Guidelines & downloads
Brand Resource Center
This resource center is designed to help you stay true to our brand’s identity, ensuring consistency and clarity in every interaction. Here, you’ll find everything you need to represent Faith Driven Entrepreneur with excellence and authenticity.
Thank you for following these guidelines it ensures Faith Driven Investor (FDI) remains strong, recognizable, and aligned with our purpose.
If you have any questions about these brand standards, please contact Marketing.
- 9Brand Name
- 9Brand Foundation
- 9Brand Colors
- 9Logos
- 9Iconography
- 9Typography
- 9Photography
- 9Core Values
- 9Social Style Guide
- 9Target Audience
Brand Name
Maintaining consistency in how we present Faith Driven Investor and its abbreviation FDI is essential for recognition and trust. Follow these guidelines to ensure our brand is represented correctly across all platforms.
✅ Do's
- Use “Faith Driven Investor” in full when first mentioned, followed by “FDI” for subsequent references if needed.
- Capitalize properly—always write “Faith Driven Investor” in title case and “FDI” in all uppercase letters.
- Use the brand name and abbreviation consistently across all communications.
- Pair the brand name and abbreviation with approved logos and assets for visual alignment.
- Ensure “Faith Driven Investor” and “FDI” are used in a way that reflects our mission and values.
❌ Don'ts
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Don’t alter, abbreviate, or modify the brand name beyond the approved “FDI” abbreviation.
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Don’t use “FDI” in lowercase (e.g., “fdi”).
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Don’t use unapproved typefaces, colors, or stylizations for “Faith Driven Investor” or “FDI.”
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Don’t add special characters, emojis, or symbols to the brand name or “FDI.”
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Don’t combine “FDI” with other words or phrases to create unofficial names.
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Don’t use the brand name or abbreviation in a way that misrepresents or contradicts our values and mission.
Capitalization Guidelines
To maintain consistency and honor the significance of certain words in our faith-driven messaging, we follow specific capitalization rules. By following these guidelines, we ensure our communication remains clear, respectful, and aligned with our mission.
Words We Always Capitalize:
- God
- Jesus
- Holy Spirit
- King (when referring to God)
- Kingdom (when referring to God’s Kingdom)
- Gospel
- Bible
- Biblical
- Scripture
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Brand Foundation
Our brand is built on a foundation of faith, purpose, and impact. This section outlines our mission, vision, and values—guiding principles that shape everything we do.
Our Vision
To equip high-capacity investors to see beyond returns by:
- Embracing their role as stewards of God’s capital
- Moving past conventional wealth management
- Stepping into a bold, Kingdom-driven approach where every dollar deployed has the potential to create lasting impact.
- Seeing returns not at the expense of their values, but because of them
Our Strategy
- Content
- Community
- Coaching
- Connection
Purpose
Faith Driven Investor exists to equip Christ-following investors to recognize that God owns it all and that every investment holds the potential for transformative Kingdom impact.
Brand Voice
Our brand voice is bold, risky, joyful, adventurous, with an undercurrent of urgency—reflecting our mission to help Christ-following business owners/leaders find their community and fulfill their God-given call to create.
Brand Tone
The tone is empowering and purpose-filled, encouraging Kingdom-minded entrepreneurs to build with faith, lead with integrity, and persevere through challenges.
Key Differentiator
Faith Driven Investor stands out with quality, curated content featuring authentic, life-changing stories from Christ-following investors around the world.
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Brand Colors
Our color palette reflects our identity and the message we share. This section provides primary colors and best practices for maintaining brand consistency.
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Logos
Consistency is key when using our logo and icons. Our logos are primarily available in PNG format for most digital and print applications. If you require the logo in a different format (such as SVG, EPS, or PDF) for special use cases, please contact the Marketing Team for assistance.
horizontal logo
Need a different format? Reach out to Marketing for support.
stacked logo
Need a different format? Reach out to Marketing for support.
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Iconography
Our iconography is a visual extension of our brand, designed to communicate ideas clearly and consistently. Each icon reflects our faith-driven mission with simplicity, purpose, and clarity.
Blue
Gold
White
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Typography
Typography plays a vital role in our brand’s identity. This section details our primary and secondary fonts, proper usage, and hierarchy to ensure readability and a cohesive look across all communications.
Raleway
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A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
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PT Serif
a b c d e f g h i j k l m n
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A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
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Subheadline
Headline 1
Headline 2
Paragraph Text lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
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Photography
Our photography style captures the heart of our brand—authentic, inspiring, and faith-driven. The images we use should reflect our mission, values, and the people we serve, creating an emotional connection with our audience.
Stock Photography
FDM – Real Photos
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Core Values
Faith Driven Investor is guided by several core values reflecting our mission and vision; they serve as our guiding principles on the journey.
Stewardship Over Ownership
Every dollar is God’s, and we are called to invest with wisdom, faith, and impact.
Solving the World’s Greatest Problems
Capital isn’t neutral—it either builds or breaks. We guide investors toward choices that align with their faith and drive real transformation.
Legacy Beyond Wealth
True success isn’t just measured in financial returns but in the eternal impact of how wealth is used.
Faith-Driven Community
The journey is too big to walk alone. We connect investors with trusted peers who share the same vision.
Challenging the Status Quo
Traditional investing prioritizes profit alone—we redefine success through Kingdom values and multiple bottom lines.
