lot of ways that we raised our kids around these money issues, giving and things like that were influenced by you. And I’m thankful. So we’re really grateful for that. And it’s kind of fun that our families are friends. We’ve served on a number of boards together as well. But Rodney, thanks for joining us today. One of the things that I know that I’ve heard you talk about a number of times is what are the impediments to giving? You have this triangle like why aren’t more people giving? Because you just gave this great example of this guys says, hey, I want to give a million and so on. But where is that kind of a state of giving? And in one sense, there’s a lot of resources out there. Occasionally we see a person like this doctor being generous. But what’s holding a lot of other people back?

Ron Blue: Well, I think if I were to boil it all down, Darryl, I think there’s three things that have to happen in giver’s life. No. One, there has to be transformation. You’ll never see maximum giving apart from transformation. So it begins with a heart attitude, a belief in what the Bible says about eternity and about my life here. But secondly, there needs to be intentionality. A lot of people give, but they really give out of their surplus. So they give large sums of money maybe, but they don’t necessarily maximize their giving unless they have intentionality. And I used to say there’s two questions. No one who owns it, you got to answer that question. But the second big question is, how much is enough? You know, how much is enough to accumulate, how much is enough on a lifestyle? And there’s not a right answer on that. There’s only a faith answer on it in the faith answer says, OK, God, what would you have me? And I would ask this way, how much do you want me to keep? And the rest I’ll give away. I love what Bob Buford, my friend, said to me one time, he had heard me ask that question, how much is enough? He said Ronnie said, I figured out how much is enough. I doubled it and gave the rest away.

Darryl Heald: I said,

Ron Blue: But that’s OK. He said, a finish line. And if you have a finish line, then the question becomes if you’re accumulating. Why am I accumulating more? And I believe so. There needs to be intentionality. But I think there’s a third thing that is very helpful in maximizing giving, and that is accountability. And I was in that business of providing accountability and I required all of my financial planners to have a financial planner, myself included. I have a financial planner. You know, I’ve written 20 books on finances, but actually read one book 20 times. But I have a financial planner because I can’t hold myself accountable. And Judy and I think differently a lot on the giving. She’s far more generous than I am. I mean, she’d give it all away. When we sold the business, I felt pretty good. She said, you know, God gave you all that. I said, you’re right. She said, you better give it all away so that when my retirement. But when she said that, then we told the financial planner what we were going to do. And so we’ve been held accountable to not accumulating them. And I would continue to accumulate if I didn’t have a financial planner holding me accountable to a decision that I felt like I had made at a particular point in time. Anyway, there are lots of stories about that. But I think transformation, intentionality and accountability are really three things that when they take place, you see maximized giving. And I will say this to that. I know that the only thing that breaks the power of money is giving. You ain’t got to open your hands or you’ll never experience the freedom of a relationship with Christ because you’ll always be there be two things to be going on. No one will be fair. And fear mentioned a lot in the Bible. And when you if you haven’t done that, there’s a fear of loss. And you obsessed with it, and that’s the biggest, you know, I talk and you’ve heard me say this, the paradox of prosperity and the paradox of prosperity is that the more you have, the more choices you have. Therefore, the more confusing it becomes. I mean, anybody that’s owned a boat knows what I’m talking about. When I sell the boat, they say it’s the second happiest day of their life, or if you own two homes or whatever it may be. And we’ve had two homes and I’ve had a boat and was happy with all of it was gone. But the more you had, the more choices you have and therefore the more fear of loss and the more confusing life becomes contrary to the American dream. And I’m not talking against people living well at all. That’s not the issue. God places people such as you guys, and I think probably such as the audience in positions of great influence because of the success they’ve had either invested in rebuilding their businesses. And that’s a good thing. And it’s OK to enjoy that. It says God gives me Rusty all things to enjoy. But he doesn’t say that joy should be my objective. He said also says right along with that, you’ve been given much in order to give much. So generosity, investment, entrepreneurship, they all tied together because they represent success in many ways, but then conquering the success by living generously.

