Episode 126 – Investors as Cultural Influencers with Craig Detweiler and Ben Howard
Subscribe to the Podcast:







Craig Detweiler writes about culture, theology, and technology. He also writes screenplays and produces films such as “Extreme Days,” “Remand,” and “Purple State of Mind” to his credit. Ben Howard serves as CEO for the company which spans feature films, TV, and publishing. Today, Craig and Ben discuss the intersection of business, culture, and media. What role do we have to play as investors who want to impact the world for God’s glory?
All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific investment advice for any individual or organization.
Episode Transcript
Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.
Henry Kaestner: Welcome back to the Faith Driven Investor podcast. I’m here with my great friend and co-host, John Coleman. John, good morning.
John Coleman: Hey, Henry. Good morning. How are you?
Henry Kaestner: I’m doing awesome. Thank you. I’m doing awesome for lots and lots of different reasons. I shouldn’t time guard this, but we’re getting ready to go into the Sweet 16 of March Madness and a lot of us are fired up about the different teams that we were following. And I am absolutely one of them. But I’m also really excited about what we’re talking about today at Faith Driven Investor. We’ve talked a little bit about arts and culture and entertainment a little bit. We’ve had John Irwin on the show, and we’ve started to explore a little bit about how important it is that we think about making investments in this space, and yet we really haven’t gone into it that much. And part of that is because both you and I and Luke are the co-hosts have this background in private equity investing. We tend to invest in lower and middle market companies in venture investing. And and there’s a different type of investing that happens no less important, but yet it’s different when we think about making investments in culture. And so to help us to get back on track with where we should be in focusing on this very important topic, we’ve got Craig Detweiler and Ben Howard with us on the show. Craig, Ben, welcome.
Ben Howard: Thank you. Good to be with you guys.
Craig Deitweller: Thanks, Henry.
Henry Kaestner: So we like to give an autobiographical flyover for every one of the guests that we’ve got on the show. And on occasion, we’ve got two of them on the show. And so what I’m going to do is I’m going to actually ask Ben for you to get started and talk about your background and autobiographical fly over. And then, Craig, if you could just pick up on that, give us a glimpse of that and then bring us into Wedgwood circle, please.
Ben Howard: Great. So excited to join you guys today. I am somebody who’s had the privilege of being involved in faith connected entertainment for over 30 years, starting in Christian music long ago, then a step where Bob the Tomato was my boss as I worked with Phil this year at Big Idea and I got to be part of what is Provident Films and be part of what the Kindred Brothers did with Fireproof and War Room and things like that. The Erwin brothers, we hired them to do their first music video, went all the way through. I can only imagine with them and now have my own entertainment company. God has continually given me the opportunity to help creative people do what they do. I have an MBA in an accounting degree, and my goal is if I can help creative people make a living out of what they do and at the same time have impact on culture, I’m very fortunate to get to do that.
Henry Kaestner: And by the way, I should mention when you talking about. Bob The tomato, Larry the cucumber. Phil Vischer has played such a big role in the Faith Driven Entrepreneur ministry that we have. I can’t think of any better overview of the identity of an entrepreneur than the way that he is talked to at our conferences. But then I think maybe it’s podcast number 20 or so, way back in the early days of Faith Driven Entrepreneur from minute 16:32 to minute 20:30, if our audience goes back and listens to it, it’s the best 4 minutes I’ve ever heard on the most important topic that a Faith Driven Entrepreneur or investor will encounter. And that’s the identity that we have. And he did a great job. Maybe we’ll link to it in the show notes, but thanks for having mentioned that, Craig. Who are you and where you come from?
Craig Deitweller: Well, Henry, I come from basketball country, but I am not cheering for the Tarheels or the Blue Devils. I actually went to Davidson College.
Henry Kaestner: Oh yes, Steph Curry. Yeah. And you guys almost pulled it out last weekend.
Craig Deitweller: You know what? I’m impressed with what we do with a small school. We are giant slayers is how we approach live. So my background is I came to faith through young life and that kind of wild, crazy, relational approach to understanding Jesus. But I also was rooted in my faith via film and seeing films like Raging Bull, which was this violent, profane R-rated film that it became this cautionary tale. And when I saw that as a kid, it like woke me up and I said, Something’s going on here that’s deeper and it’s getting to my soul. At the end of the film, it says, Once I was blind, but now I can see says it on screen. I was like, What does that mean and what does that look like? And so my life has been a process of coming to see Jesus through these other means and understanding the power of culture to lead people to faith, even in my own journey.
Henry Kaestner: You know, it’s really interesting. You mentioned Raging Bull. We had Dallas Jenkins on the podcast a couple of months ago and his dad got his start in the Left Behind series, and he’s talking about this background, very faith driven. And his father, despite being in the film industry, said, I don’t want my children to watch any movie until they’re 13. And then I’m like, wow. So that’s maybe austere, but, you know, tell us more about that. And what was the movie that you saw when you turned 13 is like, my dad had us watched The Godfather.
Henry Kaestner: That’s not. Not what I was expecting, but he says, you know, it was such a powerful movie and my father wanted to be able to help us to understand the power of cinema, the power of storytelling. And that was. What makes me think I don’t know that Raging Bull has the same thing. They both have Robert De Niro, but maybe there’s more there.
Craig Deitweller: Indeed. Well, now, since then, I’ve been both a filmmaker, a screenwriter, as well as an educator. And so I’ve taught, you know, hundreds of film students over the years, including Destin, Daniel Cretton, who directed Shang-Chi. And now I’m a professor dean of the College of the Arts and Media at Grand Canyon University, as well as president of the Wedgwood Circle, which invests in the good, true and beautiful for the common good.
John Coleman: When Craig, you definitely have the college professor background right now, there are at least a thousand books that we can see on video in the background. Talk to us a little bit more about Wedgwood Circle. It’s such an interesting organization with a great mission.
Craig Deitweller: Well, we’re actually named after a great entrepreneur, Josiah Wedgwood, who basically figured out how to turn his business, which was Wedgwood China and his art, which is, you know, telling stories through, you know, cameos and dishes. He funded the abolition movement, the abolition of slavery in England through his faith and his business put together. And so the Wedgwood circle is trying to do the same thing and try to help entrepreneurs and business people who want to impact culture. We’re like a concierge service to help people navigate these very complex industries that are sometimes hard to figure out. How do you make money in movies? Maybe people know how to lose money, but they don’t know how to make money. How would you invest in Broadway? What’s it like to invest in a music career? What do artists and musicians need? And so we have advisers, trusted advisers all over the country, people like Ben Howard, who have made money in entertainment in multiple different versions. And so that’s why Ben is here. He works alongside us at Wedgwood Circle, helping investors be good stewards of their money.
John Coleman: And Craig and Ben, I mean, that’s such a fascinating story. And one of the things that I love is that Wedgwood does have such a broad focus, you are covering different types of cultural institutions in media. Talk to us a little bit about why you think it’s so important that Christians invest in these different cultural artifacts and how it is that you came to invest in these, given your early interests?
Craig Deitweller: Well, honestly, it goes all the way back to the garden. You know, when Adam is called to tend the garden, to cultivate the garden. We might think of that as agricultural. But there’s also, I think at this point, a lot of us are no longer farmers. Maybe that is important in certain context to understand the importance of water and soil. I love the work that Faith Driven is doing in Africa with entrepreneurs. But most of us at this point are cultivating things like a culture of encouragement and goodness and truth. Maybe that’s in schools, maybe that’s in our churches, but can that also be in our entertainment? And so we take that cultural mandate and we apply it specifically to the arts where we might invest in someone like Jon Batiste, who you’ve seen on The Late Show with Stephen Colbert as the bandleader. Wedgwood gave him money maybe eight years ago when he needed some instruments before he was on Colbert. And since then, he’s won an Oscar for being on the score for Pixar for their movie Soul. And he’s up for 11 Grammys this year, more than any other artist, basically a faith driven jazz kid from New Orleans who just needed a little bit of encouragement and capital to launch his career.
John Coleman: It’s awesome. And one thing caught my attention, Craig I think a lot of folks associate investing in the arts with concessionary investing. The fact that you’re not likely to make money, you may even lose money in it. But you mentioned Ben has done so successfully. I mean, Ben, talk to us a little bit about what those investments look like from a financial perspective. And is it possible to actually make a return investing in the arts?
Ben Howard: Look, it’s definitely possible. And you guys spend your days in venture capital, private equity, etc.. In that sense, it’s really no different in that every film is a new business that’s starting a new business. And what often happens is somebody will invest in a single film, they’ll lose money and they’ll be out. And just like if they only did one venture capital private equity investment, it may or may not make money. And so the model has been flawed in that sense. People have not applied, generally accepted investing principles into their entertainment investing now, by no means is that guaranteed that they’re going to make money. It’s high risk. There’s got to be a double bottom line. It’s got to mean something else to you. But there are better ways to do it that improve your chances of making money and at the same time have impact on culture.
Henry Kaestner: So talk to us about some of those that’s intriguing to me. So there are some ways that you can invest that will increase your chances of doing well financially. What are some of those ways?
Ben Howard: So I don’t know your criteria for how you invest, but. I’d start off first of all with a better have a good management team. In other words, if you’re going to invest in a film and none of the producers none of the producers really are just shorthand for senior management team. If nobody on the senior management team has ever done this and succeeded, I’m guessing you don’t make a lot of investments into businesses that have nobody that’s done it before successfully. And so we look for teams for management teams that have at least done it at one point and succeeded at some level, not all of them. There’s got to be room for first timers or we’ll never build up young producers, young filmmakers. But somebody in the mix needs to have done it before. Another thing I greatly advise is don’t ever be 100% of the investment. Sometimes somebody comes in and they fund a whole, you know, the entire film, an entire project, whatever medium we’re in. I’d say never be more than 50% and always put your money. Besides, other smart investors reap the benefit of their experience and what they’ve done before. If you can just do those two things and let’s make an assumption that we’ve decided we have some money and we’re spreading it over multiple projects. That would be another piece. But you’ve really enhanced your chance not only of getting some of your money back or all of it and or profit, but you’re also at the same time having incredible impact on culture. So we really do go for kind of double bottom line.
John Coleman: That’s excellent. You know, there are a lot of areas of investing that are like that, Ben. And you’re right, I think there is a portfolio approach to anything that comes with a great amount of risk, which strikes me very much like venture capital. What I find interesting is that this is so unfamiliar to people. They often do need someone to hold their hand or to guide them through entering this new area of cultural impact or investing in the arts. And Wedgwood and you all and people like you seem to play that role. How does Wedgwood serve investors in that way, and how can people get involved in the organization in order to get more familiar with how to enter this space?
Craig Deitweller: Well, this kind of education that Ben’s providing now is something that we do for everybody, right? You express to us what you’re interested. Maybe you’re interested in Broadway. And then we’re going to try to connect you with some Broadway producers who’ve made money, maybe producing a show like The Temptations Show on Broadway. So you have points of reference, trusted advisers who can explain to you how the business works. We do that at least once a month with situations like this where we’re doing calls and, you know, bringing our members together. But we also do it in person. You know, we’re going to have gatherings. We’re going to be in Nashville in November for our 15th anniversary around Veterans Day, November 9th, 10th and 11th, I believe. And that’s a chance to gather with like minded people, meeting like minded artists and filmmakers and storytellers and figuring out how to just almost in a matchmaking service. Right. Getting to know people that you can trust that you’re comfortable with who have just both your interests, as well as the interests of getting that story out there.
Henry Kaestner: Can you talk a little bit about some of these stories that you’ve seen? And it could be on Broadway. I mean, you mentioned The Temptations side, but our audiences can be familiar with some amount of the work that you’ve done. And obviously, way back to Bob, the tomato and Larry the cucumber. But walk us through maybe some of these movie projects that you’ve done recently and maybe not at liberty to talk about every aspect of how the deal was structured or what the waterfall was back to investors, but make it a little bit more tangible for us. Help us to understand how some of these productions that we might be familiar with got financed and how they did.
Ben Howard: Yeah, you know what a great example would be? Blue Miracle. Blue Miracle is a film that people can go today and watch on Netflix. That’s a project that we put together last year, actually three years ago. So it got put together, filmed a couple of years ago. Netflix debuted it last year. First of all, it had a producer team that had done this before. My producer partner on that, one of them was Darren Moormon. Darren has done a number of things in the faith world that a lot of folks would be familiar with. Same kind of different as me was one of his projects he and I worked on Indivisible together. But so first off, back to kind of my criteria. Here was a management team, a producing team that had done this before. Our next step was to find some fellow investors. Some investors in this Provident Films came in. They are like minded. Endeavor Content is a company that wanted to have a part in this world Fair Trade, media, Mercy ME’s record company. They came in. So here we had people that all of whom had had success in the entertainment business who are now investing their money through in a great story, inspiring stand up and cheer, a story set in an orphanage in Mexico about being on the ocean. It was a great script, a great story, and then add Dennis Quaid to the mix. So we know now people choose to see movies, often based on the talent. And so we knew that was a critical piece of the puzzle. That movie got greenlit largely because of the management team around it, the producer team around it, the story itself, and then the talent and talents key a lot of time. People in this faith world at times try to make movies with talent that nobody knows. You know, it’s okay. It can work. But generally, if you want to help, your chances of succeeding with an investment, have talent that causes people to want to tune in and or go to the theater. So those elements really came together, Henry, and got that movie greenlit, got it made. And then that is something that was sold to Netflix for a profit. So everybody made their money back, made a little bit more money, and we’re putting the next one together right now.
John Coleman: You know what I love about that example, Ben, is historically a lot of people’s perception of Christian entertainment is totally separate, right? There’s Christian music, there’s Christian movies, Christian television shows, and it’s almost like a bubble. And, you know, we’re commanded to be in the world, but not of the world. And with Blue Miracle and some of the other projects like American Underdog that we’ve referenced here, those were wide releases that really touched a lot of lives outside of the traditional Christian bubble. How do you think for artists, or investors about navigating being in but not of the world and trying to have a broader cultural impact?
Ben Howard: I personally and be real interested in what Craig says about this as well. I think when we view redemptive stories, let them be just that. Don’t make them all be the same thing. Don’t make them all be a conversion film. Don’t make. Don’t have a formula they all have to fit. Tell great redemptive stories. Be a story of forgiveness. Might be a story of inspiration, etc.. Lots of ways to go about it. Then make sure we give them in the film what audiences expect when they go to theaters and talking about theaters. But obviously some movies will go streaming television directly. Use people with credibility, use directors that are known to the audiences, talent that’s known to the audience. These things to me give it a relevance that allow us to have something that gets outside of just the immediate Christian audience in the people who we can open their eyes to things they may never have thought of before. But to do that, we do have to be relevant artistically.
Craig Deitweller: And I think even back to my own experience as a kid, I maybe didn’t have enough of those Christian influences that were coming into my life. I needed a young life leader to take the risk and walk into my world, into my high school. And I feel like it’s the same thing with our living rooms. It’s the same thing with our movie theaters. It’s the same thing with our cell phones. We need to be involved with technology and storytelling and do all different kinds. And so when I see a series like Sweet Magnolias on Netflix, it’s run by a woman named Cheryl Anderson, who comes from a deep Lutheran faith. She’s going to infuse those values in that series across maybe one, two, three, four or five seasons. And it’s not going to preach at you in an obvious way, but it’s going to model maybe some behaviors that your family can talk about and invite you into that screen family in a way that builds a bridge that maybe a traditional Christian film maybe can’t do, that it’s too strong for some people who are more in an exploratory stage.
John Coleman: So what are some of the other things that you’re excited about in the faith driven area right now?
Ben Howard: So one thing I definitely want to tell you about is the story of Auntie Anne’s pretzels we learned of Ann through your podcast. That’s where we first go away. We’ve got to know where we’ve pulled together a group of people and we already have funding to have a script written. And so, you know, you earlier talked about a project that might get its beginning here. Hey, there’s one that’s already had its beginning here.
Henry Kaestner: How encouraging is that? Wow. That’s awesome.
John Coleman: Henry, how long until we get a bandwidth and Henry Kaestner script? How do we get that going?
Henry Kaestner: Oh, man. Yeah. You’ve got to have an incredible heroine like Auntie Anne and so we’ve automatically disqualified ourselves. Ben That’s really encouraging. And Craig just that’s awesome. We endeavor to be about content and community on this podcast, understanding that stories are the way that God brings us in and weaves this into the bigger story of what He’s doing in this world. And for you to take up the story of what God has done through Anne’s life, and for us to have it just a small part of it for you to hear for that story. Gosh, yes. That’s an incredible encouragement. And I cannot wait to see how you all work with that. That’s awesome. I don’t know, John, if that gets us, does that get us an invite to the premiere?
John Coleman: What I really want is a year of free Auntie Anne’s pretzel, I feel like that would be the big reward.
Ben Howard: Yeah me too
Craig Deitweller: Yeah, they’re really good.
Craig Deitweller: So Craig, you’ve written some books on just culture. You’re also a theologian and you’ve studied the subject and you speak to the just the influence of technology. Tell us about what you’re seeing in culture over the last 15 or 20 years. So how you interacted with culture is different when you came to know about Christ in young life, and that’s continue to expand. Just give us a fly over. What are you seeing and what are you seeing for the next five or ten years? What do you think culture is going to be about? What’s a role?
Craig Deitweller: That’s a great question Henry. Huge question, really. I think Christians were awakened by the success of something like The Passion of the Christ, and then you see it being replicated in a different kind of way through crowdfunding and something like the Chosen Series. And so there is a broad appetite that is really in some ways international for I would call it timeless biblical storytelling. But I’m also excited about what I would call the new voices, both the new voices of Christianity that might be coming from the two thirds world and then also might be telling us these stories that we haven’t maybe seen before and giving us back a sense of the difference that faith can make. So there was a gentleman named Lee Isaac Chung, who is a Korean immigrant. He went to Yale to study to be a doctor and fell in love with filmmaking instead. And he told a story last year called Minari, which was nominated for six Academy Awards. Brad Pitt gave him the million bucks that he needed to make the film because it was so touching and so real and it dignifies faith. It talks about the complexities of what it means to be an immigrant in America. And so it’s almost giving us back that kind of Hollywood film of the thirties and forties, like a Frank Capra kind of film, but filtered through the 21st century of what that maybe outsider experience of faith and culture looks like.
John Coleman: You recall an essay by a wonderful writer who was a Christian, Flannery O’Connor, perhaps the greatest short story writer of the last century, where she effectively talks about how a great story shouldn’t be easy.To summarize that, you have to let the characters in the story drive themselves rather than just having a point. And that seems so relevant. One thing I’ve noticed with a lot of the redemptive films or TV shows recently is how they are so story and character driven. And it feels to me like a lot of Christian filmmakers and writers have actually embraced that, as you all are outlining the power of redemptive stories and of weaving themes rather than leading with a message. As you look around the landscape, you’ve mentioned Broadway. We’ve talked music, movies, TV. Where do you think there’s a gap right now? Where would you say that Christians investing in culture or entertainment is most needed right now where there isn’t.
Craig Deitweller: What do you think, Ben?
Ben Howard: I don’t know that I’d pick one because I think they’re all relevant medium and that people of faith are underrepresented in all of them. I would say I think probably the music business has benefited the most from investment of larger mainstream companies into it. But I’d say in all of them we have work to do to bring up new, young, creative folks with a worldview compatible with what we’re talking about, to have impact on culture.
Craig Deitweller: My answer would be, I think we need more Christians involved in tech. We need more people like Henry, because those are the folks who are defining kind of the screens and the content and how things are distributed. So I think we have enough schools, whether that’s, you know, Belmont in Nashville, whether that’s Grand Canyon in Arizona, there’s enough schools educating young people in how to tell transformative stories. I don’t think we have enough executives who can give those green lights, who are savvy, business minded folks who have that ability to say, I want to see this on the big screen or this on the small screen or this on my phone. This is what I want to listen to. It’s what my family wants to gather around. So we need more, I think. Faith driven entrepreneurs to get into those boardrooms and get into that decision making.
Henry Kaestner: All right. So you got me going. So building off the culture, the things that you’ve seen, hitting on technology. Let’s look at the metaverse. What is the future of Christian entertainment content? Is that something we get involved with, or is that just like just such an alternate reality? It takes us away from the way that God designed things. Give us a perspective.
Craig Deitweller: Yesterday I was looking at a 4D technology that was being used to train officers in simulations, high risk situations, and the technology they were using had come from video games. Right. So we need more Christians involved in technology, making video games, building out the metaverse to figure out how to create this online world that is good, true and beautiful, and that has the possibility of the common good. And so at Grand Canyon, I’m pushing the university as fast as possible to say, Hey, you’ve got this great online reach. You need to create online classrooms and you need to create virtual simulations in this technology. They could create a virtual version of me in 10 minutes, like a 3D model version of me. You can make me dancing, do whatever else you want in 10 minutes. That’s what’s possible in this new technology. And so we need more people who can understand how to control the box, if you will, with the power at their fingertips really is.
Henry Kaestner: If you could make me dance in 10 minutes, you get a buyer. My wife Kimberly will spend a lot of money on a product like that.
John Coleman: I think the next podcast is exactly that. Henry We need to meet in the metaverse here, and we’ll all have dancing avatars. We’ll have our Oculus.
Henry Kaestner: There will be a first.
John Coleman: You know, we’ve talked a little bit about this medium from the investor side. But if you are an artist with a great idea, if you’re someone with a great vision in tech, it can be difficult to meet those and connect with those who are going to finance those projects. You know, often those folks are not terribly commercial. It may be difficult to communicate your idea. Coming at it from the other perspective. What advice would you give to those who have a great artistic idea or even a great technologically enabled idea in order to connect with those with capital to make that idea reality?
Craig Deitweller: Well, isn’t that the core of what the faith driven network is trying to build? And that’s really what we’re building at Wedgwood Circle is an on ramp with people who can vet projects and say, this is viable, but have you thought of it this way? Or, you know, maybe retool it a little more with this in mind. Right. People who understand the marketplace matching up with these faith driven artists, that’s what we do best at Wedgwood is try to connect artists to capital. That’s what you’re saying, Wedgwood.That’s what we want to do as well. What do you think Ben?
Ben Howard: Yeah, I totally agree with you. And I’d say most film makers, most artists have their first project be something that they probably funded out of their own piggybank or with their own parents in that. Just go do it. You know, the Kendrick brothers are fond of saying their first movies were run, chase and shoot movies made with a camcorder in the woods. And I really think that’s important. And that’s not just for people of faith. It’s how we exercise our craft. We just start doing it. And if we do it in a great way, a lot of times that’s what starts to get attention. So that’s what I would say is go do it.
John Coleman: We’ve talked a little bit about some of the successful projects that you’ve worked on, Ben and Craig, but are there some new artists out there and new projects that you’re really excited about that you’d want to put the spotlight on now that you think could make a big difference?
Craig Deitweller: Should we talk about the Boylan’s and what we did it at Grand Canyon, Ben?
Ben Howard: Yeah, let’s talk about the Boylan Sisters. Why don’t you talk about it from your vantage point?
Craig Deitweller: Oh, well, you know, how many times have we seen, like, sort of the Christian football movie, right? There’s all kinds of versions of that. So it’s all these guys making movies like, Hey, guys, Christian guys will love this. Well, what if you had some women who were saying, what about the girls? Right. Who’s making films for young Christian women or for mothers and daughters to interact? And Ben Howard introduced me to these two amazing sisters.
