Richard Cunningham: Welcome back everybody to another episode of the faith driven investor podcast. A joy to have you with us. If you are in the Northern hemisphere. I pray your summer has been friendlier to you than it has been to us here in Austin, Texas, from a weather perspective. It is scorching hot, but John Coleman, [00:01:00] that’s not what we’re here to talk about today, because we have two fabulous guests in the FDI podcast studio.

And my friend, you’ve actually been out of the Keller commentary seat for a few, uh, FDI podcasts recently, as you’ve been everywhere this summer speaking at conferences, hosting conferences. It looks like you’re at a conference right now. Welcome back, man. Good to have you here.

John Coleman: Yeah, scorching hot probably also describes all the commentary I have saved up for today, given that long absence and given the quality of the guests that we have today.

I’m very excited.

Richard Cunningham: You are exactly right. Jeff Johns, Aimee Minnich of the Impact Foundation, some of our closest friends, thought partners, people we look up to dearly here in the faith driven investor movement. It’s a household name here if you’re around the hoop of faith driven investor frequently. But Jeff and Aimee, so good to have you guys on.

Fun fact, Aimee actually hosted the very first ever FDI podcast roughly five years ago in July of 2019. So, Aimee, good to welcome you back.

Aimee Minnich: And it’s taken that long to get me back on because [00:02:00] that’s what they thought of my first performance. So, I guess y’all must have forgotten.

Richard Cunningham: It’s been a five year sabbatical.

Jeff great to have you here too, man. Let’s start with this, guys. I think it’s just kind of helpful to level set who, who is Impact Foundation. You guys have been such key contributors to the FDI movement, but not everyone knows all of the gaps that Impact Foundation steps into and what all you guys do.

So maybe a little bit of the history story of Impact Foundation, your stories, and then we’ll kind of go from there.

Jeff Johns: So Aimee and I both grew up in families where business was what we talked about at the dinner table, basically every night. And, you know, I think we knew about cashflow from a young age, probably around the same time as, um, our parents were, you know, discounting the value of our Christmas presents and talking to us about if we’d invested that money instead, what that might look like.

And so that was kind of part of our blood. Uh, Aimee’s younger than me and her family, I think came into, uh, business and wealth a little bit later, [00:03:00] but for mine, it was always kind of part and parcel of everything we did. And You know, I went through a journey for a long time, kind of wrestling with some questions that are a little bit more common now about how much is enough and where we should spend our lives.

And at the same time, you know, I was really trying to seek, you know, what does it mean to be successful in business? And what does it mean to live a life of meaning? And that led to a few mentors who told me like, look, if you want to be in business to give away money, Maybe you should go upstream a little bit and help this burgeoning generosity movement with all the things that are happening there.

And so I went and interviewed with Daryl Heald, and he told me what was going on at Generous Giving. And then I talked with David Wills at the National Christian Foundation. And it was like all of a sudden, the purpose that God had for me at that season was revealed. I was the first MBA at a table of accountants and attorneys at the National Christian Foundation when they hired me.

I was 28 years old and a newly minted [00:04:00] MBA and thought I knew a few things and it was quite a ride for those first few years where I got to help NCF grow their offices and it was so easy. Our good friend Kevin Palau would just call me and tell me which cities he had been working in and who was ready for an NCF office and then Chuck Bentley at Crown would tell me where they had Crown champions.

And I would get together with those two groups of people and just say, Hey, do you want to start a community foundation for Jesus? But you can do the relationship and we’ll do the accounting, the software, the technical stuff, all the boring stuff. And it was the easiest sale ever. And so that led to just this tremendous growth period.

And during that time, one of my favorite affiliates was the affiliate in Kansas city. And Aimee was running that. And we got to know each other pretty well. She saw me as she would call me the corporate stooge. It’s not

Aimee Minnich: fair to lie, Jeff. You lied and said that we were your favorite. No, I said you were one of

Jeff Johns: my favorite.

Aimee Minnich: Okay, alright. Fair. [00:05:00] That’s fair. We had a lot of fun and we really didn’t take no for an answer. Like if a donor asked us for something, we were going to do it. And so that’s actually how we got into impact investing because one day we had a family call us and say, Hey, we want to make a loan to a ministry in Uganda.

And I’m thinking to myself, I’m sure that’s not illegal. We can probably figure that out. And so we did, we figured out how to make a loan from a donor advised fund to, uh, this ministry in Uganda. And that was the beginning, tiny little seed that became impact foundation. Impact foundation is like really fancy plumbing.

In some ways, I mean, we’re more than that, but at our core, we’re like plumbing for financial resources. So you have 1. 4 trillion dollars that’s been set aside in private foundations and donor advised funds nationally, and 7 to 10 percent is given away each year, which means there’s more than a trillion dollars that’s been set aside for charitable giving.

People have [00:06:00] gotten a tax deduction on it and it’s waiting to be given away. And while it’s waiting, it’s invested in something. We exist to put that to work in something for the kingdom of God. So it might be hydroelectric dams in Honduras. It could be solar farms or solar installations in Southeast Asia, agriculture in Africa, or one of our very favorites.

Sovereign’s capital.

John Coleman: Can I ask a question touching on what you guys both touched on? Because Jeff started off saying, you know, we both grew up in families where we talked business every day at the table. And Aimee, I love what you just said, where you basically said anytime a donor comes to us and wants to do something, we’re going to help them figure it out.

And I would say one of the challenges often in the nonprofit sector is kind of, a lack of an entrepreneurial spirit within certain organizations, right? Particularly in the charitable sector over time, the institutional charitable sector and the donor advised fund structure was actually huge innovation in charitable giving and philanthropy.

And what you guys have done [00:07:00] from my point of view is dive in and innovate on that even further in the spirit of enabling other people’s entrepreneurship. Like, where do you think that comes from? And how do you as a team keep that spirit of innovation and entrepreneurship alive in the charitable sector?

Aimee Minnich: Yeah, I’ll jump in on that. So donor advice funds were invented in the early 1900s. So like 1917. Is that right? Yeah, 1917, 1918.

Jeff Johns: Wow. That’s

Aimee Minnich: when they were innovated. Was it the Cleveland

Jeff Johns: Foundation, Aimee?

Aimee Minnich: Maybe they were one of the early ones. The one I’m thinking of is in New York. And so there were these community foundations, people who wanted to come together as community members and do what they saw Rockefeller Foundation and others doing at a big scale.

And so community foundations were a way for the everyman, sort of, to be able to give back. And then we saw the rise of community foundations and donor advised fund sponsors. But when Fidelity Charitable and Vanguard and Schwab Came on the scene and said, you know, we’re not just going to offer financial [00:08:00] services.

We’re going to also help our clients with these giving tools. That’s when we saw this explosion of donor advice funds. And when we saw that explosion of donor advice funds, we saw some rules come into play. In 2006, we finally got the pension protection act to give a definition to donor advice funds and start some regulation.

And when he said, we talked about. Business around the dinner table. That was not an exaggeration. That’s like literally all we talked about. Like what’s the loss ratio? What’s the return item ratio? What’s the latest marketing campaign? Who are we acquiring this week and how is that going? And who are the problem employees?

Like. And I thought that was normal. And so that’s how my brain is wired. I remember I was practicing law and I walked into the corner office of the guy whose name was on the door and I was working on a project for him. I sat down at his table and I asked him about, you know, there’s stacks and stacks and stacks of files on his desk.

And he said, you know, some of those [00:09:00] files have been there for 40 years. I’ve been working with these families for 40 years, and I remember thinking to myself, Oh my gosh, I think I’m gonna die. I cannot. Imagine doing the same thing for the same people for 40 years. That sounds so boring. If there wasn’t an innovation to happen in donor advised funds, Jeff and I would have come up with one because there’s really only so many times you can talk about.

before you’re like, okay, what’s next?

Jeff Johns: And that being said, something that I find fascinating is I run into people every day who have no idea about the power and simplicity of giving through a donor advised fund. So it’s still for us, obviously we talk about it all the time, but it is so powerful. It’s such a great way of giving your best asset cash is the worst way to give.

Appreciated stock, much better private stock, better yet. And so when you have those liquidity events, you can create tons and tons of [00:10:00] generosity and the simplicity and the reporting of donor advice fund is super powerful. One of my favorite things about our innovation at impact foundation is we do not want to be your primary donor advice fund.

We work hand in glove with all the donor advice funds out there to do impact investing. You should not mess around. I think Luke Roush once said you shouldn’t dabble in private equity. And you really shouldn’t dabble in impact investing with charitable capital either, because there is so many things that have to be done properly in order to do this well.

So we’re the solution, not only for our good friends at the National Christian Foundation to partner with for donor advised funds to impact investments, but we work with Fidelity Charitable. We work with all the community foundations, Waterstone, the Signature, any of those people who want this done, we get to work with them.

And we specialize in The tax, the investment, all the side that has to do with investing with charitable capital, which is great.

Aimee Minnich: You’re kind of underselling how you specifically, you Jeff Johns, got into [00:11:00] this, right? I mean, you’d gone to Hong Kong to open up an NCF affiliate in Asia, and you came home and who was it that called you?

That friend of yours who called and said, you know, Jeff, every time I pray for you, the phrase impact investing comes to mind. And this is what like January, 2015.

Jeff Johns: Yeah. Mike. And he met me in Hong Kong actually. And he was working on some stuff there. And he’s been our good friend from Houston for a long time.

And it was a whole confluence of things where family after family that we talked to has said some version of, look, we went deep with generous giving. And we’ve decided that we don’t need more money for ourselves. And our kids don’t need more money, but we love to make money and we love private investments.

So God created us to do that. Can we use our charitable capital to make these private investments? And so saying yes to them was great. And now one of my favorite conversations, I get 75 year olds all the time who say. I’m not sure I should enter into a 10 year fund at [00:12:00] this point in my life, right?

They’re like, uh, I don’t want to burden my kids with 64 K 1s that they have to manage. And so for people like that, we manage all the K 1s. All their kids have to do is give away the proceeds for these impact investments. So there’s so many little fun things that have come up for how we can serve these families who are generous.

Richard Cunningham: Alright friends, so while we’re talking mechanics of donor advised funds and all that impact foundation can do as a specialty type of donor advised fund that’s making impact investments with charitable capital, Aimee, you’re our resident attorney in the room. And so, I want you to really quickly just for our audience to define a donor advice fund super simply just so we’re kind of all clear there before we go forward.

And then in light of that, you were actually just on Capitol Hill testifying in front of our legislatures about some rules around donor advice funds. So what are kind of some of the updates in this space and why is it pertinent to Impact Foundation and what’s going on in kind of the broader redemptive investing movement?

Aimee Minnich: Yeah, a donor advised fund is simply a [00:13:00] charitable checking account. You can put money in or put an asset in and get a deduction, a tax deduction at that moment. And because you got a tax deduction for it, it’s gone forever from your pocketbook. You can’t get it back, but you have authority to recommend grants and recommend investments.

And like I mentioned before, there’s over a trillion dollars in private foundations and donor advised funds nationally. And most of the time while you’re waiting to grant it, you can invest it in some version of a pool of capital that ranges from conservative to very, very conservative. And then when you’re ready to make the grant, you make the grant.

And our innovation on that is saying, Hey, wait a minute, actually, you know, we’ve heard our friends say every investment has an impact. What if we actually intentionally tried to place capital? Into companies that align with our mission. And so let’s say your normal donor advised fund is at Fidelity or at NCF.

You would grant to impact foundation, recommend an [00:14:00] investment to us. We’ll do the vetting, we’ll sign the paperwork and then we’ll fund the investment. And then when the returns come back, they go back to your donor advised fund at impact foundation to either reinvest. Or you can send it to your donor advice fund it came from originally.

And so donor advice funds are these really flexible, helpful tools for my family and I, my husband and I love to use a donor advice fund for our giving because it separates the step of obedience, like actually giving money, taking it out of our own bank account, which we do right away. As soon as money comes in, we, you know, tithe on it or give what we feel like the Lord has called us to give, put it right in that donor advice fund.

And then that step of obedience is complete. And then we can wait and listen to the Lord about what he might be calling us to do. And so we have some grants that we set up that are automatic and recurring. And then sometimes, you know, we have some friends who were missionaries in Ukraine. They got kicked out of Ukraine.

And so we had the opportunity to help them relocate and make some special [00:15:00] gifts to them. to actually get them back on their feet with their missions agency in Poland. And so things like that, if we didn’t have this sort of savings account for giving, we wouldn’t have the same flexibility that we do.

John Coleman: One, I think that’s such an important point before you jump into the hill, Aimee, because I hear people express this concern sometimes about DAFs, where they wonder, you know, if you’re giving, shouldn’t you be giving it away right away?

It doesn’t adapt, just kind of prevent you from passing along to the end charity. And I’d say my observation is just like yours. It has made us much more consistent givers because just like you, basically we have NCF withdraw, A percentage of my normal income, whenever that comes in every month, we know when it comes in, it’s a percentage.

And then we do more when there’s other events that would cause additional income. We then have the opportunity instead of like rushing to figure out how to give that away at the end of the year. I’m always shocked with the nonprofit boards. I’m on how that last couple of weeks in December, there’s like this flood of donations and it’s people kind of wanting to hit their target or wanting to do something, but not having been [00:16:00] thoughtful or considerate about it.

Whereas we don’t do that anymore at all. We, I mean, we kind of give throughout the year. When we plan to do so with the organizations were involved with and the technology between, as you said, the kind of primary donor advised fund, which you guys work with. And you all is so simple. I actually I don’t think we’ve talked about this.

I did a transfer to my impact foundation account this morning and it took all of Probably 60 seconds, I think, to get it done for the thing that I was transferring it into. And your team is just always so well prepared, so professional, so helpful through that process. And so I think it can be intimidating when people hear these types of things.

Like, maybe this is hard. I don’t know if I can figure it out. I’m going to wait on this. And I just love it because it makes us so much more consistent and thoughtful, as you said. And it’s so simple.

Jeff Johns: Yes. The other thing I love about the Donor Advice Fund, when we go to fundraisers, I know my wife is always going to ask me this one question.

How much have we given to these people over the last X [00:17:00] amount of years? And my family started a private foundation before we knew about National Christian Foundation. And if I had to ask our accountants how much we had given, it would probably take a month. But if I pull up my NCF account, I can figure it out within 30 seconds.

And then she’ll say, what’s your number? And we almost always have relatively close to the same number. We enter the grant before we leave the rubber chicken dinner and it’s done. It’s like so great. So it’s really, really helpful in the data and the simplicity.

Aimee Minnich: I heard a stat one time, and I want to say it’s from Barna, but I don’t know for sure, that the average person who thinks they’re giving to their church monthly, so, you know, you ask somebody, how often do you tithe?

Well, they say every month, but actually they’re really giving nine to ten times. People who think they give monthly, Forget sometimes. And it ends up being 9 to 10 times per month. So a donor advised fund, because you can set those recurring grants, actually makes people more regular and consistent in the discipline of giving.

And I say discipline in the spirit of [00:18:00] Richard Cunningham Foster, because it’s a spiritual activity. Giving money is a spiritual activity, not just a transaction.

Richard Cunningham: That’s really good. So Aimee, tell us a little bit about what happened on Capitol Hill.

Aimee Minnich: Yeah, I’m not sure if I was technically on Capitol Hill. I was at the IRS building, but it’s pretty close, like neighbors.

I was in the neighborhood. Fair enough. Thanks. So in 2006, Congress passed the Pension Protection Act. It added to the Internal Revenue Code the first time there was ever a definition for donor advised fund.

And then they made some rules. And most of the rules that they made sort of paralleled rules that were already in place for private foundations. And so, and then they said to the treasury, Hey, treasury, you can go create some interpretive rules to help people figure out what we meant because we didn’t say everything we meant.

So you can fill it in for us. So fast forward a few years to 2023. So there’s a long time, we waited a long time and the treasury promulgated some proposed rules and I’ll [00:19:00] say it as kindly as I can possibly say it. They were not well received within the donor advised fund community. And there were, you know, four sort of consistent themes that everybody wanted to talk about and sort of raise caution flags about.

But I didn’t hear any of the commentators talking about the one that felt most significant from our perspective, which is around investing. And so I reluctantly said to Jeff, Hey Jeff, I kind of think I need to submit a response letter to the IRS. And he’s like, I don’t know that that’s a good idea. Will they even listen?

Jeff Johns: You know what happens with that, right? Yeah, exactly.

Aimee Minnich: He didn’t want me to raise attention of the IRS, but I felt like it was really, really important. And so then what happens in this rulemaking process is if enough people send in a letter and say, Hey, we’d like a hearing, the IRS is obligated to. provide a hearing and listen to the testimony.

And so then you have to submit to provide testimony, and they had set [00:20:00] aside one day for testimony. They actually ended up having to do two full days of testimony because there were so many people who wanted to tell the IRS ways in which they could make the proposed rules better. And so I did that, and it was really kind of fun, actually.

I learned a lot. I met new people. Other lawyers and other experts in the space. The only downside was I had to wear heels all day and that is a total drag. But otherwise it was really cool. I don’t know how it’s going to turn out. The IRS and the treasury are pretty closed lipped on how these things will come out.

But the other big thing that happened, and I’m sorry to be a Supreme court deke, but there was a huge case that just came down a couple of weeks ago. Overturning a 1984 case. Yeah. called Chevron, which, uh, the Chevron deference has been overturned now. And so we’re not exactly certain what that’s going to mean going forward.

But one thing that seems pretty clear to everybody who knows these sorts of things is regulatory bodies will be [00:21:00] more careful when they create new rules because the courts don’t have to provide the same level of deference that they used to to regulatory agencies issuing rules. So all that to say, I’m pretty confident.

Actually, I’m confident a lot of the time, and sometimes I’m right. But I’m pretty confident that the proposed rules are not going to get enacted.

Richard Cunningham: Well, good rundown. I mean, sorry about the heels, it sounds like a very successful and fantastic trip and prayerful for positive outcomes as well. All right. So something if people have been listening to the FDI podcast for the last few months that they hear John and I talking about all the time is this concept of getting in the game of faith driven investing.