Darryl Heald: That’s great. Thanks, Ron. I love those three things there. And so what is the so I mean, there is a significant financial services industry out there, right. That is looking to serve, you know, everyone listening to this podcast. So then what’s the disconnect with the current level of service and what you’re talking about? And if I’m kind of leaning in to what you’re saying right now as an investor and wanting to be more intentional, have that accountability, what does that look like?

Ron Blue: Well, the problem in the financial services world is that there’s a conflict of interest inherent in it. So, you know, when I tell people that my metric of success in the financial planning firm was how much our clients are giving away. Not how much we were accumulating, and today, if you would talk to around the blue adviser, they would talk about how much their clients give. And, you know, as a consequence of that, we almost never lost a client one. And number two, we almost never lost the client generationally. So now I’ve lived long enough to see people and I knew through it Kathee years and years ago. And he’s now in there for generations of the cafes. And they’re all working with advisors that are faith based, an advisor that is faith based and a client that is faith based, share the same language and the same value system. So if I’m an investor or an entrepreneur, I’m looking for an advisor. I want to know what that adviser believes. I want to know what motivates you. I want to know what he thinks about giving, because theoretically, if a client gives to a million dollars, I’ve lost the fees on a million dollars. What I found is when a client gave away a million dollars, got replaced with somebody who had two million. So I think there’s a scarcity mentality. And to me that is almost it just can’t be because the scarcity mentality says I serve a God who can’t create and I serve a God who’s not sovereign. I was once talking to a group of advisers and there were six Merrill Lynch advisors sitting next to one another. And I said, Are you guys in competition? And they kind of squirmed and I said, if you are you do not believe in a sovereign God, God can raise up those clients and he will. But, you know, faith, I see the evidence of faith in retrospect. I never see it in prospect. So I’ve got to make that decision, do that thing. That’s right. And then God honors that and blesses it.

Henry Kaestner: By that you mean you can see patterns in your life where God was faithful and blessed you in times when you didn’t see that happening. But it’s so much more difficult for us to anticipate how that pattern will continue in our lives. We’ve seen it time and time again about how God is provided right when we needed. And yet it’s so hard to just kind of project that forward as if God was sovereign and love me up until May. Twenty six, twenty twenty one. And then after that I was on my own.

Ron Blue: Yeah, well that’s true. And the life of faith never stops. You know, I struggle like everybody day to day. Now I do say this. I had good mentors and I do have a quiet time almost every day. And today I was meditating on abiding in Christ. What does that mean? You know, and it means total surrender. But I knew that, but I needed to know it again today. Yeah, and now it’s near the end of the day and I need to know it again. So the life of faith doesn’t end, but it is a life of fruitfulness and joy. Also, when you look back and, you know, I got the privilege now of looking back and not seeing what I did, but seeing what how God used even me. He used Balan’s as he could use me. And my wife taught me that

Darryl Heald: we love dearly. We love to feel. But what are the things that we actually just had a discussion on today? So we’ve seen this out of covid, this incredible rising market, so many asset prices going up so often. So one of the conundrums, it seems like with when we think about what we’re stupid in asset is like, if I think it’s going to continue to go higher, why give now? What would be your advice on that?