Ben Howard: The Boylan sisters are Andrea and Alexandra. They’re originally from the Northeast. One of them currently lives in Wisconsin and one in L.A. And they’re gifted storytellers, and they have incredible hearts for God, incredible hearts for young girls. And I came upon them about a year and a half ago here in Nashville, where I am. And they had a script and a story. I found out they’d made five movies and their investors had gotten paid back on all of them. And look, as somebody who’s seeking to make business out of entertainment, that’s gold. And so we immediately started to work on that next project. Their admittedly low budget, their previous projects that I was aware of had been up to half a million dollars. That’s a low budget. So we up to that, we went out in the more million dollar range and put a plan together and I intersected with Craig about that time and he was just making the move to Grand Canyon University. We were looking for a college campus to make our film on. We ended up making a movie at Grand Canyon in January. And let me tell you, Phoenix in January is a great place to be. These sisters, in my opinion, are God’s answer. Not that he’s been requested to answer this, but to the Erwin brothers and the Kendrick brothers. We now have the Boylans sisters and as Craig said, it’s like they’ve got a story and a heart for women and for young girls. And it made an incredible, I think, what will turn out to be incredible comedy, family film, teen film called Identity Crisis that will hit the world later this summer.
Craig Deitweller: And it’s really designed to get women and their daughters talking. Right. It’s about a girl who has a personal identity crisis. As a freshman in college, she feels like she can’t keep up with her engineering major as well as her, you know, her social life. And how do you do that? Well, she figures out how to clone herself. And so you got two versions of herself running around. It’s a lot of fun. They ran all over the Grand Canyon campus, but it was fun for us because we got Wedgwood investors involved at work on the financing. We think they’re going to get their money back, which means they’re going to want to do more. And that’s how it works, right? Tell them good stories, making sound business decisions so people can continue to work on their craft and tell their stories.
Henry Kaestner: For people have listened to the podcast for a long time, you know that we always end the podcast with the same questions. I’m going to give the two of you a heads up as to where this is going. We’re going to ask you at the end of this. What are you hearing from God in his word? Maybe it’s this morning, maybe it’s this week, but sometime recently that has encouraged you. It could have something to do with what we’re talking about. It could have something completely different. Okay, that’s where we’re going. That’s not where we’re going to get started. We’re going to get started. We’re going to bring back a feature that Luke and I had brought in six or seven episodes ago, which is kind of this lightning round of questions. And so each of you is allowed to answer. You had to keep your answers to less than 15 seconds. And then we are, of course, will close off with what are you hearing from God and his word? Okay. Number one, what story in the Bible do you think needs to be told next? So many characters, so many stories. What one is ready for the big screen next?
Ben Howard: Craig.
Craig Deitweller: Ben.
Ben Howard: You know what I’ve loved? I’ve always loved the story of Gideon. Nobody’s ever made a movie about a guy up against long odds with very little resources, and God made him do it in a way he never imagined.
Henry Kaestner: Good answer.
Ben Howard: I love the story of Gideon.
Henry Kaestner: Craig. It’s going to be hard to top that.
Craig Deitweller: I agree. That’s why I’m going to say we should do Gideon.
Henry Kaestner: Not very original, but maybe it just maybe that’s where it all started to start out here on the Faith Driven Investor podcast. Tell us about the origin story of that blockbuster movie that’s called Gideon. Okay, number two, tell us about you have interacted with lots of famous people, lots of folks that we’ve seen on the silver screen, and many of them are motivated by their faith. Give us one story of somebody that most of our audience is likely going to be familiar with their name, at least. Whose faith has inspired you? Oh, I hope there’s somebody.
Craig Deitweller: Yeah, well, there’s actually. There’s so many.
Henry Kaestner: Oh, good.
Craig Deitweller: Which is kind of amazing, I would say. Patricia Heaton and her consistent witness in sitcoms over the decades. Really impressive.
Henry Kaestner: Okay. For those of us who may not be as familiar with Patricia Heaton’s work as there may be Robert De Niro’s, help us understand where she’s been.
Craig Deitweller: Everybody Loves Raymond.
Henry Kaestner: Oh, there you go.
Craig Deitweller: The middle. Right. She’s kind of America’s mom and has done that as a person of faith with grace and aplomb.
Henry Kaestner: Oh, it’s awesome. Great answer. Great answer. You’ve redeemed yourself from the last one, Ben.
Ben Howard: Great answer. Yeah. And then I would offer Dennis Quaid. He’s the guy who I’ve got to work with a good bit recently become friends with. Dennis continues to choose projects that fill a void in terms of what our culture is hearing. And I don’t just mean faith, but just projects. He plays Ronald Reagan in the upcoming Reagan movie that I think will hit the world next year. And he’s taking roles and upping the ante, if you will, into messaging and stories that our culture needs to hear.
John Coleman: All right. I’m going to hit you with two more self-interested questions. We’re all living in a world where after COVID, I streamed entirely too much in terms of TV and movies. What’s the best movie or TV series, Faith Driven or Not, you’ve seen over the last six months? And why?
Ben Howard: Yeah, I’m going to throw out the one that’s probably among people I know always talked about, but maybe you guys haven’t hit up on it yet. But it’s Ted Lasso and it’s Jason Sudeikis. It’s on Apple TV and it’s about kindness and goodness and doing good. And it’s not a faith per say, but it’s all the things that come from faith. And so I love that show and I love how I feel when it’s over and the way I want to live when it’s done. And if that doesn’t define faith driven content, regardless of who’s making it, I don’t know what does.
Craig Deitweller: And I’ll go for the flip side of that. On the same network on Apple Tv+ the morning show really deals with the complexities of sin and the long tale of how bad choices continue to maybe spin you out and have a ripple effect. And so I think for businesspeople interested in ethics, it really shows you how important it is to do the right thing, because when you do the wrong thing, it gets really bad in really devastating ways for all of those around you.
John Coleman: That’s good. I am also a lover of Ted Lasso, but now I’ve got a great recommendation for the morning show. I’m going to hit one last one, which I expect Henry Kaestner to answer as well, because I know Henry has a classic interest in this subject. Who’s your favorite musician of all time, and why should a person of faith love that musician as much as you do?
Henry Kaestner: That’s great.
Craig Deitweller: The Boss, Bruce Springsteen. I’m that guy. I’m that old guy. I saw him probably when I was, you know, 16, 17 for the first time and fell in love. And, I don’t know, working class songs meant something to me. I was a working class kid, and he gave me a sense of hope that you can maybe get in that car and get to the other side. And so going from North Carolina to Hollywood, that’s a big, big, long drive. But I think the Bruce Springsteen gave me a little bit of courage to hang out on that Thunder Road.
Henry Kaestner: Get a wife and kids in Baltimore. Jack, I grew up in Baltimore, so I always got me. But man, born to run, there’s no better pump up song for me ever.
John Coleman: Well, talk about a musician who’s a storyteller, right? Those songs really tell the story of working class America. You’re right. All right, Ben and Henry, what do you think?
Ben Howard: You know, I mean, I’m The Avett Brothers through and through who come from Henry’s territory. If you’re from North Carolina, these guys sing of truth and of love and of pain and vulnerability. And I love The Avett Brothers.
Henry Kaestner: All right. You’ve blessed us with that. I don’t know The Avett Brothers. I’ve heard it. Well, I’ve heard of them. I can’t tell you name of song, but I’m going to go to that. I’ve got two for our audience real quickly. One is U2. I actually sponsored the first ever academic conference on the Christianity of U2 lyrics. It happened at North Carolina Central University way back in the day and was fascinating just to hear about their spirituality, where the streets have no name, of course, is talking about heaven. Still haven’t found what I’m looking for. Just a great seeking type of song. There’s so much there and the Christianity of their lyrics and I love that. But one of the things I’ve done recently is I’ve gone back since. I like a lot of secular music too. I’ve started to borrow some of the greats from the 1970s, which is I’m a child of seventies and adopted them as my own, as praise and worship music, whether they are praise and worship or not. And an example of that, which I encourage our listeners to check out, is Ain’t Nobody by Chaka Khan, Ain’t Nobody Loves Me Better.
Craig Deitweller: Right.
Henry Kaestner: And I envision that is a praise and worship song. It may. Or may not have been designed that way, but that’s what I would leave our audience with. John. I want to turn the tables back to you. Give us one.
John Coleman: Oh, gosh. I didn’t know y’all were going to turn it on me. There are so many out there I’d almost have to go by genre, but for the same reasons you highlighted with Springsteen, I think guys like Johnny Cash are really interesting just telling the story of America and how you build from that. So I’ll stop with that one for now. But there are too many to name for me.
Henry Kaestner: Well, okay, so now we’re closing this off and I’m getting some great comments in from our producers here that and we could go on and on about some great music acts. We’re going to do that for the next segment. This has been awesome. I can’t wait to have you guys back on the program. We are going to close out as we do every one of our episodes and ask you what each of you are hearing through God in his word.
Ben Howard: Yeah, I’ll jump in. That one was immediately came to mind for me and I’m continually reminded that we’re not alone. And I don’t just think God’s presence, but we have a cloud of witnesses, we have a body, we have others around us, and we don’t have to do this by ourselves. And I am so thankful for that.
Henry Kaestner: Amen.
Craig Deitweller: I’ve been struck reading about the parable of the four soils, if you will, the seed. And I think about it for entrepreneurs. I think about it for pastors. The fact that Jesus basically said, hey, if you got a 250 batting average, that’s biblical. That’s like all time. Like one out of four is about as much as you can hope for. And so for investors, it’s like you might have been burned and for pastors, you might have said, why did those people walk away? But that’s just that’s the biblical average. And so we shouldn’t be surprised if 75% of our our efforts feel like they were wasted and got choked out and didn’t manifest in the way we hoped. But that 25% is can be pretty beautiful.
Henry Kaestner: I think you’re very, very right. I thought you were going to the parable of the sowers there too? And I’m going to just leave this as an encouragement to our audience on the Faith Driven Investor podcast and the parable of sowers. Of course, if you listen this podcast the odds you haven’t had your faith snatched away by being scorched or by birds coming in and get, so you’re likely have gone through that. But mine and John’s encouragement and along with Ben and Craig, I’ll presume, is that we might be able to soldier through the worries of this life and the deceitfulness of riches to get to that type of faith driven investment return of 160 or 30 fold. And that’s what this podcast is all about. So as you know of folks that you think might be encouraged by episodes like today, give us some feedback, too, and say, listen, if you ever do that whole thing where you ask people about their favorite music acts again, I’ll never listen again. Or if you think that was great and you’ve got some other suggestions on things, we might ask our guests, let us know. And please just take this to your communities. Whether it’s a Faith Driven Investor group, whether it’s a Faith Driven Entrepreneur, a group that you might launch with your church, there’s never any cost, there’s no catch, there’s no upsell. Here we are a ministry and we get fired up about telling stories like Ben and Craig’s. Thank you for listening in. Ben Craig, thank you very much for being with us.
Craig Deitweller: Thank you, Henry.
Episode 127 – Phil Cunningham is Making the Movies that Shape Culture
Subscribe to the Podcast:







Phil Cunningham is a leader in Africa’s entertainment industry, but it didn’t start out that way. Phil grew up in rural Zimbabwe where he started a small agricultural business to make money as a young man. He didn’t see his first film until he was 14, but when he did, it changed his life forever. He immediately saw the power storytelling, particularly through animation. Phil talks about the power of media and its unique ability to shape the narrative of culture.
All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific investment advice for any individual or organization.
Episode Transcript
Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.
Luke Roush: Welcome to the Faith Driven Investor podcast. I am Luke Roush and I’m here with Phil Cunningham and Andrew Firman as my co-host. So we’re going to hear from Phil in a second. But before we do that, I’d love to turn it over. Andrew Furman joining us from Texas, but with particular responsibilities and focus in the part of the world where Phil operates. So, Andrew, would you just mind introducing yourself and where you come from, what you’re doing here?
Andrew Firman: Of course. Yeah. And I appreciate that. Luke, really excited to be with you guys today. So I’m a principal here at Sovereign’s Capital and a lot of the work that I do is actually based around very early stage venture capital with a very strong focus in sub-Saharan Africa. So I am very excited about the podcast today and also just as a whole really seeing the work that God is doing through Faith driven entrepreneurs across the continent of Africa. It’s been incredibly encouraging and I think we all get excited about what that vision could look like in three, five, ten, 15 years as these faith driven entrepreneurs keep doing the work that God’s called them too. So it’s a really exciting season, we think, for Africa. And Phil, I think that’s one of the reasons why we’re so excited to have you on today.
Phil Cunningham: Thank you.
Luke Roush: Yeah. Phil, welcome to the FDI Podcast. We love to start out just with a quick overview of who you are, how you ended up here. So if you wouldn’t mind, just maybe take us through a brief biography of your background.
Phil Cunningham: Great and firstly, thank you so much for having me on this podcast. It’s really great to be with you guys. It’s awesome all the way from Africa. So quick biography. I was born in Zimbabwe and I was, to be honest, so lucky where I was born. It was my family were incredible. My parents were incredible. I grew up in the great outdoors. There’s one place close to where I lived where you could canoe for five days and four nights and you wouldn’t see a human being. It was just elephant, buffalo, lion, and it was in those great outdoors that I grew up and connected with God. That’s where I fell in love with God and God’s personality, just that massive vista. And it fell in love with his adventurous spirit and just who he is. So there was incredible thing to grow up there. And I’ve always loved storytelling even as a as a boy growing up, I just love campfire stories. And every weekend I’ll just fluff stories in my notebook and tell stories. But that’s that was my foundation. And where I grew up was in Zimbabwe and just really connected with God there, went to university, studied agriculture because that’s what everyone in our family did do you in the agricultural industry. Then I started my own agricultural business after that, which really took off and was doing well. But in brief, I couldn’t shake this incredible passion to tell stories. And also I was very cognizant of the university watching movies, of the power of stories to move people’s hearts and really change people. So the long story short, I shut down my agricultural business, moved from Zimbabwe to Cape Town, and we started an animation studio just over 20 years ago now. Yeah.
Luke Roush: And tell us just about maybe just the origin story of I think your wife played a role in encouraging you to move towards telling stories, maybe just a couple of highlights as to how that began. And was it easy from the beginning or was actually a difficult?
Phil Cunningham: That’s a great question. So the agricultural business was going super well, but since, as I was saying, since a boy had this passion to tell stories and to quickly rewind, when I was at university, I was really struck by the power of movies and how they were impacting society. They’ve got this Trojan horse effects, these stories have this Trojan horse effect, particularly stories told through movies. And they’ve got this power to get in people’s defense mechanisms and plant a seed for good or bad. So I couldn’t shake. That’s what I was noticing in stories. But I started an agricultural business then. My wife she is an amazing person, very brave, she says. Phil, I can see your passion is storytelling. You should really follow your dream and go into the movie business. And I can remember telling my one friend in Zimbabwe, This is what I want to do, he said. Phil that’s like saying you’re going to start a Ferrari factory in your backyard. You know, the day you make one scene out of that, I’ll eat my hats. But I also read a saying that says an eagle chases two rabbits. Both will get away. So shut down agricultural business. And we focused 100% in film which to be honest was really tough at first because what I hadn’t realized was the incredible power of relationship in business and in the agricultural sector. We had this amazing network of relationships. So what was really hard are stepping into an industry that I hadn’t been trained in, I knew nothing about, and I had no relational network at all. And I think that was the biggest challenge. And what was hardest in getting started was just trying to build those relationships and connect and understand how the industry worked. I can remember going to my first film festival in Berlin and I was just watching all these people. They look so busy, they all look like they knew what they were doing. And I was just watching all this busyness and wondering how on earth does this industry actually work? But yeah, the hard part was really rebuilding credibility and relationships in totally brand new industry. Yeah.
Andrew Firman: Well, Phil, one of the things I love you said just a minute or two ago is, you know, good or bad movies plant a seed. I’d love to pivot over to David for a second. Just what you’re working on now. When you think about David as a film, what sort of responsibility do you feel when it comes to making movies. So in other words, how can you be honest about the telling of this story and be able to link that to a bigger message of hope?
Phil Cunningham: Oh, well, that’s such an awesome question, and I’ll try to keep the answer brief because I could talk for days about that. But very briefly, in terms of the what are you going to do from a storyteller’s point of view? I just want to say we’ve gone super deep in our research, so we’ve done five trips to Israel. We are really going deep into making an authentic film that really comes with a foundation of deep research, deep accuracy. We’ve connected with people in the Jewish communities. We really want the foundations of those films to come from an authentic place. The heart of the film goes right back to what I was saying when I was canoeing down the Zambezi River. We all bumped into God, if I can say that, and was struck by his incredible personality. At the same time I was reading in the Book of Acts, I found in David son of Jesse, a man after my own heart. And so I was like, Wow, if we could tell a story on David’s life, it potentially could give people a glimpse into God’s hearts. Well, of course, David was an imperfect person like all of us. But what I can see in his heart was this musical heart, his humility, this adventurous heart, this incredible leadership heart, shepherd hearts. And it felt like if we could tell a story on David, it could really perhaps give people a glimpse into God’s heart. So but there’s a huge responsibility in this in three things. One is you can’t be preachy. So the project has to be the movie has to be super entertaining. It must entertain and really grab people. It must be authentic. So it must be based on what really happened and things that were going on in his time and the architecture of his time, the clothing of his time, for example. But at its heart, it must also deliver in showing God’s heart, which is the intersection of all three of those, I think is the responsibility of making a movie like this. Yeah.
Andrew Firman: I love that Phil. What resonates with me a lot about your story when you shared your background is the fact that you didn’t start off in film. As I said, you know, there’s that pivot from agriculture over to film. So as you’ve been in this for a while and even as you work on David and you mentioned, you know, the importance of doing all these things and excellence, having an engaging story, what do you think it is about the film medium that makes it so powerful?
Phil Cunningham: Yeah, that’s an amazing question. And quickly rewind and I’ll answer that question as well. But as part of your question, just to quickly say about making films of excellence and quality, recently we just went to the […] Film Festival and we stopped by Paris and with my wife and kids, we walked from Arc de Triomphe to Eiffel Tower to the Louver. And as a filmmaker and as a creator, I was like, Wow, if you look at the creators of those centuries, the scale at which they dreamed, the detail that they put into the architecture was mindblowing. And we were just saying, as filmmakers, we can make blocks of offices, blocks of flats and turn money and make money, or we can really try and make projects are going to stand the test of time. And I would say it’s not just human time, but but eternity as well. So we always felt like that, but it was really inspiring us walking on Paris just to say we want to make projects that are going to count, but that takes incredible patience, incredible dedication and a lot of hard work as well to get it there. But I think going back to your final part of your question, what makes movies so powerful? So stories are powerful in any form? I think the thing about movies that are hitting people go in with an open heart. Typically they are relaxed, they’re watching, it’s visual. So you’ve got sound and you’ve got visual and you’ve got dialog. When you’re reading a book, it’s also powerful. But movies are particularly powerful because it’s hitting more of your senses than just dialog. It’s everything coming at you and you can get lost in the story, and that’s what actually causes you to drop your defense mechanism. Cause you so engaged in the story, you don’t realize what’s coming past you for good or bad, actually. Yeah.
Luke Roush: Well, I’ll tell you in that for good or bad is a great illustration of how media, you know, has affected people. And I think it’s important to be aware, actually, the power that film in particular has to move our emotions in a positive direction that would be aligned with our values or potentially in the other direction. And one of the things that I as you were talking about, the Arc de Triomphe and Notre Dame and other things that you saw in your travel, I don’t know how the Arc de Triomphe was funded, but I’m pretty sure that Notre Dame was funded in the same manner that David was funded. So maybe just talk a little bit about why you went down the crowdfunding route.
Phil Cunningham: Yeah. And linked to that, which I didn’t know till recently, the Statue of Liberty was funded through crowdfunding, so the guy and he built the hand with the torch and then took that in built a booth around it and from that crowdfunded the rest of the Statue of Liberty, which is such a fascinating story, because what it stands for, the Statue of Liberty and how they built it was through crowdfunding.
Luke Roush: Which is more powerful. Way more powerful.
Phil Cunningham: So why crowdfunding? There’s so many reasons. And not that every project suits crowdfunding. I’ll say that’s like and we can get back to the question later. But one thing the power of crowdfunding for me is the power of community. So if you look at a project like The Chosen, which was crowdfunded and you look at the incredible impact it’s having globally and not just in the US but right around the globe. What’s driving the engine? Driving the chosen is. The power of community. And so I saw that. The other thing as a creator, when you’re working with a lot of big studios, creative leadership or control is a big thing. And at the end of the day, whoever’s financing the project is actually in creative control. So the beauty of crowdfunding as a creator is if the crowd get behind you there are entrusting you to hold on to that light or to the steering wheel and stay in creative control. So there’s two massive wins for me with the crowdfunding. One is you’re building a community, so you’ve got this in-built engine when you’re getting to market the film and actually distribute it. You’ve already got this both community that are behind you by speaking on the film’s behalf and then promoting the film, and they’re going to pitch up and support you. But the biggest thing for me, and I’m really like David in particular, is in a world where there’s a lot of complexity and people are trying to grab control of creative projects, you retain creative control of the project, which is absolutely critical for me for a movie like David. Yeah.
Luke Roush: Well, in the podcast that you did with Faith Driven Entrepreneur Africa, you know, talk about this, we talk about this a lot on the Faith Driven Investor podcast, but in the work that we do, excellence matters, and that may be even more true in filmmaking. So maybe just speak a little bit about how that axiom influences your work and how you go about your work. Just time and attention on details. Love to have you to speak to excellence in your craft.
Phil Cunningham: I love that. To answer that question, I think one of the best things I can say, I’ve just finished reading a book called Atomic Habits, and it’s incredible book because it talks about the aggregation of marginal gains. And if I can quickly pull one excerpt from the book, it talks about the British cycling team and on 100 years that only won one Olympic gold medal. Then the new coach took over and he was a big advocate of the aggregation of marginal gains. And in the ten year period, we took over. They won 66 Olympic medals. They’d never won the Tour de France. They won it three times. But when they practiced, they went down to incredible detail. So like, for example, he got a surgeon to show the cyclist how to wash their hands. So they didn’t get germs. They took the pillows that the cyclist slept with at home and made sure that the exact same pillows when they were touring inside of the bus, they had like painted in wax because any dust in the cog, too, slows you down. And he just went through all the micro details, and I really believe in that. And I was talking to my son, who loved sport the other day, and we were just discussing how to become one of the best in sport. Aggregation of marginal gains is no different in movie making. It’s no different in business. You can’t sit on the couch as a sportsman eating pies and say, Oh, well, because because I’m a Christian, somehow I’m going to just become a great American footballer. You’ve got to do as many press ups, you’ve got to do as many pushups and train as hard if you want to get to that level of excellence. So of course we’ll get to the spirit of the film. But in terms of just the excellence of the craft of filmmaking, I’m super passionate about quality. There’s a lot that goes into quality, as we know. And I’ll say one more thing on quality, but I think one of the biggest factors is the aggregation of marginal gains. The other thing I can say, which maybe my wife would say is not the hardest thing, is but always employ people smarter than yourself. I read that in in Michael Dells biography where he said that’s how he grew. Dell was just always looking for and working with people smarter than himself. And so I’m a huge believer finding people who are brilliant in their specific field, in animation, which is the industry we’re in and just going after the best of the best and always reaching for that. So that because they just pull your curve up as well. Yeah.