Making the Complex Simple
Faith-driven investing can feel overwhelming, but we make it clear, accessible, and actionable.
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Target Audience
Faith Driven Investor (FDI) is a global movement that exists to equip high-capacity investors to see beyond returns, embracing their role as stewards of God’s capital. We challenge investors to move past conventional wealth management and step into a bold, Kingdom-driven approach where every dollar deployed has the potential to create lasting impact.
Frank the Faith Driven Investor
Established business owner, entrepreneur or investor
Investment Stage
- Frank has a net worth of $5M+
- He has built significant wealth, primarily through his own business and real estate investments.
- He has a traditional financial advisor at a major firm (e.g., Morgan Stanley, UBS) who has guided him well but hasn’t introduced faith-driven investing.
- Frank may be working with generational wealth or wealth that has been there for some time.
- Frank is more likely to have been in this income bracket for some time than to be new to it.
Background & Identity
- We think there’s 200,000 Franks out there
- Frank is not the end and extend of the Faith Driven Investing conversation. Its one that extends from the “rich young ruler to the widow and her mite”.
- We believe Frank represents the person with both exponential impact because of the influence of capital but doesn’t realize all the differences between AI’s and QP’s.
- Frank has checked most of the boxes he thought might bring him happiness. He’s tried the new car of his dreams. He probably has that vacation house. He’s tried trips and all the other things that he thought might bring fulfillment. Frank enjoys these things, but it just doesn’t full satisfy.
- Frank travels but outside of the church mission trip, most travel is vacation and personal benefit.
- Frank is searching for another identity. He might not be able to verbalize that yet, but he’s looking for something. Either to support a charity, church or ministry.
- Frank is looking for a safe place. That same wealth that has brought isolation has led to loneliness.
Pain Points:
- Uncertainty About Where to Start – Faith-driven investors may delay action which is the riskiest thing they can do—nothing.
- Fear of Portfolio Misalignment – Investors hesitate to examine their holdings, worried about what they’ll find.
- Success Without Significance – Building wealth without Kingdom purpose feels empty.
- Overwhelming Complexity – Navigating faith-aligned investment options can be daunting.
- Lack of Community – Investors seek a trusted network of peers who share their values.
Goals & Motivations
- Understand how to align his wealth with his faith
- Learn about faith-driven investing in a clear, jargon-free way
- Find trustworthy funds or networks to make wise investment decisions without needing to manage deals himself
- Connect with a like-minded community of investors who want something for him, not from him
Susan the Values-Driven Investor
High-net-worth individual, corporate executive, or retired investor
Investment Stage
- Susan has accumulated wealth over her career and now wants to steward it wisely
Background & Identity
- High-net-worth individual
- She believes investing should align with her Christian faith, but she’s unsure how to navigate faith-driven investment opportunities
- She frequents Christian financial conferences, wealth management seminars
- She reads books and blogs on faith and finance
- She is engaging with Christian investment advisors and networks
Pain Points:
- Lack of clear guidance on faith-based investing options
- Concern over financial returns vs. spiritual impact
- Fear of greenwashing or investments that don’t truly align with biblical values
Goals & Motivations
- Learn about faith-driven investing strategies
- Find investment opportunities that align with her biblical values
- Understand how to balance financial returns with eternal impact
- Connect with financial advisors or funds that prioritize faith-based impact
Mark the Faith-Based Institutional Investor
Portfolio Manager, Church Treasurer, or Endowment Director
Investment Stage
- Mark oversees investment decisions for a Christian organization, church, or nonprofit endowment
- He wants to ensure their funds are invested in alignment with biblical principles while also delivering sustainable returns
Background & Identity
- He frequents investment summits, Christian leadership forums
- He reads financial reports, industry whitepapers, and faith-based investing blogs
- He consults with Christian financial advisors and asset managers
Pain Points:
- Convincing board members or stakeholders to shift investment strategies
- Finding diversified investment opportunities that meet both faith and financial criteria
- Navigating the complexities of ESG and impact investing from a biblical perspective
Goals & Motivations
- Identify faith-driven investment funds for institutional portfolios
- Ensure financial stewardship aligns with the mission of his organization
- Balance financial sustainability with ethical investing principles
- Network with other institutional investors in the faith-driven space
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Email Signature
Maintain a consistent and professional look across all communications with our official email signature templates. This section provides ready-to-use and customizable signature formats that align with our brand identity — including approved fonts, colors, logos, and contact layout. Follow the step-by-step guide to easily update your email signature and ensure every message you send represents the brand with clarity and professionalism.
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Business Card
Project a cohesive and credible brand image with our official business card designs. This section provides approved templates that reflect our visual identity — including logo placement, typography, and color standards. Use these templates to create business cards that represent you and the organization consistently across all teams and departments. Follow the provided guidelines to ensure accuracy in layout, contact details, and print specifications.
Front
Back
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Other Resources
Use the official brand templates to keep all materials consistent and professional. The Letterhead ensures formal communications maintain a polished, on-brand look; the Slide Deck provides ready-to-use presentation designs for clear and visually consistent storytelling; and the Document template standardizes fonts, layouts, and formatting to create cohesive, professional materials across all communications..
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Social Style Guide
A reference for typography and layout across Faith Driven Investor’s core social templates — Quote Graphics, and Featured Stories. Follow these specs whenever you’re designing new social content to keep our feed cohesive.