And we’re hopeful and prayerful that faith driven investors will come to see that all that God has given us. giving them the steward as an opportunity to faithfully and obediently step into what he’s called them, whether it be your income statement, your balance sheet, whatever it is. And so impact foundation is knocking on the door of almost 600 million out.

Impact investments, which is incredibly exciting. But as you [00:22:00] guys think about the concept of getting in the game of faith driven investing, talk about the stories of investors where you’ve been super inspired, the mechanics of how impact foundation is enabling people to do that with charitable capital, maybe as opposed to just their normal, traditional investment capital.

How you all think about counseling investors when you run into a situation when someone’s like, Hey, I want to do this investment. Should I do it through my donor advice fund or should I do it with personal capital? Yeah. Educate us and coaches up there.

Jeff Johns: Yeah. So one of the things that I think is incredibly important to understand when we started at impact foundation, impact investing, wasn’t quite as proven out the products.

, but now there is so much great product out there. Yeah. And so we need to be very certain that people do not. Use the thought about charitable capital to say, okay, I’ll do my impact investing with my charity money and I’ll take all the rest of my money and just kind of do it according to wall streets tenants.

So we tell people all the time, let’s get in the game and move a percentage. And I know, you know, faith driven investors starting to talk about what does it look like to [00:23:00] maybe have 20 percent of all your capital aligned. We’re all stewards. Every dollar that we have belongs to the Lord and we stored it equally.

So impact foundation, the decision to use charitable capital is simply. Do I have extra money sitting around in a private foundation or a donor advised fund or do I need a tax deduction this year? Those are the two drivers of why you would decide to use charitable capital to make your impact investment.

There’s a third for a particular subset of families I mentioned earlier. Families who have decided that they do not need any more money for themselves and their kids don’t need any more money just do all their investing with their charitable dollars. And people like that do exist. They’re some of the most Fun, free, humble, amazing families that we work with who are just like, Oh yeah, it’s all gods.

And I’m going to put his name on every investment that I do. So those are kind of the three reasons that you would use impacts foundation, but we never want people to say, Oh, well, you know, I’ll do impact investing with charitable dollars and I’ll do regular investing with kind of my other dollars because the products are all too good now.

And there’s too much movement [00:24:00] that’s been made in this space. So that being said, some people want to dip their toe in the water before they jump into the swimming pool. And so we’re a great way to kind of do maybe a first test run with an impact investments.

John Coleman: Can I ask a followup question about what Jeff just articulated?

Because I did have one of those topics on my mind and I’ll tell you in my mind, Your uses of capital between giving and investing fall on a spectrum. That’s the way that I think about it, at least in that, you know, on one hand, you really are looking for high return investments, whether those be values oriented or not, because we agree completely that you can have values aligned, high return investments.

On the other hand, you have. kind of pure philanthropy. And there is this category of impact investing that we typically would call concessionary, where either the risk is greater than is justified by the return, so it wouldn’t commonly be viewed as a responsible or more fiduciary investment, or where the return is Consciously sacrifice for mission where it’s mission first and return second rather than [00:25:00] holding those two things in tension, and I’ve known Investors who have also considered uses of charitable capital for investing in things that are intentionally concessionary Right where they’re very purposefully placing the mission of what they’re doing above the return and their perspective, for example, is and I’m going to lay out the case for you.

So you can tell me how you think about this or what you hear from investors. But this I’ve heard before where they’ll say, you know, I really want to do good work with this. I want to have a positive impact on society with these charitable dollars. I think, actually, in this case, rather than pure philanthropy, the right answer is to invest in this thing.

I know it’s unlikely to get the same return as investments I might otherwise pick in a portfolio, but I’m comfortable with that, right? Because I’m really choosing to do a philanthropic activity. An example of this, you know, guys might be something overseas, for example, where there’s currency risk, there are other risks, the markets are uncertain, but you say, you know what, instead of donating to this area, because I think maybe my charitable [00:26:00] dollars might have a perverse incentive in this area.

situation. I’m going to invest in something, right? Or it might be with, you know, there are certain instances of like school bonds, for example, where you’re getting a very low return on your fixed income money, but you’re helping to fund schools, public charter schools, Christian schools, et cetera, as they’re being built.

So there’s almost quasi philanthropic intent with that. How do you think about that? Is that a case that you commonly hear? How do you advise people when they’re thinking about it that way?

Aimee Minnich: For sure. It’s something we hear a lot, and I also have a friend who challenges the use of the word concessionary.

Because he said, if we’re thinking about it in terms of total return, maybe your financially driven investment is concessionary on impact. And I’m hopeful, I’m genuine when I say this, I am truly hopeful that in 25 or 30 years, the measurement on impact is so powerful and robust that we can actually figure out how to quantify the impact that we’re having so that we can compare it to the financial return.

And then we only call concessionary things that don’t have [00:27:00] Impact commensurate with the financial return that they’re providing to investors. So with the caveat that I’m not a hundred percent in love with concessionary language, I understand the point you’re making and it’s totally valid. There are a lot of people who say I would never invest in a Christian movie.

with my own money, but it’s a great use of charitable capital because, you know, the last grant I made was a zero return investment. So even if I get some of this back, it’s better than the last grant I made, and I think it can have outsized return. Now, the Christian movie example is a not great one because the spectrum or the landscape for investing in film and media is changing, but it used to be the case that, why would you ever invest in a Christian movie?

Maybe we should use a different example.

John Coleman: But I do think there’s a case here, you know, a lot of folks I talk to, we’ve all become familiar with where pure philanthropy can, in certain circumstances, actually be destructive. And there’s, I think a lot of us believe that Implementing market forces, like in the developing world, for [00:28:00] example, there have been numerous examples.

I spent a little while in my professional career working in Afghanistan, where charitable capital, especially from governments, actually quite often had a perverse impact on that society. It actually accomplished the opposite of what it intended to. And incorporating market forces so you can build more sustainable industry within that society so that you can help to build the right incentive structures for people.

In that society, and so that’s part of it too, Aimee. I think it’s like there’s also this move from thinking either I got to go invest in the S& P 500 or I got to go give money away. You know, somewhere in the developing world or something like that to saying, Hey, maybe we can kind of combine this impact.

I’d like to see in the world. This vision I have for positive social outcomes with what I believe to be true, which is starting businesses or running enterprises or investing or actually the more sustainable ways of creating human flourishing in a society. And so that’s one of the things I love about the space you all occupies.

I do think. You’re one of the [00:29:00] levers that’s making that type of decision more possible for people and helping people with that calculus more intentionally, at least from my perspective.

Jeff Johns: Well, not only that, it’s the dignity that comes along. With the value that is created, because right now you’re in the developing world and someone comes and gives you money so that you can take care of your kids.

And you feel a certain way about yourself and your country and God. And then instead, somebody comes and invests money in you and you create value and you pay them a return. You’re not beholden to them. They’re not like somebody who’s come to save you. They’re just an investor. And you have the pride of saying, now I’m going to change what’s happening in my community.

And, you know, I used to be on the board of the seed company, which has a lot of Bible translation. And just over the last few years, I’ve been. Africans started paying for Bible translation in Africa instead of Americans paying for Bible. How cool is that? So there’s all this dignity to say, okay, it’s now time to change the paradigm.

Yes, we have some [00:30:00] investment capital that they don’t have that we can, you know, speed things up, but they are taking a little bit and turning it into a lot and God told us to be fruitful and multiply and so I just love the example of them being able to do that.

John Coleman: And then the other side, I think the thing you all are equipping is, and you mentioned this with the rise of DAS at like Fidelity and Schwab.

Typically within a Fidelity or Schwab, you can basically invest in index funds or public companies, right? This is it. And what you all are doing is giving the individual. Some of the capabilities of a big family foundation or endowment or a nonprofit where you can get into more sophisticated, higher return products so that over time, your charitable capital is growing even more aggressively, potentially, if you invest it well, and you’re basically making these tools available to normal people who don’t have hundreds of millions of dollars in a private family foundation.

And so I think that’s the other really neat innovation right where Even if it’s a high return investment that someone’s going into that’s more focused on that, even though it has impact oriented, Aimee, as you mentioned, that tool is available to you [00:31:00] now in a way that it probably wasn’t before. And certainly isn’t at most of the major donor advice funds today.

Aimee Minnich: That was the motivation of one of our earliest clients and board members. They said, our high return years are probably in the past, you know, we’ve sold our company. They had actually sold it twice, I think. And they said, and yet we have these ministries that we love to support. And we want to make sure that we are able to create a revenue stream for funding them into perpetuity.

But the three to 4 percent that we can get in one of these safe index funds.

And so they started putting their money in private equity and venture capital firms or funds, and the money that they’re making from that is funding the growth of their grants that they’re able to make. And so it’s kind of a win all the way around.

Richard Cunningham: That’s awesome. With all this in mind, Before we go to kind of our signature closing question where we ask you about what God’s teaching you in scripture, how about a investment inside your portfolio, a story from each of you about some of your kind of like, this is what makes [00:32:00] impact foundation so special investment stories.

Jeff Johns: So one, I just, I like the simple ones that are easy for people to understand. And it also happened to be the 500 millionth dollar that we invested is in a group called pure flow. So pure flow is in Uganda. And what they do, if you’ve been to Uganda, the way that the average citizen gets around is on the back of a motorcycle called a bota bota.

So the taxi drivers, you know, they can’t afford a regular car and the traffic is terrible. And so the bota botas get people from here to there very quickly. The average bota bota driver cannot even afford to send their children to school because they’re just working for the person who owns the motorcycle.

It’s a 1, 200 investment for them to buy the motorcycle, which would be a lifetime for them to usually get together. But we can give them that 1, 200 investment at a relatively low interest rate. They’re paying back between 12 and 18 months at a 97 percent rate. Every single vote, a voted driver. to a Bible study and the majority of them get in a group and start to kind [00:33:00] of do life together and think about other things because as soon as they own their own motorcycle, they finally have some free cash flow.

They have some wealth to deal with. They have some giving questions of their own to deal with on kind of a micro level that then gets bigger and bigger. And a lot of them start second and third businesses within three years. So just so simple, like, Thank you. 1, 200, what I would pay for a plane ticket these days, I can change someone’s life, give them an asset that now means that they can start creating wealth.

Aimee Minnich: We have over 600 investments and I sit on both sides. I sign all the transaction documents. And so sometimes skeptical me says my favorite investment is the one that isn’t causing me difficulty. But that’s only when I’m really grumpy. Really, actually, some of my favorite investments lately have been in film and media.

Because my kids are 12, 13, and 16. And one of the things that we actually all enjoy and nobody argues about is watching a fun story together. And it’s one of the few times where [00:34:00] we can all, like all five of us, two boys and a girl and a mom and dad, sit down and get along and not have to talk about whether you’ve done your homework and did you put your laundry away and all of the things that sometimes feel heavy.

Watching a redemptive story together is actually brings us together and yet it’s really hard to find great stories to watch as a family. So selfishly I love some of the film investments we make because it gives my family and I something to watch. But also, I think even bigger than that, these stories that we’re able to bring into the world, like the possum trot story that just came out on July 4th, is a fantastic story and motivator to get people thinking about how the church can care for orphans and kids in foster care in really impactful ways.

And so to me, those are some of the most fun things that we get to be a part of.

Richard Cunningham: Thanks for breaking that down, guys. All right, well, take us home with this and we’ll close here. What’s the Lord been teaching you in and through his word lately? [00:35:00]

Aimee Minnich: In repentance and rest is my salvation, in quietness and trust is my strength.

And it sounds really simple and very easy, and yet it’s very, very difficult to live out. I am a person who feels like, Showing my own weakness would be, like, life threatening. Like, how could anybody ever take me seriously if they saw me as a weak person? And yet, in quietness and trust is my strength. So actually, when I stop talking, or when I stop problem solving, or when I stop trying to fix things myself, that’s when I really find true strength.

Jeff Johns: So, at Impact Foundation, we get together every day and we pray. And that’s been amazing. Aimee a while ago said, let’s just have a day where we’re just worshiping. We’re not asking God for anything. And so Monday, there’s no prayer requests. It’s no like, Hey, my dog’s sick or anything like that. It’s just purely like worshiping God.

And so we’ve tried to keep it fresh. And so one of the team members had an idea that we [00:36:00] should look into our favorite hymns. And then we will talk about the hymn, listen to the hymn, and read through it. And so, I went this week and I chose, Come Thou Fount of Every Blessing. And if you remember one of the lines there is, Here I raise my Ebenezer.

And so I started looking into it, and an Ebenezer is a time when you know without a doubt that God has intervened in your life. And so what I’m trying to do is to remember and give thanks for those times and share them with my kids, share them with my friends and family to show the glory of the Lord because God intervenes in our life so often.

And sometimes I feel like, like my kids, when I do things for them, I appreciate it when they’re like, Hey, thanks dad, that was awesome or whatever. And I think God’s waiting for us every once in a while to maybe notice some of the things that he does for us. And so I’m trying harder just to say, Hey, God, thank you.

That is an amazing display of your glory and your blessing to me.

John Coleman: Well, Jeff, Aimee, I think I speak for myself and a bunch of other folks in the ecosystem saying that you all have [00:37:00] been truly instrumental. To growing faith driven investing, I think y’all are sitting at the heart of some of the most important innovations in the giving world, as well as the investing world.

And I know y’all’s hearts are in it. You really have a passion for this, Jeff and Aimee, both. I mean, hearing you even talk about the investments you’re excited about, it just reminds me, you know, how much you all really care about what you’re doing and what it took, the sacrifices it took to innovate this and bring it together.

And the spirit of collaboration that you bring to this place, working with the other donor advised funds, working with different. Asset managers, different investments with different givers. This is all about how you can help to coordinate people for a greater purpose. And so I hope if folks haven’t checked it out before, Hey, I hope everybody listening to the FDI podcast at this point has a donor advised fund.

If you do not have a donor advised fund, get out there. Check them out. There are some awesome ones that Jeff talked about earlier. And secondly, I hope that everyone with a donor advised fund is also looking at impact foundation and thinking about how they can partner with impact [00:38:00] foundation and their primary donor advised fund to begin to explore this investing universe even more aggressively and think about some of the really neat things that they could do with their charitable capital.

So Jeff, Aimee, thank you so much for being with us today. And we’re so grateful for the work that you’re doing.

Aimee Minnich: Thank you.

Jeff Johns: Thank you, John. Thanks, Richard Cunningham. You guys are amazing partners.

Richard Cunningham: Welcome back, everyone, to another episode of the Faith Driven Investor podcast here. For this end of July 2024 Marks on the Markets edition and John Coleman. I’m particularly excited about today because our last few marks on the markets episodes hasn’t been a good kind of macro. Look at US markets, US equities, we’ve gone super deep with Tim McCreadie on the FDI space. Then we had Andrew Furman on talking about tech investing in Africa, which was fascinating. So I would highly encourage you to go back and check out those episodes. But we’ve got the perfect guest on today to kind of zoom is back out here in the end of July and look at all things kind of US markets. Brandon Pizarro, chief investment officer, president at guide Stone Capital Management, coming to us from Dallas, Texas. Gentlemen, welcome in to the FDI podcast studio.

Brandon Pizzurro: Hey. Good morning. Thanks for having me.

John Coleman: Yeah, I’m super excited for today. I mean, for listeners who aren’t familiar Guidestones, it’s one of the most important faith based institutions. That’s an allocator in the industry representing a number of Christian organizations, particularly Baptist organizations. But I know you’ve moved beyond that, Brandon, and serve a broad array of folks. And Brandon in particular is someone I’ve gotten in over the last few years and just have a remarkable amount of respect for the insight that he brings to public markets. So I think it should be a fun discussion today.

Brandon Pizzurro: Thanks, John. I’m excited. Looking forward to talking to markets.

Richard Cunningham: Yeah, absolutely. And so, Brandon, I think it’s 2017. You joined guide Stone and you guys are looking after now just south of 20 billion in AUM. And so just an incredible volume of assets to Stuart. And as John said, just a key leader in the Faith-Based investing space.

Brandon Pizzurro: I appreciate the compliment, Saro. We’re doing good work here. And it wouldn’t be without an army of people behind me. It’s making it all run. So God’s definitely blessed us with a great group of people to kind of coalesce around some of these things.

Richard Cunningham: Awesome. Well, gents, it’s July 23rd as we record this, and there have been plenty of headlines as of late. There was a failed assassination attempt on a former president. We’ve got the sitting president who has said, hey, I’m not going to run in this upcoming election campaign. Markets have been just on an unbelievable run. So where do we want to start? We start in the public markets and look at the S&P 500 and everything that’s going on there. And just kind of generally.

Brandon Pizzurro: Sir, certainly a good place to start, kind of the epicenter of what your average investor or even institutional investors would think about. When you say markets your mind goes towards S&P. So it’s certainly a good place to start.

Richard Cunningham: Absolutely. Let’s do well Brandon John, what do we seen? I mean it just feels like The Magnificent Seven have been on a terror of all terrors. Last week it started to look like things might slow down a little bit. Wednesday and Thursday showed some turbulent markets, maybe some kind of reallocation to non-tech non growth stocks. But here we are kicking off this week with just a rebound of Nvidia in particular. Markets are way up. Some people are saying well they’re so far concentrated into these kind of particular top 10% holdings if you will the S&P 500. What are you guys seeing Brandon.