Andrew Firman: Phil, you know, again, I really just love seeing this journey that God had you on and how it’s just provided in so many different areas. And one of the things that really resonates with me is in a wonderful way how different this is from a lot of the normal films we see that are funded by Hollywood, produced in Hollywood. So as you know, Luke asked you, this is crowdfunded, which I love, but also David is being produced in Africa and not some animation studio in Hollywood. Why is that? We’d love for you to just talk about that for a few minutes.
Phil Cunningham: So I think the God reasons is that because God uses the weak and foolish things of the world to shame the wise. But on a serious note, I think often when you start on another journey, God is like making you live the storytelling often. So for example, David fought Goliath. He went against Goliath with a slingshot and a stone. And I think that’s why I feel in this movie, genuinely, God is using a studio in Africa. The one thing is that I feel we’re coming from a place that is super original and is not derivative. So one of the challenges actually sitting in Hollywood, they’ve lots of amazing things going for them. So I’m not trying to knock what’s happening in Hollywood, but what I would say, what are the challenges? So much of the story content in the way it’s been created is very derivative because we are so far removed from that circle. I think a lot of what’s coming out of Africa is originality, if I can say that. The other thing I’d say with there’s a Neil Diamond song that says money talks, but it can’t sing, it can’t dance, it can’t walk. So when I talk about originality, I’m talking about the spirit in a movie. Money can achieve certain things, but creativity is way more than just budgets to bring in, infuse something of beauty into creativity comes from a much deeper place. And I feel Africa, if I can just say, is a country of contrasts. And it’s just got so much energy and so much contrast that it births creativity. If you look at the African elephants, it’s the biggest elephant, it’s the most aggressive. If you look at the African bee, it’s the most aggressive bee in the world. And I think I was talking on the one podcast that this comes back to your question, by the way, when you live in Africa, it’s like fighting a cobra. It’s a clear and present danger. Sometimes when you live in the first world, it’s like fighting a python. One day you wake up and you slowly had the life suffocated out of you. So what I would say is fighting that cobra does spark an energy and a creativity and yes, waffling a little bit. But just to get back to your points, I feel it’s a bit of a David versus Goliath story, and that’s why God is birthing this movie out of the tip of Africa.
Andrew Firman: Again Phil. Just seeing how God is providing all these areas I think is just so encouraging. And that’s one of the reasons why Luke and I love these podcasts is we get to hear, yes stories of what investors and entrepreneurs are doing, but also where God is in that whole process. So as I hear you talk, as I think about, you know, your career pivot, everything you’re doing in a unique way with David, I’ve got to think, man, if I were in that situation, I would have these moments where I think, Lord, I’ve got this vision for your kingdom, what I want to do, how can I pull it off? Where am I going to find funding? How am I going to do this locally and not in Hollywood? I would love to just hear from you. How have you seen God provide throughout this journey that you’ve been on?
Phil Cunningham: Yeah. No, that’s great. Thank you. The one thing I would say quickly, which is very related to this question, is I’d say the word perspective. So I’m going to give two reasons why I say that and how it helps us through this journey. That’s impossible. And the one thing obviously we know often, God, we live by faith, not by sight. So often, God sets us off on a journey where you have to live and work by faith, which I think that’s in so many of our experiences. But there’s two quick things I want to say that for me have helped me on the journey. The one is next, our studio. If you walked down the beach, there’s a four kilometer beach. And as you walk and you pick up one grain of sand and you put it on the tip of your finger, and let’s say that represents 70 years. And then you look at that beach and the whole beach is trillions of 70 years. That’s eternity. And it’s getting perspective like saying, okay, what I’m doing, this is just one grain of sand, but it’s for eternity. And I think that helps keep perspective. So you don’t get bogged down and think it’s all about this life and what I’m doing and it actually frees you have to live bigger and to live with more faith, if I can say that. The other cool thing, I read this poem about a little boy who, you know, we often go to the beach when we little and we build sand castles without dads or moms, and we build the sand castles to fight the tide. But we know in the end that’s a great game, but in the end, the tide always wins. And the other thing I’d say about building businesses is like the Roman Empire eventually fell, the Greek empire fell. When we build businesses, they actually like sand castles. They’re actually a context for us to get to know our Dad or our Father. So to hold them lightly in one sense, have a lot of fun, build them as best you can, built in big put in feathers, put on shells, and really go for the sand castle. But actually the sand castles, all of context to get to know your father and your dad. And in a day when the tides of time will actually flatten your business empire, you run back into the cottage and you have hot chocolate with your dad. And so as we build something, I think the thing to keep your eyes on is like the biggest thing is my relationship with God. And that’s what’s amazing what I’m building the sand castle. So having said that, very quickly, trying to make movies out of Africa is super impossible in inverted commas. It seems so at the time. And I just take so much of what David and his songs and what I love about David is his childlike faith and when he approached God. So for me, I took so much out of that. When I’m praying and talking to God, you know that verse which says unless we approach God like little children. I feel like David just would run, jump on God’s lap and just pour out his hearts and his songs if you read it. So on our journey, just to answer your question, Andrew, I think just learn to be more honest and more childlike in conversation with God as we progress and realize He is with us. He’s our daddy. He’s step by step on the journey with us. And we have seen miracles actually, as we walk that even when our faith is down and even when we haven’t had faith, he is he has been faithful and really kept us on the journey. Yeah.
Luke Roush: That’s powerful, powerful testimony. And I appreciate you sharing it. Phil, I think it’s encouragement to many of our listeners who may not be on the other side of that challenge yet and are looking for just encouragement to keep going. So I appreciate you sharing on that. I want to go back to one of the analogies. I’m a big fan of analogies, as my colleagues can attest to. I want to go back to the snake analogy because it’s one of my favorite analogies it’s ever been used on the podcast. But you know, as you’re talking about sort of the cobra and sort of tactical, hand-to-hand known danger and focus that that produces as opposed to, you know, the python. Or, you know, I would also compare that to the frog in the pot of boiling water, kind of one degree at a time. It strikes me that actually as a filmmaker in Africa, you really face both because you’re still in the world where sort of the python is the primary adversary, but you’re doing it in a market. And so maybe to speak a little bit too tactically, how do you try to maintain sort of salt and light in your work? What are the tactics that you use when fighting the cobra versus fighting the python? And maybe just compare and contrast riff on that for a little bit, if you wouldn’t mind.
Phil Cunningham: No, no, of course. The first thing I quickly say that’s such a great question and I hadn’t actually thought of it, you are right, because we kind of living and producing and creating in Africa. But a lot of our distribution world is the first world when it comes because this is a global film that you’re talking about. So the one thing that I’d love to go back to is how impossible that is. And as people, it’s good to realize how impossible something is because it puts your faith straight back where it should be, which is on God. And for me, there’s an incredible versatility that does not depend on man’s desire, effort, but in God’s mercy. So my hope is in God’s mercy and carry us through this. He is actually the one leading this and he’s the shepherd. And, you know, talking about David, just because we’ve studied so much. If a shepherd came back and one sheep was missing or two sheep were missing, no one said, Oh, stupid sheep. They were like, bad shepherd. So the one thing I’ve got, faith, is like, God, he says he’s the author and perfector of our faith. So I know. And for me, on this movie birth journey, he started it. And so I know he will finish it. And actually, I know how impossible what you’ve just talked about to navigate that. If I think I can do it on my own, I think that’s my first mistake. It’s like he is going to walk me through it. And and the other thing is we definitely going to make some missteps on the way and we’re going to make some mistakes. But what I’ve learned along the way is just to trust God’s kindness and is leading through it all, and that ultimately He’s the one who’s kind of actually pulling us towards him. And yeah, but to get to the practical side of that, it is a challenge, but you learn to. I think there’s a great book by Scott Peck, which he starts off it’s called The Road Less Traveled, and he starts off by saying Life is difficult and it sounds morbid, but it’s not at all. It’s when as an entrepreneur, whether you live in Africa or in the first world, when you realize life is difficult. So don’t shy away from that embraces it because and it’s how you deal with difficulty is going to differentiate what you’re doing. So the cobra the python as we try and make a movie in Africa. Yes, it’s absolutely going to be difficult. That’s the fun we’ve been given is to surf that wave. And, you know, it’s not easy to surf waves. You’ve got to fall over and you got to get up and you’ve got to surf again. And I’ll say one last thing from Winston Churchill, which is he says Success is going from one failure to another without losing enthusiasm. So as we go on this journey, I’d say that’s a key to navigating this whole thing is just perseverance. Keep failing, keep going, keep failing, keep going. Yeah.
Andrew Firman: I love that Phil. I think it’s a really good quote. I think a really good way to just see again how God’s working. One of the things I’d love for you to kind of dream with me on for a second. I know a lot of our questions have been about the here and now and what’s going on in the present. But as we think, you know, as I said, five, ten years down the road, what excites me when I think about Africa and why I love investing in Africa is you get this vision of these companies that may not have massive change in their cities tomorrow, but if we can fund the right ones, we really think that this can shape culture in a wonderful way. As we go a few years down the road, what excites you specifically about how the media space can impact Africa? I know that for all of us we could talk about the shows or movies we watched as we were younger and how that impacted us. I’d love for you to just dream a second. If we, as Faith Driven Investors understand this and finance the right movies, what happens? What’s your dream here?
Phil Cunningham: Yeah. So I think Africa and globally, but I’m going to focus on Africa, because that was your question. So the thing about stories is that they move hearts. So if it’s a sermon or if it’s an academic piece of literature or dialog, it can only take you so far. And to answer about Africa, what I’ll say very quickly, I want to pull from a story in David just riff of it. So it’s the story of David with his mighty men when they went to draw water for him from the well in Bethlehem. And what’s amazing about that, he was thirsty. He didn’t ask them, but they went, fought their way through a philistine garrison, drew him water and brought him back water. Now, what struck me about that story is how much they must have loved David, because to do an act like that for someone, you’ve really got to love him. What had he done for them? And just to say, I think that’s a lot of about God’s heart for us when he captures our heart like that, David quote, does mighty man’s heart. They did anything for David, but it wasn’t through religion. It wasn’t through because they were commanded. It was out of love. So what I feel as I look at the people of Africa, there’s this incredible uprising of people whose hearts are ready to respond. And media is such a powerful way to move people’s hearts and connect them with God. And that’s why I feel we can have a massive impact on Africa. People who are. Yeah, maybe struggling. Because there’s a lot of difficulty, but that also makes you more open to what God is doing and saying actually, because you realize you’re looking for something, you’re more acutely aware of your needs. And that’s why I think stories can actually move people in the right direction. If I can say that in Africa. Yeah.
Luke Roush: I want to go ahead and move us into a part of our podcast called The Lightning Round. And these are intended to be a quick series of questions, kind of 30 to 60 seconds max. And it’s a way to cover a bunch of ground in a short amount of time. Some of them are fun. Some of them are serious. So I’m going to go ahead and kick off and then I’ll have Andrew take the second one or just kind of go back and forth with you. Pepper, Phil so appreciate your good humor on this. So I’ll start off as a filmmaker. What is your favorite movie to watch and why?
Phil Cunningham: Okay. Well, that’s a good question, but I’ll have to jump to Gladiator. And I love it because it’s the story is basically the amazing rule in filmmaking or storytelling. Your hero is only as big as the villain or the obstacle that faces the villain. I mean, the hero. So what I love about Gladiator, the villain and the obstacle he faces is massive. But he overcomes it and also is not just overcoming for his own good, it’s overcoming it for everyone’s good, for the good of the society he lived in. So I just love that story because the story of courage, of perseverance, of losing your life for the good of others, and overcoming a massive obstacle struggle villain. Yes I love gladiator is just a and also it’s epics are going back to Paris and my love of doing things in an epic way. It’s an epic film and that’s why I love it.
Andrew Firman: That’s great. That’s great Phil. Going to you for a second. What’s been your favorite project that you’ve been able to work on?
Phil Cunningham: So without question, David. We’re still working on it. We worked on a lot of projects, but David has been in my heart for 20 years. And why I love him, I quickly want to just give one aspect. And this too. There’s so many reasons why it’s my favorite project, but one I’ll quickly want to say. We know he’s an incredible musician and so he wrote half the songs in the Bible, as we know. And I’m saying if they can make a musical The Greatest Showman and P.T. Barnum’s life. Imagine the musical element. We should have on our David’s movie. So one of the reasons I’m loving working on David is just the authentic music thread that can really flow through his story. And then, of course, I love adventure and his life is super adventurous. So and it points towards God’s heart. So I could not think of a more exciting project to be on than David’s. Yeah.
Andrew Firman: That’s great. And, you know, Phil, going back to the crowdfunding for a second, from your perspective as a filmmaker, what do you think that relationship between the filmmaker and the investor should look like?
Phil Cunningham: Okay, that’s a great question. And I think like all investment relationships, it all goes down to relationship, relationship, relationship, which goes down a lot of it to communication, communication, communication. So I think what’s really important for filmmakers, whether you’re talking about the crowd or just bigger singular investors, is to be super clear upfront, like what the film industry is, what it entails, what the risks are, and actually really try and under-promise so that you can over deliver so clear, clear communication upfront. And I’ll give you one example and it is really there’s really a good investment in the film industry. So what I’m saying next doesn’t take away from that. But I can remember my mum telling me about Hudson Taylor as a missionary and all the other missionary societies when they’re talking about China was saying, we”ll, take care of your kids school fees and medical aid. And his battlecry was, I promise you, death, I promise you malaria, but I promise you a chance to preach the gospel. And his missionary society grew strong. So I think one thing with filmmakers is to be super clear upfront with the crowd, what they’re getting into, what the risks are. And of course, there’s huge upsides potentially, but you just need to be and then on the journey is to be really communicating because we know life has the good, the bad and the ugly. So it’s not to try and just feed like what you hope is good to investors is to be super truthful, super transparent. And I think that builds trust and an especially a short answer. But I’ll say one more quick thing. I heard a great saying that says integrity is in what you think, what you say and what you do all three liner. And I think if there’s integrity between filmmakers and investors, that’s what’s going to drive a super healthy relationship and get you through tough times because there’s always going to be ups and downs in any business journey.
Luke Roush: So I want around just how filmmakers might think more globally when making films. I think there are a couple of markets globally that tend to sort of make films in their own image or for the image of the prevailing culture where they operate. And how can filmmakers think differently?
Phil Cunningham: Yeah, I love that question and if I can quickly break away towards animation and as an aspect of that. So talking to animation really specifically, but I’ll come back to a broader comment. So animation has its parts across race, cultural, age and gender barriers better than any other medium. If you look at animated feature films, there’s maybe a thousand live action films made a year and maybe 15 animated feature films. But if you look in the box office, you’ve always find three or four animated feature films in the top ten, which just show you it’s a power to get around the globe. So animation is particularly important, you think globally because of the cost of making animation. It is super expensive. It’s more like fruit farming says, more like an apple orchard. It’s expensive and it’s got a long business cycle. So with an apple orchard, you’ve got to water and fertilize an apple tree for five years and if you stop at any time, you’re not going to get apples. If you carry on, you’ll get apples and then you’ll get apples for 20 years. So the animation industry that’s got an incredibly long tale, but as a filmmaking animation sector, you’ve definitely got to think globally. I’m just talking purely business wise now because the cost of producing it, you will not recoup it. Even in the States, which is the biggest domestic markets, you still need to think globally to really recoup businesswise from an animated feature film. What I love about animation from a guideed storytelling point of view is it’s going to get around the globe nationally if you do it right from a live action point of view. I think it’s really important to think globally as well. There is definitely room for local content without question, because some local content really has a connection that a global piece of work content. So I think there’s definitely space for both. But as a filmmaker, the themes of storytelling, I feel if you get those rights, your story will translate globally. And in my heart is for global stories because I really would love people sitting in China, in Asia, in South America to all be benefiting from a story and not just one small market. Yeah.
Luke Roush: And just in terms of, you know, we know film financing can be complex for investors. How do you think about films as an investment class? And just what counsel would you give to investors who are listening to this podcast and wondering, Gosh, does the Lord want me to do something in this area with the wealth that He’s entrusted to me?
Phil Cunningham: Yeah, that’s a great question. I mean, the first thing I’d say, like in any industry, there’s going to be good investment and bad investment. So I’ll come back to the industry as a whole. But what I’d say trumps the industry you’re looking at investing into is who you’re investing into. This is my perspective on investing. Let’s take Steve Jobs, for example. We know what he did in Apple and when he got involved in Pixar. We know what happened with Pixar as an animated company. It just really boomed. So if you investing in Apple or Pixar, actually, you are investing in Steve Jobs and his vision and who he was and what he was doing. And Michael Dell, for example, if he hadn’t been successful in computers, I’m sure whatever you’ve got and he would have been successful end. So I think as an investor, the first thing is to stop and look at who are you investing in and what is your faith in them to actually deliver in the film industry. Then the film industry as a whole is an incredible industry in the sense of it is higher risk than most industries. But in the upside, which we know that investment, it’s also got potentially much higher return as well. So I think if you walk in with your eyes open, understanding the risks and understanding what you’re getting into, there are some incredible investment opportunities in the film industry. I’m talking purely financially, never mind impact investment. But yeah, so the industry is, I would say as a general comment, it’s higher risk, higher return as a general comments. But certainly it’s like putting your money into a slot machine and hoping it comes out the other side. It’s not that wild or that risky. Yeah.
Luke Roush: Thanks for that answer Phil.
Andrew Firman: Well Phil. It really has been just wonderful having you with us today and hearing what you’re working on, hearing how God’s work in your life. And we really like to close each episode by turning it over to you for a second and just hearing what you feel like God’s teaching you right now. What have you found in God’s Word that stuck out to you recently? What’s an aspect of God’s character that you meditating on would just love to hear a little bit from you before we close out.
Phil Cunningham: Thank you so much. I think the thing I would like to share is actually just looking at David’s life, Joseph’s life and Moses’ life. There was a dream, there was an anointing and there was a calling. And each of those were followed by really difficult times. So Joseph had this amazing dream, and then he was sold into slavery and into prison, and then eventually his dreams actually were fulfilled. Moses had this amazing calling to free his people. He trusted his own strength. It goes south, and then he’s in the desert for 40 years, you know, David is anointed as king, and then he ends up in the wilderness for seven years. And I was just processing that with God and saying, you know, what is going on? And that and the thing that I got out of it, which I have experienced in my own life and I really like to encourage, particularly as anyone younger listening, if God has given you a dream, and anointing or calling and then you had a desert period or a difficult period, what’s going on there? I think is it God is it’s the circumcision of your heart. So it’s not a God. God will follow through on that dream with that anointing, but pure gold comes out of like a really hot furnace, and God and his kindness is going through the circumcision of the heart, like really going deep with humility. And so I found it on my 20 year journey. I started off with a very clear sense of calling and anointing in the film industry and in some really difficult times reaching the stage in my life and really thankful for those difficult times because I realized God has worked deep and in His kindness. He’s actually been circumcising my heart so that I’m in it for the right reasons at a deep level. And I’ll just say the film industry, particularly Andreas, got a challenge because it’s got fame and fortune in it. And that’s quite a lethal combination for people, the pride of life, because a lot of people get caught up just with loving money and that’s went out of business. But in the movie industry and in the arts, you often are getting this incredibly lethal combination of fame and fortune. So if people are starting on this industry, God is going to definitely have to work in your hearts to just make sure your foundations are good, and that’s going to come through hard times. And so that’s one thing I’ve been just processing and linked to that as John 6:29, which ultimately what is our work? The disciples asking Jesus, what is the work of God? And He says, The work of God is us to believe in the one he sent. And I really feel God saying to me, Phil, that’s your work is to believe in me as your good shepherd, as your provider, as your guide that’s actually your work. And coming out of my 20 years, I’m like, okay, that’s amazingly fun and that yoke is easy and that burden is light to believe in somebody who’s so awesome and also so powerful at the same time. Yeah.
Luke Roush: Phil, that’s a great word for our audience and we are grateful for you bestowing a lot of wisdom on us today. So. Eagles, two rabbits, cobras, pythons, the David Musical. And then just the refiners fire. And how Lord uses adversity to be able to harden our resolve and to prepare us for the mission that he has us on. Thank you for taking time with us today. We are grateful for you and Andrew. Thank you for taking time out of your schedule to our co-host here. Grateful to be with you. Thank Phil
Phil Cunningham: Thank you so much. And really, really appreciate you guys having me on the podcast. Thank you so much. It’s a privilege.
Episode 128 – Marks on the Markets: Standing Tall During the Recent Downturn
Subscribe to the Podcast:







In the US, public equity markets are in decline while interest rates and inflation are on the rise. In the UK a major tax announcement rocked the overseas markets. Are we headed for a worldwide recession? We discuss what it takes for investors to face the storm head-on and remain positive in the midst of it all. Joining the conversation are Justin Speer, Principal and Senior Analyst on the Public Equities team at Sovereign’s Capital, as well as Brian McClard, Head of Investments at Ronald Blue Trust, and Benjamin Bailey, Vice President of Investments and a Senior Fixed Income Investment Manager for Praxis Mutual Funds and Everence Financial. This is Marks on the Markets.
All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific investment advice for any individual or organization.
Episode Transcript
Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.
John Coleman: This is John Coleman and welcome back to the Faith Driven Investor podcast. We’re recording this just one day after the Faith Driven Investor conference this year. It was an incredible time. I know much of the content will become available over the coming days and weeks, and so we’d encourage you to dig in. And it was an encouragement to me, as always, just about the variety of different faith driven investing trends that are going on around the world. Hearing from our global colleagues in places like Africa was amazing and it was a really restorative time, so I’d encourage folks to dig in and catch up on some of that content, if you can, in the broader markets. It’s been it’s been a pretty wild time. We thought we had some volatility dampening and that normalcy might be returning. And instead, the last few weeks have been extraordinarily volatile in markets with a number of different topics breaking. Fortunately, as always, for our Marks on the Market series, we have a few very smart investors who are going to come talk us through that volatility, talk us through what they’re seeing in markets and offer perspectives on how we might navigate those markets. Well, first joining us is Benji Bailey. Benji is the vice president of investments and senior fixed income manager for Praxis Mutual Funds. And Everence Financial, he’s been in the business for 20 years or so, managing fixed income instruments, etc., and is just an extraordinary guy on those topics. Brian McClard is the director of investments and head of the Investment Strategies Group at Ronald Blue Trust Company, which obviously manages a variety of different institutional and retail clients. And Brian is in markets every day thinking about a variety of asset classes and brings a great perspective. And then we have Justin Speer, who’s a principal and senior analyst with Sovereign’s Capital, helping to lead the public equities team at sovereigns, having just recently developed the first public equities fund there. So gentlemen, thanks so much for coming today and talking to us through this.
Brian McClard: Pleasure to be here.
John Coleman: Benji, I’m going to start with you. Just to put you on the hot seat. You live in the fixed income markets, obviously, in addition to other markets. And one of the big pieces of information over the last couple of weeks was the recent Fed’s meeting and Fed’s announcements. What did you think of the most recent Federal Reserve announcement and interest rate increases? And what do you think the impact is going to continue to be on financial markets?