Ron Blue: That’s a great question. Yeah, I love that question. I used to get that a lot when I used to get it. When I was speaking to donor groups, they said, you know, if I’d give me a million dollars, I could make two million and I have more to give. So I said, well, let me let me give you an illustration. Most people know the magic of compounding. If I took ten thousand dollars and compounded it at twenty five percent over 40 years, it would grow to seventy three million dollars without adding another penny to it. If, on the other hand, it only compounded out at twenty four percent, same time period, it would be 52 million. So it’s the twenty one million dollar difference on one percentage point. Now the reason I say that is because what is God’s interest rate. Thirty fold. Sixty fold. One hundred and thirty fold is thirty thousand percent and sixty four to six thousand percent. Nine hundred dollars. Ten thousand percent. So how much is ten thousand dollars given to the kingdom. At ten thousand percent for all eternity. That’s the difference, so I want to do my given while I’m living, so I’m knowing where it’s going and I want it I want it invested in the kingdom because the return in the kingdom is far more than what the stock market’s going to return. So I use that illustration because people can grasp that and to say, well, I’m going to give when now you need to give right now and say something else. I think you need to give some cash to nondeductible cash. And I got this from a pastor who he did this and I picked up the example. So it was not mine, but I carry cash in my pocket and I look for people that are unnoticed. The most unnoticed are those who clean the bathrooms in airports, and so when I go out and I do a lot of flying, so when I go in the bathroom, I look for that cleaner and they’re always standing in the corner head down, sometimes not saying anything. And you walk over and you give them 20 dollars or forty dollars or one hundred dollars, whatever it may be. And the joy that you see on their face, that’s far more fun, if you will, than writing a big check to a ministry that had a guy followed me out one time and he said, I saw what you did. Why did you do that? And I said, listen, I am so blessed. I want to share that blessing with somebody else I love.

Darryl Heald: Rod, one of my favorite stories you have, why don’t you tell our audience is the Chick fil A’s story, the lady that.

Ron Blue: Yeah, I’ll make it short. I used to take my son many years ago to breakfast every Friday, one of my sons to and there was this lady named Rex and she worked at Chick fil A. We’d always meet at the Chick fil A and she was always the most pleasant, smiling and so forth. If she got saucy when I opened the door, she would have our meal ready for us because we’re always ordered the same thing. So I was walking out one day and I thought, I wonder if you can keep a fast food waitress. And I’ve never done that. So the Lord convinced me to tip her, give her something. So I reached in my pocket and I pulled out of twenty and the Lord said, You cheapskate, you got a lot of toys. And I said, Oh, no. So I took five hundred dollars and I followed him up. I went back in and I said, Can you take a tip? Is it OK? She said, yes. So I gave her one hundred dollars. She didn’t know how much it was and walked out. And the next week I was back in the chick Ticketfly and I was before my son had come and she came over to the table and she said, I was so happy. When you gave me the money last week, I needed a new set of tires, she said. But when I got home, my daughter, who was in high school, came home and there was a girl in her class who had had a fire in their apartment and they lost everything. She said they needed the money worse than I did. And so I had the ability to give that hundred dollars to that family. And I thought, man, I gave out of my abundance and she gave out of her property at that impacted me, I mean, and convicted me for sure. So I encourage people who you can give a lot of money away, but I encourage people to give some cash away to give it away. We’ve got a family that has ten kids that, you know, here in Atlanta. They had two of their own and they adopted three from Africa and then a family. The parents died and they adopted all five of them. So they have ten. So at the end of the year, Judy said we need to give them some money. We go to Costco every now and then fill up some cards and take it over there to them. But she wanted us to write them a check. And I thought, well, if I write that the helping hands, it’ll be deductible, but they’ll also take their percent. So I wrote the check and we drove over there and we gave it. And that type of giving is is just blessed giving. I really enjoy that. And I don’t want I don’t want to talk about me in the sense of I’m so good because I am not naturally generous by any means. I’m naturally pretty selfish. And, you know, I like nice things. I like to fly first class. I like to drive a Lexus, but I God won’t let me drive a brand new Lexus anymore. I have to buy. I used to run ride.

Darryl Heald: I mean, we could love to hear more stories than all, but why don’t we do this? I mean, because you have helped people do all this planning. So you talk about this blessed giving. What is your allocation look like? Kind of know we think about asset allocation all the time. And and so I’ll go from a giving standpoint, what is your advice on what are the dimensions and all in a giving allocation?