Brandon Pizzurro: Yeah I mean big tech just can’t be stopped is probably the biggest thing to say at the front end there. The fact that we’ve had such a proliferation of these top ten in these top five and Mac seven and they’ve they’ve evolved, right. What we call them the Fang, the Mag seven, you know, all of those have really just done a fantastic job of just propelling markets forward. The big differentiation that I think a lot of people are looking at is just outside of those Mag seven. What’s the rest of those roughly 493 names doing so from an equal weight perspective, if, say, Nvidia was equally weighted with everything else in the S&P 500, you know, just watching that gap between those two oscillate, it’s really exploded out. One of the things I think’s important is what’s propelling that. So it’s different than like in 99 where a lot of that was based on eyeballs and clicks and pets.com. Right. Kind of the poster child for one of those silly names that just got this huge valuation. The earnings growth, these names do have earnings growth. They’re not running for no reason. In particular the differentiation though if you look back in 23 earnings growth for those big, you know kind of mag seven names around 57% where the rest of the S&P 500 median was around 4%. Just huge gap out 2024. We’re expecting somewhere around 37% for Mag seven and about five for the median. But as you get into 25 and 26 that collapse, it’s dramatically looking out to 26, which I know for prognosticators seems like an eternity from now. You’re really only looking at about a 14% earnings growth on those top seven and around a nine on the median. That’s median, meaning that there’s plenty of names that could well outperform that Mag seven grouping. So the exceptionalism that you’ve seen in that large growth space is starting to narrow that violent reversal. Well we saw markets with the small caps was tremendous last week. And I’ll pause there. But there’s certainly a lot to be said about the small cap rotation we can get into.

John Coleman: Yeah, I think this is a great place to camp out because as Brandon highlighted, you know, one of the stats I saw recently was that right now or effectively probably last week before this reversion that we saw, which Brandon highlighted the gap between the Russell 3000 and the Russell 3000 equal weight, which basically eliminates the cap weighted nature of the Magnificent Seven in some of the larger stocks in the, Russell was the highest it had been since March 2000, which was immediately preceding the.com. Right. And so there’s been this just incredible run by Nvidia in particular. I mean, I can’t remember a time when a single stock dominated the returns of the entire stock market in the way that Nvidia has, at least in my professional career. And the Magnificent Seven. More broadly, when you start to talk about Microsoft, alphabet, etc., have led this like super large cap run, especially over the last couple of years. We think that that is not quite like the.com bubble, as Brandon highlighted, the fundamental business models of the Magnificent Seven, or substantively better than a lot of the securities that collapse in the.com bubble, for example. So Nvidia has a real business. They’re a good company from what I can tell. And there are fundamentals that really support their growth and their profitability. The same is obviously true of Microsoft, of alphabet, of meta, of Apple, of some of these big names that have been running. We do, however, think that we might be reaching a point at which their run relative to the rest of the market, the gap between their valuations and the rest of the market, their appreciation of the rest of the market, is such that will likely see a reversion. So if you look, for example, just that the S&P 500 index as of like 630 of this year, the S&P 500 index, which is cap weighted, was about a 22 times price to earnings. Right. And if you look at that Mac seven, they’re often up in the 30s or 40s for some of those stocks. The S&P 500 Equal Weight Index, which actually spreads among those 500 largest securities. The appreciation was only 16.9 times. Right. So there’s this massive gap in the price to earnings. It’s larger than it has been historically. And I think that’s been a part recently, which we’ve been putting some research into this almost decade long run or a little more than decade long run in large caps generally. So if you look, for example, at 1999 to 2013 or end of year 99, so 2000 to 2014, effectively small cap and mid-cap dramatically outperform large cap over that period of time. Right. So if you look at the Russell Mid-Cap index, it was up 217% over that time, whereas the Russell 1000 was up 74%, the S&P 500 was up 64%. Massive differential. If you look 2014 through present through June of this year, large cap indexes like the S&P 500 was up 259% during that time, whereas the Russell Mid-Cap is only up 160%. So we’ve been through this decade now. So there was this decade where small and mid-cap dramatically outperformed large cap by 2 to 3 times. Now, we’ve been in this area where the large cap stocks led by the Magnificent Seven and a few other technology stocks have dramatically outperformed small and mid-cap for a decade. And so the question we’re asking ourselves is, does that continue? Or do we get back to historical norms where if you look over the last 25 years, comprehensively small and mid-cap have performed better than large cap, even blended over that period of time. Do we get to a place where there’s a reversion to the mean, not where those stocks collapse, as in the dotcom bubble? Because I think they’re fundamental business models, which Brandon highlighted are better than many of the stocks we saw collapse at that time. But where we see at least some gravitational pull of that other 95% of stocks that we’re paying attention to with the top performing technology stocks. And that reversion itself would actually represent a dramatic catch up from the rest of the market, particularly if interest rates do indeed begin to decline later this year.

Brandon Pizzurro: Yeah, that small cap rotation is real. One of the things that I gravitated towards when we’re doing some back of the envelope, what just happened, right last week with Russell, 2000 shooting up, reached an all time low versus the Nasdaq back in July. So that disparity that’s going back to 1979, by the way, that disparity it just really gapped out wide. But then when we saw that take off that was the fourth largest single day outperformance spread over the Nasdaq since 1980. What were those other time periods. The 87 low a global financial crisis low. The Covid.

Richard Cunningham: Low.

Brandon Pizzurro: And then last week. So we had those four key areas just going back decades where we saw that. And so it’s almost like there’s a lot of expectation built into small caps that they’re just ready to go whether or not it’s time for them to run truly. And we can talk about some, you know, headwinds and tailwinds relative to rate cuts that are potentially on the horizon. But small caps definitely peaked their head back out. We’re in the spotlight. And we saw the second largest weekly inflow ever going back to data tracked back to 17 years. So people that were underweight small cap there might be that catch up trade. Right. People always tend to do it after the fact. But if institutional investors that are underway, retail investors that are underweight definitely got caught off sides.

John Coleman: One, I’d be interested, Brandon, in your reflections on like what has caused this disconnect because it does seem different than some of the other time periods that you mentioned, where obviously we can pinpoint big extreme events or big extreme periods of time. You know, as I think through it, there could be a number of dynamics at play. I love your reflections. You know, one is just. The way passive funds work today. There are so many people concentrated in the S&P 500, cap weighted, you know, a tilt towards the larger cap, which is kind of a structural thing in the industry. I think in a period of time where people had a lot of uncertainty about the economy and where interest rates were rising, I think there was more of a feel of safety in some of these big technology stocks, you know, that caused them to run. And then certainly over the last year, at least, this isn’t part of the ten year trend. But maybe over the last year, this run about artificial intelligence. You know, maybe as the closest thing to the kind of.com dynamic where, you know, 5 or 6 years ago it was probably blockchain or, you know, something like that where anything just touching artificial intelligence has exploded. So I don’t know what you attribute it to, but I’d be so curious that, you know, which the dynamics do you think are most important right now and like, which may in fact be fading, that could cause the broader index to catch up. Yeah.

Brandon Pizzurro: Great observations. I mean, I exuberance is very real and it’s centered around Nvidia’s earnings right. When they’ve released earnings the last two marches for those time periods you’ve seen those just be massive inflection points. Remember when SVB and some of these other kind of, you know, those banks started to collapse. It started to have some fragility to them, those kind of midcap banks. It really started to get people worried and a lot of angst over what was going to transpire in that banking sector. But Nvidia basically saved the day, right? Yes. The government came in and helped, you know, backstop and support these banks and tidy everything up. But really, markets completely oscillated and turned their attention over to, oh, Nvidia is doing well in this. I think it’s going to be here and here to stay. So that has been the safety trade, so to speak. It’s amazing that large cap tech has been kind of a defensive sector in a lot of ways. That’s where people have gone. And to hide out you get treasuries and U.S. large cap growth. So that’s definitely one area that’s been kind of predominant in terms of the way that the trades worked out. But you’re right. I mean, passive flows have been such that there’s been this preaching of passive for such a long period of time in we’re believers in active and passive. I mean, there’s definitely a place for passive, but that’s just where a lot of money’s gone. And there’s more passive than active money now out there in the retail space. And so those tend to be very large programmatic trading. When these big giant passive funds have to move, you’re going to have a lot of momentum behind that. But camping back out on the I think in particular, I think it is astounding how much people have gravitated towards that. I think the easy money, so to speak, has been made in that I trade Nvidia’s run and some knock on adjacent names have run as well, but you’re going to have to start to get a little bit more discerning in what’s AI adjacent that’s going to continue to have legs. No doubt artificial intelligence is here to stay and will continue to change our lives for the rest of our lifetimes and beyond. But the fact that people are trying to pick the next Nvidia or the next, you know, where’s the growth going to come from? You’ve seen a lot of people talk about the energy demand that’s going to come from AI demand, and people are concerned about our infrastructure and our grid to support AI generation. So people are going to try to tease that out. But it’s interesting how much that is really kind of neutralized. Any other concerns that have come up in markets? Inflation gets batted down, uncertainty, geopolitical or even domestic politics and heat warnings across the consumer, all of that fallen by the wayside. So that’s going to have to be dealt with head on at some point once this AI continues to fade a little bit. But there are other things that should be concerning relative to how well we’ve kind of seen in masks. I think some of the underlying trends by just having these big names wrong. Yeah.

John Coleman: And I know Richard probably wants us to move on to the next topic, but I’ll drop a couple of quick comments on the AI front, specifically Brandon, because I think you’re spot on in any trend like this. Look, I personally believe that AI is a secular trend, artificial intelligence. I mean, anyone who’s used ChatGPT, which is still a rudimentary version of artificial intelligence, knows this is going to transform the way in which we do business. Probably a lot like the internet did, right, where it is transformative technology. That said, I think we’re starting to see some conservatism or caution arising at the pace at which this has been promoted. You know, Goldman Sachs, I think, recently came out to caution that the level of capital investment in artificial intelligence was probably unsustainable, given the near-term revenue bump of those. I was listening to the All In podcast a couple of weeks ago, and they were focused on the same trend. Just how much more can an even an alphabet or a Microsoft invest in this topic, and how much revenue would needed to be demonstrated to continue the investment at that level, which is obviously where all the revenue is coming from for Nvidia. The second is right now there are a couple of competitors that are just dominating like Nvidia competition. Never sit still. The fact that Intel is trading at a small fraction of the valuation, for example, of Nvidia. But, you know, they’re inevitably working on these things. There will be competitors who arise who kind of spread. I think some of the impact of this. And then the third, which I always tell people, having worked in big companies before, is there are always micro factors that we tend to underestimate within very successful companies. It make it incredibly difficult to perform over the long run. So I’ll just do one. This survey I found on Twitter, so I can’t vouch for its veracity, but it was conducted by survey firm of 3154 Nvidia employees, and they asked what their net worth. Well, I saw that. Yeah, right. So think about the run. 36.6% of those surveyed, 1154 of that, 3154 said their net worth is now greater than $20 million, 7.8% rated between 10 and $20 million. Only 24% of those surveyed had a net worth under $1 million. And if you think about what I mean, it’s been on such a run that very mid-level employees in Nvidia are now fabulously wealthy. The best engineers are wealthy, probably beyond their wildest imaginations. And that puts pressure on a company, right? Because some people choose to retire, some people choose to then go launch their own things. And so I think there are just a lot of reasons to kind of think through very carefully the allocations amongst these artificial intelligence players. Now, I think it’s a secular trend, but like anything like that, we have to approach it with a real dedication to try and develop insights on those particular firms and on how much those trends can continue to run.

Brandon Pizzurro: Yeah, time to take a breather and reassess.

Richard Cunningham: Hmhm man, that’s fun to hear you guys in pack AI, we’re moving down the line and let’s talk inflation and what appears to be possible rate cuts coming maybe September undetermined. The Fed Fund futures certainly believes that we’re going to get at least one, maybe two. That Jerome Powell is going to finally make the move. CPI for June was at three when it was expected to come in at 3.1. So we’re seeing some positive news now. I think that needs to be said in light of if we back up and look at the end of March 2024 versus just five years ago, March 2019, the CPI has rose 23%. So that kind of gives you kind of the staggering sobriety around just how large inflation is. Can we get lost in kind of these numbers of like is it going to get down to two. Is it three whereas the CPI can end up. But what are we thinking about rate cuts, the overall macro effect. They could potentially have the kind of stickiness and the persistence of inflation and where we are today guys.

Brandon Pizzurro: Yeah I mean great question to your point. The September rate cuts priced in around 94% where futures are pricing at this morning. So it’s interesting to see that the market has coalesced around this idea that we’re going to get this rate cut right in September. Now, we do have a fed meeting that people tend to be overlooking right. Next week. We’re in that blackout period where you’re not seeing a whole lot of fed officials going on the offensive in their media blitz, which, by the way, is just kind of more of a recent phenomenon. Right? It wasn’t that long ago that the fed was completely mum until you got the fed meeting, and that’s where you got your kind of 1 or 2 day insight. And then they were quiet again for multiple months now we have fed governors and people adjacent to the fed and voting members and voting members that are giving their viewpoints on all of the media stations and doing talks, closed door talks, you know, public talks. So anyway, it’s interesting to see just how much they talk these days. So it gives markets more volatility I think because they’re hanging on every single word. All these sell side shops put out pieces highlighting what was said. They have eye back to eye point right. They have AI that’s going through and interpreting what they said whether it’s bullish or bearish. So it’s been in the driver’s seat right. The fed is the driver in all of this. So it looks like we’re going to get our cut. And that’s dramatically changed since the beginning of the year when we expected all these rate cuts. It’s trickled down. I mean you saw people that were getting, you know, laughed out of the market, so to speak, by saying we’re only going to get 2 to 3 this year perhaps, or even none. Well, that’s a real possibility. Now, the 2 to 3 is kind of base case and none, you know, possibly. Right. There’s a world where that does become a thing. It’s not impossible. But that’s really the zeitgeist. What the Fed’s doing, whether they’re doing it or not doing it, that’s all anyone can speak to. And certainly it’s been a big driver from a correlation perspective to markets. We do get quite a few data points this week for fed members to ingest before that announcement next week. And remember, they can change their mind right up until like just a mere 12 hours or so before that number’s released. So there’s a real opportunity for them to ingest PMI. This week. We get their favorite inflation gauge on Friday. We’re getting some consumer data. We’re getting housing data. So they’re getting a slew of data on this blackout period before they speak next week. And so anything can come out of that.

John Coleman: Yeah. And I think, you know, an important corollary to that, what Brandon is talking about, I do think expectations are that at the very least, the rate increases are over unless there’s some dramatic change in the underlying signals and that people are, as you said, Richard, pricing in a potential rate cut before the end of the year, maybe in September. As Brandon said, a lot will depend on some of the feedback they’re getting from the numbers next week. But what we are seeing are the types of signals that you would expect to trend in that direction, right? So employment is softening a bit. I think long term employment was up a bit in June over that same time last year by about 400,000 on long term unemployed. So employment softening a bit. CPI is decreasing but other measures are decreasing too. So the Goldman Sachs core inflation number for example, just dropped below 2%. And there are a lot of debates about what the right inflation measure is. And you know we don’t want to get into those. But it does seem that the inflationary trends are backing down now and then. Inflation is declining incrementally and with softness in employment with a little bit of risk in the underlying economy. It does seem like the type of environment where you could begin to see rate cuts. I think what is challenging for everyone to consider right now is just there is so much unpredictability and political situation in the United States right now. I still think there are so many opportunities for exhaustion of shocks in environments like this, whether you know that the international conflicts or whether it be unexpected shipping challenges. That’s the stuff we’ve seen over the last couple of years. So you always want to approach this prediction about rates coming down very cautiously, I think, because there are so many variables at play. But I do think we’re finally seeing after a couple of years here, an environment where we could start to see rates begin to decline, where we could start to see inflation get to a much more normalized place. And frankly, it looks like we might be heading for a soft landing. Right. Which we all kind of hoped for but thought was unlikely. You know, employment is dropping a little bit or unemployment is rising a little bit, but we really haven’t hit any sort of dramatic recession or any dramatic increase in unemployment. And so my net net right now is it feels like I was critical of how they handled the initial inflationary environment. I think the fed has actually done a pretty good job over the last 18 months or so of trying to navigate us to a soft landing. And I mean, my hope is that’s where we end up, which would be about the best case we could have predicted two years ago.

Brandon Pizzurro: Yeah, I agree, John. I mean, it’s interesting that at the beginning of the year, if you said soft landing and if you did, they stuck their neck out there, that was definitely not part of everyone’s calculus. That soft landing could come to fruition. Now again, that’s kind of turned into a base case of you’re right. The Fed’s generally engineered a pretty good what appears to be soft landing. Thus far things have moderated. Nothing’s spun out of control. Markets have continued to be healthy. The economy continues to be pretty healthy. Consumers have been healthier than anyone could have possibly predicted. Right. The expectations that their excess savings were going to run out far before where we stand today have been, you know, expected for about a year now. But to your point on jobs in particular, that jobs workers gap is back to about February 2020 levels, if we saw some further softening in labor demand, that might actually hit, you know, real jobs right now. What that just means is we’re having, you know, a lot of these job openings that are starting to close, people are pulling those back. But as that labor market softens and we kind of start to cool down a bit further from there, you know, and that’s not a linear process by the way either. Right. That non-farm payroll, if you look at where the street is versus actual, there continues to be a pretty big disconnect where the street expects it to be versus where those have come in the last three and four months. So because of that, it’s harder for people to gauge where this market is heading and whether or not we can really kind of plant the flag on saying soft landings occurred. But thus far, things have simmer down in a pretty orderly fashion, and that’s what you’re looking for. We don’t want to see total destruction, but we do need to see a little bit of this come off the boil. There is going to be pain on the margins, right? Nothing’s ever painless as you’re transitioning an economy. But thus far, so far, so good. Really.

Richard Cunningham: That’s encouraging to hear you guys. And I want to, you know, re-emphasize that on the Faith You’re an investor podcast. We are people of deep optimism regardless of what is going on, always, especially from an eternal perspective. But I do want to play devil’s advocate just for a second and talk about corporate bankruptcies being at an all time high this last month, government spending, you know, just as a percentage of U.S. GDP is getting to be alarming. So there are some contrary signals to kind of this idea of soft landing inflation coming down. We’re going to finally get that rate cut. The employment market kind of finding its right balance coming in at 4.1. You know, the highest in a couple of years. What is the other side of not getting that soft landing possibly look like. What could be kind of you know, maybe something internationally geopolitically shocks markets, John, is to kind of what you were talking about. Political headlines get more and more kind of unsettling, if you will play the other side out, just kind of real briefly before we move on. Yeah.