Benjamin Bailey: Yeah, so the Federal Reserve has a mandate. Some people call it a dual mandate. It’s really three things. One is maximum employment, the other stable prices, and then moderate long term interest rates. And at this point, though, they’re kind of viewing their entire goal, get inflation in check and they pretty much have nothing else in their mind. I kind of think of it. It’s kind of like a young kid or actually really me that likes to order ice cream and doesn’t really think about anything else whatsoever until they get that ice cream cone. That’s kind of where they’re at this point. But they seem to be using the playbook that they’ve had back from the eighties. They don’t have lots of different things that they can do, but they do have the Fed funds increases or they have decreases. And they keep talking about how important it is to lower inflation. So making those Fed funds increases and talking about it, the combination of those things is really what they’re trying to do to give people comfort that they’re very serious about inflation. So I don’t want to get too deep into this kind of bond nerd area necessarily, but when you think about where we’re at now, so we’re at a 3 to 3 in a quarter Fed funds rate, the market’s pricing in moves that are higher. But just because they’re pricing in another one and a half percent move, that doesn’t necessarily mean that long term interest rates have to move up another one and a half percent. Their more recent moves are really going to be a bigger deal for like your money market account, maybe your savings account. So a lot of these things that they’re already priced in, so they raise it one and a half more percent than really interest rates are kind of where they need to be at this point. But if the market get surprised and maybe inflation stays higher, you know, then they could move it up a little bit more. So the good thing is, you know, that we’ve actually have, you know, higher rates for savers. So that’s really a positive thing. And we have a lot of kind of this negativity already baked into the fixed income market.
John Coleman: That’s super helpful, Benji. And I do want to circle back to more bond nerd stuff in just a moment with how you’re thinking about those markets. And I definitely empathize with the fixation on ice cream. It feels like we get along on that crime. Before we dig into that too deeply, though, Brian, I was hoping to pitch it over to you. Obviously, there’s been a lot of volatility in public markets, both as a result of the Fed announcement, as well as maybe some other compounding factors. What are you seeing in public markets right now and what do you think has driven the decline over the last couple of weeks?
Brian McClard: And, of course, has been a volatile market the entire year. And really with this latest downturn from August, I think we’ve seen something like a 15% sell off in the S&P alone. So this last quarter has been enough volatility for a full year, even though it’s only been the last couple of months. But believe it or not, it’s really been because of some demonstrated economic resilience. We’ve had inflation be a little bit stubborn to come down maybe, and I don’t know if we’ll get into that or not, but because of those things, the Fed has really just reiterated their their idea that they’re going to keep at it raising rates. Just kind of as Benjamin was mentioning, you know, until inflation softens. And so you’ve had the situation where good news is bad news. And that means what’s happening is the market’s trying to stay ahead of the Fed, and that’s what you’re seeing in prices.
John Coleman: That’s helpful. And, Justin, maybe I’ll come over to you on that front. Are we reaching a bottom? I mean, we have seen these precipitous declines building on losses earlier in the year. Now, when is the bottom? I mean, do you think we have more room to fall? And what are you looking to figure out if we’ve reached the trough?
Justin Speer: You know, they don’t want to come out and say that I know where the bottom is going to be expressed. But I think it comes down to answering this question. It’s going to come down to whether or not we’re heading toward a hard landing or a soft landing. And I believe the market right now is pricing in in the equity markets something closer to a soft landing scenario today. And I’ll talk about that in a minute. But just to kind of retrace where we are, the market is back to the recent low that it achieved on June 16th. So the market from its peak in January. And I when I say the market, the Russell 3000, the broad U.S. market is down 25% from the peak that it achieved in early January. So just for perspective, that’s the fifth worst decline from a market peak since 1990. We’ve had, in addition to this, seven other bear markets since 1990. This is the fifth worst in historically. So you think about 105 days on where we’re literally as of yesterday, right on top of the low, we just retraced back to that low 105 days from that bottom in mid-June, and we achieved that 25% decline. The market historically, if we had bottomed, is up closer to 30% on average, 105 days off of a bottom. And we’re currently flat because of inflation globally being higher and stickier than the market expected, which means policymakers, as Benji was talking about, need to push harder and longer on removing the excess liquidity from the global system. So what we seen we see an interest rate spike, I mean, a dramatic spike like the speed to which this move has taken place. We have not seen in a very long time in terms of absolute stuff like this, the fastest year over year increase since the early nineties, but also a much lower base. So it’s a big move in rates. The yield curve turned negative for the first time since 2007. So when I look at twos versus tens, it’s negative. From the first time since 2007, business conditions are cooling and the dollar has raised higher against all other currencies. So postively the labor environment has been extremely tight and consumer confidence is held up and spending is held up pretty well outside of housing, which has collapsed to below pre-pandemic levels. But the bond market and the stock market are telling us that the labor environment, in my opinion, is about to face some headwinds. So we’ll see how consumer spending holds up. But ultimately, the pullback in the market has certainly been anticipating some of this. So let’s pull back to what we’ve been thinking about. As we’ve known, this is going to be coming to a certain extent, this removal of liquidity and excess stimulus. But I believe that most of the sell off has merely just removed a chunk of the post-pandemic froth in the S&P 500 multiple. You know, so if we think about the sell off, it’s been painful, but it doesn’t appear that the market is pricing in a deep recession here. The multiple right now and the S&P 500 is really approximating the 20 year average on forward estimates. And I think that those estimates are probably at risk of being revised lower because I look to 2023. So literally, I think what we have, we had a big party and we had $7 trillion of stimulus shoved in our pockets and free money and it led to the multiple going up to 22, 23, 24 times as recently as last year. And so all we’ve done is remove that froth. The multiple is literally on top of its 20 year average now. But a big question for me as I kind of think about this that remains elusive is how much consensus analyst board expectations for earnings will need to be revised lower in the coming quarters amid a slowing in demand. The lagged filter through that continues of accelerating cost inflation. That’s going to work its way into the P&L, into the margin structures of these companies. So I expect that the upcoming earnings seasons will continue to provide some answers on that front. So estimates have come down about 3% on 2023 estimates. And as we consider the removal of stimulus, we’ve done that back of the envelope. Just removing that stimulus, assuming that the pandemic never happened, I think we probably have another 10 to 15% risk to earnings estimates. Some of these estimates, I think, are embedding the idea that stimulus is going to go on forever. And we just don’t see that. Obviously, we’re going to see the opposite. So the debate we face today as we wrap this up is if policymakers can remove stimulus, camp down inflation without creating a hard landing scenario and it’s not […], we don’t know. I think that’s the real debate. But we don’t have to look far back in history to see other periods of extreme excess and how long it took for the market to break the tech wreck. And the early 2000 consisted of two painful pullbacks in the market. From August 2000 through September 2001, about 385 days, the market fell 36% peak to trough and it recovered. But then it fell back again. In May 2002 to October 2002, it fell another 30%. And then in the Great Recession, the housing bubble that corrected it took the market about 500 days to work without peak the trough, and that was a 55% correction. So that’s the question. Can we get out of this excess liquidity? Can policymakers globally do it without creating a hard landing or can we get through a soft landing scenario? And I think that’s the major question for all of us.
John Coleman: So I want to pause right here maybe and just reflect on that. And Brian and Benji turn to you all just for your perspectives, because I know this is top of mind for everyone. Reflecting on what Justin just said. What are your thoughts? Do you see the world in the same way? Do you think we’re actually nearer a trough than that? What are your perspectives on what’s left in the volatility and public equity markets right now?
Brian McClard: Yeah, I thought that was a great analysis that Justin laid out. You know, the drawdown this year, primarily valuation related in our minds because of, as you mentioned, the sharp readjustment of the discount rate. When you look at P/E right now, they’re really commensurate with where Treasury yields are. And you’re not seeing corporate spreads blow out either. And so in our minds, recession risk is not priced in right now. So if you have a recession, we believe there’s more pain to come if you don’t have a recession. You know what? We actually could probably be near the bottom.
Benjamin Bailey: Yeah. And for me, kind of just being on the bonds side, I almost feel like I should say I’m sorry or something from the beginning of the year just because, you know, like the dividend discount models and those types of things, that’s when interest rates started to go up and people are like, Oh my goodness. Well, if I have these, you know, high tech companies and they have earnings out multiple, multiple years, then it’s one thing if interest rates are at 1%, but something much different if they’re out three and a half percent. But yeah, I mean, there’s certainly a lot of negativity that’s baked in at this point. But certainly, I mean, it doesn’t seem like all of it is necessarily baked in.
John Coleman: Benji, I want to kind of pause with you for a moment and think about bond prices, about debt investments right now generally. You know, I’ve thought back to my childhood when you could get a certificate of deposit that would yield 7% or you could put money in a savings account and get a few percent. And there are a lot of people now who have never experienced that effectively since 2007, 2008. There’s no real return on cash at all. And some of these instruments, like CDs, have just become almost nonexistent. As you look at this environment right now, certainly this year, bond prices have been highly volatile as well. How do you think about approaching debt markets right now, where there are opportunities and where there are great risks in your mind?
Benjamin Bailey: Yeah, I mean, I mentioned a little bit about being sorry. And I think, you know, part of this is generally bonds have kind of played this diversification where it’s just been they haven’t played that role so far this year. I mean, in the 44 year history of the Bloomberg Aggregate Index, every time that stock returns have been negative, you know, bond returns have been at least flat or slightly positive. And they haven’t done that so far this year. But I also think I mean, at this point, they’re also offering really good value. Right. So the yield on that, Bloomberg Aggregate, and just as a reminder, that’s kind of like the S&P 500 for the fixed income markets and that yield is right now at 4.7%. So almost 5%. It hasn’t even been this high since 2008. And that was obviously during the Great Recession. And so and total returns for bonds, they’ve kind of have two main components in that. The one part is an income return or kind of the coupon or yield, and the other part is the price return that you get. So we started the year with just such low rates, it was about 1.7%. And that means that over a 12 month period, your income return would be, you know, that 1.7%. But since interest rates have gone up about 3%, right, that 1.7 up to the 4.7, that means that, you know, you’ve gotten your income return of 1.7 or a little more because interest rates have been going up. But that’s not nearly enough, you know, really to overcome these negative price returns that we’ve had of about -16%. So the net total return kind of net net gives you in this 13% area. But I think the good part, and again, while I’m excited about this, is that the math works a lot differently now. So interest rates go up a little bit more. Yeah, you can have a slightly negative return over the next 12 months, but with interest rates is high at almost 5%, you’re in a much better balance kind of between your positive scenarios versus your negative scenarios. And certainly things can get worse. I’m a bond guy, so I can always think of bad things that can possibly happen, no doubt. But, you know, if they stay solid or kind of I mean, even if they would actually have interest rates, it would fall a little bit. You would have your yield of about 5% and maybe even a little bit of positive price returns. I think, you know, big picture, this is actually a really good time for savers.
John Coleman: That’s really, really helpful. Brian, I want to back out from the U.S. markets for just a moment and look internationally, particularly at our friends across the Atlantic in the United Kingdom. You know, recently there was a new British government that came into power. They announced a new tax cuts, which I think the markets viewed as potentially inflationary. And then the Bank of England announced some actions. And there was a ton of volatility overseas. I think at one point the pound actually dropped to near parity with the dollar, which has never been the case before. What’s your perspective on what’s happening in the U.K. right now and any overflow impacts that U.S. investors can expect to see from that?
Brian McClard: That’s a great question, actually. And as you mentioned, for those who didn’t hear the whole situation, whenever the new government announces big tax cuts, they were the largest in 50 years and they were going to be deficit financed. And that was really concerning, I think, to the market because they viewed it as fiscally irresponsible and so they lost confidence. That’s what kind of caused the sell off in the currency. And of course, the rates rose. But a big piece of that that came up was the fact that the pension fund industry is so large in the U.K. is about 120% of GDP by some estimates. And because of the way they structure their investments, in essence, what it means is that when interest rates rise precipitously, they receive margin calls which require them to post collateral, which means they have to sell assets which causes a spiral. So the Bank of England had to step in and defend its currency, in other words, to keep it from going down and to also drive rates back down again and just really reestablish kind of an orderly market. So the reason why that’s important is because that’s essentially put them on the opposite course where central banks have been doing around the world. Right. Because everyone’s been tightening in order to fight inflation. Now it looks like the U.K. is going the other way. And so, you know, they’re wanting are you going to be able to fight inflation? Are you just going to exacerbate it and make it worse? And I think during times of stress, during times where liquidity is flowing out, I think you’re going to see these types of tests on the financial plumbing come to bear a lot more. So it’s very normal from that perspective to stress as the system stretches to to stress, test it and see what breaks. There’s speculative attacks even from folks who are trying to find opportunities. They are they we can see can we profit from there? And you know what? The U.K. isn’t the only one going through this. It’s just they’re the ones who are maybe showing a little bit more severe cracks at this moment. I mean, the Bank of Japan had to intervene to defend their currency. China’s talking about it. And so this is a normal part of this environment. And you’re going to see this. This is more of a liquidity issue in my mind, that it is a solvency issue. Yeah, we’ve got big long term debt issues on public balance sheets around the world and it has to be reconciled with that. I don’t believe they’re going to be reconciled in this way and in this time. So for the time being, I feel like, you know, there’s a little bit of a hiccup and things return to normal and then we’re good again.
John Coleman: Yeah, it’s certainly interesting. Oh, go ahead, Benji.
Benjamin Bailey: I am just going to jump in real quick. Just to say, I mean, a couple of bonds that I thought were just it was pretty wild what happened in the last few days. And they’re like the United Kingdom in their 30 years bond in one day went up 100 basis points or 1%, meaning like the price return on that was negative almost 20% in one single day. And then the next day. Then, of course, then, you know, they decided that they needed to jump in and it fell back about 1%. But just think about extreme volatility. When you own those long term bonds, you know, fall 19% and go up 19%. It is shocking what happened.
Justin Speer: Yeah, I think it just shows in these moments where you’re trying to fight inflation, pull back on liquidity, there’s opportunities for mistakes and policy mismatch that create this more risks. And so it’s something that I think every asset class we all just have to be mindful of and just be prepared for and take advantage of.
John Coleman: And this is in some ways the most complex economic environment that any of us have operated through. Right. I mean, if you think about just the U.S. market, this combination of inflation and recessionary pressures in this kind of mix hasn’t happened since the late seventies, early eighties. And then you throw in on top of that this process of de-globalization for probably the first time in many decades. The overseas risks with Ukraine and other economic moves by central banks around the world. There is just a ton of complexity here that makes it difficult, I think, to sort out which of those different factors is going to weigh the most on markets, right? Like what is actually going to win out in the prices of these different instruments?
Brian McClard: What in a brewing long term question as well that we’ve not seen in our lifetime is just the level of indebtedness that exists globally with these governments and we don’t know how that resolves. So that’s a big question.
John Coleman: Yeah, 100% right, Brian. I mean, the levels of data around the world are consistently higher, at least in the developed world than they’ve been at any point in history, to my knowledge. I mean, coming out of world wars, some of the major powers obviously had a heavy degree of indebtedness. But this kind of consistent structural indebtedness in the developed world is a relatively recent phenomenon. And, you know, we were told for a while by experts to not worry about it too much. But I think in environments like this, you start to worry about it. And interest payments on the debt become really concerning actually in this type of environment. I want to zero in on one specific aspect of that and then maybe pull out and ask you guys for a little optimism before we move to that. Justin, the inflation question has come up again and again throughout this question. Maybe you could lead us off, but I’d welcome other comments with the Fed’s actions. Do you think we’re actually getting close to taming inflation, or is there still a lot of work to go? And is the Fed going to be capable of doing it on its own, or are the actions of the US federal government going to play a meaningful part there as well?
Justin Speer: Well, in terms of, you know, are we near taming? I do believe we are going to tame. I think there’s blunt instruments, but there are tools in the arsenal of policymakers that if we don’t, it’s because we made a mistake. But I believe so. And we’ve already started to see some of the embers of that. The shift hiring rates have already catalyzed a big contraction in domestic housing activity that’s ultimately going to cool inflationary pressures in the housing component of CPI. We’ve also seen oil in a broader basket of commodities sliding sequentially, which implies less year over year headwinds on the horizon for producers of goods. In the next 3 to 6 months, the yield curve has inverted, which suggests the market is bracing for a slowdown or even a contraction in the economy. And so ultimately, I think going to result in a rise in the unemployment rate, slow wage growth. And I really think that’s the goal of the Fed is to do that, but do it without causing a hard landing. That’s the delicate balance. But lastly, just looking at tips and maybe, Benji, you could talk about this, but looking at tips, the break even spread on the five year treasuries. I pulled it up last night. So the five year treasuries less the five year tips is implying about 2.4% inflation on average over the next five years, while that spread has been subsiding after peaking at over three in April. So it tells you that the bond market is telling you that they believe eventually we’re going in front of this and ahead of this. But what does it mean in terms of just this inflation, the impact of inflation in the coming year? What’s the impact? Big picture for companies, I think there’s different constituents to consider. But for companies in a weak demand environment and I’m thinking anything with volumes below 2%, so I’m actually going to see volume fall negative. I believe in certain areas of the economy. It’s extremely difficult to deal with inflation if you’re a company, just a traditional industrial company, big picture, weak demand, inflation coming through your P&L, very difficult to pass that on. You don’t get volume leverage and it’s very difficult to pass prices on to your customers in that kind of an environment. The other thing that’s happened is because of COVID and one of the big reasons for the inflation is we’ve had not just stimulus, but we’ve had supply chain disruptions that have been a function of COVID and absenteeism, but also government benefits that have incentivized people to stay at home. And so there’s that, too. But all these pictures of, I think, some of that element, that tension within the labor force is alleviating demand. Slowing is going to alleviate some of the supply chains. And that’s going to help. I think on the inflationary front, the big picture, it’s very difficult for these companies to deal with it. And we may see with risks to margins higher, we may see that lead to companies laying off folks, reducing wages, in other instances finding innovative ways to become more productive, which is something that we’ll be looking for for households. It’s just tough. It’s tough for us middle class folks. It’s tough for the middle class and lower income wage earners. We have to continue to respond by adjusting our spending and for our family, last week it was ribeye and this week it’s tuna fish, and next week it may be dog food. And my dog does not like sharing, you know, so we have to make adjustments. But also it’s very tough. And for policymakers, this is a major ballot issue. You know, for them it’s more of a what we’ve already seen the pressure on them to respond. And there’s potential for policy mistakes that we saw like we saw this week or perception of policy mistakes anyway, in these scenarios or policy mismatch from central bankers and governments like we’ve seen. And for us though, at Sovereigns like we want to see companies responding for the rank and file for the people serving their people, their team members, they’re going to be opportunities to serve in this environment. And our desire really is to see leaders and companies offering programs to help their employees cope with this environment. It’s a big challenge. It’s also a big opportunity to serve and point people to Christ.
John Coleman: That’s great. Brian, Benji Any difference of opinion on the inflationary front?
Brian McClard: I thought that was a great analysis. I think in terms of a framework maybe of how we kind of view it look pre 2019, the Fed was not able to get inflation essentially above 2%. Right now, suddenly we’re at 8%. So it’s kind of like, okay, what happened? Well, obviously, we believe some of the culprits are really that fiscal and monetary injection. So filling a $2 trillion hole with $10 trillion. Right. That extra 8 trillion has to go somewhere. So because of that, though, we view that that it’s temporary kind of adjust and was alluding to but how temporary just the two questions and the two questions are how fast and how far. In other words, how far does it go from 8% now to 2% where it was before or some, which is, by the way, the Fed’s target for inflation, or does it in somewhere a little bit above 2%? And the how far kind of relates to what’s changed and how fast kind of relates to what’s sticky, what’s sticky right now and what needs to change there. But it is suffice to say, I think there are some sticky items that make it a little bit slower. I think there’s a couple of things that have changed. Inflation comes down mostly, but maybe not all the way. Long term drivers like the debt issue we talked about the aging demographics and just really the continued productivity enhancements. I think the long term forces will still be inexorably lower from that standpoint.
John Coleman: Well, let me include some of the market commentary, and then I want to switch to more faith driven components of this, just how you all are thinking about managing clients, for example, and faith driven impacts. But I do want to end on a positive note. So maybe around the horns, starting with Benji. Give me one thing you’re optimistic about, Benji. You’ve probably been the most optimistic given that you are in some of the bond markets right now. But give me one thing you’re optimistic about in investing right now.
Benjamin Bailey: Yeah, well, I mean, I really do like the higher yields. I mentioned that before. But I do think to just the math, which I think the math is a little cleaner in terms of bonds and you think about yield. And when they go higher, that’s kind of your future returns. But I still think stock prices, yeah, we could go a little bit lower, but in the whole scheme of things is, you know, we had such high PE ratios and that meant future returns are going to be pretty low. And so this kind of adjustment back to, you know, sadly the E is going a little bit lower. Not obviously the price is going quite a bit lower. But I mean, I see this as a positive just kind of all around in that your basic 60-40 like 60 stock 40 bonds portfolio really has a better outlook than what it would have had a year ago or certainly two years ago. So that to me is a good positive.
John Coleman: Brian, what do you think something you’re optimistic about in investments?
Brian McClard: Okay. So Benji took my number one, which is the yield that but you know what? That shows that how important it is that there is yield again. And so I think that’s important. But let me throw out my second choice that I would throw out there is the fact that these economic woes that we have out there, that we’re facing, they’re known. And believe it or not, I’m almost scared to say it. But the fact that we’re close to crisis levels in some cases, like with energy in Europe and some of these things, because what that means historically, what we observe is that crisis brings opportunity right, you hear necessity is the mother of all invention and is during those times whenever we know the issues and then we can come together, we can solve them and we can have a better and more robust future. And so I’m very optimistic that our standpoint you can look at example after example, historically Asian debt crisis, 97 and 98. You know, it was painful, but it’s led to a lot more resilient economies with better policies for the most part, and improving, just as one example. And so very excited about what’s going to come out the other side of this painful time.
John Coleman: Justin. Round us out.
Justin Speer: Yeah. So, you know, shameless plug for the firm here at Sovereign. You know, our mission is to love God and love our neighbor through investing. And that mission really stays true irrespective of market environment. We have a dual mandate for our public equity platform and goal of generating returns, at least in line with the broader benchmark market. And secondly, striving for a deeper spiritual integration within the companies who we come alongside and engage them and leaders and who invest sharing best practices, putting them in a community with other like minded CEOs. So on the performance side of the ledger, yeah, I mean, you in a career, you don’t get many of these opportunities. You know these are pretty rare and an opportunity to serve our clients and put them in some pretty compelling opportunities. We’re actually starting to see it, particularly in smallcap growth realm, seeing some really interesting opportunities there already. Companies whose stocks have just been smashed disproportionately and in some cases it’s just merely a liquidity event. You’re calling a rally. What’s going on? There’s no news. It’s a hedge fund selling out. Oh, well, this is a great opportunity. So there are opportunities for longer term investors in a long term, and there’s going to be some mismatch in strategies. A lot of hedge funds are short term focus, we are long term focused. So they may be making the right move now, but in the long run, it may not be a good move for us. That’s an opportunity that can emerge for our clients in the long run. But also really important on the other side is the right opportunities for us in an already has to serve and support these leaders of these companies who are facing a lot of pressure right now. Not just performance but there’s also some political things that they’re dealing with. Sorry about that. In the long run.
John Coleman: That is one of Justin’s company calling, he get good counsel.
Justin Speer: I know I asked for a stock pick over here and I but this is giving us opportunities to share best practices, commune with them, and hopefully God can make a difference for them and our clients in these periods of volatility and interaction. So it’s actually accelerated some relationships for us that are really important. Part of our process.