Ron Blue: Well, no one there’s nobody including Bill Gates or Warren Buffett that has enough money to solve all the needs. So you can’t solve every need with money. And so I generally counsel people. Where’s your heart? You know, what’s your passion? One of the things that you think are important, you can give broadly, but have again, I’ll come back to this intentionality. What is it that you really want to give to that you’re committed to? And I think husbands and wives need to be talking about this together because they probably have different interest. And that’s OK, that’s the way we grow. So I think giving it’s not an allocation. Well, I do believe in tithing to the church, but that’s the beginning point. I don’t really consider that the giving. I mean, it is. Yes, but the real giving takes place after that. I’m giving out of obedience. I want to give out of obedience, but I also want to give out of desire. So what is it that motivates me and that can change over time? So I can for people, it’s not necessarily an allocation. The Bible talks about giving to widows, giving the orphans, giving to the poor for sure, and giving to the church. But there’s a lot of ministries and I want to attach my money to my heart when it comes to giving. So I have things that I like and things that Judy likes. You know, it is funny because every time we get a letter from John Erickson, I know it’s going to cost me money because Judy loves Johnny. She loves the minister. We’ve known John for 40 some years and that’s a passion. So any time Johnny goes, she gets money because it’s a passion. So I said, give her your passion is tell your heart to your money in terms of your giving. So, yeah, I’m sorry, Daryn, when you’re asking me questions, you’re asking me questions in my sweet spot.

Darryl Heald: Why does the government. So what is that? Let’s say your blessed peace is like how much percentage of your giving and what do you all look like it? What about global? What about, you know, nationally? How do you kind of break that down and think about some of the different buckets that you’re giving to?

Ron Blue: We made a decision early that we like to give to people, so we give a lot to missionaries. We made a decision along that line that people that are working in Third World countries have more difficulty in raising money than they do in America. So we have a tendency to get more internationally when we’re giving to missionaries and missions than we do in this country. We like to give it comes down to people. What’s the impact on people? So the sex trafficking, the poor, that’s where we like to put our money and that’s our passion. I heard today we have high school curriculum on personal finance and we charge the school twenty five dollars a student to give them the curriculum. The guy that heads up our high school ministry and our institute read a testimony today of a high school junior who how, having gone through the class, it had changed the direction of his life to wanting to be in ministry. And that’s where he was going. And he said, twenty five dollars bought a changed life. That type of thing means a lot when you’re giving and I think we’d like to give to where we see the results. Also, it’s hard to give some place that you’re not tied to, literally tied to. So we pray about it a lot. We don’t give to everything that comes to our door by any means. And I don’t feel guilty and not giving because God has given us the ability to give. He’s given us the places to give and I can’t give every place. And in some cases it may be if I give, somebody else doesn’t have to give. So I don’t feel guilty at all about turning down requests for money.

Darryl Heald: Thanks, Ron. Another thing to where I’m just curious with I’m sure a lot of the listeners probably have children, grandchildren and all how you, Judy, have written on this before, but could you give us some ideas on how we can help our kids or grandkids understand that it’s more blessed to give our safe?

Ron Blue: Well, there’s two things about training children that can really sum it up. And I had a father asked me one time, how do you train your kids to manage money? And I said two things. No one more is caught than taught. So they’re going to do what you do. That’s the biggest factor in how kids handle money and think about money, and I said, the second thing is you learn to manage money by managing money. And that’s the really hard thing today. And a credit card society of having your kids manage money. But there needs to be a way and there are ways that they can do that. And that same father said to me later, he said, I realized when you said that, that because I do online giving my kids had never seen me tithe. And we didn’t talk about it because we had made that decision. We did our online giving so they’d never seen me tithe. So just think about it. What am I doing to communicate the values of giving one? And number two, how can I train my children to manage money? And here’s the mistake that parents make. They don’t let their kids make mistakes, especially the wealthy. I see they can afford to bail them out. And I don’t mean out of jail, but they can afford to do a lot of things. So what would that look like?

Darryl Heald: What how would you set that? What would be a couple of suggestions that you would say, hey, you know, you should try these couple of things?