Brandon Pizzurro: The other side of the coin absolutely exists. I mean, we’ve only had a 5% drawdown this year, and it hasn’t been since 2021 that we’ve had such a tepid drawdown in markets. And that’s obviously a full annualized basis for 21. But that’s far in 24. A 5% drawdown is pretty minor. We could absolutely benefit from having some of the heat come off further. From a market perspective, it would be healthy, in fact, to have the markets draw down a bit, reset themselves. We opened this discussion with talking about just how far and how fast things have gone. Oscillating back, reverting back a bit would certainly be healthy. There’s a lot of things that could be cracks in the facade, and we talked about the consumer. The consumer, I believe at this point finally is starting to get exhausted. They’re fed up with the inflationary environment and rather. Than just being fed up. They just simply can’t afford to live the way that they had been, and they had spent all of their revenge spending, so to speak, coming out of Covid. Americans do a great job of spending to that very last nickels burning a hole in their pocket. And we’ve done just that. If you stratify that out amongst income quintile, so to speak, even that top quintile of earners is starting to really run out of gas when it comes to their spending. And that obviously the consumer is a massive part of U.S. GDP that could absolutely start to retract this economy by quite a bit. So there’s that front. You could have inflation pick up again, especially if you get a rate cut. And that’s inflationary in some areas. Depending on where we go from a political standpoint, you could have some inflationary policies that creep back in and we start this whole cycle over again. The market psyche would be absolutely rocked if we got a rate hike. We’re not predicting that. And that’s nowhere near base case. But that’s just yet one more thing that could add to the stones that are stacking up on on one side of that liability column. And to your point two. Speaking of liabilities, our interest payments as the US government is probably going to eclipse $1 trillion in interest payments coming up very soon. That is absolutely unsustainable. So we have a lot of things and factors that are baking into all of this that are cracks that could become massive fissures. And it’s always the thing you don’t necessarily expect. Maybe it’s not the Black swan, but maybe the gray swan, right. Something in between. That’s the bit of a known unknown. Those are the things that crop up when people aren’t looking. So we should never be so foolish as to think that we as, you know, people that are observing markets and in them every day have any way or capability of fully mitigating against some of these downsides. So there’s very real concern that we’ve gone too far too fast. We have yet to really ring fence a lot of these issues that I mentioned, not the least of which, of course, is geopolitical or even non-U.S. markets and economies.

John Coleman: Yeah. And I would say if you ask me for kind of one short term thing to watch, just to complement. But Brandon was saying valuations are pretty high in the stock markets right now. If you think about it’s not necessarily Black Swan. It’s just looking at historical averages. You know if you look 2002 to 2020. So pre-pandemic the average price to earnings in public markets was just above 15 times our forward price to earnings or just below 16 times thrown off a little bit to the downside by the great financial crisis. So even say it might be a turn or two higher than that right now. They basically said it 22 times. And so it’s 40% higher than the pre-pandemic average of the last 15 years. And so we are seeing price earnings multiples in public markets that are historically quite high. And in the long term problem, you you guys are highlighting with government spending in the United States, I think is real. Give a speech recently where, you know, we think rates are high, all this kind of stuff actually putting in context the environment we’re in today, inflation’s pretty normal given 50 year historical standards. Rates are actually pretty much the average of the like the last 40 or 50 years. Mortgage rates are like pretty much the average. I mean, people forget in the 80s, for example, there were like 15% mortgage rates, right? I mean, you know, pretty out of control inflation. So a lot of those readings are actually we feel tight because since the great financial crisis, we’ve been living in like a zero interest rate environment. But that was actually the historical anomaly. And so we’re actually a little bit closer to normal rates right now, which I think is a cause for optimism because it’s like, look, the economy function pretty darn well, you know, for 50 years operating at these rates. And so we got used to something lower. But the big problem I see is how much government spending could long term really hamper the effectiveness of the US economy. That’s the big difference versus the last 50 years, Brandon said. First quarter and next year we’re going to pass $1 trillion in interest payments annually. The deficits are as big as they’ve ever been. Basically right now, that’s across administrations, Republican and Democrat. There’s no meaningful push right now to reform entitlements, which are, you know, between interest rate payments, health care and Social Security. That’s the vast majority of government spending right now. So even if you cut military spending in half, for example, you’re not really cutting the long term budget deficit or the debt. And I think over time, that’s the type of thing that genuinely can overtake an economy. We saw that happen in Japan, where they ran these massive deficits and built up a debt over time, and we’re not immune to that. And I think that’s something over the medium to long term that I think we can’t underestimate the impact of, and which is quite different from all the kind of 50, 60 year historical metrics that we’d otherwise look at in the United States. The other thing is, our growth rate right now is like much better than Europe. For example, the US is 26% of the global economy. The state of Missouri is richer GDP per capita than the country of Germany. I mean, you know, the United States is a really effective, successful, wealthy nation. And yet most of our growth recently has been a result of the increased government spending. And so I do have long term concerns about the growth of the US economy, especially in light that the long term debt that we’ve accrued as a government.

Brandon Pizzurro: Non-u.s markets remain about two standard deviations cheap to U.S. markets, just U.S. exceptionalism across the board.

Richard Cunningham: Wow. Right. Well, that’s a great segue, guys, because let’s talk U.S. government spending in particular. Who’s going to be in charge come this next election cycle. There’s all types of debate about how much who’s in the white House, the House and the Senate, who’s in control actually pertains in the markets. But boy, it sure does get the headlines. We now know who Donald Trump’s running with in Ohio, Senator JD Vance. President Biden will not be going up for reelection, at least at this time. It sounds like the Democrat nominee will be Vice President Kamala Harris. Where are we at with all of this, Brandon, in your role stewarding so many assets, leading a massive team? How do you keep your team kind of, you know, level headed and on the playing field, kind of focusing on the right things in the midst of, you know, all of the political headlines and everything like that. And also just praise God. What took place in Butler, Pennsylvania, did not end up resulting in the death of a former president and that Donald Trump is okay and back on the campaign trail. So how are you guys kind of processing all of the political headlines in the midst of all of this, Brandon?

Brandon Pizzurro: Yeah, absolutely. I mean, there’s a lot of noise right around these time periods, right, in terms of elections. And so, first and foremost, I say this a lot when people maybe catch me in the elevator or I do a presentation, maybe to our board. It’s just that markets like certainty and regardless of what outcomes are, there’s certainly a variety of outcomes. And there’s different ways to play those outcomes. But markets like the certainty of knowing who those people will be, those people being president, vice president, and then of course, you know, on down the line House, Senate, etc.. And that is where we really try to focus people in on is like, once you know the rules of the game, you can play to that game, but it is a bit of a distraction. It’s something that you have to take into account. That’s where you kind of start to think about the probabilities of each of these scenarios. You can’t lose too much sleep over it. It’s something that you have to monitor and take into account. It goes into your overall calculus of what areas would benefit from what scenario. So you can always do the, you know, kind of cross sectional matrix, so to speak. But it’s something that’s certainly real. If you’re kind of taking this back from a market perspective, it’s all great. Poll the other day that just said that 70% of young voters in key battleground states say that cost of living and inflation are the most important issue. Think about that 70%. And I mentioned young voters in particular, because that’s an interesting point. In 2024 is actually the first election in 30 years in which baby boomers won’t be the majority voting bloc. And so the young voters, well, that’s always been a phrase and a theme that people look to. They’re an important cohort this time around. And cost of living and inflation is 70% of them is concern. By the way, the next biggest issue is abortion. And so in terms of us being faithful in the way that we are voting and keeping our focus there and stewarding assets and contemplating life and being pro-life, that’s the second biggest issue. And while there’s both sides of the equation in abortion, of course, when that poll comes out from a secular, you know, pollster, we know that there’s faithful people that are being included in that poll and that that’s an important element of where young people today thankfully see that pro-life stance. So just an interesting thing to take into account. But there’s a lot going on from a political standpoint. But will I have to stand by and see where the chips fall?

John Coleman: Yeah, I have zero, ability to predict what’s going to happen in this country over the course of the next week. Four months, I think. Yeah. Day, 24 hours, you know? Gosh, all I would say is I’ve never certainly in my lifetime, there’s never been as unpredictable a political environment. I think in the 60s, you saw the closest analogy to now where very unfortunately and obviously, I mean, the one thing we can all say, it’s like political violence has no role in a democracy. The attempted assassination of former president was a horrifying thing. You know, the only analogy that comes to mind for me is the late 60s, where they went into where Bobby Kennedy was tragically assassinated as the leading candidate for president among the Democratic Party, unpopular Republican, went into the convention not knowing exactly who would be the candidate. There was a lot of disruption. The external environment was pretty chaotic as well, really, and that was before I was born. That’s the only time I can think of that looked a little bit like this time in recent US political history. And so it’s very unclear. It does seem like now we have a pretty good sense that Harris and Trump will be the two presidential candidates. The prediction markets now have them pretty close to equal. I mean, Trump on predicted I think is at $0.57 on the dollar. Kamala is at $0.44 on the dollar. And so it’s tightened a little bit. I think the markets have Trump probably winning. I think there will be obviously between Democratic and Republican administrations. There are different approaches. Republicans are typically more anti-regulation, typically in favor of lower taxes. Democrats are typically the opposite in markets, you know, tend to look favorably on less regulation, on lower corporate and individual taxes. What’s interesting to me right now is neither candidate is trying to address structural spending problem. So they both effectively said that we’re not going to touch Social Security. And. Health care, Medicaid and Medicare. And the modern Republican ticket is a little more populous and a little more big government, I think, than a recent history of Republican tickets. Just in terms of, you know, you saw the president of the Teamsters union speak at the Republican National Convention recently, which is a huge change. And Vice President nominee Vance. Senator Vance has actually been a pretty big proponent of unions, for example. And so I find it harder to predict what’s going to happen in politics now than any time in my lifetime. I think my hope as a person of faith and as an American is a couple fold. One is, some of the more extreme rhetoric in this election has got to come back to Earth. I think certainly acts of violence have no place in the 60s. The Democratic convention that I talked about had a ton of violence at it. Honestly, going into it, I really hope and pray that’s not the case with the coming convention. That’ll happen in August. And, you know, my hope is that as Americans, we really take a sense of responsibility and that we can restore a sense of stability and civility to a process which has become quite chaotic this year. But beyond that, I don’t know that I have any particular insight to what the next 24 hours will look like, much less the next four months.

Brandon Pizzurro: Yeah, it seems like almost every year you could say we are living in unprecedented times. And I think it’s almost always true as well. So yeah, there are corollaries and there’s things that we can learn from, from the past and history rhymes, but it is very interesting to see it unfold in real time.

Richard Cunningham: Well, hey. Well, we’re talking about kind of having that eternal, steadfast approach to just all things as relates to political times, whatever it might be. I do want to spend just a couple minutes, Brandon, while we have you talking about the faith based investing space, the innovation you’re seeing, some of the things you’re deeply encouraged by, maybe some of the areas where we still need to innovate. We don’t have a ton of time to hit on this, but Guidestones being such a look to leader across this space, should we be missed not to kind of have an opportunity for you to lean in real quickly on all you’re seeing and kind of the faith driven investing ecosystem?

Brandon Pizzurro: Sure, I appreciate that. We’re certainly seeing. I think a wider adoption and acceptance for maybe those that were on the periphery, maybe those that were faithful, that never really saw the juxtaposition of where their money intersects with their faith. And I believe all of the players in the space Guidestones and all the others that are doing great, faithful work in the faith based investing space have really done a superb job in starting to get the word out and having people start to embrace what this is. I think a lot of the ways in which we have approached just trying to be biblically sound, you know, one of the things I try to tell people is that if you flip to the back of your Bible, you’re not going to have a list of things to do and don’t from a faith based investing standpoint in terms of, you know, public markets and private markets, that as long as you try to be as most biblically centered as you can, and that’s what we seek to do. And I know a lot of others seek to do the exact same thing, and then that’s going to win over time. I believe we’re starting to see that. My head of intermediary distribution the other day and I were talking, and he was just saying that out in the field, the sense is that he doesn’t necessarily have to open so much with. Here’s kind of what faith based investing means. It’s more of giving them more detail on how to go about doing it. And he just said he feels like there’s a stronger yearning from people not only in the pews, so to speak, but just even a broader public that are coming around to seeing. It’s not a mutually exclusive proposition. You can have faith based investing, and you can also seek to solve your retirement or any other investing goal. So I’m really encouraged by just kind of the momentum, so to speak, that’s really been taking place here. And impact investing, which again, a lot of people are doing great work in, in that space that we’ve fully embraced as well. And I think that’s not only the next frontier, but just being biblically sound is really kind of the, you know, the North Star that we always have to seek to honor.

John Coleman: And I say a lot of that is driven. You know, the idea is how do we just better align all of our capital with the values of our faith? Like, how can every resource at our disposal be aligned with our mission personally or institutionally? And I’d say, just briefly, to affirm what Brandon was saying, it’s the intellectual curiosity and the seek to innovate are the leaders of these institutions in a way that’s aligned with mission? I think that drives the trend that allows people to really serve their constituents better. And I’ll compliment Brandon on what I’ve seen. I think his curiosity about this space, his willingness to innovate, the exploration of these trends, it’s leaders like him who are really able to push the boundaries of what this can look like in a sensible way, in a fiduciary way, and with the professionalism that needs to take place for this to become an institutional approach to faith driven investing. And I hope we can all kind of continue that innovation, that intellectual curiosity, coupled with the commitment to excellence that’s necessary to make this a sustainable trend.

Richard Cunningham: It’s awesome. Well said, both of you. All right. Well, we’ve covered a lot of ground, gentlemen. And, Brandon, you get to take us home. Just we love asking this question. And it is. What is God been teaching you and in through his word lately?

Brandon Pizzurro: Yeah, it’s it’s a great question and a constant. Right. Every day. There’s always something to learn. There’s always that striving towards, you know, keeping your faith closer in alignment in that walk and encouraging not only yourself, but also others around you. And that’s part of my role here, Guys town, as well as leading from that standpoint. I kind of settled on a verse I think that’s been running around in my head quite a bit more recently. And that’s first John 217. It’s just the world and its desires pass away. But whoever does the will of God lives forever. And I think that’s really a mantra that we should be getting behind all of us, right, in the Faith-Based investing community broadly. It’s just that what we are doing, we’re dealing with intermediaries and counterparties and trading and accounting statements and everything else that goes into the world of what we all do every day. But we need to daily pick our head up and just remind ourselves that all of these things pass away. We’re doing these things for our current human existence on this earth, but there’s certainly the next world, and that’s the eternity that we’re seeking, you know, to find, you know, our passion in our heart in. And that’s where we really need to our, our store of treasure. Right. But that verse in particular has been resonated with me lately as we seek to lead our team in the second half of this year and going forward.

Richard Cunningham: That’s awesome. Well, Brandon Pizarro, president Chief Investment Officer at Guy Stone Capital Management. What an encouragement to have you on, John Brandon, both of you. Thank you for your wisdom. We looked at a lot today. It’s great to get some fresh perspective and just appreciate you both and friends. Thanks for joining us.

Brandon Pizzurro: Thanks so much. Enjoyed being on.

Richard Cunningham You’re listening to Faith Driven Investor, a podcast that highlights voices from a growing movement of Christ following investors who believe that God owns it all and cares deeply about the heart posture behind our stewardship. Thanks for listening. 

Hey everyone! All opinions expressed on this podcast, including the team and guests, are solely their opinions. Hosts and guests may maintain positions in the companies and securities discussed in this podcast is for informational purposes only, and should not be relied upon as specific investment advice for any individual or organization. Thanks for listening. 

Richard Cunningham Luke, we are not in a habit around here of power ranking, faith driven investor podcast guests. You know, the Lord has brought so many special people into the fold over the years of us getting to do this and just hearing their stories has been wild and overwhelming. Just to see God’s work across asset classes and different types of investments. But I will say, when we’re used to talking about public markets or stocks and bonds and real estate, what have you. It’s going to be really fun today to say we’re talking trick shots with our guy, Jason Ilion, who just made a significant investment into none other than dude perfect. And so Luke, how are you, man? What a joy we’re getting to do this today. 

Luke Roush I look forward to talking about every investment. But as you said, there’s certain ones that are created unequally in terms of their cool factor and their fun factor. And this is absolutely one of those for me and for you. 

Richard Cunningham Absolutely. And we’re both a bunch of, sports lovers, has been athletes. Luke played football at Duke. I played baseball at Baylor. Jason Elion, who’s with us, was a former TCU football player himself. He’s a two time successful tech founder, former managing director of Cook Disruptive Technologies, which is the multibillion dollar venture and growth arm of Cook Industries. And cook is the largest privately held company in the US. But he’s recently gone on to start high amount capital and kind of the, you know, flagship significant headline has been high amounts recent investment into dude perfect. So Jason alien from Wichita Kansas. Welcome to the Faith Driven Investor podcast man. Great to have you. 

Jason Illian Thanks, guys. Thanks for having me. And by the way, I am so glad you don’t have power rankings because like, dudes would be really high and I’d be really low on the power rankings. So like, it’s good that we’re not doing this and we’re letting the board guide us on how we do this. 

Richard Cunningham I love it. Well, folks, also, if you if you pick up any hostility in the pod today, it’s because I mentioned I’ve got the love for the Baylor Bears. Our actual most recent FBI podcast guest of guide Stone, Brandon Pizarro, is a Baylor bear. Luke’s son, Sam, who was a football player at Stanford, opens up the season against the TCU Horned Frogs, who are the biggest rival to the Baylor Bears. So if you’re picking up any hostility at all, it’s because we’re inviting Jason on to kind of hear the other side of the aisle today. 

Luke Roush Tag team Richard, for once, you and I are on the same side of the table here with respect to college loyalty. So, you know, man. 

Jason Illian That’s okay. And I’m willing to speak slower for my Baylor Bears that are listening. That’s okay. So we can help them all out. It’s so good. 

Richard Cunningham Well, Jason, maybe before we get into him, out in the in the background of him. Out and like, the the investment, dude. Perfect. Let’s hear a little bit about you and some of your backstory. The way the Lord’s worked in your life and your family, and kind of because I know it has key significance into why you’re up to what you’re up to today. 