Brian McClard: I love it.
Brian McClard: That’s really good. Justin and Justin is kind of talking to what we think of as positive spiritual integration in public equity markets in addition to our alongside what people conventionally think of negative screening, which is how do you positively influence or engage companies? You know, Benji, one of the things we’ve had less time to dig into is this idea of how to do that in fixed income markets. Right. And it does look a little bit different, I think, than equity holdings. How do you approach this idea of faith integration in fixed income markets?
Benjamin Bailey: Yeah. So I mean, what we do at the Praxis Mutual Fund, we call it Stewardship Investing. So we’re thinking about being stewards not only of the money and having appropriate returns, but obviously they’re God’s resources in the end. So we want to be stewards of that and I think it is quite a bit different in a lot of ways between equities and bonds, and it can be somewhat partial, but equity investors, they can buy stocks and they can be invested in community or creation benefiting type things. But I think in the fixed income markets we’re really offered a unique opportunity. So an example, earlier this year we bought a bond, has a government guarantee, so it’s quite safe, got a little extra yield than what you would with the US Treasury and all that money is going to supply clean water and good sanitation for 5 million people in Southeast Asian and Africa. So our yield was the same as other similar response, but we were literally enabling people to get water that they wouldn’t have gotten before. Matthew 25:35, says, So I was thirsty and you gave me something to drink, right? So and talk about making an impact on someone’s life. And we did do this in a mutual fund that people are able to buy, that they’re buying, you know, for a retirement or saving for their kids college fund. But talk about just making a direct impact on someone making that difference, and you can do it in your bond fund. So I think that’s an exciting thing that, you know, Bonds can offer that real direct impact.
John Coleman: And I love that. That’s an awesome word, Brian, maybe to round out. And we’re going to circle back to everyone on the question we like to in the podcast on which is what are you learning right now through Scripture that you want to share with others? Before we do that? Brian, obviously, you’re in touch every day with a number of investors, right, with individuals who are trying to weather these markets. How do you and your colleagues just think about helping individual clients, whether these markets right now and what kind of counsel are you providing them?
Brian McClard: Yeah, that’s a good question. That’s really at the heart of what we do, isn’t it? Because no one enjoys these types of markets. But, you know, the fact of the matter is, these markets are part and parcel of the investing experience. And we really believe the reason why the vast majority of our clients are really in a good place, even during this uncertain time, is because we really try hard to tie the investment portfolios directly back to the client’s financial plan. And and more specifically, I would say to the time horizon of when the client needs their money so that they can feel comfortable that their goals aren’t in jeopardy during these kind of uncertain periods. And so that’s one really critical part of it. And I know it’s human nature to worry during these times that I still think it’s okay to worry during these times because it points directly back to that plan because, you know, one wise person said, if you worry, then you don’t have to worry. Right. And the meaning is, is that if you’re worried, then you’re prepared, you’re doing something about it. And I would add to that, it’s not what keeps you up at night that you should be concerned with, but it’s what wakes you from a dead sleep. Right? And so that’s the importance and that’s the value of the plan. You know, these rough seas, they’re just a normal and expected part of the journey, but you never really reach your destination unless you leave the port. And so that’s what we’re here to do with our clients.
John Coleman: It’s really great, Brian, to conclude, as we maybe offer some counsel to everybody out there. We do want to start on a spiritual topic and Justin, we’ll start with you, maybe just a couple of minutes apiece. What are you learning through scripture right now that you want to share with others?
Justin Speer: No at the firm here for about a year now. And I’m just learning the power of culture and the power of servant leadership and what that can do for any organization, for not just companies, but my household, for families, for governments, for business. It’s a really powerful model that was founded by Jesus Christ. And I’m just reminded of Mark, chapter ten, verse 44, where Jesus is teaching all of us, teaching his disciples who had a heart problem about being the greatest. He says, Whoever desires to be greatest among you, you need to be slave of all, servant of all, for even the son of man did not come to be served, but to serve and for Jesus. It wasn’t just words. It was really powerful actions that demonstrated that he really meant it. And for me, I want to be great in his eyes. And it’s a real powerful reminder. But we’re finding companies with what we call level five leadership, […] level five leaders, who is humble, passion about their business. But we’re finding these incredible leaders who are trying to honor God and running a business, loving on their employees, creating these incredible cultures in a time where it’s really hard to attract and retain talent. These companies have a bit of a competitive advantage I think in all different stripes of industries and sectors. I’m just it’s really powerful to learn that. And I’ve been in the game a long time. I’ve been doing it for 20 years, investing now, come to work with my lunch pal, my little BCF, and get in front of these leaders and talk to them about what, you know, what are we going to see in the next year or two? Never really talk about culture that’s so powerful. A lot of that goes into generating these great businesses that generate good returns for their employees. But I’m learning on time and I’m just thankful for the opportunity learn. And it’s making me hopefully a better person because when you read these passages, you know, sometimes I tend to think about other people. But really I need to be thinking, master, is that I mean, are you trying to tell me something? And so that’s one and one more is just first Timothy 6:6 when Paul says, you know for godliness with contentment is great game and these types of environments, be godly, be content in whatever circumstance we happen to be in great game, not necessarily in this life, but in life to come. And it’s it’s a good reminder for me these types of times.
John Coleman: Benji, what’s on your mind?
Benjamin Bailey: Yeah. So I think that God’s been working with me on as am I looking for peace in difficult times of life, or am I looking for peace as in like calm, tranquility in my life that really just isn’t going to be there. So our church is doing this series. It just finished it up on an is titled Flourish and a lady shared her struggles with cancer and just really sad things that she went through. And she read a verse as Isaiah 26 three and it said, You will keep in perfect peace all who trust in you and all whose thoughts are fixed on you. You know, so interesting, though, when I think of that, though, when I hear that and I think so God wasn’t even offering her peace like calm, peaceful ocean, no waves. You really instead he is offering her this peace that even during this rotten thing that she was going through, that her body was going through, that he was going to be giving her that peace. And I think sometimes I want that kind of calm, peaceful ocean, you know, just kind of laying out there. And I get frustrated when things get hectic or they’re busy and stressful, but God isn’t offering me kids that are do exactly as I say. That would be fun at certain points. That doesn’t seem to work out many times, but or really a job that doesn’t have stress. Right. Because he wants to be that peace even when my life is in tumult. Right. So I need to be reminded of that because otherwise, I mean, I don’t even know why I want that, because the stress free life isn’t even what I should desire in the first place, because I really just want to make a difference. I want to make an impact. And when you’re doing that, I really need God to be that peace for me, even while I am, you know, probably ruffling feathers here or there or doing things that make my kids frustrated or whatever it might be. But really that he can be that peace for me when my thoughts are fixed on God. So that was an important thing that I needed to relearn, I guess.
John Coleman: Why don’t you wrap this up, Brian?
Brian McClard: Yeah. So, Benji, that’s a great truth. I tell you, it seems like peace is something that this entire culture is looking for and is just not finding. I read some headlines somewhere that said that they were recommending that all adults under the age of 65 be mandatorily tested for anxiety because peace has been so elusive. And we’re actually going through a study right now and the Holy Spirit has been fantastic. In First Corinthians two, it says that we understand the spiritual truths that are freely given us by God through the Holy Spirit. So in other words, we think about wisdom and peace and patience. It says not with human wisdom, because the natural person does not understand the things of the Spirit of God, because they are spiritually discerned, right? Not through our flesh. And so I think about how day in and day out, especially today, right? We have so many gifts, so many abilities, so many tools, so many resources. We have Google at our fingertips. And so it’s so easy to try and reason our way through life, to muscle our way through the challenging problems of the day. But it is critical that we are walking. In fact, I’m saying this to myself, that I’m walking in the spirit and not relying on my own power in order to find wisdom and peace and patience. Right. And which, of course, not only yields spiritual benefits, but physical benefits as well.
John Coleman: Guys, this is a fantastic discussion. Those are great words to end on. Again, we’ve got Benji Bailey from Praxis Mutual Funds, Brian McClard from Ronald Blue Trust and Justin Speer from Sovereign’s Capital. We’re grateful for your time, guys, and we hope that you’ll come back to the FDI podcast again sometime soon. Thank you.
Justin Speer: Thank you all.
Brian McClard: Thanks, guys.
Episode 117 – Marks on the Markets: All Investing is Impact Investing
Subscribe to the Podcast:







Once a month, we take a look back at what God is doing in the world of Faith Driven Investing and the global markets. We also spend time looking at current trends and outlooks with great interest and discernment in hopes to identify God’s redemptive work in the world. Tune in as Matt Monson of Sovereign’s Capital, Daniel Phillips of EverSource Wealth Advisors, and Ross Roggensack of Oak City Consulting push the conversation forward about faith, investment philosophy, and the frontiers where innovation is happening. This is Marks on the Markets for June 2022.
All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific investment advice for any individual or organization.
Episode Transcript
Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.
John Coleman: Welcome back to the Faith Driven Investor podcast. This is John Coleman. And today we have our monthly marks on the Markets podcast where we find experts from around the industry to dig into the most prominent trends in the markets and the underlying economy as well as within faith driven investing. Today we have three extraordinary people on the call who can guide us through this. The first is Matt Monson from Sovereign’s Capital. Matt leads the public equities capability at sovereigns and has a long and distinguished career at other equity managers around the United States. We have Daniel Phillips from Eversource Wealth Advisors. Daniel is the director of investments at Eversource. He helps to position individual portfolios as well as to select and screen investments for Eversource and also has a long and established track record in the industry and a deep understanding of financial markets and the instruments that access them. And then finally, our dear friend Ross Roggensack of Oak City Consulting. Ross is a founder and the leader of Oak City. He advises large institutions about their portfolios and selects investments on their behalf and has been a longstanding not only participant in the financial markets, but also a real pioneer and longstanding contributor to faith driven investing. And someone I know a lot of other folks in the industry look up to for his innovation in that space. So thanks so much for joining us, gentlemen. And we’re excited to dive in.
Ross Roggensack: Good to be here.
John Coleman: So just to start again, we are living through exciting Financial Times right now and sometimes rocky Financial Times. Matt, I was hoping you could kick us off with just your opinion on what the latest is in financial markets, what’s driving that declines this year and what do you see happening in the remainder of the year?
Matthew Monson: Thanks for the question, John. Good to be with you today. So if we rewind and start back on January 1st. What we’ve seen is that January 1st through the recent trot on June 16, the Russell 3000, you know, broad market indicator for market returns was down 24% and 24% is a big number. In fact, it was the fifth worst pullback that we’ve seen in the last 32 years. And so for perspective, the Great Recession, back in 2008, 2009, we were down 56% over a year and a half. And when COVID started, we were down 34% over two months. And the two other large pullbacks we saw were 2000 and 2002 connected to the tech bubble and 9/11. And those were also down in the 36 – 30% range, both of them. So that leaves this 24% pullback that we saw through June 16 as the fifth largest since 1990. So since June 16, now the market’s been up 6.7%, which leaves us now year to date, down about 18 and a half percent. And no one really knows whether the recent trot on June 16 was the bottom of this pullback or if we have further down side to go. If we look at the data, though, there’s two key things that I look at just to assess where we’re at. First is the multiple on earnings and then second is the absolute level of earnings. And so if we look at the multiple on earnings in over the last 20 years, the S&P 500 has traded at about 16 times forward earnings. And as of January 1st, when we were at a peak in the market, we were trading at 22 times forward earnings. And since that time, we’ve fallen down to 16 and a half times today. And so now we’re back in line with the historical earnings multiples. In terms of where earnings are at, you’ve seen a really nice run up in earnings. You know, pre-COVID, when things were, I think I’d say fairly normalized in 2019, you had $138 earnings in the S&P 500, whereas consensus earnings for the 12 months forward today is 237, which is a big number. So if instead you take that 138 pre-COVID number 2019 and you were to grow that at something normalized, call it 8%, and then layer in all the incremental inflation we’ve seen above and beyond normal run rates. You know, that would put us at a number about 15% lower than where consensus is today. So is there about 15% lower earnings that could roll through consensus? I think there is. You know, could we see that as an incremental draw down in markets? I think so. But that doesn’t mean that markets will get all the way there. It’s possible that they do. And it’s also possible that markets won’t go all the way there and people start buying and buying the dip. So we don’t know what’ll happen. But as we try to gauge what our downside looks like, that’s what we think about. One thing that I think is interesting is that off a trot there’s usually a really fast recovery. So within the first 90 days after those big seven trots that I just mentioned, you know greater than 20% drawdowns in the market, that first 90 days out of the trots, markets are up 27%. And so investors are really rewarded for being fully invested. At the bottom. And so as I just think through markets, if the draw down feels significant and if we feel like the multiple is a reasonable multiple on a normalized level of earnings, I’m focused on assessing how much more downside there could be, but also thinking through how much upside there’s going to be coming out of the trot and not wanting to miss those first few days and weeks of it.
John Coleman: And Daniel and Ross, just building on what Matt saying there, obviously a couple of fears that he’s highlighting are that this inflationary environment, which has got people scared, will be doubled with a recessionary environment, one in which the economy contracts. We had a little bit of contrary news this morning where jobs are actually looking better than anticipated. As you hear what Matt said with, you know, as much as 50% additional downside in the markets, although that’s certainly no guarantee of that. How are you thinking about the remainder of the year? Do you see those risks as high or are you keeping an eye out for a recession right now? I would love to get your thoughts on what you think the potential risks moving forward for the rest of the year are.
Ross Roggensack: I think that we never really know. I’ve been around for all of the dips that Matt was talking about. So I’m the old guy on the call. So I’ve seen all this before and you never there is no bottom, you know, we don’t know the bottom until well after. We don’t know if we’re in recession until well after. I think the biggest surprise for us this year, not surprise, but the biggest pain point for us has been the bond market. The bond market is usually the way that we can lever against a big drawdown and the bond market through June 30th. Just to Bloomberg […] is down over ten. Corporates are down 15% and emerging market bond funds are down over 20%. So this sort of free lunch, we’ve always been used to where we can put bonds up against stocks and it will ease some of that pain. It’s only made it worse. And so, you know, with positioning is pretty hard right now unless you’re already in cash, unless you’re already in something else, it’s really difficult to, for example, pull money from bond funds or bonds to put in stocks because they’re already down a lot, too. So it’s a tough position if you aren’t already ready for it, if you’re in a tough spot.
Daniel Phillips: Sure. So I would just add to that that just given where we are following up on Matt and Ross’s comments, it’s just going to be very difficult for the Fed to manage inflation back 600 basis points or so to their policy target without creating a recession. And that really hasn’t been done before. And I just think the real question is how long does it take us to enter a recession and then how deep is that recession going to be? We know it’s coming at some point, but timing is always just the big variable. We’re in the late part of the economic cycle from all of the coincident indicators, and the Fed’s just using very blunt hammers of monetary policy to create enough demand destruction to cool the economy off. And we’ve seen the market’s response today, but the Fed isn’t still halfway done, given their guidance at the same time. On the other hand, corporations and households are overall in pretty good shape, strong corporate profits, strong cash balances. And the employment numbers that, John, that you mentioned, we had a great employment number this day, although initial claims are starting to lift off again. So that’s the counterbalance. And so the question, of course, is when inflation is stretching everyone, especially those in the lower incomes that are most impacted and haven’t recovered from COVID, but I go back to it would be really helpful if you guys could let me know when and how deep.
John Coleman: So yeah, we’d all like to know that maybe just to pick up on what you’re talking about, Daniel, because I think this is a really important topic and then we’ll circle back to how you all are thinking about positioning your clients portfolios, which I think is an important thing to touch on. Obviously, the question right now is how the Fed and the federal government in the US can implement their tools to try and tame inflation while preventing a severe recession. You know, the danger whenever you’re trying to raise interest rates and tame inflation is that you go too far, too fast and tip us into a more dramatic recession or that you don’t go far enough and we end up with both an inflationary and a stacked environment. Stagflation like the late 1970s. I would love your perspectives on just how you think the federal government and the Federal Reserve are responding right now and what tools you would encourage policymakers to use to ensure that we do tame inflation, but do so in a way that’s not too dramatically impactful to the underlying economy. And maybe, Daniel, would you mind starting there?
Daniel Phillips: Sure. So the two big policy tools you mentioned are monetary policy and fiscal policy. And on the fiscal side, the Biden administration has been noticeably silent about any new stimulus measures really for the last several months after pushing very hard last year. So they’ve gotten the message and they’ve pulled back. And so don’t expect support from the economy on that side or more stimulus on that side any time soon. On the monetary policy front, the Fed is now aggressively raising rates and some people would argue that they’re already going too far, too fast. But they are really trying to avoid a situation in which inflation expectations get ingrained in the consumer psyche and corporate expectations. And we have a runaway situation like we had several decades ago. And so they’re moving fast. We’ll know in hindsight, with the bit of hindsight, whether they were right or wrong. But it’s hard to differ with them for that aggressive response that they’re now having after being very slow and claiming it was a transitory problem for the last 12 months leading up to their more aggressive stance earlier this year.
John Coleman: When it is, you know, and Matt, I want to get your perspective as well. But it is such an interesting confluence of events right now. I mean, we had almost a decade and a half, actually very low interest rates with fiscal stimulus at various times. COVID obviously led to a ton of fiscal stimulus, even though employment recovered very quickly out of that. And then we’ve had these supply chain problems, whether in gas and oil or in other parts of the economy, which are also inflationary. They raise prices. And so there has been this confluence of easy money, fiscal stimulus and supply chain disruptions that have really ratcheted up inflation. And it was unfortunate that it was thought of or characterized as transitory for so long when it did seem to be structural earlier and earlier, action might have been helpful. Matt, as you think about that question of the tools that our policymakers have at their disposal, what do you hope to see from the Federal Reserve or the federal government moving forward in order to manage this problem?
Matthew Monson: I think the Fed will be able to accomplish demand destruction through raising rates. The other side of the equation, though, is supply. And as the both of you have already commented on briefly, if we see China move away from a zero-covid policy and start putting people back to work and delivering goods, then that starts to ease supply chain issues. And we’ve also seen through just a really strong economy over the last couple of years. There’s a number of businesses, both domestically and overseas, that brought on more capacity. And some of that capacity has already come on. Some of the capacity, you know, like semiconductors, everyone sees on the headlines. Some of the capacity is coming on in a year from now or whenever that might be. And so both sides of that equation are important, because if you destroy demand but supply is going down, then you could still see high prices. Whereas if you destroy demand and you see supply neutral or going up, then I can see inflation coming back in check. And as Daniel said, I think that a recession is not just an obvious conclusion, but it’s probably a necessary conclusion to bring inflation back in check in. The faster we can do it, the better. Because otherwise you can enter this death spiral of, you know, picture it where there’s high prices of goods on the shelves. And so the worker goes to the employer and says, I need higher wages because I’m getting pinched on what I’m buying. And next thing you know, they make higher wages so they can afford higher priced goods on the shelves. And it just goes in cycles because if there’s no obvious end to that.
John Coleman: Ross, I want to come back to you because you were talking about the fact that, you know, with bonds also suffering right now, there hasn’t been an easy answer to positioning client portfolios. You advise sophisticated institutions with large pools of capital. How are you helping those institutions weather this period of volatility right now? And how are you positioning their portfolios to do that effectively?
Ross Roggensack: Well, like today’s news so often and again, I’m the old curmudgeon in the crowd here, John, it’s often just noise. And you have to be careful to differentiate news from noise and what makes you do something. And so this spring, we finally had enough news that it felt to us like it was time for us to make some adjustments. The Federal Reserve kind of reversed course. Inflation was not transitory. And then the Russian invasion of Ukraine, all those three things together made us stop and finally reduce equities a bit. Pullback, fixed income as much as we could. It was already at a minimum level, so we pulled the bed more, we raised cash and we added to our allocation to real assets dirt, oil and gas, things that are inflationary in that way. And so we’ve already made those changes. So we have a lot of cash and a lot of real assets and less equities. I think if you’re scrambling now to adjust your late, it doesn’t mean you can’t do it. It just means it’s a lot more difficult because of what I said before with with just a 50:50 allocation is down 11% through June. That’s a really hard time to try to reallocate those assets. So that’s what we’ve done. I do think, as Matt was saying before, equities are getting a lot more interesting. I think that if you look at stocks over five and ten year rolling periods, if you are a long term investor, it’s very seldom that you lose money over a five or ten year rolling period. It’s really hard to do. And so we think you don’t want to panic here. Certainly you should be eyes more wide open to adding to, especially to US small caps, value oriented companies that are much cheaper. They’ve gotten beat up a lot worse than large cap even. So, we’re looking in those kind of areas right now.
John Coleman: Daniel, any differences in the way that you’re thinking about advising individuals right now? Obviously, you have the opportunity to speak with a number of individuals. What are you advising them during this period?
Daniel Phillips: Right. Well, just for context at Eversource, Wealth Advisors obviously were asked allocators for private individuals and families. And we really allocate to three major asset classes, equities, fixed income and then the private markets section of a broad alternative space, which would include private credit, private real estate and private equity. And so when we’re thinking about the big themes we’ve all mentioned that are impacting markets that our clients lives, it’s just very important to us that we have a thorough understanding of each client’s objectives, that risk tolerance and their time and liquidity constraints, because that’s what really dictates how defensive or opportunistic we can be in this environment. So back to your question. Headed into 2022, we saw very elevated valuations in both US equity and fixed income markets and sectors and many of our clients were under allocated to private markets. So we were taking advantage of the opportunity to allocate to more defensive strategies that would perform well and a already very inflationary environment. Those included private market strategies like adding to core or value add real estate, primarily focused on multifamily or direct lending to US middle market companies primarily and senior secured floating rate debt funds. Now, as this correction in equity and fixed income markets has continued, that opportunity set, I would say, is shifting. And as a general rule, private markets tend to lag. Public market valuations and public markets tend to recover more quickly, as already been mentioned today, as this correction continues, if it continues in a significant way, we would probably shift our capital allocation focus back to public markets, equity and fixed income on the margin.
John Coleman: That’s super helpful. Daniel. Ross, I want to come back to something that you touched on earlier and then maybe also ask Matt to comment if he has anything to add. As we zoom out from the U.S. economy. You talked about emerging markets earlier, Ross. I know that you watch those markets closely. You talk about the impact of the Russian invasion of Ukraine on global markets. If investors are thinking about their international exposure, what are the similarities and differences between some of those international markets right now in the U.S. markets? And are there opportunities or risks that you see abroad that are very different than those we’re facing at home?
Ross Roggensack: Well, they’re certainly they’ve been exposed in Russia and in China. Those have been terrible markets to be in. It’s been a real focus on U.S. equities for so long that you have to wonder just a reversion to the mean will international and emerging come back? And we’ve avoided international markets mostly were in U.S. and emerging. We’ve avoided Russia and China as we have a freedom waiting to our emerging markets investment. But I’m certainly curious about emerging markets. We’ve also had at the same time, we’ve had this profound rally in US stocks. We’ve had a profound rally in the dollar, which is really hurtful for international and emerging market equities. And so should we get a situation, for example, like China, who is about to really stimulate their economy? I don’t know when it’s going to happen. We all know it’s going to happen. And when that happens, we’re probably going to see the dollar go down a bit, which would really be helpful for emerging international stocks. So we’re sort of keeping our eye on China right now. We’re not investors in China, but we certainly think that can drive returns going forward in emerging. So I would certainly keep my eye on that happening. And if it does, you should start to see some money flow back to emerging international equities for sure.