Ron Blue: Well, no one intends on the age. OK, so we started training our kids. By the time the youngest was eight, we kind of had the system figure it out. And so we gave them a budget to buy their clothes and we knew that they would have spending money needs, that they would have needs to make gifts to Christmas and so forth. And we wanted them to say, but we wanted them to tithe. So we gave them money and we did it on a monthly basis so that they had to manage the money. So when you give them one twelfth of their clothes, money. In February, they don’t have to buy their school clothes until August, so they had to learn to say, but they also had to learn that when the envelope was empty, they were done and we allowed them in some cases to trade from one envelope to another, with the exception of tith in savings. But there had to be their ability to make the financial decisions. So somehow you probably need to help him set a budget and then figure out the management side of it, especially with the credit cards today, because cash, you just don’t deal with cash much anymore.

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Cathie Wood is the founder and CIO/CEO of ARK Invest. She believes that ARK can identify large-scale investment opportunities in the public markets resulting from technological innovations centered around DNA sequencing, robotics, artificial intelligence, energy storage, and blockchain technology. Basically, she’s a rockstar and the queen of innovative investing. Today, she’s going to talk about how she developed ARK’s investment philosophy, what her role as Founder, CEO, and CIO entails today, and how her faith influences it all.

Episode Transcript

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Cathie Wood: Our job in terms of seeking the kingdom, I think, is in that 12 trillion because again, saving lives, making lives better, increasing incomes and really creating a virtuous cycle as opposed to and turning back the vicious cycle that we’ve seen. I’ll say benchmark style investing caused some of that. You know, the myopia and the misallocation mask, the most massive misallocation of capital in history. This is allocating capital to its highest and best use, which will create miracles. That’s bringing heaven to Earth.

Henry Kaestner: Cathy, thank you very much for joining us today.

Cathie Wood: Well, I’m happy to be here, Henry. Very happy to be here. Thank you for inviting me.

Henry Kaestner: Before we get into the investing side of your story, can you share how your faith has guided you throughout your life?

Cathie Wood: You know, I think I was born with the gift of faith, and I do understand what a gift that is. And as I was evolving my faith over the years, first the childlike faith, but then getting into career and so forth. I really began to understand more about the Holy Spirit and the guidance and counsel. And my father would say counselor of the night that the Holy Spirit is and will probably get into this later. But at one moment in my life, I got a big push from the Holy Spirit to start arc. So really important to me

Henry Kaestner: today, you’re known for innovative investing. Has it always been your reputation? And what were some of the early ideas you’re picking up on that other people are mostly ignoring?

Cathie Wood: Yes, the focus on innovation really came from my startup Jennison Associates at Jennison. I was in economics, but I really wanted to get into equity research, and Segal is the chief investment officer there then and still now. So in the 80s and now, he said fine, but you’re going to have to find your own universe because our analysts are lifers and they’re probably not going to give you any of their stocks. And so it was serendipitous because at that time we had something called database publishing evolve, and the technology analyst didn’t want it because it had publishing in the name and the publishing analyst didn’t want it. So here I’m thinking Reuters and tolerate because it had technology in the name, and I said, I’ll take it. I love this idea. And of course, that was the precursor to the internet. Same with wireless. No one wanted Vodafone. First of all, it was a foreign stock at the time. And you know, these big bricks, they were never going to amount to anything. And of course, we know what happened in the wireless industry. And so I used to say that I picked up on stocks that fell through the cracks. But what really this was the earliest manifestation of was the convergence between and among technologies, which is moving into overdrive right now and creating amazing investment opportunities.

Henry Kaestner: What did you learn in your professional life up until the point you founded Arc and realized that you need to go out on your own? And where did the name come from?