Jason Illian Yeah, yeah. Well, thanks for having me on the show, guys. It’s good to see you again. You know, when we talk about what we’re up to, it always. For us, it always just starts with my family. I’m exceptionally blessed to have three incredible kids. Reign, who’s 16 and a sophomore quarterback. As we’re talking sports. He’s a quarterback this year. We’re excited to see him, be at the varsity level. My daughter sage is 14 and she’s playing volleyball and beach volleyball and had a lot of success the summer on the beach circuit, winning a few national tournaments. And then my youngest, who’s his name’s rogue, and we gave him the name rogue, as in set apart for the Lord. Right. And the man is exactly how we named him, right? Be careful how you name your children. But rogue is awesome, and he is one of these guys that just completely on on fire. And the way we we keep kind of these, these three Power Rangers, point in the same directions because I married up and I have in my coverage with, Alicia, who’s my wife, and we’ve been married now about 17 years. Absolutely love of my life. She’s incredible. She is, not only the mom and kind of the CEO of our household, but when she’s not doing that, she’s also done some speaking and writing. In the Christian space, her heart is really for women’s ministry. And so that’s kind of the beginning and really the foundation of all that we do. And, you know, one of the thing that’s really important to us and then, you know, we can hit on this later if you want as well. But I will say more that I’ve learned kind of being in my career in finance as an entrepreneur. I can tell you neither of those things go well if things don’t go well at home. Right. And as I’ve learned that many things in life in our culture would be in a much better position if dads would first and foremost focus on running their families. Right? And if we lead our families well, then we can leave our our jobs and our corporations and our entities as well. And I haven’t always done that perfectly. In fact, I don’t do it perfectly to date. If Alicia was on here, she could fill you in on that. But it is become more and more of a focus for my family specifically, is how do we lead our three kids well and our family? Because that’s really what’s creating the next legacy and culture of companies and things that we invest in and, and places we go as a country. 

Richard Cunningham And that’s good stuff. I love hearing that, and it’s evident hearing you talk about your children, just the passion and the heart you have for them. Love the sports background as well. So you can kind of hear this story crescendoing as it reaches the dude perfect aspect is that it sounds like Team Alien, similar to the. The Roush family has just a deep passion and love for sport. So maybe give us some of the the high mountain background and at the same time kind of the dude perfect. And how these two kind of came on a collision course. 

Jason Illian Yeah. So, as you mentioned, beginning, you know, I started off as an entrepreneur myself, started a couple software companies and sold them. And then in 2017 ish or so, Coke Industries asked me to come up and help them build their growth and venture arm. And so did that for about seven years. And, you know, the the real blessing of being a coach for that time is when you have nearly unlimited capital. You get in a lot of very cool meetings and you get a chance to learn a lot. Right? So we had the real privilege of building a pretty tremendous network of VCs, family offices, entrepreneurs, all sorts of incredible families and groups, mostly domestic, but some all over the world as well. And by the time I’d left Coke, I think we, you know, we’ve had roughly $3 billion or something that we put to work, ranging from smaller investments of kind of five to 10 million to 3, 4 or $500 million investments. And, my wife and I, at that time, it just felt led that God was taking to somewhere else. And so we kind of stepped out in faith and started high capital and did that with two other partners. One of them is a gentleman by name, Dave David Hawkins. And, David’s in New York City. He’s an elder Redeemer Church, but he also has a background as, kind of a classically trained investment banker and investor. And so he was an early investor in Alibaba and Airbnb and Open Door and some really well known companies that you would know. But he also just thinks from a biblical framework. Right. And so that’s how he put it together. And then the other gentleman that’s with us is Scott Flukey. And Scott is our CEO and general counsel. And, Scott was a coach for 25 years, was about to retire. His team was overseeing most of the transactions that happened at Coke Industries. And that says a lot because we did a lot of transactions there. And he just joined our team and said, hey, this is really where my heart is. And so that was the genesis of came out and I out. It’s been around is as a firm for about 18 months now. So going on two years and you know I can talk about you know, where we kind of play in the investment space. But the easiest way to say was like, we were really looking for high performance teams that are in the growth mode and early middle market private equity space, where we can come along not only as capital but as a true partner to invest in their firm, to come along and say and say besides capital and everybody’s money is green, how can we really help you grow? And we do that from putting frameworks and for us, you know, biblical frameworks in place of how do we think about growth and how do we think about, you know, aligned vision and values and complementary capabilities. And if you do those things and then you align incentives, you don’t guarantee success, but at least you help put these companies in position that they can be successful. And that’s really the heart of human capital. And, that’s really what we were doing when we ran into dude. Perfect. 

Luke Roush Maybe talk a little bit, Jason, if you wouldn’t mind. So that’s phenomenal background. And, you know, deals are a product of, circumstance, timing and, and in fit, maybe talk a little bit about how that deal came together. What got you excited about it? What? You know, where are you going? 

Jason Illian Yeah, yeah. You know, one of the things we talk about a lot of high amount is we think and frameworks and mental models, right. Of like, how do you do things so things aren’t equations. But they’re like frameworks. And we actually have a framework we think about on relationships too, because at the end of the day, we can all only have so many close friends. So we kind of have a framework that we think of, of like, you have your, you have your community, you have your network, and you have your ecosystem, and your community is like your top 20 or 25 people in your network or 25 in your community, that when they call you, you automatically pick up the phone. So, you know, Luke, as an example, you’re you’re in my community. Like, if you call me on something on a deal, I’m going to call you back that same day or text you right back, because I trust you’re not going to just be lobbing junk over that fence to me. Like I trust we built an up relationship, that I know that whatever you’re sending me, I need to spend time on. And so we built up this. There is certain relationships that we know that we trust right away. And then there’s a network of people that we’re getting to know that may be part of our community. And then there’s the ecosystem that’s everybody else that we’re still trying to get to know and spend time with. But we can’t all have 500 best friends, right? We just can’t do that. And so the dude perfect opportunity came through our community, right? We had somebody in our and that was close to us reach out and say, hey, the dude’s they’ve grown this tremendous business and would you mind talking to them? But they’re they’re going to raise some capital. And would you guys might talking them help them think through how they would do that? And frankly, we didn’t go into this thinking we were going to be the investor. We did came into this with kind of a, you know, give first mentality of like, how can we help these guys? We love what they’re about. We love what they’re doing. My kids love to be perfect. If nothing else, that’ll help my street cred. That night at dinner to say, hey, I talked to the dudes guys, right? And so like, hey, let’s just talk to them. And it was through that conversation that we begin to realize, wow, they have something really special here. And that kind of kicked off the dude perfect relationship. 

Richard Cunningham That’s awesome. Yeah. Henry talks about often here. When Lecrae wrote the forward for faith driven entrepreneur and, you know, Henry Kissinger, of course, co-founder of Faith Driven Investor alongside Luke Sovereign’s capital alongside Luke, he said, having Lecrae right it up to street cred, through the roof. And so I can imagine rain, sage and rogue when you’re coming home talking about happenings at Dude Perfect, you’re like, all right, Dan, I’ll listen a little bit differently. 

Jason Illian Yeah. I mean, you don’t you don’t get that right when you talk about a sass company, right? I mean, the business side, they’re just kind of like phase. Yeah. They like hey, today we talked about dude perfect. And all of a sudden they’re like, did you meet the dude? How many dudes were on there? And at that point, like, I didn’t know the dudes as well as they did, right. But honestly, the the great part about that is it started to help us understand the type of, pull that the dudes really had with families and with kids across the country, and we can talk through all sorts of diligent stuff. But I would say the main thing that came out of all of our diligence is I have never seen a group that has built this much trust with families. Right. Usually you have, a lot of trust with a small group of people or you have, you know, a little trust of a large group of people. These. Guys have a lot of trust with a lot of people. And and it’s not just the kids, it’s the families too, because they’ve spent literally 15 years building it up. And so everybody can say, hey, this is an overnight success. But it really wasn’t right. These guys started taking trick shots at A&M. Never really thought this would become something. And as they tell their story, there were many years that they weren’t even doing this full time, right? They all had to quit their jobs. And you know, Tyler, who’s kind of the lead character at times, he’d tell you, like, I thought I was going to work in the lawn business, right. Like, and can you imagine seeing Tyler come in in your backyard, mowing your lawn when you see what he does on camera? And and so it wasn’t an overnight success at all. They spent this time building this up, and they had to make a lot of hard decisions, like quitting their jobs when there wasn’t enough money there for turning down the adult beverages who wanted to advertise because that’s not what they believed in. Right. And so all these steps along the way kind of brought them to a point that they thought, hey, we now need some partners alongside us to help us grow. 

Luke Roush I’ll tell you, as a TCU grad, it’s very magnanimous of you to build a bridge to, College Station. That’s really generous of you. 

Jason Illian Yeah, we all need to show grace. We all need to show grace wherever we can. Just like to the Baylor side. But listen, I mean, the great thing about what these guys did it. A&M, and these, these five guys in general. Right? All of them is they wholeheartedly care about people. I will tell you, like in the diligence process we go down a dude perfect headquarters in Frisco, Texas. And it’s not open to public. Right. It just says dude perfect on the building. But there’s not there’s not retail or anything there will be in our new headquarters, but there isn’t the current one. And people will literally stop to just wait to see if the dudes will come out. And we came there one day and there was a family that showed up there, and the dudes came out because they saw him on camera. They came out and were signing autographs and talking to them. This family was from Australia. They flew into the States to be in Florida. They were on their way to California, and the only reason they stopped in Dallas was to stop by Dude Perfect headquarters in hopes that somebody would come out and say hi. Like, I’m like, are you kidding me? Like, I would never stop with my whole family of six people and a totally different city to look at a building and hope that people come out right. But that just shows you how much this family has learned to trust the dudes and what they’re doing and what they’re building. And I think that goes far beyond trick shots. I mean, we can talk about it as trick shots, but it goes it goes far beyond that. When you when you start to build that kind of relationship and trust with the people that listen to you. 

Luke Roush Maybe some things, that as you’ve gotten to know their, operations from a business perspective, anything that, was surprising to you, I mean, obviously tons of trust with tons of people, I think. I love the way you said that, Jason, but what else? Just about actually the business model of what they have built. Love to get your insight on that as an investor. 

Jason Illian Yeah, there’s 2 or 3 things that were really interesting, outside of the numbers, and we can talk about that too. But one was they literally have built a very highly profitable business with the five guys and a business manager. Right. That’s about it. Like they have some other people filming and working behind the scenes, but they did not build this, you know, heavy front end executive team that was out selling. Almost everything that they done had become incoming. They were being very reactive, but because they had built so much trust and had taken the time to do that. Big brands, big sporting teams, you know, right after Scottie Scheffler wins the Masters two days later, where’s he go? He goes up to the perfect headquarters, right? Like like that’s normal. That’s not normal. Like you just won the Masters. And now he won a gold at the Olympics, right? But that’s the kind of trust that they built. So one, just building this with a really small team. And then the second piece, which I thought was really interesting, is when you talked to the dudes, they made some decisions really early on, to be all equally in this together. Right. So they all shared this, they all shared the same incentives, and they also put some boundaries around things we will do and things we won’t do. And so if you watch the Olympics this year, you saw that like, hey, Snoop Dogg was all over the Olympics, right? Which is interesting because Snoop, Snoop Dogg was a heavy rapper that was using every word that you would not want to share with your kids 15, 20 years ago. Right. He’s made a shift to this space, but the dude’s always started from this space one because they’re believers and Christians and said, hey, we want to have an influence in this space. And two, they said, we also want to just create content that the whole family can watch and feel good about and not just watch, but hopefully go do stuff like they just want people to put people in screens there, like put them in screens, but then will they go play in the backyard? Can we bring toys to them? Can we do things to get them to interact? And, I can tell you, because we just talked to Disney on this and some other large brands, but they’re all asking, how do you do this? Like these other brands are now asking, how do you do this? Well, because this next generation that grew up on phones like these guys, our kids are digital natives, right? Like if they can swipe through phones, by the time we can turn ours on, right, the dudes can talk to this audience really well, and other brands are trying to figure out how to do that. So they’ve they’ve made some early decisions, Luke, on building their business. And at the time it wasn’t even a business. It was just how do we have influence? Well, that have allowed them to now create the business aspects of that. And the business aspects are now like, how do we do videos and content? How do we do product, how do we do merch like it’s grown? But from day one it was like, what’s the core? And and who are we in that core? And they’ve stayed true to that pretty much every step of the way. 

Richard Cunningham That’s great. Yeah. My wife and I have been on a journey this summer, a little bit of kind of leaning into and almost like deconstructing you know some of those bigger kind of. What is that word I would look for, like existential type questions. And one of the things we’ve kind of gotten back to is like the identity piece. And we found Jamie Winship, who’s got this great book called Living Fearless. And Jamie talks about leaning into your identity. And, and there are some things about you, probably as a young kid that reign true now and today. And so for me, I love sports. I love to compete, I loved organized competition. And I think of the dudes. And Jason, you mentioned it earlier. Could you imagine Tyler mowing your backyard? Like I’m sure he would do it with incredible excellence with a smile on his face. But I think of their particular work as one where I’m like, I see guys stepping into their identity of who they are, like just authentic goofballs who love sports, who are dynamic, who are using it as a platform for Jesus. And they’re working out of kind of that true identity, if you will. And that authenticity as you’re talking about is catching on. So and so you’ve come in a time out, you’ve got this incredible amount of influence as candidly, a very large check that has come to the door, that’s helping shepherd the next generation of dude. Perfect. Where is this thing going? Like, what do you have envisioned for what is next? What does the team have envisioned for what’s next? And teased out a little bit, but kind of what what do you think it’s all going to look like in this next generation? 

Jason Illian Yeah. So like we said, the dude started with just the five guys. And really what it’s become is more of an ethos, right? It’s a dude perfect ethos. And when you even run into, you know, pro athletes, they’ll stop the dudes and say, like, my kids love you and we want to do this. And we have to all agree, even as dads, when you see the dude stick a rocket in a football and throw it, 300 yards are precise. Oh, I could do that. Like we were even drawn in that, like the fact that this is fun and it’s sports and it’s family oriented. Right. And so what’s happening is it’s starting to merge where you’re getting pro athletes want to participate in pro sports teams wanting to say, hey, we want to take the helmets off. Our guys and the dudes leaning into that and family’s leaning into that. And so it’s really becoming an ethos so that the next step is to say, hey guys, you built it to this point, and now there’s some really massive partners that want to partner with us. How do we take that to the next level, where we can do more content and bring on potentially even other dudes in other areas that can participate? And I often think of it almost like, a WWE model where, you know, it used to just be like, Hulk Hogan was the cool one, but over time you have all sorts of people that are participating, and I think that’s what Dude Perfect is becoming. It’s becoming an ethos that it doesn’t matter whether it’s football, basketball, cricket, beach volleyball or whatever, how do you make it fun and how do you get the family to participate? And that’s really where the dudes were saying, hey, we’re at a high level. How do we take this to a legacy level? And in all fairness, like we were not by far the largest investor at the table, there were 2 or 3 other very well known large private equity groups that had come in with massive checks to say, we want to help you do this. And we we couldn’t do that of our size. And we just brought a different model and said, hey, we’re not coming just with the most money. We’re coming with both a faith and a values orientation to help you. And if you guys want to do that, if you want to take more money, go with them. If you want to be aligned from a faith and value and still have the opportunity to create, you know, multi-billion dollar platform, then you can come with us. And I think it spoke a lot to me when they said, hey, we’re willing to turn down more money in our pockets today to go build something that we think is better for families long term. And that just helped me respect them. Even all the more. They say, hey, we can we can go do something special, and do that together. And so, it’s been a real pleasure to get to know these guys and their families. And if they weren’t dude perfect and you were just hanging out with them, you’d be like, these are the best neighbors ever. Because that’s the kind of guys they are, even when they’re not on camera. 

Luke Roush Well, so it’s sort of like the DC or the Marvel Universe. You’ve got the dude universe every time. Maybe that’s. 

Jason Illian Yeah, there’s an. 

Luke Roush Opportunity construct that. 

Jason Illian That’s right. Yeah. And it just like every just like every movie. Right. Like there’s one movie and then the other one builds off that movie and does the same thing. I think that’s where it’s going. And, you know, the more that we talk to people, we’re feeling that already from pro sports teams and now colleges because colleges are turning into semi-pro. Right. Like how do we take the helmets off those guys and gals? And I think you’re seeing it even in the international level as you watch the Olympics, like, how do you really highlight these athletes? And at the end of the day, we all know this because we’re all sports fans. It’s not just the athletes you get excited about. Like. You know when you there’s a difference between what Noah Noah Lyles just did and and Sydney McLaughlin. Right. Noah Lyles was out there pounding is just saying it’s all about me. Sidney when she won the first thing she’s like it’s all about the Lord. It’s a bigger story. And people are like, I’m drawn to that, right? And I think that’s what the dudes realize is, like, we have that opportunity to do that on a global scale. And so it’s to steal your very good, you know, comparison there, Luke, is like I think there’s chapters coming and I think we’re still in the early chapters. 

Luke Roush Yeah. Well, it makes a ton of sense. And what I’ve always appreciated about that platform is, generally, their content pushes people to engage, and not just kind of passively consume, but to go out in the backyard, go out the front yard and do stuff. Right. Go have adventure. And, you know, life is something to be lived, not observed, from a distance. And so particularly with their some of their earlier stuff, you know, these are things that can be replicated in a, in a backyard context, whereas, you know, if you were to compare and contrast, you know, another major influencer or content creator and Mr. Beast, a lot of what he does is, like, harder to kind of replicate. It’s more consumptive rather than, collaborative and co-creating together. And that’s what I’ve always really appreciated about the dude’s content is that it’s something that you can feel like as a kid, that you’re almost actually part of the co-creation process. 

