Podcast episode
Episode 217 – How Kingdom Advisors is Shaping The Future of Faith-Driven Finance | Rob West
Host John Coleman sits down with Rob West, CEO of Kingdom Advisors and host of the nationally syndicated Faith-Fi radio program, to explore how biblically-wise financial advice has moved from the fringes to the forefront of Wall Street—and what that means for the trillions of dollars in Christian hands today.
All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific investment advice for any individual or organization.
Episode Notes
What happens when biblical stewardship meets Wall Street? Rob West, CEO of Kingdom Advisors and host of the Faith-Fi radio program reaching over a million Christians weekly, joins John Coleman to map the seismic shift underway in Christian financial advice—and the $22 trillion opportunity still waiting to be unlocked.
Kingdom Advisors has grown from Larry Burkett’s original 16 CFPs to a network of 4,000 advisors, with 2,000 holding the Certified Kingdom Advisor designation—the gold standard for biblically-wise financial planning. Rob unpacks groundbreaking research showing CKA clients are twice as likely to report significantly increased giving, and that advisor satisfaction skyrockets when faith and vocation fully align. With demand for faith-based investing jumping from 20% to 50% of advisor searches in a single year, the data is clear: the market is ready.
From the role of AI in values-based planning to collaborative giving funds, generational wealth transfer, and 11 Christian universities training the next generation of Kingdom Advisors, this conversation covers the full landscape of where faith-driven finance is headed—and why now may be the most important moment in its history.
CHAPTERS
00:00 Introduction & Kingdom Advisors Overview
02:18 From Larry Burkett’s 16 CFPs to 4,000 Advisors
05:30 The Certified Kingdom Advisor (CKA) Designation
07:49 Breaking News: Trends in Values-Based Financial Advice
10:16 AI and the Future of the Faith-Driven Advisor
11:51 Pinkston Research: Data on CKA Client Outcomes
13:07 Advising Christian Clients: What Makes It Different
14:43 Closing the Gap: Faith Values & Investment Portfolios
16:15 Faith-Based Investing Universe: Growth & Opportunity
18:40 Strategic Generosity & Collaborative Giving Funds
22:13 Faith-Fi Radio: 2,000 Stations & Consumer Ministry
24:14 Kingdom Advisors Conference & Study Groups
28:45 The Conference Origin Story: From 70 to 3,100
29:38 The Great Wealth Transfer & Next-Gen Stewardship
31:51 Vision for Kingdom Advisors: The Next 30 Years
35:11 How to Get Involved with Kingdom Advisors