John Coleman: And before I ask Matt to pick up on that comment, Ross, one thing I love that you mentioned in passing is that Oak City incorporated, is this idea of a freedom waiting and monitoring the ethical behavior of countries outside the United States to determine whether you have exposure. And, you know, for a long time, people have argued on two fronts. First, that that’s the right thing to do from a values perspective. And secondly, that long term that’s actually a financially beneficial thing to do, and that you have higher hopes for countries that are respectful of human rights, that are more prone to democracy, etc., than you would have autocracies or countries that are disrespectful of human rights. And I think certainly that Russia in particular has proven an affirmation of that thesis right now. And and I think a lot of the same risk factors are at play in China right now, not just with some of the ethical lapses that people rightly highlight, but also the risk factors that if they were to invade Taiwan or if there were other international disruptions, that they could face a similar contraction or dynamic like Russia. So I think that’s something that Oak City has done that I find really interesting in both a line from a values perspective and also from an economic perspective. Matt, are you seeing anything substantively different in international markets right now or do you have a sense for other factors that might be at play?
Matthew Monson: Yeah, I would say I’m in full agreement with Ross. His comments about those were spot on. A couple of those that really resonate with me are just kind of waiting for some of that mean reversion and non-U.S. equities to occur and any of the strength in the dollar to unwind. But in general, we’re domestic equity investors and at these valuations we’re excited.
John Coleman: I want to pivot a little bit now just away from the pure economy. One of the benefits of all three of you is you’re not just really smart investors. You’re also deep in the faith driven investing movement, which is obviously important to the folks listening to this podcast. Daniel I might ask you to lead off and then Ross, I would love for you to follow. If you don’t mind, why don’t you just give us an update on the state of faith driven investing as you see? What progress are you seeing in faith driven investing right now? What trends are you most excited about and where do we need to make more progress?
Daniel Phillips: So in the public markets within the last year, I think the primary thing I’ve noticed is a marked change in the conversation, moving away from an emphasis on avoiding companies with objectionable practices to more of an emphasis on engagement. So John, I think your message than all investing is impact investing is getting through and investors are starting to wake up to the influence that they’re giving these large asset managers like BlackRock, Vanguard and State Street and the ESG practices those firms are pushing in boardrooms all across corporates in America. And some of those policies are good, they’re helpful. But others don’t align well with the Christian worldview, and they don’t value the flourishing of people, which is where God’s heart is. So I’m thinking of even that conversation this last week with a client who was just very focused on this just in an active, vocal way. So I think that there’s just going to be a growing demand for asset managers that will build excellent products like Vanguard and BlackRock to take their stewardship responsibilities seriously from a Christian worldview.
John Coleman: That’s great. Daniel. Ross, what are you seeing right now in the evolution of the industry?
Ross Roggensack: Well, usually the institutional market leads the retail market, but the opposite has happened here. We’ve seen the smaller retail market, individual investor, lion’s den sort of investor lead us out. And so we’re starting to slowly see better and better quality and think about people like Victor and James at Lumos and think about Patrick Fisher at Creation. I think of other people that are very high quality investors that are in our world now in the institutional space. And so what we’re starting to open up to is that there’s real quality in solving the problems like education and world poverty and other things that are in front of us from people that are well trained and well positioned, that are, you know, have excellent product to offer us to offer to our clients. And so it’s really exciting. The last five years and five years ago, we really didn’t have very much, to be honest, to offer. And it is exploding and getting better. And I think, you know, like Daniel said back to your all investing is impact investing. I think it’s getting through. I think the ESG movement is getting through to the faith led movement to say, hey, we can do this. And so really highly qualified people with pristine backgrounds are coming to the market and that’s very exciting for us. On the institutional side, for sure.
John Coleman: That is encouraging. And Matt, I know you’re very focused on the public markets and on driving faith driven, investing in the public markets, but aware of others doing great things as well. What’s your view on how the public markets are evolving and are you seeing the same thing that Daniel is in terms of engagement and more positive screening as well?
Matthew Monson: Yeah, building off of Daniel’s comments, which I fully agree with, you know, the market and public equities is really built on a foundation of negative screening and those tools have worked really well for us for a long time. But I see a transition towards, as Daniel mentioned, coming alongside companies and CEOs that are doing incredible things for the flourishing of man. And what we’ve found through data is that you can stand alongside companies like that and achieve investment returns that are very attractive [vis a vis] the market. And through strategies like that, you can also deliver impact, which is historically something that’s been difficult to achieve in the public equity markets, in private markets. It’s easier to achieve impact coming alongside companies, delivering them primary dollars they can put to work that you can see the impact on employees, communities, customers. Whereas in the public markets, impact has historically been more challenging because you’re buying secondary shares and the companies don’t really know who their shareholders are. But what we’ve seen is the ability for investors to come alongside CEOs to encourage them with the best practices they see from other faith driven CEOs, and to drive spiritual integration deeper across corporate America. So I think it’s a really exciting time for this next leg forward in what faith driven public equity can do.
John Coleman: That is exciting. And as Ross mentioned, you know, the space is evolved so much over the last five years, it still has further to go. You all highlighted some great progress that we’ve made so far. If you had a magic wand to kind of wave and introduce additional strategies or additional ways of approaching faith driven investing here, what’s the next horizon for the industry? What do you think are the big gaps right now and what are you looking for? And Daniel, perhaps you could start, if you don’t mind.
Daniel Phillips: Sure. So just back to just my earlier comment, I think we need to see more institutional level asset managers come into the public market space and create high quality product, particularly product that can gain scale on the index side and really compete with the high quality products that BlackRock and Vanguard have created. But product that really focuses on engagement from a Christian worldview perspective with U.S. corporations and really balances out a lot of the pressure that these corporations are getting from the other side of the spectrum. So we would be very excited to see movement on that front.
John Coleman: Ross, anything on your mind on that topic?
Ross Roggensack: Well, I was thinking the other day, I would really love to see somebody figure out how to invest in the ability to clean water across the world. I think that it’s really hard for us and if we can find a faith driven kind of organization that would try to tackle that, it affects so many people. I would love to see more things that affect human flourishing, like affordable health care and again, clean water, a better environment that can sort of love our neighbors in a way that’s tangible and also be good investments for institutions. So I would I would love to see that I’m looking forward. If anybody wants to holler at me, I’m glad to listen.
John Coleman: Well, as we conclude our podcast today, I want to ask a couple of questions here. First, I’m going to do a lightning round and put you all on the spot with a couple of basic questions about the economy. And then we’ll conclude just with a quick question to each of you about what you’re learning from God through his word right now that you think might be helpful to others just to prepare you for that. If you don’t mind, in a few sentences. But the lightning round first and maybe as we go through this, I’ll ask Matt to lead us off and maybe Daniel, you go second, Ross you go third. What do you expect inflation to be over the course of the next 12 months? If you had to put a number to it.
Matthew Monson: I would bet that we come down from the level of 8% we’re at today and we start to enter way down. We won’t reach all the way down to the Fed’s target, but I think that we’ll start making progress in that direction.
Ross Roggensack: Higher, I’d say 10%.
Daniel Phillips: So as the supply chain eases in China, we’d hope to see that trend down more towards 5% towards the end of the year. But it’s there’s still a significant part of that that’s structurally persistent. Still, without the Fed creating enough demand destruction.
John Coleman: I got a little divergence of views there.
Ross Roggensack: Yeah, sorry. I think I don’t think the Fed can handle it. I think inflation goes higher, oil goes higher, grains go higher, and they just can’t. But who knows? That’s why it’s a market, right? Yeah.
John Coleman: I’m a little nervous.
Daniel Phillips: God’s in control. The Fed is not.
John Coleman: Ross has seen more cycles than the rest of us, so that does give me pause. Similar question. Do you think we’re in recession right now? And if we slip into recession, how long do you think it lasts? Matt, maybe lead us off.
Matthew Monson: I don’t think that we are yet. And just my gut is that if the Fed could manage it and we slip into one, I think it’s a shorter term, more shallow recession. Maybe that’s too much of a glass half full kind of answer. I’d love to hear from Ross second, because he had a really good contradiction last time around.
Ross Roggensack: Yeah, I don’t know if we are in a recession. I think that I don’t really worry about it. I think we’re in a bear market for sure. And I think that we’re in a position where the government is not our friend and the Fed is not our friend. If they’re raising rates and if the government’s trying to figure out ways to spend more money, and then bode well for capital markets for a while until we figure out maybe we can get through the midterm elections and maybe there’s some hope that comes through that we can kind of right the ship. But for now, you know, and recession or not, we’re in a place where it’s usually not great for capital markets.
Daniel Phillips: Right. Well, the official arbiter of who decides when a recession starts will tell us, I’m sure, 6 to 12 months down the road. But my instinct would be just know from how strong current corporations and individuals are, financially speaking, that were fast moving in that direction. And inflation has really been like a rubber bands just stretching, stretching, stretching. And the Fed is trying to ease it back without popping it pretty bad.
John Coleman: Last lightning round question this time next year, is the S&P500 higher or lower than it is today? Let’s start with Ross.
Ross Roggensack: Well, it’s always a coin flip one year, right? So I think the odds are higher. 60:40 is usually the way it is, so it’s probably higher, although we’ll see how much higher.
John Coleman: Daniel, what do you think?
Daniel Phillips: So I have to contradict Ross just for the sake of argument and so probably lower, but there’s no confidence going into that answer right there.
John Coleman: Matt, any difference of opinion? You might be the tie breaker here.
Matthew Monson: I would place my bet on the same or a little bit higher.
John Coleman: Okay. Okay. So we’ve got a relatively optimistic view of the public markets over the next year. Just as we conclude, gentlemen, given that we are the Faith Driven Investor Podcast, I want to go around and just ask you for a brief word of encouragement, something that you’re learning from God through his word right now that you think might be useful to others. And Daniel, if you don’t mind, maybe you could start.
Daniel Phillips: Sure. So just most recently, I think I’ve been convicted for myself and our firm by passage from the end of Colossians, three, that’s addressed to servants that talks about working diligently to the Lord, not by eye service or people pleasing, but with sincerity fear in God, because it’s Him we’re serving and He is the one who is going to give us our inheritance or our reward. And it’s so easy in the business of finance and investing, I think, to get distracted and to pivot with people’s perceptions. But we do. And we serve the great perceiver who sees all and knows all our hearts and he is after our hearts. So I just want us to bring that mindfulness, myself and our firm, everyone who works there to work each day and serving our clients.
John Coleman: Awesome word. Awesome word. Ross, what would you offer today?
Ross Roggensack: Two things real fast. I’m reading a book called The Economics of the Parables by Robert Sirico. It’s really interesting, and it’s just it’s just a lot of moral, economic wisdom taken straight from the parabels that I would recommend to folks that haven’t finished it yet, to be honest, but just received it. And it goes through parable by parable. I think it covers 14 of them. The other thing just on my mind is the assassination of Shinzo Abe in Japan just kind of should remind us all. I was thinking about what would have happened if after Ronald Reagan left office, if he were assassinated. And that’s what the people in Japan are going through today. And so it should take our mind off of whether Elon Musk is going to buy Twitter or what the Fed’s going to do. There’s more important things to think about than those little things that really don’t affect us day to day.
John Coleman: Very true. Very true. And I know everyone’s sympathies are with Shinzo Abe’s family today and with the people of Japan. Thank you for bringing that up Ross. Matt, close this out. What are you learning right now that you want to share?
Matthew Monson: You know, I’ve just been drawn towards a bias to action. And there’s this verse. It’s a little bit of a life first for me and the end of Luke nine, where it says anyone who puts her hand to the plow and looks back is not fit for service in the kingdom. And, you know, every time I feel like I’m really being directly led, all assess it, but I’m not going to sit and wait on it. For 12 months, I really have been moving towards a bias to action. And and it’s just something that resonates deeply with me.
John Coleman: Well, gentlemen, an excellent session today. We have Matt Monson from Sovereign’s Capital, Daniel Phillips from Eversource Wealth Advisors and Ross Roggensack from Oak City. We are very grateful you joined us today and very grateful for the advice you gave us. Thanks so much.
Ross Roggensack: Thank you, John.
Daniel Phillips: Thanks, John.
Episode 118 – The Flywheel Effect of Spiritual Integration
Subscribe to the Podcast:







Ben Erskine and Matt Miglarese join us on the Faith Driven Investor Podcast to discuss a concept that is gaining momentum: The Flywheel Effect of Spiritual Integration. But more than just a philosophy to discuss, Faith Driven Investors are deploying capital into real estate assets with operating partners that have a model for spiritual integration. Ben, a managing partner at Callis, and Matt, an advisor and consultant for faith driven investors, business leaders, and impact organizations, will explain how owners and operators of real estate have an opportunity to faithfully steward the properties and businesses that they have been entrusted with well. And they can do so while also achieving superior results in the marketplace. Sit back and enjoy the conversation.
All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific investment advice for any individual or organization.
Episode Transcript
Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.
John Coleman: Welcome back to another episode of Faith Driven Investor. I am here today with my partner Luke Roush and we are soon to be joined by two incredible investors and folks who think about faith driven investing. Ben Erskine and Matt Miglarese. But before we do that, Luke, how are you doing today?
Luke Roush: Great day. It’s summer season, which means time with family, time outdoors and time cranking. And we’ve got two guys on the call today that are cranking in the realm that God has laid out for them. So I’m excited for this interview.
John Coleman: Yeah, me too. Me too. And you’re in Bear Lake today? Is that in Utah? Is that right, Luke?
Luke Roush: We are. It’s from the beautiful Bear Lake, 6000 feet elevation. And it is a great place to do remote work from, so I am greatful for my partners that let me to do remote work.
John Coleman: When was the last time you would say you worked, Luke?
Luke Roush: Well, I feel exposed. I feel exposed.
John Coleman: Well, indeed. We are privileged to welcome Matt and Ben today. Matt and Ben. Thanks so much and welcome to the program.
Matt Miglarese: Thanks for having us.
Ben Erskine: Great to be here.
John Coleman: So one thing we wanted to start with today, we’re going to circle back to Callis Capital with which you’re both affiliated. Ben, obviously, you were a founder of Callis Capital and a real estate investor. And Matt, you’ve come alongside Ben working with CallIs in an advisory capacity. But we wanted to start with this idea of the spiritual integration flywheel effect of the flywheel effect more broadly. You two recently wrote a white paper on this idea of the flywheel effect and how that applies to FDI. I was wondering if you could just take a moment to tell us what is this flywheel effect and why does it apply to faith driven investing?
Ben Erskine: Yeah, yeah. I mean, really what it is and there are probably a bunch of investors out there that are familiar with the term from Jim Collins book, Good to Great. And you know, before I forget, I always wanted to say this first time caller, longtime listener. I think that, so really it’s just an application of that idea that Jim Collins kind of gets into in his book, that lasting success is not the result of a silver bullet, but rather the result of consistent input over time. And sometimes that input might even seem insignificant. And so as we have been wading through the ecosystem out there of different operators that are doing great things with real estate business plans across the country and across different asset classes, we’ve noticed time and time again that it’s very much a process and sometimes things that feel insignificant are really the meat and potatoes that get you there on the spiritual integration side. And we really bucketed those things into three different categories that kind of fit into this flywheel.
John Coleman: It’s great. And Matt would you say more about what those three different buckets are and how those might apply practically to some of the ways in which people invest?
Matt Miglarese: Yeah, yeah, for sure. So we kind of assign the term like practice of the first category. Translation is what we’re calling the second category in purpose, really. I mean, Ben touched on a little bit where we want to be in a position where we get to look back and kind of say across this landscape, what’s the pattern that’s leading to all the things we really hope we want to see? Right. And so those are kind of it’s just our terms of trying to test that, but really describe it. And so the idea about two of this very simple, faithful but consistent and intentional practices that folks are doing that in the moment, you know whether it’s weekly or monthly prayer for their tending to their vendors or whatever it might be, or whether it’s, you know, just welcoming with a very like hospitable strategy like that. It might seem fairly repetitive and insignificant, but it’s done consistently, faithfully over time. And that practice then kind of jumps in to be able to share the why behind it and then jumping into if folks into internalize the purpose behind the integration you’re going for.
Luke Roush: So Ben and Matt, I want to jump into some specific examples of how you guys are thinking about incorporating your faith in the work that you do as a real estate investor. But first, I want to go back in time to the origin story and maybe take us back to the beginning. In 2020, Callis Capital is being formed. Help us understand from where you came in terms of form in the firm.
Ben Erskine: Yeah, yeah, sure. So like you said, we were founded in 2020, but it was really years of conversation and idea generating and prayer that led up to that moment. And so I’ve spent my career on the transactional side, the brokerage side of commercial real estate, usually working for the users occupiers of real estate and sometimes the investors into real estate as they manage portfolios around the country in different commercial asset classes, office, industrial and the others. And so as I was in that phase of my career, I always had an eye towards getting closer to the principle seed in transactions. And it really coincided with as that was starting to come into more focus. It coincided with observation of everything else that was happening in the faith driven investing sphere. So I had some exposure into that sovereigns with a part of that Sovereign’s Capital seeing what was happening in venture and private equity. I couldn’t help but ask questions about, Hey, what could this look like? What should this look like in the real estate asset class? And I’m biased. I love real estate. I have an affinity for real estate. But, you know, one of the distinctiveness of the asset class is just this power of place. When you control real estate, you control space in places where people live, where they gather, where commerce is conducted. And so there is a power to place the design of that place and the operations that drive the functions within that space. And so I was very much inclined to think, hey, if there’s ever been a phenomenal asset class for spiritual integration, it feels like real estate could be at the top of that list. And so, like I said, those conversations really evolved over the course of five or six years. And in 2020, we formed the fund that we had a few closings and took on some outside capital. And today, you know, we’ve been invested with nine different operators across 17 vehicles and had exposure to thousands at this point of multifamily units and a few hundred thousand square feet of other commercial real estate space. So it’s been a journey, and I’m grateful for all the support and encouragement today.
Luke Roush: So when you guys think of actually the problem that you’re trying to solve is the problem more around managers that just need to kind of be pushed to lean into their faith in how they do their work. Or is the challenge more of how do you actually help managers understand the tools that are at their disposal to be able to more clearly reflect their Christian faith in the way they manage real estate?
Matt Miglarese: I would say to some extent it is understanding tools. What are some opportunities? We have a lot of conversations with managers trying to sort of discerns and best practices and say, Hey, I’ve got this opportunity, I’ve got, you know, these types of properties or whatever it might be, you know, how could we best […], you know, somebody who has seen some success in this kind of a property of this kind of an opportunity? So there’s definitely a need for that as well. I think there’s also kind of the need for a vehicle that can help marshal some investors who actually care to come alongside those folks and are aligned in faith and values and want to pray and support and partner with those folks and give them a pathway to do that or vehicle to do that. It’s kind of two things at the same time. It’s almost that intersection of those two groups is the maybe the problem with I would say it that way. Ben, you’re jumping as well.
Ben Erskine: Yeah, that’s great. And just to elaborate on that, on both sides of the fence, both the operator side, so the folks that are out there driving real estate plans in the market and the investor side, we’ve seen an incredible amount of activity and progress and even mature plans. You know, we’ve talked to hundreds of operators out there at various places on the spectrum of spiritual integration, but all intentional about how they are already or how they want to incorporate their faith into the stewardship of their properties and their real estate companies. And, you know, in terms of room for growth, less than 1% of apartment buildings have any form of intentional faith integration at the ownership and asset management level. And that number drops off dramatically when you get into other asset classes. So there’s huge opportunity. There’s there’s opportunity for existing operators to scale and grow with the right encouragement and capital and for new operators to innovate and apply spiritual integration plans with the right encouragement and leadership and example. And on the investor side, you know, there’s room for existing investors to expand their allocations in a faith driven operators and for new investors to get better exposure and education. As to the excellent business that is being done without compromising on values and in fact being very intentional about the application and integration of those values. So if you think about values aligned investing as a chain, we see ourselves as a link in that chain. And if we can cultivate really strong deal flow and we can work through and apply professional diligence to all of that access to construct a diversified portfolio with preferred terms in many cases, then we can deliver to the investor side of the fence a really attractive offering that is distinctly aligned with our values as Christ followers and also positioned for excellent performance. And that should in turn allow us to expand the financial capital that we can make available to those operators out in the market, those existing in those that are ready to stand up. And that is really the role that we see ourselves filling in the problem that we are aiming to solve.
John Coleman: Love those concepts and I can see how there’s a great need for that, I think. Ben You touch on this idea of a sense of place which we’ve talked about with others before in this space, and how important that is to people’s lived experience out in the world. Maybe to make it more concrete, I’d love to hear you guys talk about a couple of specific examples. Either of things that Callis has done or of things that you’ve seen that you’ve just been really inspired by, that begin to incorporate some of those concepts. You’ve talked about how those play out, real world developments.
Matt Miglarese: Yeah. So maybe I’ll take one on the Callis side and then one from our partners and we’re going to start there. Right. On our side, we want to model as well. Both be good partners on the capital side, but also model a spiritually integrated company as well. And so one of the things we try to do to keep ourselves accountable and intentional about you’re kind of going back to that concept of there’s practices that you implement faithfully over time. Ben and I, we’ve got a cadence where we will make sure we’re praying by name for partners, manager partners and things to do, and we’ll check in with them. We also have a tool. We’ve dealt with a couple of different tools that we kind of are trying out that might help us partner with them better. So we utilize something we call a statement of intentions that we will use just to help outline, kind of like, hey, you know, the intent behind this partnership is that we could come alongside you and pray and support you as well. And so, you know, tell us what God’s called you to do. Tell us how your how you’re looking at that, what your opportunities are, and then tell us how we can potentially partner or resource you, you know, certainly capital. But maybe even beyond that, maybe it’s an introduction or something like that or just prayer. So that one thing on our end, we’ve had some great conversations. The point of that has been a tool to generate conversations and a fruitful conversations where some of our partners are just call Ben or call me out of the blue and just say, Hey, you know, we got this going on. We’d love for you to pray with us. We’re dealing with this issue. Do you have an idea? And even sometimes if they want an idea, they just want us to pray with them. That’s been pretty powerful, I’d say. You know, I think of a couple of different stories. You know, one of the groups we have that they kind of own operate immigrant refugee housing. I think they’ve probably been on here previously and they’ve got just a really unique way that they manage their properties and that they engage their tenants and they take what is a normal business operations and workflow, and they just tweak it a bit to make it redemptive where they will train their staff members to show up and welcome folks in and just spend a little bit of extra time asking a few extra questions and establish a stronger relationship for the purpose of helping their tenants understand that this is their place, this is their home, right? The way that they’ve set up their operational system is designed to kind of accelerate that sense of place. […]. It’s kind of so strategic.