Jason Illian Yeah. Well, I mean, I will tell you even later this year, you know, not to steal their thunder, but, you know, they’re launching, dude, perfect bounce houses and other outdoor stuff that families can participate in because they want them doing stuff together. Right. And so that’s different for Mr. Beast launching a chocolate bar just because I like chocolate. Well, okay, there’s nothing wrong with chocolate, but like, these guys are being very thoughtful about, hey, how do we get families to participate and play games and do stuff together, not only as a family, but as a community? And when you do stuff like that. Wow. Like what? What’s the endgame for that? I just think it keeps replicating itself, because none of us get tired of having community people around us. 

Richard Cunningham Jason I so I’ve got a a question here as you think about the future of dude perfect and kind of this Luke and I and John Coleman and others, you here on the FDI podcast, we use this terminology a lot of like faith driven investors getting in the game with their capital. And, you know, ironically you’ve got Dude Perfect with All About Games, which is a fun play on words there. But as you think about this downstream effect that we as investors can have on culture through our capital, there’s a very tangible example and representation here of what’s taking place in Dude Perfect. Do you see possibilities elsewhere across the marketplace? Like right now we’re talking content creation, getting children wholesome content we can trust that invites them in for something fun, but then sends them out to go be a part of the adventure as well. Do you see it elsewhere across the marketplace where there’s possibilities? 

Jason Illian Yeah, I do, I actually think it’s, I actually think there’s a huge opportunity that’s beginning to turn, and I think the dudes are just a piece of that. Right. And how big they decide to grow that is going to be based on their own vision and how the Lord blessed them and how hard they work to get there. But I think, I think the more that we’ve to not only talk to families, but just looked at data and see, like families are looking for opportunities to engage with their kids, not just in the week trip to Disney, but what can I do tonight? And what can I do this weekend? And what can I do with my neighbors? And and because the phone’s in a sense, we thought like they’d make our lives easier, they’ve kind of siloed us because we do a lot of stuff on our phones. They’re now looking for ways to better engage with one another. And so, the dudes have done a good job to think about, like, hey, when we do videos, how do we also get them to engage elsewhere? And, and I think that same thing, things happening and, you know, you can go to early or younger kids of like, how do we get them to engage. And then even, you know, college age kids and beyond of like, how do we get them to to to engage with one another not only with products, but, you know, real life experiences too. Right? And so I think there’s a huge open gap in this space. And when you see people like whether you like Mr. Beats content or not, one thing is, is he’s done a good job drawing people in to say like, hey, look what we’re doing. And while I think a lot of what he does is kind of like one off spectacles, I think the dudes have done a better job of creating a roadmap of like, this is the space we’re playing and we’re playing in sports and we’re playing with families, but I think there’s other ones and you could say whether it’s animated films or you could say sports or you could say music, I think they’re all starting to learn, like if we can help people engage with what we do versus just by one time, who knows what the upside is to that? And I can tell you a large private equity group, that’s what they’re looking for, right? They’re looking for the engagement aspect. Because it’s one thing to have a revenue line that continues to grow for three to 5 to 10 years. It’s another thing to see that thing split into five revenue, five revenue lines because of the high engagement that it has. 

Luke Roush Yep. Yeah. And that makes a ton of sense to me. As as you think about. So stepping back from kind of the dudes themselves and just thinking about content creation, distribution, engagement, extension of kind of the core product where you started in the new geographies or new adjacent spaces. How do you see the business model that feels very evolutionary right now, which oftentimes creates opportunities for investors because the, you know, status quo is less entrenched. How do you see that that business going well? 

Jason Illian So the old business model, right, was a lot of the top down. Hey, we’re going to go spend 150, $200 million and create this experience for this movie. And we hope they like it. Right. I think the new model is like field, the. 

Luke Roush Field of dreams. If we build it, they will come. 

Jason Illian Yes. If we build it, they will come. Right. And we’ve seen time and time again over the last decade that’s not actually worked a lot. There’s been a lot of failures in that spot. So now what’s happening is you’re seeing people that are building their own audiences from the ground up very authentically, and people are being drawn to that. And because they’re being drawn to that, that person, to that brand, then from there they can do all sorts of stuff. They can sell swimsuits or drinks or whatever, right? Whether you like Logan Paul or not, he sold a ton of prime right energy drink. Right. Which, by the way, I don’t like the taste of it at all. But it’s worked for him, right? And it’s because he built, you know, he built a personality for them, for himself, I think, or at least our, our thesis and belief is there’s a lot of that stuff that I think is kind of fringe and on the edge or adult if you do that kind of stuff in a family friendly way or faith based way, there is it’s a huge market and it’s thirsty for it. And we’re seeing families all the time saying, what else can we consume or do or experience in this space? And they’re just not been a lot of those types of things. So I know a lot of the things that sovereign is worked on in terms of movies and films and other things in that space and what we’re doing with Dude Perfect and other groups. There’s lots of other groups that are trying to do this, like we’re supportive of all of them. Like even if we don’t don’t even if we don’t financially benefit from that, if we can step in and help them and do something that’s going to help create something that is beneficial to families and has a positive impact and culture, and ultimately points to Jesus, that man we’re in. Tell us a little bit. 

Luke Roush Well, it’s like, Andy Crouch, his book on culture making. Jason, it’s much easier to build new culture than to try to reform something that is kind of not in alignment with what we see as as the world really needing. And what I love about, just the cost of production. Yeah. It’s what it’s where you started, which is, it’s like two dudes in, like, one production guy and a couple other camera folks, and that’s about it. And so, you know, self-publishing with Amazon and others has also changed and democratized the publishing industry, so that, you can create and distribute content. And it’s the merit is there, you can find ways to really build a crowd. It’s no longer, you know, an oligopoly where, you know, there’s a few folks that can effectively exclude everyone else from participation. It’s much more democratized now. And that’s certainly on full display in what the dudes have built over the last 15 years. So, yeah. 

Jason Illian And I think it’s going to continue. Right. Because now that we have these super powerful phones that were as powerful as large camera systems in the past, and now you’re going to have AI coming up where it’s going to even make, like, animation, being able to be done by the average person over time so they can create an animated film that used to cost hundreds of millions of dollars, you could do it literally from your at home in the future, right? So those things are going to democratize it even more. So then it comes down to what’s the story, what’s the focus? How are you really drawing people in? And if it’s just a one hit wonder, it may work from time to time, but that’s not something you can really invest and build around versus the ones that are really thinking about kind of a more platform or market place approach to it. 

Richard Cunningham All right, Jason, two fun rapid fire questions before we close with our big one. First is if you’re not one of dude Perfect’s already 60.3 million subscribers and you have somehow haven’t heard of these guys, and Jason Alien is showing his favorite video to someone to give a sense of who these guys are. Which video are you showing? 

Jason Illian Oh man, that’s probably a question for my kids, not for me. But I would say, you know, the one that just caught me recently was the one where they stuck a rocket and a football. Being an ex football guy. And I watched him throw it like 300 yards. I was thinking like, dude, I could so do that as they either throwing it or trying to catch it myself, right? I was like that. That was just a cool. Took me back to when I was 12 years old, being playing in the backyard thinking, man, that would be just the coolest thing to do. And just a credit to them about capturing the imagination of an old guy. Or old guys. As well as the kids of saying, hey, we can all do this. 

Richard Cunningham I love it, all right? Then the next one is, have you made the ask to be in a video, or do you think we’ll ever see you in a video? 

Jason Illian Let’s let’s hope that the dudes take this a better direction than asking somebody like me to be in a video. Maybe if they ask my kids or one of your kids, right, then they’re going the right direction. Listen, everybody wants to be in a dude perfect video, and I will tell you, they have stuff coming up with, like, Steph Curry and pro athletes. But one of the things they’re really talking about too is should we bring on some just big fans in certain videos on a go forward basis, like you’re part of a sweepstakes to get in the video. You do this, you help somebody, you get in a video and they’re thinking through like how they do more of that, which is really cool. Right. It’s kind of like saying, hey, the Olympics is coming up. We’re putting Luke in lane eight to just see how he does versus the other swimmers. That’s going to be awesome. And I think the way that I think about that is just so cool. And like, who doesn’t want to watch that or experience that? 

Richard Cunningham Luke Rash I don’t know how you are in a pool, man, but I’d love to see that. And it’s. 

Jason Illian Not pretty. 

Luke Roush It’s not pretty, I think. And, you know, I, I’ve entered one triathlon in my life, and I did call for the safety canoe about 200m into my swim. 

Jason Illian But that’s why the color commentary is all the better. Like, if you’re sinking when everybody else is swimming hard, it’s going to be awesome. 

Richard Cunningham Hey, I would put good money on you though, Luke. As a former DB on the foot race, I’d like to see an. 

Luke Roush That’s, I’m more terrestrial based. I know, I’m. 

Richard Cunningham Land mammal. 

Jason Illian We’ve already emerged. 

Luke Roush Out of the primordial soup. We now walk on land. That’s the reason why this happened. 

Jason Illian Yeah. Don’t worry. I’m not only a land mammal, I’m now a slow moving, large land mammal. Versus the other days where I used to be quick. So don’t feel bad. You’re not alone. That’s great. 

Richard Cunningham Well, Jason, this has been a ton of fun. And this is the question, man. We love to close with on every faith driven investor podcast. And that is what’s the Lord been teaching you in and through his Word lately? 

Jason Illian Yeah, it’s a great question. You know, I think the thing that you can teach me the most that now is in Proverbs, it says a man is tested by his praise. Starts beforehand like a, you know, a crucible for silver and, you know, a furnace for gold, that a man is tested by his praise. And I think that means that there’s a few things he’s working on. My heart. There is one. Not only what do I praise and where do I spend time spending like so if I’m spending all my time in work or around sports or whatever else my kids are going to think like work and sports is where their identity is tied. And if I look at my calendar and my checkbook, sometimes it’s way too tied to those things versus being tied to my identities in Christ, in Christ alone. And so that’s where I praise in the second piece is like, when I get praise, is it mine, or am I just redirecting it to the one who is kind enough to give me some encouragement? Right. And when I see athletes that pound their chests and say it’s all about me, that is too much of that could have been me as well, right? If not saved by Grace. And so just trying to teach even my three athletes in our house, or the small football teams we coach in the local area ones. And one of the things I love about the dudes too, right, is like they’re saying like, don’t point yourself. It’s not about you, right? It’s about the one who created you, is about the one who gives you grace. It’s about the one who died for your sins. And that is just a continually humbling, learning daily thing in our house that I’m learning. And, you know, the great thing about being married is you have a beautiful bride that is a giant mirror of reflection. And she is, you know, very gracious enough to tell me in kind ways when I fall flat on my face. And I do that plenty. But by grace alone. Right, I get a chance to get up and do it again. And that’s my biggest hope for my kids. And the thing that God’s teaching me is like when they go play, when I, I never hear about what’s on the scoreboard. And I honestly, the more I, the longer I live even about the scoreboard for high mount, I’m not I’m not measuring it by what the AUM is, right, or how many unicorns we have. I’m trying to measure it more by the influence and impact that we have. And what’s what next generation leaders are we creating and what hope are we instilling? And what joy are we living with if we do those things and we can control those things, those inputs and outputs will take care of themselves, and there will be days that we lose. It just happens, and God will teach us in those losses. In the days that we win, we’ll celebrate and point back to Jesus and we’ll do it all over again. 

Luke Roush That resonates with me in a big way, Jason. And, you know, one of my favorite quotes is that there are two things that define us our patients when we have nothing, and then our attitude when we have everything. And if I were to sort of recast that quote in the context of Scripture and what we know to be true because of who Jesus is, it’s do we trust in him when things are really difficult? And do we maintain humility and understand that all things come from him when good things are happening? And so I’m excited for the opportunity. You and your partners have to co-create and to build something beautiful that is redemptive force for good in broader society. Our scorecard, our scoreboard needs to look different than the rest of the world. And I love your articulation for the ways in which these kinds of investments have the opportunity to not just generate return, but also shape culture in ways that are really meaningful and draw people towards, the hope and truth and love that we experience every day through our faith. So thank you for being on with us. It’s been a joy and, super excited for what you’re going to build. 

Jason Illian Yeah. Thank you guys. 

Richard Cunningham Awesome. We’ll catch you next time everybody. 

We are grateful for the opportunity to serve this community and see listeners coming from more than 100 countries. Faith driven investing can be a lonely journey, but it doesn’t have to be. The best way to stay connected is to join a group study with other investors looking to get the same answers to questions you have, and find great community as they do so. There’s no cost, no catch in person or online. You can meet an hour a week with other peers from your backyard or the other side of the world. You can also stay connected by signing up for our monthly newsletter at Faith Driven investing.org. This podcast wouldn’t be possible without the help of many of our friends. Executive Producer Justin Foreman intro mixed in, arranged by Summer Driggs. Audio and editing by Richard Bali. Our theme song is Sweet Ever After by Ellie Holcomb. 

Henry Kaestner: Ken, thank you very much for being on the show. It’s awesome to have a guy that’s been as thoughtful as you have about a really important topic. And you’ve written a book recently and given a talk that I heard and Wichita, Kansas, that really compelled me, compelled me to think in a way that was different than I had before. And as I heard, I thought, gosh, we really need to have our audience listen to this as well. I presume that as people listen to this they will have all sorts of different views on the topic. And yet I am sure that our time together will be able to provoke people into thinking more seriously about how God might entrust them and be glorified through the shepherding of his investment resources. So your book is called Redeeming Capitalism. It’s that subject of the talk you gave. So I’ll start off with capitalism. Does it need to be redeemed?

Ken Barnes: Well, first of all, let me just say thank you for having me. It was a pleasure to finally meet you at the summit and really a joy to speak to you and your guests on the podcast. So, great question, does it need to be redeemed? And the answer is yes, because everything needs to be redeemed. You know, we live in an imperfect world. We live in a world which is marred by sin and corruption and our economic system is not immune to that. So as somebody who spent the overwhelming majority of his life, not as an academic, but actually as someone who was deeply involved in the markets, I did business all over the world at a very high level. Loved my business career, but I saw firsthand the good, the bad, and the ugly of global capitalism. And I’ve thought deeply about this for a long time. And I really think it not only needs to be redeemed. I think if people of faith and goodwill don’t redeem it, we’re going to hate what replaces it. And so I think it’s a really important discussion to have. And so that’s why I wrote the book.

Henry Kaestner: So your theory is that capitalism works. And that the challenge before us is not to change the structure necessarily, but to address the moral vacuum at the core of the way it’s done now. So I love that phrase moral vacuum. Tell us more about what you mean by that.

Ken Barnes: Sure. So as I say in the book and I tell my students all the time when I go on the road and give lectures, I remind people that capitalism is a subject, not an object. It doesn’t have any agency of its own. There is no, what we theologians call hypostatis about it. It is simply a term we use to describe a particular phenomenon. And that phenomenon is the remarkable way that lightly regulated, highly monetized, free markets create wealth. That’s all capitalism is now. Because of that, it has no moral compass of its own. So it will reflect either the morality or the lack thereof of the cultures that choose to employ capitalism as a system of wealth creation. And that’s why we have the moral vacuum, because we are living in an age where we have lost our moral standards, if you will, which traditionally in capitalist countries were built on Judeo-Christian values.

Henry Kaestner: So building on the idea that capitalism can’t be mischaracterized as some sort of living, breathing organism, but rather it’s just more along a system and maybe a collection of decisions made by actors all acting independently. You bring up this concept that every economic decision effectively made by a person represents a moral choice. And I found that fascinating. Tell us more about that. What does it mean when we make economic decisions? First of all, maybe you can unpack what are those economic decisions and then what do you mean by a moral choice when I decide to make an investment in that mutual fund or in that stock or that private equity?

Ken Barnes: Sure. So there is a cause and effect to every decision we make. And capitalism is, as you just said, nothing more than the cumulative effect of those countless decisions that are made both by individuals and by corporations and by governments, etc.. So because there is cause and effect by definition, every one of those decisions is a moral choice because it affects someone or something. So if you think about the decision, whether or not I should buy a 100 dollar pair of shoes or a thousand dollar pair of shoes. There is in essence a moral choice there because I could do something else with that delta of $900. So there might be a very good reason to buy a thousand dollar pair of shoes. There might not be, but I can’t deny the fact that there is that delta that has to be dealt with.

And so if you take that concept and you apply the costs, all economic decisions, it means that we can’t just make economic decisions in a moral vacuum. We can’t pretend that there is neither cause nor effect. We can’t pretend that it doesn’t involve how we steward God’s resources, how we steward the wealth we’ve already created, how we steward the planet, because at the end of the day, we were created right from the earliest mandate of the Bible, the cultural mandate to go and multiply. Which means we are supposed to take all of the gifts that God has given us in creation and participate with God, if you will, on this ongoing creative process. So we must do it in a way that reflects kingdom values, the values of the God in whose image we are created.

So this is very, very much a moral question. And by the way, sometimes people will ask me, they’ll say, Ken, are you an economist? And I will say to them, not in the sense that the Guild of Academic Economists think of themselves because economics has become a mathematical modeling science no more. They try to predict what the cause and effect of decisions will be. But traditionally, economics was indeed a moral science. And we can go all the way back to Adam Smith, who was a moral philosopher, not an economist who originally codified what we now call capitalism.

William Norvell: Interesting. OK, so take us back a little bit, because you kind of walk us through a little bit. But I guess my first question is, how did we end up here? You know, you mentioned where God created us. You mentioned a few other people on the road to capitalism. Walk us through how we sit here today with the system that we have, then kind of want to build on that. But what sort of happened to separate these things? And are these cracks inherent in the structure that we find ourselves? Or is it possible, I know you’ve been talking about redeeming it, but just walk us through how we stand here today would be great.

