Jason Myhre

Just how important are delighted customers to business success? Find out what the research says as Jason Myhre, Eventide’s Director of Marketing, shares from The Ultimate Question 2.0.

I think when we take a closer look at how a business operates, we can see that profit and people are not opposing concepts. I think this opposition melts away.

When it comes to investing, many people today believe you have to choose between financial performance and social impact. Many tend to see these two goals in a kind of a see-saw relationship, where if you want to ‘shoot the lights out’ on performance it will likely come with ethical compromise, and if you want to maximize social benefit it will likely mean accepting a lower rate of return.

All of us want to make wise investing decisions. For many today, that means focusing on profit. And while that may be the de facto understanding of wise investing, it isn’t wise.

What does wisdom mean?

Against all the striving of sustainable, responsible, and impact investors today, there still exists a strong, prevailing headwind: the popular belief that the purpose of business is to create wealth. To make profit. To maximize shareholder value.