Cathie Wood: OK. Yes. I started in the business at Capital Group on the West Coast Capital Group had a 10 to 20 to 50 year time horizon, which I just loved. So in 1977, they were looking at Hong Kong, 1997 the changeover. And I was saying, this is the business I want to be in. And it was fantastic for the first 20 years, up until the tech and telecom bust and then the tech and telecom bust and 08 09 the meltdown, the calamity. What happened during that period was our business became very risk averse and quantitative moved in and began to worship at the altar called benchmarks. I would consider this benchmark to be an idol, which basically took over the industry. Well, what is a benchmark? It’s backwards looking. The companies and stocks in benchmarks are there because of past success. And if we’re moving into a world where five technologically enabled platforms are going to converge and transform the world entirely, that kind of investing is anathema to productive investing. And yet I couldn’t get anyone really to embrace this idea in a big way and became more and more of an odd duck within my own firm to the point where they thought the strategy I managed was too volatile and they wanted to risk control it with benchmarks. So I knew the writing was on the wall that if I really wanted to do this, I had to go out and blazed the trail not only in investing but in research, changing research, transforming research so that analysts don’t follow industries or sectors. They follow technologies. They are specialists in technologies and they are generalists when it comes to industries and we give away our research. Why? Because we want to engage with and become a part of the communities we’re researching. So it was really a shaking up of our industry. You know, this idea of why don’t you just transform your own industry with the technologies that have transformed other industries? And the name arc came from. Ark of the Covenant. I did a lot of soul searching, literally starting in 2006, probably 2000 for personal reasons, but for professional reasons in 2006. And part of the soul searching was just going to the Bible and saying, OK, God, tell me what you want me to do. And how many times did I open the Bible up to the Ark of the Covenant, which for as many times as I open to the page and it wasn’t the same page each time. It’s probably miraculous, and I said, I have to name my firm Ark for Ark of the Covenant and think about it, Ark of the Covenant. So the Israelites took the Ark into battle ahead of them. The presence of God was going to protect them during their battles, and that’s what I was going to do a fully active, transparent equity ETF. When the ETF world, which was taking share from the mutual fund world, was all passive, and so shaking things up a little bit in that realm as well to the point where most people thought it would not work. You know, I thought I didn’t know what I was doing. And even those and Eric Bell, Tunis basically said as much. But in seeing our success, he had to do a double take and has been very fair in terms of our progression through the ETF world.

Henry Kaestner: I may come back at the end and ask you a little bit more about the indexing and benchmarking you and I had talked about that maybe six months or 12 months ago, and I’m fascinated by that. I don’t think that people understand how that needs to be redeemed and restored, and you have an angle on it. Maybe at the end we can come back in that chair for the first three years. You’re funding out on your own. What did that season of life look like and how is your faith tested and what motivated you to keep going?

Cathie Wood: Well, it was really almost four years because I invested in ARK during my gardening leave as well. And I really thought if I built it, they would come because I had a very wide network, lots of clients. But what I didn’t understand was that the ETF world and the traditional world that I had come from did not communicate, didn’t understand one another. So I had fallen into the trap that many entrepreneurs fall into, not understanding the market completely. And so we sat for three years, so 2014 15 through the middle of 16 and really the end of 16, which is when we struck a distribution deal. But during those years, we were basically stuck at $40 million, 30, 40 million dollars and losing a lot of money. Now did I think we were going to fail? I never thought we were going to fail. I know many others did because our needle was not moving at all. And so there’s something called the death watch for ETFs, and I think we were on that death watch list, but I never thought we were going to fail. I knew we needed a distribution partner, but I will tell you during many days when things weren’t going so well, you know, when we thought there would be good news and it didn’t come or we were rejected entirely, I would just go into the bathroom and just kneel down and pray and say, OK, not in my hands. You are in control. And I know we’re going to make it. I know we’re going to make it. And so my faith actually was strengthened during that time. And I’m so grateful for that period because of how much it did strengthened my faith.

Henry Kaestner: What was the investment philosophy you originally founded the company on and how does that play out today?