Ken Barnes: Sure. So I purposely use the term redemption because that is a theological term, although ironically in its earliest usage, it was an economic term. Then it became a theological term. We think about the redemption of our souls. And it’s a term that people understand that overcoming the effects of previous sins. That’s what redemption means theologically. So if we think about we want to redeem culture, we want to redeem education, we want to redeem society, we want to redeem capitalism. That simply means we have to recognize, just as what we talked about, redeeming our souls, that there is a need for redemption. We have sinned. Secondly, that we are responsible for our sins. Thirdly, that there are some things we can change and some things we merely have to endure. And fourthly, that God expects us to do our best to bring about that redemption, to bring healing to that which is broken, because that’s what the cross is all about, to bring healing to a broken world. So when it comes to economics, if you go back to the earliest days of economics, I tell people that capitalism hasn’t always existed, but markets have. There have always been opportunities for exchange. And so the old adage is that two men went down to the river. One had wool, one had wheat. The one with the wheat was cold. The one with the wool was hungry. And you had your first market. But that’s not capitalism, because capitalism is much more complex. But over time, as human beings begin to trade primarily to overcome scarcity, which is a direct result of the fall, we found that human nature sometimes got in the way. And so instead of acting in the most virtuous manner, we acted in very selfish, even exploitative manners. And that has been true throughout history. And the Bible speaks to how we are to conduct business. And it goes again all the way back to Torah, all the way to the teachings of Jesus and the apostles, that God hates dishonest scales, that God expects us to operate with virtue and integrity and honesty, and that we view economic activity as being more than just wealth creation or accumulation. But economic activity ultimately is about human flourishing. How can we use the resources, the labor and the technology that God has given us and or we have created from what he’s given us, in order to help human beings flourish? That’s the purpose of business and economics. And if we allow sin to corrupt it, then we will have a bad economic system. However, if we apply kingdom values and virtues then we can redeem it.

Henry Kaestner: I want to go back a second just to the science of economics, because one of the things that you do a really good job of building out in the book and in your talks is how Adam Smith had been misconstrued. You look at some of the other historical economists and the way that we’ve kind of co-opted some of this original teaching about the way that markets work and what the purpose of, I shouldn’t say, the purpose of capitalism because it’s subject rather than an object. But tell us more about where we may have gone wrong. One of the things that maybe I’ll do is even take a step back. When we talk about capitalism and when you talk about capitalism, you take great measure to make sure that people understand that there’s been a lot of good that’s been achieved. Their global wealth is increased fashion, global population or poverty has been reduced, average income, longevity, infant mortality, etc. is making improvements, but that there still 750 million people live on less than $1.90 a day and wealth tends to be unevenly distributed. Give us a construct, if you can, about the economic theories that have been presented over time and how if we’re sitting here and we’re with Adam Smith and he were to reflect back on the market and he were to understand that he’s oftentimes built up as a person that is the capitalist ideal, how would he react to that in light of the good and the bad of capitalism, a system that has been widely attributed to him?

Ken Barnes: People mistakenly attribute that to him, but he had nothing to do with it. He was an observer. I always remind people that the title of the book wasn’t Wealth of Nations. It was an inquiry into the nature and the causes of the Wealth of Nations. He was keenly interested in what human motives drive people to create wealth and why some nations and cultures do it better than others. That was his intellectual curiosity. What people forget, however, is that 20 years before he wrote that book, he wrote a book called Moral Sentiments. And in Moral Sentiments he describes really quite eloquently that what it means to be human means to be reflective of the divine. And he talks about what we would call empathy he calls sympathy in the book, but he talks about how every human being has an innate desire not to merely please themselves, but also to serve others, because it’s a reflection of the goodness of God. And so he took that for granted when he wrote his later work, Wealth of Nations, and what he was more interested there was not so much the way people empathize for others or the way people reflect God morally. For him, that was a given. That was a truth that was self-evident to Adam Smith. A lot of Enlightenment thinkers, actually. What he was interested in was what were the motives that made this new economic system work. And what he decided was that what made it work was the fact that no one was actually behind it, that no one was manipulating it. You know, he was speaking against the previous economic ethic, which was mercantilism. And the mercantilist system was a closed economic system, basically. And the only way you could create wealth, it was seen, was if you could go out and find more gold. And so you would go out and you would travel to the new world that if you bought that gold, that meant you were richer and then you would hoard the gold. So when it came to the settlement of international transfers and things, your objective was to keep your gold balance higher than the other nation states’ gold balance so you could defend yourself more efficiently. That was the mercantilist system. And so it was basically an unholy alliance between a very selected government and private monopolies whose sole purpose really was to make the state richer. That was the mercantilist system. He looked at what was happening, particularly in the American colonies. By the way, and he said, if we liberalize this system, if we unshackle this system from these monopolies, and if we allowed human beings to simply be creative in the marketplace, the cumulative effect of people doing that which is good for themselves, will also be good for the community, will be good for others. So he famously made the comment about it’s not from the benevolence of the baker and the butcher and the brewer that we get our dinner but from their self interest. Well, some people over the years have mistakenly identified that as an argument for ethical egotism, an argument for, if you will, kind of a selfish rule of if I only look after myself, everyone else will be OK because they’re doing the same thing. That isn’t Adam Smith at all. It’s Adam Smith if you take that particular quotation out of context and if you misunderstand what self-interest is. When Jesus gave the double love command. He said, Love the Lord, your God with all your heart, your mind, your soul, your strength, and your neighbor as yourself. The natural presumption is that we all love ourselves. Self-love is not selfishness. There is nothing evil about self love. There’s nothing evil about wanting to create a business that makes your life better as well as other people’s better. Where it becomes evil is when we look after ourselves at the expense of the other, or we exploit others for our own benefit. That’s when it becomes evil. So people have completely misunderstood. Adam Smith And in fact, if anything, he was a de-ontologist or even a virtue ethicist because he understood that in order for the system to work for everybody, then there had to be a certain moral purpose for it beyond just an individual person making more money. And so when you unpack Adam Smith, you see that, you know, he didn’t believe in things like inheritances. He thought inherited money concentrates wealth to a degree that actually hurts people in the long run. Adam Smith thought that no human beings should make less than enough to have more than what is required for subsistence. That’s what we would call a living wage. Adam Smith actually promoted the living wage and was vehemently opposed to slavery because he said if you have an economic system where everyone doesn’t have the chance to flourish and participate, you kill the system. He even went so far as to say that excess profits have the same impact on an economy as high interest rates, again, because if you have too much money concentrated in too few hands, you actually hurt the liquidity of the system and everyone doesn’t flourish. So Adam Smith had a completely different view of liberal economics than what he has been painted as over the years.

Henry Kaestner: So that’s fascinating to me. And we recently had a podcast episode where we unpacked motives a little bit and what purpose and what mission is. So you’re suggesting that people have misread Adam Smith and I don’t want to put words in your mouth, but maybe you’re also suggesting that some people have also misread the word of God a bit. Maybe people would associate Adam Smith with just self interest and therefore validating that view of market. And then maybe some Christ-followers have said, well, self-interest is awful. We just need to love our neighbors well. But they’re leaving out as myself. So there are number of entrepreneurs that are listening to this in addition to investors, and a Christ-following entrepreneur wrestles with things often, maybe more so than the secular entrepreneur, but they look at proverbs twice a month and they see that all man’s ways seem pure to him, but his motives are swayed by the Lord. And you’re suggesting that if we see an opportunity to build a business for ourselves that we’re interested in and we see an opportunity to be able to provide for a family, that in and of itself is not a bad motive because we’re to love our neighbors as ourselves. But it’s when we do it at the expense of others. That’s where the problem comes in. Talk about that also within the context of what’s recently come out from the Business Roundtable. I know that you’ve talked about Friedman in the past. Big news that came out this summer is the redefinition or repurposing of business. What’s your reaction to that?

Ken Barnes: I thought it was an excellent statement and long overdue. Let me say something about Milton Friedman and the Friedman doctrine. As I say in the book, in a footnote when I talk about his ethic of morality in business. I am highly critical of his understanding of business ethics, but I’m not highly critical of his economic theory. You know, if you think about the time and the circumstances of Milton Friedman, when he was at the height of his powers in winning a Nobel Prize in economics, he looked at the world and he said, we have a glut of resources, a glut of labor power and not enough capital. So we need to find a way to monetize the system better in order to create wealth across the board. He was right and that was a good idea. Where he went wrong is when he said that the only ethical responsibility, the only moral responsibility of a business executive was to make as much money as possible within the constraints of law and customs. And the reason why he was wrong about that is because that then becomes an idol, that then becomes a God, that then becomes the purpose. Not to mention the fact that he doesn’t bring time into the equation. And I can give a lot of examples and I give some in the book where someone can make a lot of money and they can do it under the guise of that’s my responsibility as an agent for the shareholders. But if you don’t take time into the consideration, you can see opportunities for people to make excessive profits doing very, very dodgy things in the short term and actually create an existential threat to the business, which is very bad for the shareholders in the long term. So he doesn’t take time into consideration. Also, when he speaks about law and custom, the law and the custom are two different things. And the law is always one step behind the bad guys, right? Law is not a replacement for ethics. Business schools 30 years ago didn’t teach business ethics. They taught compliance. Now they teach business ethics because they’ve realized that you can comply with the law and still do very, very bad things. And in terms of local custom. Again, he doesn’t clarify what he means by that. But what we’ve seen is that as cultures, especially in the West, abandon the moral underpinnings of their societies, the custom soon becomes to lie, cheat, steal, do whatever you can to get ahead. So that’s not obviously an acceptable ethic. When the CEO roundtable came out and you know, when the news hit the wires and Jamie Diamond makes this announcement, he didn’t just make it on behalf of himself, he made it on behalf of 500 CEOs who recognized the fact that while every CEO has a duty and responsibility of calling to serve their shareholders and to maximize shareholder value, it must be done within the context of a larger stakeholder requirement because no one creates wealth in a vacuum. We all create wealth based on the environment around us. So the infrastructure, the education, the technology, all of the things that support economic activity, they are all vital to the creation of wealth. And so therefore shareholders have a position of first among equals, among other shareholders, because the common good is ultimately the most important good that we seek. And that’s not exclusive from individuals seeking wealth, but it means it’s seeking wealth subordinate to the common good. So I thought the statement from the CEO roundtable was excellent.

William Norvell: Ken, I want to go back to one thing you said aboutt the time component. I think that’s really interesting as investors, because at some level, different investors have different time horizons, different managers are the heads of companies for different time. How do you think about that in the system as a believer? You know, I feel like I can make arguments for both sides if I thought hard enough. And sometimes thinking hard is hard for me. But I think it might be easier for you. Walk me through that to go one layer deeper on how to think through different time horizons, how that impacts people, how that impacts employees, how that impacts human flourishing and how that impacts returns, which is as part of the capitalism system as well.

Ken Barnes: Yeah, that is a great question. So if you think about the original Borse concept, the public trading of shares, the purpose of that was to allow the public a broader community of people to share in the benefits of the wealth created by private companies. That was also designed to raise capital for investment for those companies to grow. But the general consensus was that people bought and held shares for the purpose of enjoying part of the profits. Now we all know that that doesn’t happen anymore on a wide scale. Yes, there are pension funds and things that are long in the market. And your listeners understand this better than they need me or anyone else to explain it. But part of the problem is because of trading technology, because of the excess liquidity in the market, because of a lot of reasons. We now have a situation where a lot of the economic activity that is taking place in the markets themselves is really churning money more than creating actual wealth. And so we’ve developed the very short term horizon. And I’ll give you a classic example. I worked for a multi-billion dollar company. Those of us who were senior executives, we all had share options more than others. And the concept of a share option is that if you rewarded executives by encouraging them to increase the share value of the company, they then eliminate the conflict between their interests and their interests as agents because they share in the higher price of the stock. The problem is we all know that it’s quite possible and happens fairly often that executives will make short term decisions in order to get a buy recommendation from the analysts on a conference call because they are about to have, you know, a million share options strike date hit. And so they get a bump in the stock because the analyst really liked what they heard. Oh, we’re going to, you know, trim a thousand jobs. We’re going to do whatever it might be and we’re going to increase our ROI’s. So therefore, we want to buy recommendation. And in fact, it may actually not be good in the long term or even the medium term interests of the business to do some of those things. But they do it because they will get a bump in the share price of the exercise, the options, and pay themselves, if you will, an off the balance sheet bonus. So that sort of thing, that kind of manipulation of the way markets can work is a serious problem and the time horizon issue is part of it.

Henry Kaestner: So now that we have this broader definition of the purpose of work and of mission to include these other stakeholders, do we as a Christ-follower, do we have the opportunity, do we have the responsibility maybe to think about sharing the good news of Jesus in a culturally appropriate way, in a winsome way, with gentleness and respect? Do we add that fifth bottom line that actually makes those middle additional bottom lines have more sense? Or just I’d be really curious to hear your reaction to that.

Ken Barnes: I think that’s up to the individual investor and the people who are running the companies. If that is at the core of who they are as a business, then absolutely, because that’s their telos, right? That’s their purpose. But that doesn’t mean even in the general economy that we can’t exercise these virtues because, you know, virtue is part of God’s calming grace. I always tell people that even an atheist knows the difference between right and wrong. Whether they acknowledge God as the source of that knowledge is one thing. But even if they don’t acknowledge the source, it’s there. The imago dei, as it’s called, the image of God that is written on the hearts of everyone created in His image, which is everyone, is there whether you know it or not. And so the common grace allows us to have these conversations about bringing virtue in to business and economics without even having to worry about whether we’re going to become accused of proselytization because we’ve got to specifically talk about the gospel. In some places that’s appropriate and people shouldn’t be afraid to do it. In some places, it’s more problematic. So they’re going to have to let the Christ in them shine through. But let me tell you something about virtue as well in common Grace. The thing that separates, frankly, my book from other books that people have written about virtue and business is that I include the so-called theological virtues as business virtues, as common grace virtues. I think faith, hope and love should be at the center of economics, should be at the center of business. And when people experience faith, hope and love in business, they will want to know the source. They will want to know how that happened. So I’m very enthusiastic about Christ followers getting involved in this conversation.

Henry Kaestner: So if you’re listening to this and your saying, OK, yes, I get it. I know faith, hope and love. They’re important virtues and the fruit of the spirit. How do I exhibit them in my workplace and then how do I exhibit them as an investor? How do we get beyond the theory of that and how do I actually get involved in the practice of that? Are there any examples that come to mind where you see that it’s been done well with faith, hope and love have been brought to bear in a business or in an investment policy where indeed the shareholders are ministered to, and then the other stakeholders are as well in a way that’s consistent with one’s faith and maybe even bears witness to the source of their faith.

Ken Barnes: Yes. And I talk about a few of them in the book, but one very interesting one happens to be a privately held company, not a publicly held company. But I happen to have some intimate knowledge of it from when I was in Oxford. The Morris Corporation established something called Morris Catalys, and it was a program, if you will, within the business to figure out what the purpose of their business was. Basically, they started with a very simple question how much is enough? I mean, how much is enough? The Morris Corporation makes billions and billions of dollars and it’s a family owned business. And so when they came to the conclusion that X was enough and they realized that there was a significant delta between X and Y. Y was what they were probably going to make X is what they thought was enough. The moral dilemma became what do we do with that Delta? Now, one option would have been to start a foundation and put the money into the foundation and then, you know, give it away to charity and that’s fine. They decided instead to look at their entire supply chain and not just the businesses in the supply chain, but even the communities that support the businesses in that supply chain. Because let’s face it, a confectionary company spends a lot of time and a lot of money in places where they make cocoa beans and sugar cane, which is a big part of their product. And the people live very often very, very close to subsistence level. So they went to those communities and even in the distribution channel and all the way through to the Western distribution channels and across their other businesses, not just candy, but pet food and all the things they do. And they said, what if we backfed that excess profit into the supply chain, but had partnerships with the communities to ensure that that money just didn’t go to one entrepreneur in the community and he became rich and everyone else remains poor. And they found ways to ensure that communities were building hospitals and schools and irrigation and, safe plumbing. On and on. And it was a remarkably successful endeavor. And guess what? They’ve actually ended up making even more money. So, you know, I honestly believe that God rewards that kind of virtuous behavior. And I’m sure you know that if you look at how investment funds that specifically are geared toward this kind of activity compared to the rest of the industry, they almost always outperform those other funds.

And so there are a lot of examples out there and also from an investment standpoint. I think one of the great challenges that’s going to be coming down the future is also what are the best opportunities. And that’s how we use artificial intelligence in making these investment decisions. As you know, algorithms are being created all the time where they try to use knowledge, economic data to predict how markets are going to move and then buy and sell recommendations are done electronically without any human control based on the information that comes into the algorithms. Well, we could do the exact same thing with it comes to virtuous companies that we want to invest in virtuous companies. I believe we can create algorithms that tap into non-economic data to see how companies are treating their suppliers, how they are treating their other stakeholders, how they are perceived in the community, how they are paying their people, etc. And we can really start to identify virtuous companies beyond just their balance sheets.

William Norvell: That’ll be a fun day. That’s really exciting. And I agree. I mean, I could foresee that coming if anyone is working on that. Let us know. I got a feeling there might be.

Ken Barnes: I just finished a course at M.I.T. in my spare time, if you can call it that. And I’m looking at this very thing. So if I get the information, I’ll tell you.

William Norvell: Let me know and Ken this has just been a joy. You know, we’re coming towards the end of our close here. And I want to take a little bit out of economics and jump to, if you wouldn’t mind, would really love to know where God has you right now. Let our listeners into your life. And maybe specifically we try to figure out, you know, where in his world is he taking you on a journey to be this morning? Something you read can be this season that he has you meditating on. And it’s always fun to hear how the living word of God continues to push, encourage and change our outlook on things such as capitalism and our personal life and all other things. But let our listeners into your world a little bit, if you would.

Ken Barnes: Yeah. Thank you very much. So, you know, I had this magnificent career, international business, and I loved it. But I also, for you know, 30 years served the church as part of the staff team, as an ordained minister and also studied theology, which allowed me to eventually do what I do now, which is to be a seminary professor. And my area as my title implies is I deal in workplace theology and business ethics. And so what I love and what’s really keeping me motivated and exciting is seeing future pastors coming into Gordon Conwell Seminary. And instead of just being taught how to do good systematics, or how. todo good exegesis, which is all very important, they engage with our work at the Mockler Center because they want to go back into their churches and they want to be able to equip and empower and encourage Christian investors. Christian business people, Christian entrepreneurs to act Christianly in the marketplace, you know. So that just turns me on in such a big way because they didn’t have that when I was a seminary. And I wish I had had that when I was running businesses as well. All my life, I’m happy to say, is very wrapped up in the rhythm of the seminary. I get to go to chapel often. I interact with these future pastors and with my theological colleagues. I have, I think, a pretty disciplined prayer devotional life. I highly recommend that. But a very important thing of what I do is I think it’s my job to explain to churches that people like yourselves and your listeners very often feel unloved and misunderstood and underappreciated in their own churches. Except when someone needs a donation and sometimes they feel spiritually bereft and maybe even a little bit theologically challenged.