Ben Erskine: Yeah. And I could build on even that example, maybe with a little bit of an illustration of kind of what does that look like and feel like in the apartment complex in the apartment. And so using that same example of a group that really is aimed towards refugee and immigrant housing, you know, they have families that are coming in from overseas that have never navigated an American grocery store before. Right. And so is there an opportunity in that to pair up a refugee family with a local family that’s tied in to the local church to navigate the grocery store, probably share a meal together, perhaps operate a stove for the first time. I mean, there are there are stories around, you know, large fish on an open flame in the kitchen, in the stove, because, you know, that was the path of least resistance. They’re cooking the fish, right, and setting the fire alarm off day after day after day. And so practical little things like that. But then how does that tie into the business model? So, you know, part of what we believe is that this kind of integration, this kind of intentionality and accountability in terms of values and faith alignment can be should be synergistic with excellent business practice. And so you look at that same example and what does that kind of love and care ultimately translate to in terms of a real estate business plan or a PNL or, you know, what we call earnings net operating income. And the reality is that you can achieve incredible improvement in terms of retention, which drives down costs. You know, one of the biggest costs in most real estate models is turnover. So taking care of the capital improvements that are required when potentially even new tenants come in and all of that work comes at a cost. And if you can avoid that, if you can crank up your retention from 55% to 58%, that’s meaningful savings. And so as a result of that, you’ve created real value at the asset level. And so these two things, this intentionality and the impact side and. The business plan can very much be accretive. And we’ve seen that time and time again.
Luke Roush: So when you think about engagement with residents in a multifamily context, is it more about actually just engagement broader or going deeper with families that are really in need? Like have you seen one or the other actually be more impactful or more in focus for for Callas as an investor?
Ben Erskine: Yeah. You know, I mean I think that there’s an array is the easy answer right is not one size fits all for certain. And there are several spectrums that we see spiritual integration kind of play out on internal external word and deed, whether or not it’s pointed at the organization itself or kind of the outside community and tenant base. And so and there are lots of things that influence that, right? So depending on the nature of the organization and even how it’s capitalized, there’s sensitivity around how things are manifested at the property level. And so some groups are very, very much focused on community care and they will absolutely seek opportunity to share the word, pray over people, enter into spiritual conversations, make invitations to church when they present themselves. But, you know, kind of the starting point for all that is just love thy neighbor, you know, care for your neighbor very, very well. That relational platform will afford opportunities to more evangelical activities versus other groups are very, very focused on, hey, you know, we feel called to share the gospel and that’s really at the top of our minds all the time. And how do we, you know, get there faster? And so the short answer is it looks all different kinds of ways and we see beauty in that diversity.
John Coleman: That’s awesome. You know, we are living through a very interesting moment right now, let’s say, and particularly real estate has come under a microscope just because it’s typically viewed as an inflation hedge. There’s a lot of market volatility, though, right now where housing prices are viewed to be inflated. There’s a ton of uncertainty around commercial real estate given return to office. And then retail has also been a consistent theme for years, but has taken some twists and turns given. COVID would love to pivot and just get you all’s reflections briefly on the current market for real estate, how our investors should be thinking about real estate in this environment, and where you’re seeing the greatest opportunities and risks.
Ben Erskine: Yes, the affordability crisis in the housing space is real. Certainly when looking at lower renter income levels and is more pronounced in certain cities and markets than in others. But it is something that we should all be focused on and we should be putting time and energy and resources into solving. It’s also worth taking a step back to look at affordability more broadly across market rate apartments. And that conversation has often started recently with a look at the steep rent growth that has been reported, driven by a shortfall in supply and continued demand that is outstripping even historically high levels of new construction delivery. But on the renter income side, there’s also been pretty incredible growth. So since March of 2020, new renters signing new leases. Those renters have reported more than 25% growth in renter income. So again, without discounting at all the affordability problem that is very, very real in certain segments of the market that we need to work to solve. We do believe that there is actually still a very healthy and robust demand supply profile that supports investment opportunity in the multifamily space. And it’s been true for years that you need to be thoughtful and buy smart it’s been very easy to buy bad as more and more capital has flowed into the multifamily category in recent years. And that is a big part of why we are focused on the operational component of value add business plan. So our strategy is not to buy assets at a cap rate in today’s environment and hope for compression in the capital markets to sell at a reduced cap rate in the future. We rely heavily on the operational expertize of our sponsor and operating partners and whether that is physical improvement of the asset, operational improvement of the asset or some combination of the two. We’re relying on that expertize and that excellence in the marketplace to deliver the returns that we’re seeking. And spiritual integration can be a huge component of that operational component. So I’ve been focused on multifamily because that’s where we spend a lot of our time. But back to your question, to quickly touch on other asset classes, industrial has been another darling in the market alongside multifamily. So not only on the demand side, as there’s continued to be significant demand growth for industrial space supporting e-commerce, there’s also been a lot more attention from the investor community, again, putting downward pressure on cap rates and pushing up pricing. And on the other side, again, broadly on the other side have been office and retail with less investor attention, less capital flow into those asset classes and questions about demand going forward. Although the retail category is very nuanced, depending on whether you’re talking about neighborhood retail, big box mall, etc., and all of these shifts present major opportunities for adaptive reuse, you know, whether that’s of big box retail into industrial space or of traditional office to more flexible workspace mixed use or even residential.
Matt Miglarese: The only thing I’ll jump in real quick for tacked onto that is Ben kind of alluded to it. It unlocks this whole new category almost of spiritual integration with the concept of redemptive imagination. A lot of the beauty of real estate is it’s just very personal, relational. There’s a lot of on the ground stuff you’re doing with ministry activity, but then you go into imagining what a space should be or could be if it was the way God designed the world to be. And that’s just a whole new category, a whole new opportunity you can open up. So it’s kind of cool in that way.
John Coleman: Guys as, we’re going to switch now to a segment of the podcast we like to call Lightning Round Sometimes, where we pose a simple question to you and you give us your gut response to that in kind of 60 seconds or less. Okay. Now, what we’ll probably do is slide a few fun questions in there alongside some of the more serious questions. So beware because you never know what’s coming first. Luke Roush, do you want to start us off in The Lightning Round?
Luke Roush: I’m happy to do it. So I’ll give you two scenarios and you get to pick one and we’ll go. Ben, then Matt. Office occupancy is going to stay stable or go down by 30% in the next 12 months. Pick one. Ben.
Ben Erskine: Occupancy as measured by leased space, is going to go down. Occupancy as measured by butts in seats. People actually returning to work is going to go up .
Matt Miglarese: And I think it’s going to down. I think it’s a new era.
Luke Roush: Yeah. I mean, arguably, there’s kind of a hangover effect, right? Because you got multi-year leases, you can’t really get out of it. And yet actually people realize they need less. So that’s a hangover that comes due over the next two, three years. John, over to you.
John Coleman: Yeah. Ben So you’re a Chicago man, as I understand it. And so very serious question for you. Top three locations for Chicago, deep dish style pizza.
Ben Erskine: Giordano’s, Illuminati
Luke Roush: That was conviction. That was conviction on the first one. I want to go there.
John Coleman: Yeah.
Ben Erskine: Yeah. That will never change for me. And I’m I have to think about the third one […]. Might be on there.
John Coleman: Okay. Excellent. You were waffling on the third, so I think we’ll stick with those top two probably. Matt, any favorite pizza places on your end? Any style. Any city style, if you prefer.
Matt Miglarese: So my kids have a favorite just down the street. There’s a local spot, but we don’t have the best pizza in Raleigh, North Carolina. I’ll admit that.
John Coleman: Any letters and complaints can be directed towards Matt Miglarese for that response. Luke, back over to you though.
Luke Roush: I’m curious on New Single-Family housing starts, are multi-family housing starts, which is going to grow or shrink in the next three years, is one going to outpace the other?
Ben Erskine: Good question. I mean, it both starts and deliveries are at elevated levels right now as measured against history. It seems like they could both probably ember in the years to come based on construction costs being one thing and maybe just perception as we kind of get into the front end of a recession.
Luke Roush: Do you think it’s a tale of two cities where, you know, places like California, the Northeast struggle and other geographies thrive? Or is it sort of a kind of a across the board move?
Ben Erskine: Yeah, I was reading an article yesterday that kind of pointed to, to your point, Northern California, some of the expensive gateway coastal cities in terms of single family homes that the movement in interest rates has already translated at reduced velocity in the housing market out there in a way that it hasn’t, at least yet in some of the other markets. But I think it’s you know, it’s too early to tell. I think that prices on the single family home might be buoyed for a while, as so many people are locked in with attractive financing, but they’re just not going to put their houses on the market because it’s just hard to go replicate the cost of occupancy that they have through like 3% debt. So I think that could be a real artificial bouy potentially for pricing for the next little while.
Luke Roush: Yeah, it’s good Ben, thank you, Matt.
Matt Miglarese: Yeah. I don’t have a data to back me up that Ben is whipped out here. But I would say, I’ll tell you from my area, I think we’re going to see a lot more single family homes in the southeast. I think that’s where our pace is better. Yeah, that’s good.
John Coleman: So quick question for both of you kind of pivoting on what you just mentioned there about the southeast map. If you had to pick two cities to invest in right now for multifamily, where you all spend a lot of time, what two cities do you think you’re most interested in?
Matt Miglarese: Two cities. Just two. I’d say I’m a little biased here. The triangle area is pretty hot, right? So that’s one Raleigh-Durham area. That area, pretty good interest. And Charlotte though. Charlotte’s grown pretty strong too, obviously. Raleigh and Charlotte. And that’s not totally location bias.
John Coleman: Ben what do you think?
Ben Erskine: I think I maybe be a little contrarian, and I’d say some of the Southern Midwestern cities that have not gotten the attention, you know have not gotten the same attention that the Sunbelt has. And historically, the Midwestern cities typically don’t offer the same explosive growth in boom times, but they also don’t drop out when things get really slow. They’re just a little bit more steady, Eddie. But if you look at a Columbus or a Cincinnati or a Memphis, like some of these cities, they’re a little bit off the beaten path. I think there’s a lot of merit there for families and people that want affordability and can work from anywhere. You know, I think that that could be a wave of the future.
Luke Roush: Okay. I’ve got one. How many years? I just need a number. That’s all I need. How many years? Until the market realizes broadly the benefits of things like chaplaincy for multifamily complexes. Our apartment life.
Matt Miglarese: Six.
Ben Erskine: Six. Okay.
John Coleman: I love the conviction. He actually listened to the instructions there.
Luke Roush: I’m so grateful.
John Coleman: Matt and Luke
Ben Erskine: Ten.
John Coleman: Luke, you answer that one.
Luke Roush: I think four or five. And the reason is that I think that tough times reinforce the need to really care for people and care for people. Well, I think the data that apartment life has put out, among others, I mean, there’s a bunch of other programs as well, but clearly demonstrates less turnover, better satisfaction, things that are actually even more important in a down market, which I think we’re going to enter. I think it’s going to be more quick, but I’m an optimist.
John Coleman: Awesome. Well, we always close these discussions, guys, by asking the same question, which is what is something that you’re hearing from God in his word right now? So kind of something for inspiration for the audience that you’re hearing in your own life in your study of his word right now, Matt, if you don’t mind, we might start with you.
Matt Miglarese: Sure. Yeah. I think what comes to mind, I’m almost I feel like I’m relearning it right. Like so much we relearned over and over again. Maybe it’s just me. I’m hardheaded, but at my church, we’re going through a study right now to the book of Galatians. And so we’ve just been reading that book and fot the last couple of weeks, Galatians 525 has just been stuck with me. If we live by the Spirit, we should also walk by the spirit. You know, I feel like God has impressed on me that the phrase If we live by the Spirit, it means our life, our eternal life, is completely dependent on the power of the spirit and therefore our walking day by day, week by week, the stuff we do in Callis, whatever you know our work activity, our daily activity, that also ought to be by the same power. And it’s just been a conviction for me to turn around, say, God, you know, this is yours. I might have a lot of plans right now I might make. This day is yours. So I’ve just tried to implement a few, you know, kind of habits and practices to remind myself of that. But that’s really been the thing. God has re impressed on me in the last week or so just how important it is to rely on the spirit and walk by his spirit, led by it.
Ben Erskine: That’s great. So I was thinking about this and my pastor had incorporated Micah six eight into a sermon a couple of months ago. And it was timely because Matt and I were in the thick of working through this flywheel concept and kind of fleshing out this idea in a paper. And so Micah six eight is he has told you, Oh man, what is good and what does the Lord require of you but to do justice and to love kindness and to walk humbly with God. And I think that I like the word require in there just because it is clear instruction is required of you. I take that well. And just the notion that, you know, through our actions loving is doing and if you act and do loving things that your heart will produce loving feelings. And it just really resonated with me that there is this interconnectivity between actions and words and translation, and then ultimately posture, our posture and what you might call culture or purpose or identity for an organization, and both things feed each other. And so that was really what we were observing over the past year or two, and it resonated with me when I heard it from my pastor a couple months ago.
Luke Roush: It’s a good word, Ben and Matt, we’re grateful for the work that you guys are doing. Keep going. Keep getting after it. I think this is a sector that absolutely is ripe for transformation in terms of how investors think about deploying their capital in ways that are both responsible and also faithful and intentional. So grateful for the work that you guys are doing and grateful for your taking time to be on the podcast today. Blessings to you
Matt Miglarese: thanks for having us.
Ben Erskine: Thank you so much.
Episode 109 – Practicing the King’s Economy with Michael Rhodes
Subscribe to the Podcast:







Dr. Michael J. Rhodes is a Lecturer in Old Testament at Carey Baptist College in New Zealand. He is a Teaching Elder in the Evangelical Presbyterian Church and serves as an assistant pastor at Downtown Church in Memphis. Michael co-authored a book on economic discipleship, “Practicing the King’s Economy: Honoring Jesus in How We Work, Earn, Spend, Save, and Give” with Robby Holt and Brian Fikkert. He joins us today to share more of the story.
All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific investment advice for any individual or organization.
Episode Transcript
Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.
Henry Kaestner: Welcome back to the Faith Driven Investor podcast. I’m here with Luke. Luke, good morning.
Luke Roush: Good morning.
Henry Kaestner: It’s good to see you. It’s not even morning here in California anymore. It definitely isn’t in Tennessee. So I just I spaced out one. But I just want you to know that I’m thinking about you and I’m missing you and I’m fired up that we’re going to do this podcast because it’s hits on something that’s really near and dear to both of our hearts as we get involved in investing together. We wanted to do something other than just just a regular private equity fund or an index fund or something like that. We wanted to do something that was more innovative and participated more in what God is doing in the world. And we’ve got a guest today who’s written about that concept, the concept that we’ve kind of tried to live into very, very imperfectly. But when we think about the backdrop about us living and allocating capital and seeing entrepreneurs get out there and create redemptive products and services, it’s in this larger framework or matrix, if you will. And I think that all too often I’ve been thinking about it in an incomplete manner and just I didn’t do great my micro macro classes at the University of Delaware. I was too busy selling t shirts, but I remember just these different principles, like, this is the way the market works, don’t mess with it, just kind of get on and you know, it just there’s something bigger and there’s a guy who’s written a book on it and we’ve got him with us on the podcast. Welcome, Michael Rhodes.
Michael Rhodes: Thanks, Henry. It’s great to be here.
Henry Kaestner: So, Michael, what do we like to do with every one of our guests as they come on as get a biographical sketch? Who are you? Where do you come from and what’s brought you to today?
Michael Rhodes: Yeah. Thanks, Henry. Thanks for having me on. Yeah, I’m Michael. And right now I’m in Memphis, my home where I have lived for most of my adult life. I grew up here and sort of a lifelong follower of Jesus who was really taught early on that the key to a full, abundant life was to live under the Lordship of Jesus, guided by Scripture. So I took that on board pretty early, but I was a part of a church community with a really ugly racial history and a very wealthy church community in a very poor city. And when I was growing up, the church was trying to grapple with both of those issues. And so as a result, there were just some incredible leaders who came into our church and opened God’s word and really exposed me to his heart for the economically poor and the heart for reconciliation and solidarity with all people. And so I kind of went into college, really fired up about participating. Living a full life under the Lordship of Jesus in line with Scripture in those areas. So I went to Covenant College. I studied community development with Brian Ficker, who we co-wrote Praxis in the King’s Academy with. And it’s always fun to write a book with somebody that you would have dedicated the book to if you hadn’t written with them. And that was true of writing the book that we’re talking about today with Brian and my pastor, Robby Hall. But anyways, I was at Covenant, learned about three developments, got married right after college and was headed to Kenya for two years. But sort of by what looks like an accident, it was definitely God’s plan. I ended up for six months in this one very poor, predominantly African-American community in South Memphis, and I was working for an organization almost by accident that was doing job training and financial literacy and helping people get their GED. All adults, almost all African-American in this one shop, in this community. And it just totally blew up my world. It wasn’t any credible experience. And so after two years in Kenya, my wife and I came back to Memphis. We moved into that neighborhood, and I went back to work for that organization called Advance Memphis for about five years. And that experience of living here in this neighborhood and working among economically poor people and being a part of a church that was trying to be involved with that has driven really all of my adult life and all of the kind of questions that I have. And so those questions that I have from living here and working here drove me back to seminary and then a Ph.D. program. Eventually, I left advance and worked for five years for an organization teaching community development and mission at a Bible college for adults predominantly black bi vocational ministries here in Memphis. And then the really crazy left hand turn in the last two years is that through a long process that caught Rebecca and I completely off guard. God now seems to be calling us to New Zealand, to Carey Baptist College in Auckland. And so the pandemic has made that complicated. But for the last year and now a little bit of some change, I’ve been teaching Old Testament to students who are in New Zealand. So that’s a little bit about me. I have four incredible kids, Isaiah Amos, Nuba and Jubilee. My wife is Rebecca, she works at our church and. Yeah, Jubilee.
Henry Kaestner: Yeah, what an awesome name.
Michael Rhodes: Yeah, that’s kind of fun because you know, when you write a book, people are asked to come talk about it. And I was out talking at a church and I was giving a talk on the Jubilee and Rebecca was pregnant and I came off the stage and she goes, We’re going to name our little girl jubilee. And I’m like, We are. That’s amazing.
Henry Kaestner: So it’s pretty cool.
Michael Rhodes: Yes. I got two prophets As and Amos, one legal institution, Jubilee, and then Nova, the hippie name is actually named after Rob Holt’s wife, whose name is Nova. Christine Holt. So my coauthor, Robby Holt, his wife is the namesake for our third child.
Luke Roush: It’s exciting. How excited are they to go to New Zealand?
Michael Rhodes: Really pumped. The history of Rebecca Nye’s relationship is that I come up with a crazy idea and then kind of get cold feet right at the edge and she like takes the ball and runs it into the end zone. And so I applied for the job in New Zealand. She was the one who was like, No, we have to do this. And the kids, you know, we’ve been teaching them words like bittersweet to try to think through this move. But they’re really excited to me. Six months decide to do it. And when I came out of the room and I was like, I just wrote an email to New Zealand, I’m going to take the job. You know, Rebecca knew that, but I was sort of saying it and I came back a few hours later to the house and the girls, my two girls had packed their bags already. They got their.
Luke Roush: Wires crossed about what.
Michael Rhodes: It meant to say we were going. So, yeah, they’re pretty pumped.
Henry Kaestner: That’s all. Is there a chance you actually go from winter to winter, though?
Michael Rhodes: It is very possible. We’re hoping that we’ll be able to be there by this summer, our summer, which would be their winter. So, yes, that’ll be kind of a maybe a worst case scenario on the move. But at this point, we just be happy to be there and for me to not be teaching online anymore.
Luke Roush: Yeah. You know, Michael, you talked a little bit about just what inspired you to write the book on practicing Kings economy. If you had to pick sort of one thing, you know, many great companies are born out of just a sense of calling purpose, maybe frustration with the way the world works. And then entrepreneurs want to do something about it. And I think many great songs, works of art books, are kind of out of that same kind of calling a sense of purpose and need to speak into it. We had to pinpoint that on one thing. What would it be?
Michael Rhodes: Yeah, so that’s a great question. I have seen my whole life, adult life under this sense of call to help the church hear and respond to Scripture summons to become a community of justice and mercy and righteousness for the economically poor. So that’s the big mission. That’s a subset of God’s mission that I feel particularly drawn to. But this book has an even more narrow sort of inspiration. So when I was working at advance, I was going out trying to help people with stuff on their criminal background find jobs and whatnot. And because I grew up here, I would get asked by churches to come who supported the nonprofit to come talk to Sunday schools and whatever. And, you know, I was used to giving the giving talk, right? And I had done that a lot, you know, raised money as a missionary. God wants to give your money so that we can go do this thing. But I realized working at advance that people could give us $16 trillion, you know, but if nobody was willing to hire someone with a violent criminal offense on their background, we didn’t have a model, right? We could not do our work unless people were living differently in the way they hired and managed, not just in the way they gave. And that was the transformation point because, you know, I think if you think about our economics, your life or my economic life like an equation, and on one side of the equation, you have all the inputs, all the stuff that goes in our work, what we own, we invest, what we save, blah, blah, blah. And then on the other side of equal sign is profit. We take home the vast majority of the time when Christians have talked about our economic lives, we’ve laser focused on that take home pay, what Christians can give from what they’ve earned. And that is a huge piece of Christian economic discipleship. But from a biblical perspective, it is just one piece. If you look at the Bible, the Bible talks about how you work and with whom you work and how you treat your workers, and for that matter, how you treat the land and the animals that you interact with. It talks about how you interact with other farms, if you like, other small farmers, the whole of economic life. Right? That’s the subtitle of the book Work, Earn, Spend, Save and Give. The whole of the equation is what God is Lord over in Jesus. And so economic discipleship then isn’t just about what you do with what’s left over. At the end of the day, it’s about bending all of that towards Jesus’s Lordship and Jesus Kingdom. And so on the one hand, you know, you can hear that it’s like bad news because it’s like kind of more stuff where Jesus is getting in my business literally. But on the other hand, it’s like the most exciting news ever because it means that every aspect of our economic life can be an opportunity to experience God’s presence, to participate in His mission. And that’s like the most exciting thing. So when I was at Advanced Memphis, working with this company and I would see business guys who’d been asked for money for their whole lives get asked for, Hey, would you hire this guy or this woman? And when that worked, all of a sudden it’s like a new aspect of my life has become a site of God’s generous kingdom. People’s eyes light up. They get super fired up. And that’s the kind of joy that I wanted and desired for myself and for my neighbors. And so I really got disappointed that so much and I don’t mean to be uncharitable, but so much Christian stewardship material, so much faith and work stuff, so much entrepreneurial. It just misses this idea that all of your economic life God cares about. And secondly, all of your economic life can be bent towards God’s kingdom concern for the vulnerable and the marginalized. So that’s why Robbie and Brian and I wanted to write this book and felt like, you know, I mean, it came out of talks that I started giving at these churches to say, look. God cares about it all. And it was largely as a way to get them to try to partner with this organization to help invest in. One of our entrepreneurs that we were working on were hire one of our job training graduates or whatever. So that’s really the laser kind of catalyst for the book in a lot of ways.
Henry Kaestner: And it since I have is you just talking to us is that not only does God care about these things, but that as we look at these multiple dimensions, that we have this opportunity to step into something that’s much more complex and beautiful and is less black and white. It’s more like Technicolor. And presumably the joy that some of these employers experience when they’re a part of being involved in relationship with some people, just gives them a new dimension and more joy, right?