Cathie Wood: Yes. The original philosophy, which is still our today, was if you go back to the 80s and 90s, you will see a period where new technologies were surfacing. The seeds were being planted for what we are enjoying today. Now what happened in the interim is this fear of innovation became apparent during the tech and telecom bust, and there’s still a fear of innovation. So much so that, as I mentioned before, many investors started to become very benchmark sensitive, even if they were so-called active investors. They started leaning close to their benchmarks. And, you know, when I say worshiping them and I do call it an idol, they would feel good or bad about themselves at the end of each day because of how their portfolios performed relative to the benchmark. And it became obsessive compulsive. And of course, if your style is benchmark sensitive, then by definition you are looking backwards. You’re not looking at the new names that are evolving, the new companies that are evolving, the new creation that is evolving, and that’s what we dedicated ourselves to doing. We are not looking at any benchmark. We are focused on the future, on the new creation on these five platforms involving 14 different technologies that are all growing exponentially. And in fact, they’re all in what you would recognize as various places on SW curves and news as curves because of the convergence, as I mentioned earlier. They are intersecting, so one curve is feeding, another is feeding another. And I do not believe that most investors understand today how explosive the opportunities are going to be and how destructive they are going to be to the traditional world order or the benchmarks.

Henry Kaestner: OK, so, so many places to go there, but I stick to the script again. And you mentioned the five platform, so talk to us about the five platforms of innovation that you and your team have identified. What are they and why should Faith Driven Investor just pay attention to them?

Cathie Wood: Well, I’ll start with the why faith based investors should pay attention to them. This is the new creation we have been put here on Earth to procreate and create right not to mimic what might have happened historically. In fact, to change, transform and make the world a better place, these five platforms are going to do that. DNA sequencing is going to transform health care, bringing science into decision making. For the first time, because now we can identify among the six billion letters in our genome. I call them pieces of code where there are mutations or programing errors. And for the first time, it was impossible before. And we’re going to be carrying disease. We’re already seeing that happen. And then robotics, many people worry about robots as taking away jobs. Yes, there will be displacement. The history of technology, however, is technology takes over the mundane tasks and adds to the productivity gains of countries around the world and therefore adds to wage gains because the jobs that are being created are much higher value add. So that’s robotics, especially adaptive robotics, collaborative robotics, then energy storage. Here is where those who are really concerned about the environment are going to see some wonderful developments. We already are so electric vehicles, battery technology is ready. We’re going to transform the world from the internal combustion engine to battery technology. And it’s going to scale magnificently because of how quickly the costs are falling. And that’s the key. With each of these platforms, costs are falling fast enough that we’re beginning to see the uptake at an accelerated rate. Artificial intelligence, artificial intelligence. Again, it’s like I described DNA sequencing. We are going to be able to get at information to make better decisions more quickly. Artificial intelligence training costs are dropping at a 68 percent rate per year. Think about that when the cost of something drops out rapidly, more and more researchers and businesspeople harness it to make their businesses better and their lives better, more productive. So AI is going to infiltrate every industry, every company, and we’re in a bit of a land grab for the pole positions. And then finally, blockchain technology bitcoin represents the first global monetary system, a rules based monetary system that my mentor, Art Laffer, thinks is wonderful. He’s been looking for this all his life as a necklace. And so that’s part of it. Then there’s DeFi, which is built on top of a Therian. DeFi decentralized finance is going to take away a lot of the middlemen roles in financial services and take away the friction, increasing yields, lowering lending rates. We’re already seeing that. So those are the five and there are 14 different technologies involved in them. But I want to get back to this idea of convergence again. Three of the five major platforms are converging and creating autonomous taxi networks. So that would be robotics. Autonomous vehicles are robots, energy storage. They will be electric. It’s going to be the much less expensive route to go and artificial intelligence. They’re going to be powered by a AI and they’re going to save lives there. Thirty five to forty thousand lives lost in automobile crashes every year in the United States. That is going to collapse. There are nearly one and a half million lives lost to fatalities in auto accidents globally. So again, changing the world, making it a better place.

Henry Kaestner: What are the areas where you’d like to see Faith Driven Investor get more involved? How would you like to see in the answer to that may very well be and being involved in what God is doing in redeeming restrain all things. How would you like to see our audience step up and use their influence for good?