I want to see a whole generation of pastors be raised up who will love business people, who will love Christian investors, who love Christian entrepreneurs and help them get alongside them to be Christ followers in the marketplace. To me, I’ve got the best job in the world, and that’s what I do.

Justin Forman Welcome back to the Faith Driven Entrepreneur and Faith Driven Investor podcast. It is a gift to be with you guys today. There are some days more than others that we just look around and appreciate and have perspective of making the most out of every moment and not taking for granted anything that we have in front of us. And this is one of those days. About a week ago, a friend forwarded a story of Richard Garnett, and it was a talk that he had given some time ago. But we got a chance to watch it and listen to how is it a professional actor of 15 years and TV and film and theater? He went on to be a feature of an entrepreneur and a faith driven investor and thinking intentionally about how to be generous with his time, how to be generous with the things that he was stewarding. And man, there are times when you can hear theory, you can hear idea. And then there’s times when you hear people’s story. And when you hear people’s story in light of the moment and what they’re battling and battling health and sickness and the journey that Richard was on, that somehow those pictures become that much more real and that much more vivid. And last week, Richard went home to be with Jesus after battling cancer for the past ten years. And there are a few messages that I think I’ve heard in the last year or the last ten years that are as powerful as this. So we wanted to share this with you. We’re grateful for our friends, McClellan Foundation and others that captured this and wanted to share this with the movement so that it might be an inspiration and encouragement and a challenge to us all. Let’s listen. 

Richard Garnett I’m Richard, and I’m dying. And I thought I’d tell you my story. I work in financial services, and one of my favorite clients, their headquarters is in Brussels. And if you go into the men’s toilets in their offices in Brussels, in front of each men’s urinal is a sheet of A4. It’s laminated for obvious reasons, and it has on it what’s called their lessons from the Loo. It’s basically all the deals that went south where they’ve lost 20, 30, 40, 50 million and the lessons that they’ve learned. So what I’d love to share with you is my lessons from the loo of life when it comes to money. I became a Christian when I was 16. For the first half of my life, first 20 years, God called me to be a professional actor. That didn’t involve making a lot of money. You’ll be surprised to know. I was taught to give the first 10% to the church and the other 90%. You can do with what you want. Actually, we couldn’t afford orange juice. We couldn’t afford biscuits. Didn’t amount to much. And then in the late 90s, I was in Japan doing some Shakespeare. I’ve been away from home for five months and our third daughter was born. And I cried out to God for a way to earn a living that didn’t involve living out of a suitcase.

And he very graciously answered my prayer. I was a long story cut short by the chairman of one of the largest companies in the world that I never heard of to kind of help him do his speeches and do his communication. And that started the journey of what we and my team do for the last 25 years. Basically, we help people persuade other people to give them hundreds of millions of pounds. And the challenge of that is I will find myself earning in half a day or a day what I had been earning in a week, two weeks, a month as an actor. What did I do with that? Well, 10% went to the local church. The rest of it, I’d been told, was mine to do with what I wanted. So what did I do? I looked around my church. I looked around my town where I live. I without even thinking about it, I inflated my lifestyle. What had been holidays in the UK became holidays abroad. What was wool became cashmere. The kids went to private school. We moved out every five years because we could open up and up the property ladder. And after a while, I felt a deep disquiet that that was the right thing to do.

And. You know, Jesus tells the story about the farmer who has excess at the end of the year and builds barns. Can you remember the word that Jesus uses to describe that farmer The fool? I was that fool. I came to the conclusion that I was a living embodiment of foolishness. Now, Jesus had some advice, actually, kind of at the back end of that story, he says, Be rich towards God. But what did that actually look like? So I started to do some research. And what I found staggered me. If you take evangelical Christians in the world, 20% of them reside in the West. Let’s call it North America, Europe, the UK, and 80% reside in the rest of the world. So you’ve got the wealthy church and the poor church, the wealthy church, evangelical Christians in the in the West. Guess every year what proportion of our income we give away. 2.5%. I came to the somewhat shocking conclusion that I was one of the greediest generations of evangelical Christians ever to inhabit planet Earth. We give out 2.5% to our local churches. On the whole, they spend roughly statistically 50% on buildings, 25% on the staff team, 10% on missions. Some of that goes abroad. Net what does that mean? That means for every hundred pounds that God gives to evangelical Christians in the West, 25 PE goes outside the West. One quarter of 1%. And this didn’t strike me as fair. So what was my responsibility to that? I didn’t consider myself wealthy. I basically drove a Ford Mondeo estate. I had clients who earned 100 million a year. They were wealthy. I wasn’t. And I did the research.

Guess how much you have to earn to be in the top 1% of the wealthiest people on the planet. 30,000 pounds a year. I was earning more than 30,000 pounds a year. I was at the top of God’s financial pyramid. If God wanted to fund His work around the world, I’d be the first person that he came to. So what did I do? I opened a stewardship account. We upped our giving percentage. And then the question was, Well, who do we give to? So at the time, my local church was raising 4 million for a building refurbishment program. And I can remember saying to my vicar, I’m not sure if God had 4 million spare. He’d invested in that. Now, leaving aside the extraordinary hypocrisy of me saying that having moved from a perfectly fine four bedroom house to the five bedroom house, that was my do wrapper. Leaving aside that hypocrisy, I still thought that was the right thing to say. So we did support our local church, but also we determined that most of it would go overseas because that’s where the huge opportunity for the gospel is and that’s where the massive needs are. So where? So my clients are very smart investors and one of their principles are invest in great people doing great things. So that’s what I prayed for. Great people doing great things. There was a girl in our church. She’d just come back from a gap year. She was 18 years old. She went to Romania and in her gap year she found five and seven year olds sleeping off the streets. So she started an orphanage in her gap year. She wanted money. There was money in our pot and our stewardship pot. We supported her. Then my business partner took me to Uganda to an orphanage. I didn’t want to go to Africa, frankly. The idea horrified me. But he dragged me there. He bribed me to go there. And what I found astonished me. I found couples had moved into the African bush at the height of the Aids crisis. Christian couples and they built a house and the house had three rooms. In the first room they put seven beds for the seven orphaned girls they adopted. In the second room, they put another seven beds for the seven orphaned boys they adopted. In the third room is where they lived. And I suddenly had this epiphany. I’m not part of some irrelevant subculture of Christians in the UK. Believe in weird stuff. I’m part of a global network of inspirational, extraordinary people doing amazing things, and they could do with my help. And I had enough money in the pot to help them. I can remember taking my daughter there and we went on holiday to one of Uganda’s national parks. It’s beautiful. And when I was on holiday, I suddenly thought, I wonder if these kids have been on holiday in their own country. And I said to Sam, how much would it cost to actually take these 80 kids in their parents community of 150 people on holiday, Probably the only holiday of their life to one of their own national parks. And he gave me the number. Do you know what the number was? It was less than we would spend on a bog standard two week holiday in Europe for a family. There was money in the pot. Jesus said something really interesting about money. He says where your treasure is, then will your heart be? When I invested in that holiday, it gave me such joy. Such joy, and it still does to this day. And the more I invested in this kingdom, the more joy I got. More than the joy of a new house, a foreign holiday, whatever it might be. And then somebody said, Why don’t you meet a man called Eric in Paris? We’ll meet at the bistro. Never a hard thing to do to have a meeting in a Parisian bistro. I went there and I said, Eric, what are you doing? He said, This was the beginning of the 2000s. I want to use the Internet to convert the French. Good luck with that. How are you doing that? This was the beginning of the Internet, by the way. So my corporate clients were using the Internet, but I hadn’t met a Christian who was doing it. He said, I’m converting the gospel into like a seven minute YouTube video called The Father’s Love Letter. And then strategically using Google AdWords to draw people to watch it. And when they watch it, they can click on a link if they want to become a Christian. I went, That’s smart. So what are you finding in terms of conversion rates? He said for every 100 people who watch it, four people say they want to become a Christian. I went, That’s extraordinary. And what’s your vision? He said, Well, I want to translate it into the other major languages. There are 30 of them English, Spanish, Farsi, Japanese, Chinese, etc., etc. But how much would that cost? He gave me a number. There was money in my pocket for it. And I’ll tell you, I came out of that meeting and I’ll tell you how I felt. Imagine it’s about 20, 30 years ago. You’re in Harvard. Next door to you is a strange man called Mark Zuckerberg. And he wanders in one day and he said, I’m going to start this thing. I’ve got a weird name for it, Facebook, but I need some cash. And if you give me some cash, I’ll give you shares in the business. If you knew then what you know now, what would you sell in order to get shares? Be the first investor in Facebook. I would sell everything and wander around in underpants for a year. I’d persuade my parents to sell their home to cash in their chips. That’s what I felt like. My my mindspace moved from. What’s the minimum percentage I can get away with before God? And what is the most I can get for a turtle treasure? Here’s what I think God pays us. And this is chocolate money. Can you see this? It’s what you consume at Christmas. All the money we have this side of happiness. Chocolate money. We can consume it all when we invest it globally in what he’s doing locally, regionally, nationally. Internationally. It becomes eternal treasure. And suddenly I was thinking, why should I spend 20 grand on a car when I can buy a bill banger for five and invest 15 for eternity? Long story short, I’ll take you to 2005. Our marriage collapsed. I was feeling awful. What was my first response to that? I’ll buy myself a holiday home that will make me feel better. I like to say I like golf. I get somewhere there. And then a friend rang me up and said, Don’t be stupid, Richard. You’re self-medicating your pain. There are better things to do with the money and the work. There’s a devotional I love called God Calling two Old Ladies by 100 years ago, Anonymous. When they prayed, Jesus spoke to them. And they write down. They wrote down what he said. And every January the 5th, I’d read this is what Jesus said to them about money. Don’t be afraid of poverty. Let money flow freely. I will let it flow in. But you must let it flow out. I never send money to stagnate only to those who pass it on. Keep nothing for yourself. Hoard nothing. Only have what you need and use. This is my law of discipleship. I wanted to be brave. I wanted to be brave. I wanted to be like that. I wanted to live without a safety net. So I stopped paying into my pension fund and I set my lifestyle. And then I determined to give whatever the excess was away to invest it in the kingdom. I wanted to do that, but it was terrifying. Every January, I’d feel the enemy say to me, Richard, because I’m self-employed, at the beginning of the year, my diary is empty. Every genre, I’d feel the enemy say to me, you know, this is the year you get found out. You know, there’s the year that nobody’s going to ring you. And I felt Jesus saying to me, Will you give me until Christmas, Richard? If you’re on a park bench at Christmas, we can have a conversation. For 15 years. I was filling that park bench and I’ve got 15 of these paper diaries in my bedroom to prove that you cannot give God that God meets your needs in every conceivable way. And that for me was really, really exciting to be part of that journey. And then I’ll take you to 2014. Christmas Eve. I’m in a hospital in Watford and a young man who looks like he’s about 16 is actually a doctor, comes and kneels down and looks up into my eyes. That’s never a good sign, is it? And he says, You’ve got cancer. We think you got cancer. On January the 5th, I was with an oncologist and they confirmed it. My cancer was mesothelioma. It comes from asbestos. They reckon it comes from asbestos in old theaters, actually, and it’s incurable. And they said you’ve got about a year, 18 months to live. At that point, my son, who was in the meeting, had his laptop over and he said, Dad, I found it. I said, What have you found? He said, I found him. He said, Tell him a joke. The oncologist was somewhat surprised. I said, okay, what’s the joke? You said? How do you treat a patient with me so clearly? Omar? As best as you can anyway. Memorable moments. Since then, I’ve had chemotherapy. Two big operations, 60 rounds of immunotherapy, 60 rounds of radiotherapy. Couple of months ago, they said the cancer’s move from the right lung to the left lung. It’s stopped working. So we’re going back to chemo. So I’m in the middle of chemo, so my brains are fog and I have to sit down and. Here’s my thought. The closer I get to death, the more grateful I am. Because I’ll tell you this. If somebody has got a servant, I’ve got the opposite. I’ve been awful at talking about my faith to other people. I’ve been dreadful at inviting people to Alpha or Christianity explored whatever it might be. But the fact that Jesus gave me an opportunity to invest some of the money that He’s given me in the first place. I mean, don’t you find it fairly hysterical that a rather stupid unemployed actor is is employed to advise people, to persuade other people to give them hundreds of millions of pounds? I find that ludicrous. But the chance to make a difference. We have a cancer club at church. It’s not the most popular club, to be fair. I like it. We’ve lost a few. We’ve gained a few over the years. One of my friends, Sandra, is dying at the moment and she said the closer I get to death, everything drops away. Apart from two things. Love the love that God has for me, the love that I have for others and making a difference every day. Can I make a difference? She coaches from her bed. Six people. She’s an extraordinary woman and I can resonate with that. The chance to make a difference is so important to me. A young man called Ed phoned me up a couple of years ago, said We found a people group in India that has no gospel presence at all, and we found 15 Indian evangelists who want to go full time to invest their time in reaching the gospel with them. I went, Ed, how much would that cost? He went, all in all, 15 full time evangelists, unreached people group. 12,000 pounds a year. 12,000 pounds a year to change the lives of an entire people group. That really excited me. It still does. Let me end with three things I’d love to say to you. Do you know if Western evangelicals gave not 2.5%, but 10%, do you know how much more money would flood into the kingdom every year? I’ll tell you, 100 billion pounds. That’s 100,000 million pounds. That’s the same that Putin is pouring into the war in Ukraine. Imagine that as a power for good across the West, across the world. But I’m not asking you to be more generous of that reason. It’s for purely selfish reasons. This side of heaven. I’ve known very few things that give more joy than being a part of what God is doing financially and in eternity. Actually, we get this treasure. What is this treasure? John Lennox, who many of you know is a mass professor at at Oxford, a lovely Christian man, and he’s written a book on what to do when we invest our time and treasure and talent. And he uses the story that Jesus tells of the dodgy steward. He used money to buy friends. And he says, when we invest our time and our treasure in what God is doing, we. We make friends. We make friends. I have friends all over the world. By God’s grace. And I’m so looking forward to getting to Harvard because we can sit down and I’m going to hear their stories. And the fact that I’ve been able to play some tiny, tiny, tiny, minuscule part in their stories thrills me now. And I know Will through me then I hope that’s part of my treasure. One of my great heroes in life is a man called George Miller. For those of you who don’t know, George Miller was a Victorian German gentleman who got called to move to Bristol, and God called to look after orphans. And in the course of his life, he looked after 10,000 orphans. And he’s one of the founding fathers of orphan care in the UK. George Miller’s life as to extraordinary elements to it. Number one, he never asked anybody for money. And looking after 10,000 orphans costs a lot of money. The only person he asked was God. Every day he asked God and God gave him. 210 million pounds at today’s prices. Now, why could God trust him so much? I think the second thing that makes Muller extraordinary is of the 210 million pounds that God gave him, he gave away to other ministries all across the world. 70 million. One third he gave away. Do you know what Miller’s legacy is? Because at some time he supported 200 missionaries in China. Well, his legacy isn’t just what he’s achieved in the UK. It’s the growth of the Chinese church. Muller’s legacy, 150 years later, is 120 million Christians in China who are there because partly of what he funded. So my question to you is, are you not just serving your local communities and your churches, but are you serving the global church? Because Western money can make a huge difference. Let’s take the 4 million that we spent on our refurbishing our church. If you invested 1 million and you gave it to my friend Ed and the charity called 500 K in India. India, you know, has 500,000 villages with no Christian presence at all. 1 million. There would support 500 full time evangelists for three years and lead to the planting of between 1000 and 1500 churches. If you put 1 million to work in Africa, where so many families live on less than a dollar a day, and you gave it to a Christian charity called Five Talents, you’d actually support 10,000 women. The poorest of the poor. To be able to read and write and count and save and earn their way out of poverty. If you invested 1 million in Bible translation because we know without the Bible, you can’t evangelize. And still 2 billion people on the planet with no translation of scripture in their heart language. If you invest in just 1 million, you be able to translate the Bible for a people group of 20 million. And make God’s story accessible to them. And then if you were really strategic and you decided to use the Internet to access the 12 least rich countries in the world, you know what 1 million would achieve if you gave it to Jesus dot net, who are very smart at this stuff. You’d basically, in those 12 countries, enable the gospel to be seen 100 million times, which would lead to 200,000 people indicating that they wanted to come to Christ and to be followed up on line. Think of the difference that 4 million can make around the world. The last thing I want to say is this. Thank you. Thank you. And bless you in everything you have done for his kingdom and everything you are doing and in everything you will do. Bless you. 

Justin Forman After listening to that message, there might not be a lot of words that need to be said. I can’t think of many, but I hope that you’re inspired. I hope that you’re challenged. I hope that you’re encouraged. I hope that if you’re listening on this on the drive home, that it gives you just a whole booster shot of energy when you run into the things of your family. If you’re running into the workplace, would it leave all of us with this idea that it’s worth the trade, it’s worth the trade of living a life that’s fully alive, living a life that is staring into the headwinds of what society and what culture might say, but saying we are living for something so much bigger than this world. Many of you guys might have a chance to join that conversation even this week. The Faith Driven Entrepreneur Conference. I pray along that journey that you might find friends, that you might find community, that you might find people and fellow travelers that you can lock arms with and live that intentional life, that surrendered life that Richard just shared with us. God, I pray blessings on each and every entrepreneur as they’re listening to this. I’m so grateful for the words that you have given that you gave Richard and that you shared with us today. May we? We’ve challenged and inspired to live fully a life fully devoted to you. And it’s in your name we pray. Amen.