Michael Rhodes: Yes, I think so. And it allows for connection. So one of the laws that has really animated me has been the gleaning walls in the Old Testament. I just love the gleaming walls. I think they’re so cool because, you know, at one point when I was working at Advanced, the statistic that we were using was at six or seven out of ten adults in our neighborhood were not working right. So in a context where six or seven out of ten adults are not working, and then we were seeing the transforming power of a good job. Not just any job, but a good job can really be transformative in a person’s life. You know, and this idea in the Old Testament that farmers who are kind of the family firm, if you like, are supposed to leave some of their harvest, which is functionally their profit in the field to create opportunities for the vulnerable, to work the orphan, the immigrant, the widow and the poor. That just blew me away. And that sort of became kind of one of the things that I would talk to guys, men and women about is like, Hey, what would it look like to create space, right, for the outsider in this company? And, you know, again, that can be a hard message, you know, because not only do we like money, which is maybe okay, some of the time and profit, but we’ve sort of been taught that the very purpose of a business is to maximize profits. Right. Which the gleaning laws just they just don’t work along those lines. They require a different sort of framework. They don’t reject profitability. The farmer wants a harvest, but they don’t maximize it because they create space. So the one thing that seems like a hard ask, but then you look at a book like Ruth, right? The whole book of Ruth only works because of these cleaning walls, because the gleaning laws exist. Ruth, who is this like complete outsider? This outsider’s outsider becomes a fully invested insider in the community. She’s inspiring the neighborhood. When Boaz sees her in the field, he says, the entire Israelite village knows what you, foreign outsider, have done for our widow, Naomi. So the gleaning laws allow Ruth to become a fully invested member in the neighborhood. They allow Ruth to become the just woman who takes care of the widow, her mother in law, and the farm. All of a sudden it becomes this site for connection, where Ruth and Boaz meet right to the most powerful men in the story. Boaz and the least powerful person in the story, Ruth, meet in their economic life because of these cleaning walls, which I just think is a vision of what you’re talking about. Henry, where like when we get that multi technicolor, you know, we complicate the picture a little bit. All of a sudden, every aspect of our economic life is an opportunity to encounter God and our neighbor, including some of the neighbors that we often don’t meet. Right. That we often screen out, which is really important. You know, we live in an age where just economic segregation, right? Forget racial stuff. Economic segregation in our neighborhoods is on the rise. And there’s some argument that economic segregation is on the rise in the workplace. And so it’s more important than ever that we ask how can the spaces of our economic life be places of encounter with God and neighbor?
Luke Roush: Are there any specific examples just in terms of companies that you’ve interacted with or storylines that you’ve kind of watched unfold? That would be a great manifestation of what this looks like practically.
Michael Rhodes: Yeah, I love that question. So I mean, one of the huge privileges for me has been to get to know companies, not because of me who are living this out, you know, whose stories we kind of some we got to share in the book and some I’ve learned since, you know, and I’ve been working on a project with the Chalmers Center for a while now where we’re gathering some of these stories as well. So just name a few. One is my friend West Gardner out in Colorado. He’s a serial entrepreneur. He started this thing called prime trailer leasing.
Luke Roush: Love was an awesome story.
Michael Rhodes: It’s such a great guy and his, you know, the youth pastor, his church at the time, Dave Runyon, you know, helped him kind of think through some of this stuff. And so they started hiring single moms from a halfway house that Wes had been giving to. Right. So they’d been generous with what’s on the profit side of the equation. But now they’re saying, how do we be generous? How do we bend the way we work towards those same concerns? And now all of a sudden, these single moms are coming in to work in the company. And I talked to Wes one time. This is the thing that has stuck with me from West Side Story. He said, you know, Michael, I used to see payroll as a liability. You know, I go look at my pal and payroll is, you know, a problem. Now I go look at all the money that we pay people, and I see my payroll as profit. I look at that number and say, look how much money we’ve earned, right? I think that shift is like so radical, right and powerful. And, you know, that company did great work. They didn’t stop being a business and start being a nonprofit, but they did figure out how to bend their workplace towards these single moms. Cascade Engineering is a company I believe they’re in Michigan. Their chief talent guy, Dave Barrett, and I have spent a lot of time on the phone together. They’ve helped, like more than 800 workers get off welfare through working in their companies. And one of the things that shifted for them was they made every single person in the company do some training on material poverty. Because what Dave would say is we tried several times to make this shift and we failed again and again. And finally we realized the reason why we were failing was because we looked down on poor people. And when we stopped doing that, we started seeing transformation. And these are all sorts of crazy stuff. They’ve worked with their local government to get a social worker like on site in their business and all this stuff. And then there’s like some cool local stories. A couple of years ago we put on a conference where we were talking about some of these ideas and company here. Bryce Core in Memphis heard what we’re doing and came and listened and they heard about it. And organization here called Economic Opportunities that takes men and women coming out of prison. And they have a model where they bring in a group to your company and you sort of pay the nonprofit and they pay the guys, the men and women. And it’s sort of a transitional work opportunity. Now, this Bryce Care, they heard about this opportunity at the time. As I understand it, they were throwing away any resumé that anyone had any kind of serious criminal record on. Well, they went and got in partnership with this nonprofit. And a few years later, it’s like 10% of their local workforce has a criminal record and they’ve promoted people into management and they’re taking our guys. So it’s really cool stuff on the employer side that I think is just really phenomenal. And I course tell stories about guys who said, You know what, I’m going to start seeing wages as an opportunity for generosity and I’m going to bump starting wage up to $15 an hour. I had a friend who called me up and said, Hey, I’ve been listening to you. I’ve been listen to your boss. I’ve been reading about the civil rights movement and one of the guys who was striking in the sanitation workers strike here in Memphis, which is a big part of our city story said, I just believe a full day’s work ought to allow man to put food on his table. And he’s like, I’m just going to bump up my starting wage as an act of just commitment because it seems like the right thing to do, you know? So there’s all sorts of stories like that, you know. And in the book we tell lots of stories, tell stories about worker owner cooperatives and people who are sharing profits with all sorts of fun stuff at the level of the firm, the business for how we can bend our economic life towards God’s good news, particularly for the economically poor, which is a real focus of the book and of Robby and Brian and us.
Luke Roush: That’s great. I’m excited for Lightning Round, but I don’t know if it’s the right time yet. Henry We’re.
Henry Kaestner: Almost there. We’re almost there. You know, Michael, at the beginning of the podcast, the interview, you’re talking a bit about your time in Kenya. Yeah. And as I think about this alternate imagination for how you run your business across these six themes that you have in your book, the worship and community, etc., I think that you’ve done a good job of scoping out what that can look like in cities like Memphis. Talk to us a little bit about your thought about how those of us in the West and this is actually a quote from you, but the church in the West is rediscovering the fact that God cares deeply for the poor. More and more churches and individual Christians are looking for ways to practice economic discipleship. But it’s hard to make progress when we’re blind. Our own entanglement in our cultures, idolatrous economic practices talk about that through the lens. Just any wisdom you have about a Westerner realizing things like they’re going to be more entrants into the job market in sub-Saharan Africa over the next 20 years. Then like India and China, I mean, it’s a big place. And yet there’s also 50 years history of colonialism, right? So you want to kind of go in there and then, you know, you read a book like with your coauthor, Brian Fricker, you know, when helping her out. So what’s a framework from your time in Kenya so that those of us are listeners and say, I think we need to invest in sub-Saharan Africa. How do we do it? But how do we do it? Well.
Michael Rhodes: Yeah, I mean, there’s a lot there. I do think that in the first part of that quote from the back of our book about we in the West, I think it’s worth saying and Henry, I think you were getting at this earlier, that the dominant economic picture of what humans are like in the West has been what Brian Ficker, who’s an economist, calls the homo economicus, the economic man. Right. So, you know, this is going out of style a little bit, but most of us, if we took economics in college, we had books that talked about homo economicus. This is what people are like. And what Homo Economicus says. Is that what people are? Fundamentally is we are individuals with limitless desires in a limited world who are constantly seeking to maximize our own consumption of goods and services and experiences. So we are fundamentally individual profit maximizers. That’s who we are, right? And Scripture has a very different view of what people are and what we’re called to be. But our economic way of thinking has been based on a kind of homo economicus idea. So in our book, the first thing we say about our economic lives, first principle is what you worship God with your money. Right. That’s the background is you love God. Right. To worship key is the first. The second here is the community care, which basically says that I am always part of a we and my economic well-being is always to be oriented towards that way. And, you know, we have this metaphor that we use in the book where we say typically when we think about care for the poor in the church, our functional metaphor is of a soup kitchen. You know, I have some leftover profit on one side of my equation, so I’m going to give that away to people who don’t have whatever the resources. You think about soup kitchen, you got soup scoopers on one side and empty bowls on the other. And that’s the theory of change. And we say, okay, food insecurity is a real thing. There are definite times when we want to do that kind of one way giving of goods and services. But the Bible’s fundamental vision is not a soup kitchen where everyone gets fed, but a potluck where everybody brings a plate. So, like, if a soup kitchen divides the room up into givers and receivers. You can’t have a potluck until everyone’s a giver to everyone and a receiver from everyone. And that makes the community fundamental. Now, that’s a long way around to say. My friends in Kenya know that deep in their bones and I’m on like baby step kindergarten level, learning it because we’ve been disabled into that western homo economicus. I am fundamentally a pleasure maximizing individual. We have trouble getting just how communally oriented the Bible is. My friends in Kenya do not have that problem. Right. They get it. And so the first thing I would say is when we’re interacting with saints in the Global South, we should expect that in many ways their economic discipleship, they will be further along that journey than we will be because they have experienced less deforming discipleship from this kind of hyper individualistic economic way of being. And so I was part of a phenomenal church in Nairobi, and it brought together people from all these tribal and ethnic groups that really don’t like each other outside the church. And we would have these potlucks and you would see everyone giving and receiving, and you would see the community becoming central to who we were. We were becoming family. And I think that picture of becoming family is central not only to the Bible’s kingdom vision, but to the Bible’s kingdom economic vision. And so, you know, one thing I think is when we think about how to invest, well, we need to defer a lot to the folks on the ground from the places where we want to participate. So often the and I say this as a former missionary, so, you know, I’m not trying to cast guilt somewhere else. It is so easy, so often for us outsiders to come, assuming we have all the answers because we are wealthier. And wealth is the sign of success. So really deferring to the folks on the ground, not only because they’re closer to the issues, but also because sometimes they’re just less screwed up than Jared comes. The money is really important. Also, I really am excited about folks who are investing in people in the global South’s ability to bring their best plate to the potluck through their economic lives. Right? So there is a ton of need for food aid. There’s a ton of need for health aid. There’s an argument for direct giving in a variety of contexts. But I also think it’s really exciting. And Christians are involved in the Global South in the way that allow people to bring their best plate to the potluck through their own energies and agency. So the trauma center has done incredible work helping some of the poorest people on the planet start savings groups. And the stories of these usually women who gather together and pool their resources are just amazing, you know? And I have friends in Kenya who are starting businesses in some of the poorest neighborhoods in Nairobi to try to help people who are in a community with just incredible unemployment find dignified work. And there are people you know, one of the reasons why I shifted away from like sort of direct nonprofit work into more teaching is because I realized sort of my gifts and where they are and where I’m strongest and where I’m not strong. So, you know, for people in the Faith Driven Entrepreneur and Faith Driven Investor network who are geniuses at figuring out how to make things work economically. And some of those folks. There are good ways of investing financially in businesses in sub-Saharan Africa and elsewhere. And I’m not an expert on that, but I think participating in that is really important. And I think when we go to invest in the Global South financially, we’re partner with companies in the Global South. Economically, it’s more important than ever to remember that just as God calls us to be risky and sacrificial with our giving at the end of our economic productive output. God might be calling us to be risky and sacrificial in the way we invest and partner and do business in those places as well, especially since there can be enormous roadblocks to doing all of that. So, I mean, those are some quick intuitions, although I’m certainly not an expert anymore at kind of thinking about that in a global context.
Luke Roush: There’s so much to unpack there. We could spend a ton of time, but I love the idea of taking the last five or 6 minutes that we have and going lightning around. This is something that Henry and I just recently started doing. We both are really liking it. So I’m going to start off and then I’m going to turn to Guy Henry. He’s gonna follow my lead better than I followed his lead last time. So first up, 30 seconds or less. Author you most disagree with and why?
Michael Rhodes: And author I’m so agree with and why.
Luke Roush: Yeah, just for the support of it.
Henry Kaestner: Just show somebody who’s left. That’s easy. Just showing things.
Michael Rhodes: Um. Oh, gosh, throw bombs.
Luke Roush: We encourage you to throw bombs.
Michael Rhodes: I didn’t know you could pass.
Henry Kaestner: You can pass at any point time you could pass.
Luke Roush: You got 10 seconds and I’ll try.
Michael Rhodes: I’ll tell you, I don’t like people who think that we need to be encouraged to appreciate material possessions, people who think we’re too worried about being affluent. That bothers me. I think a plain reading of the New Testament says if we’re the most wealthy people that have ever existed on the planet and we are, we have some tough questions to answer. So any author that’s trying to blunt that a little bit drives me bananas. I like.
Luke Roush: It. I like it. Okay, that’s.
Michael Rhodes: Good. You can fill in those blanks. These days are on your own.
Luke Roush: All right. It’s good. It’s good. There’s nobody on today’s call, though, which is great. Second question what is the belief that you hold that most of the world would probably disagree with? 30 seconds or less go.
Michael Rhodes: In addition to the thing about every aspect of our life being an opportunity to bend sacrificially towards the kingdom. So every economic transaction gives us that opportunity potentially. In addition to that, I would say that where we live is a fundamental aspect of our discipleship and that if we want to experience real community, where we live will matter a lot.
Luke Roush: So defend. Okay, so this is good. This is good. And again, just for the support of it, defend moving to Auckland, New Zealand versus Nairobi, Kenya in that light.
Michael Rhodes: Yeah, that’s a great question.
Henry Kaestner: Still in the global south.
Michael Rhodes: Well, for one thing, you know, God opens doors. So, you know, I applied to this school in Auckland as a practice interview going to Old Testament jobs on the planet. I didn’t know I wanted an Old Testament job. I just thought I’d got a Ph.D. in that, so it was worth exploring. I got a third letter of rejection from one of them, and then the other one was from Kerry, which I knew nothing about. But then as soon as we started talking, I realized these people were looking for someone to teach Bible but oriented towards mission and justice, specifically on issues of economic and ethnic justice, which is my passion. And Tim were saying it’s for a long time I have really felt I have lived in kind of a black, white world, partially because of the make up of Memphis. One thing that I know that I have missed is getting my mind around the experience of Native Americans in this country and First Nations peoples more generally. And our school is very committed to being bicultural among basically descendants of the Brits and the Maori Indigenous people of New Zealand. And so that emphasis really got me excited for what I could learn from them and that has already paid huge dividends. So that’s that’s a big improvement.
Luke Roush: Okay, I’ve got one more that I’m doing. My partner. Yeah. Okay. Yeah. Versus New Testament write as an Old Testament scholar, given some of your talk track. Right. In terms of the realities of what Jesus said about sacrificial living, I would have expected you to be a New Testament scholar. How did you end up getting kicked out on Old Testament?
Michael Rhodes: Yeah, I think because it’s easy to fit the New Testament into that give more away box, whereas the Old Testament, because it covers more ground across more different kinds of economic systems, it’s sort of the earthier testament. And so it gets into the fundamentals of how you manage the entirety of your economic life. Now, I actually think that Jesus speaks to that like forgive us your debts, right? That’s something I actually think we misread as to where they’re sharing their goods. We read that wrong because we make it all about generosity. But I think the only reason why I know that stuff is because I really dug into the Old Testament. So I love Jesus, but I think you get Jesus best when you start with Moses and the prophets and move forward. So little bit by bit.
Luke Roush: Thank you, Henry. Over to you.
Henry Kaestner: Okay. Lightning around 30 seconds or less. Best ribs in Memphis.
Michael Rhodes: Cozy corner, no doubt.
Henry Kaestner: Really. Okay. All right. Next. Next, what flavor of ice cream do you like to have after a great Memphis dry rub? Ribs.
Michael Rhodes: Man, any ice cream? Sounds good. Now, I’m a sucker for strawberry ice cream these days.
Henry Kaestner: Where do you get it?
Michael Rhodes: In Memphis. There’s a place called the Beauty Shop that has phenomenal ice cream.
Henry Kaestner: Okay.
Michael Rhodes: All right. Nashville Beginnings. Back in the day.
Luke Roush: A baby. Bring it, bring.
Henry Kaestner: Okay, Ecclesiastes. Does Ecclesiastes offer up that our economy is fueled by coveting another’s goods?
Michael Rhodes: Okay. So Ecclesiastes is really tricky. Started talking about in 30 seconds. But basically what you have is the narrator telling us a story about the teacher, right? So the narrator gives us the story of the teachers wrestling. So I don’t think you can take anything the teacher says without a grain of salt. Right. You’re always going, where is the teacher in this journey that he’s on? Right. But I do think he has a very poignant observations that much of our economic life is driven by greed and competitiveness. And what conservative Christians need to know is you can build in the short term a functional, effective, growing. Economy on set. That’s what Ecclesiastes would remind us. So the fact that it works doesn’t mean that it’s good, right?
Henry Kaestner: So it’s meaningless or it’s meaningless under the Senate, right?
Michael Rhodes: That’s right. It can be driven solely by, you know, what you’re describing, wanting to be better and all that stuff.
Henry Kaestner: Okay. Could you play Brian Ficker basketball? Who wins?
Michael Rhodes: Uh, he fouls a lot, cheats, so.
Henry Kaestner: So you play it? It’s happened.
Michael Rhodes: It’s happened? Yeah. I’ve run down the court with him trying to grab my shorts. I mean, he’s like, nine feet tall. You shouldn’t need to do that.
Henry Kaestner: But I said, okay, okay. We’re going to say that you get it next when you’re ready. Yeah. Okay. How cool was it for the boy in the story of the five loaves and two fish? And is that something is available for us?
Michael Rhodes: Yeah. I mean, I think that question, you know, what’s in your hand? You know, what do you have? I think that’s a beautiful I think the surprising thing about the story of the good news is that God chooses to use people and he never gives up on that. And so often, you know, God chooses Adam and Eve and they rebel. God chooses Abraham as the vehicle of his blessing to all nations, the world, and they fail. And so where Israel is faithless on the whole, God sends the faithful Israelite Jesus, right? And so often we read the story of Scripture as God had these big plans for people, they mess it up. So Jesus came and now we’re off the hook. And that is a garbage reading of the New Testament. The story of the Bible is that God sent Jesus to get His project of crewing his world back on track. That’s why the end of Revelation God’s people are co ruling with God in the end, because God wants to use people, which is incredible. And so would that boy with his few loaves and fishes is experiencing is a glimpse of what God invites all of us into, which is to be used to participate by the King in making everything that is broken, new. Right. What could be more exciting than that?
Henry Kaestner: Okay, Spectrum, you can go 8020, you can go 60, 40, 40, 60. But you got to end this spectrum as we allocate our investment capital. On one hand, there’s Ben sacrificially. On the other hand, there’s leaning into the joy that is available to us by participating in the work that God is doing. His Kingdom Where are you in the spec version of Christ, our being and that spectrum?
Michael Rhodes: I don’t know that I see the spectrum. I think that bending sacrificially is part of how we participate joyfully.
Henry Kaestner: Well said. Well answered. Well answer. I love it. I refuse. I don’t think I hemmed in by that.
Michael Rhodes: Yes, I don’t think that means that we’re not ever investing in ways that we expect to yield a good financial return. Right. And, you know, really honestly, one of the same is for me to come on to a podcast like this that has investors on it is to say, look, I’m a Bible scholar. I’m going to try to give you some principles. You’re going to have to work it out, right? You are going to have to figure out how to do this. But what I know is when we invest our money, we often have the opportunity to exploit. Right. And we often have the opportunity to intentionally bend our investments to impact words the way that God wants his world. And that what I’m saying has got to be better for everyone, for the world, for me, for you. So we talk about impact investing in the book some this idea that we can intentionally invest in companies and in spaces that bend towards God’s kingdom, that could look a lot of different ways, you know, that advance. Sometimes we were helping people invest in small businesses started by women and minorities in our neighborhood. Right. Sometimes that means taking more risk or potentially a lower return to do something that matters. In my neighborhood, I’ve been able to do impact investing by buying homes on two occasions in a residential economy. That does not work to try to help some of my neighbors become homeowners. That’s hard. I’ve made a little money on that. I think on the current one, I’m going to lose a little money possibly. But man, I know the joy of getting to put my money to work, doing something that God cares about. And there are platforms. You guys, Henry, are running a platform. I think marketplace is a new opportunity for accredited investors.
Henry Kaestner: Okay, sounds too much like a commercial in your through the 30 seconds. As much as I love the fact that you’re going there.
Michael Rhodes: You want. Can I give one more advertisement? Yes. Nice try. Not for you guys. So because Marketplace is only for accredited folks. Right. And so if you’re not an accredited folks like me, I’m not. Kiva allows you to make zero interest lending and we funder is a platform that a friend of mine helps run. Johnny Price Yeah, exactly. Allows you to make equity investments in companies. So just this week, my family was able to make an investment in a company that’s trying to turn restaurants into worker cooperatives. Man, I’m not going to make as much on that as I might make in the stock market. Whatever, man. What if the money that God gave me I got to use to build an economy that he’s going to be more excited about? And that’s awesome. Yeah, it is. But you guys, it’s you guys and your constituents, you’re going to have to work out the details, right? Because I’m just a Bible teacher and.
Luke Roush: Hey, we always like to wrap up with something that God is teaching you and that you’ve discovered recently, in God’s Word, a whole bunch of good nuggets from our podcast that would suggest and point to different things. But one thing that God’s taught you recently.
Michael Rhodes: Well, I’ll say two things. I am working on a new book right now on justice and studying justice in Proverbs. I’ve been really struck by this idea in the Bible. I think that justice and wisdom go together. And so if you seek justice without wisdom, it ends up being powerless. But if you seek wisdom without justice, it ends up being predatory. And I really want to meditate on what that means for my economic life for a while. And then also I’m on a couple of years journey in the Psalms of realizing just how much God wants a relationship with us, that he not only will say, Hey, Michael, you can say anything you want to say to me. He’ll give me some scripts that require me to say some crazy stuff to him so that I can learn just how vulnerable God and I can be in our relationship together. And that includes scripts from the Psalms that have us asking God about where he is and why he hasn’t shown up and whether justice is really working in the world. So those are some things I’ve been thinking about and writing about and they have touched me personally recently.
Henry Kaestner: Michael is awesome to be with you. Thank you very, very much. Heavenly Father, bless Michael and his family as they get ready to move, go in front of him to just be with him, to make new friends and to be able to have just great relationships with his students. And dear Lord, please speak to them. Continue to speak to them from your word in the Old Testament, the beauty from there and the wisdom that comes in mixed with justice and may your kingdom come on Earth as it is in heaven, in Jesus name. Amen.
Luke Roush: Amen. Amen. Amen.
Michael Rhodes: Thanks, guys.
Recent Posts
- Episode 220 – Why Charity Alone Can Never Solve The World’s Greatest Problems
- Episode 219 – The Eternal ROI No Investor Should Miss | Randy Alcorn
- Episode 218 – Marks on the Market: Iran, AI, and a Dynamic Market Environment | Brian McClard & Matt Monson
- Episode 217 – How Kingdom Advisors is Shaping The Future of Faith-Driven Finance | Rob West
- Episode 216 – Marks on the Market: America’s Push to Reshore U.S. Manufacturing | Steve Cook (LFM Capital)