Cathie Wood: Well, I think if they’re in the financial world, perhaps leading the charge at their own companies into directing and allocating resources towards the new creation, again making the world a better place solve. Problems in aviation took off during the coronavirus crisis because innovation solves problems, in fact, we have an impact fund in Japan, hopefully coming to the US at some point, which it takes the 17 Sustainable Development Goals of the U.N.. They were developed around well about six years ago, and we’ve mapped our 14 technologies against those sustainable development goals. The first one is eliminating poverty just to give you a sense, and that matrix is beautiful and is filling in day by day with new technologies that are going to solve problems. The second way, I think, is to encourage education leaders to bring innovation into the classroom. I founded the Innovation Foundation. It’s primarily for education right now. We just got our IRIS designation and we are developing a pre-K through 12 curriculum of education through the lens of innovation, starting with Montessori method in the early years. And just to give you an example of that battery technology and high school, the students will be learning about the chemistry of batteries, physics, the design, the applications and so forth. And how are we going to start this knowledge base in those kindergartners? What are we going to talk about? How could we get them to understand this concept of energy storage? Well, what do they understand? They understand sunshine. So in their earliest days, they’re going to be learning indirectly about energy storage, but beautifully. And I do believe that educating individuals about innovation to inspire them is going to level the playing field and the opportunities we just did. Two pilots at Jericho Partnership in Danbury economically disadvantaged areas, one on drones for high school, one on 3D printing for fourth and fifth graders. And at the end of that six part seminar, we were able to say to each group, OK, now you know more about drones and 3D printing than 99 percent of the people in the United States. Does this inspire you? If so, follow our analysts on Twitter. Read everything you can about this. Educate yourself and you’ll be far ahead of the game.

Henry Kaestner: OK, that is super cool. So I want to ask that one other question that unites all of our different interviews that we do, which is, is there something that you’re hearing from Guy through his word right now? And maybe it’s this morning. Maybe it’s last week. Maybe it’s over the course of last month or so where you just like he’s he’s speaking to me.

Cathie Wood: Well, I guess I can come at that from many directions because I feel, thank God that he is speaking to me all the time and that I must pick up on these cues and run with them. And I think a big one for me has been, you know, having gone through this journey for seven years. And then all of a sudden, the Bible, as I’m opening it, I’m seeing more about giving back, you know, sharing and evangelizing in some way. So I think that means two things to me. I’ve been criticized by many in the financial community for bringing my faith into this discussion. And yet I feel that’s one of the things that God is asking me to do. And especially this idea of new creation. Now, do I at Ark Invest, you know, go in and talk in the way I’m speaking to you now? No, I am deeply involved in our research and investing, which is all about the new creation and others in the firm. They may have the same faith I do, or maybe not, but we know we’re doing something meaningful together. We know it and it speaks for itself. And then the second is, OK, take that research and move it into our educational system. So that’s what I’m doing.

Henry Kaestner: So tell me just a little bit. If you have time and Lisa can interrupt at any point. But I’m fascinated by this concept, of course, of the new creation and reading the books they’re talking about. You know, as we pray God’s kingdom come about on Earth as it is in heaven. And he writes, speaks about this. Spend a little bit more time talking about how you see that playing out on Earth as it is in heaven and what are the things that Christ’s followers really need to be paying attention to? I suppose that a lot of that are the five platforms, but it’s maybe speaking to the fact that this is how you see God at work and the sooner we tap into it, we’ll be able to unleash that power.

Cathie Wood: Well, I think we’re talking about miracles here now when we think about the power of God and causing miracles on Earth. I do believe we’re going to be curing disease. We’re going to be saving lives not just because of the genomic revolution, but because of autonomous taxi networks and autonomous technologies, generally drones, trucks, ships and so forth. And we will be increasing productivity so that by our calculations, because of this innovation explosion, GDP in the United States alone in 2035 will be 12 trillion dollars higher. So instead of 28 trillion, $4 trillion, our job in terms of seeking the kingdom, I think, is in that 12 trillion because again, saving lives, making lives better, increasing incomes and really creating a virtuous cycle as opposed to and turning back the vicious cycle that we’ve seen. I’ll say benchmark style investing caused some of that. You know, the myopia and the misallocation mask the most massive in allocation of capital in history. This is allocating capital to its highest and best use, which will create miracles that’s bringing heaven to Earth.