Episode 201 – Marks on the Markets: Beyond the Bubble: Why This Could Be Venture’s Most Explosive Era Yet with Rob Go of NextView Ventures

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The venture capital world can currently feel like chaos—founders are “quietly freaking out” about AI’s explosive impact while trapped in a brutal liquidity crisis that’s left investors without returns for years. Yet beneath the turmoil, top VCs believe we’re at the precipice of the most transformative technological revolution since the Industrial Revolution, with AI reshaping everything from software to hardware investing. In this raw conversation, three battle-tested investors reveal why they’re more bullish than ever on venture capital and how faith-driven founders are stepping up to shape AI’s future where social media let us down.

Please note that the views expressed by the hosts and guests are their own and do not necessarily represent the opinions of Faith Driven Investor.


All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific investment advice for any individual or organization.


Episode Transcript


Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.

Richard Cunningham [00:00:00] You’re listening to Faith Driven Investor, a podcast that highlights voices from a growing movement of Christ-following investors who believe that God owns it all and cares deeply about the heart posture behind our stewardship. Thanks for listening.

Host [00:00:17] Hey everyone, all opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. And this podcast is for informational purposes only, and should not be relied upon as specific investment advice for any individual or organization. Thanks for listening.

Richard Cunningham [00:00:45] Well, friends, welcome back to another episode of the Faith Driven Investor Podcast. A joy to have you with us for what is episode 201. If you missed episode 200, it was a joy to have Luke Rausch and Henry Kasner with us, a couple founders of this FDI movement in space, talking all about the history and landscape and kind of where this broader movement has been and where God has taken it. And we’re back with Marks on the Markets here for our July episode of Marks in the Market, joined by John Coleman. And John, we’ve got a couple of heavy hitters with us as we’re talking venture markets today. And Jake Thompson, who runs the venture business at Sovereign’s Capital, and Rob Goh out of the Boston area who runs NextVue Ventures. Gentlemen, this is gonna be a lot of fun talking venture market. We are just off the heels of 4th of July. How is everybody after their Independence Day? Oh man, doing well.

John Coleman [00:01:33] Well, it was a relaxed weekend for the Coleman family, and I feel like with the venture focus, we are doing our version of All In right now, and since JCal gets to falsely claim they’re the biggest podcast in the world, I think it’s safe to say Faith Driven Investor is the biggest podcasts in the word, so Rob and Jake, you make it that way.

Jake Thomsen [00:01:51] Awesome, Booth, you guys, and yeah, really a privilege. All the Thompson kids have all fingers after the long weekend, which is always a success. So we’re excited to meet again.

Rob Go [00:02:00] Awesome. And we had a good long weekend as well. I actually was preceded by my 20th anniversary. So I went away with my wife for about a week before the long weekend. So getting back in the swing of things here. That’s awesome.

Richard Cunningham [00:02:12] Man, that is awesome. Good deal. Well, yeah, the Cunninghams are here in Austin, Texas, where just, you know, worth saying, we are on the heels of some pretty devastating flood tragedy. Oh yeah. I was able to escape away to the Pacific Northwest with some extended family, which is just a beautiful place, but definitely coming home to heavy hearts and a lot of thoughts and prayers for the people around kind of the greater Hill Country area here in Austin. We had a boat swept away in the. Floods on Lake Travis in particular and that is about as small of an issue you could imagine considering what others are going through and just kind of the devastation and loss but shifting back to let’s talk more positive things let’s get into the docket today. Jake Thompson I kind of want to give you a chance because venture markets have been under the microscope if you will over the last few years there was kind of the peak valuations and the venture frenzy of 21 and 22 a little bit of a fall post that. The wave of artificial intelligence is taking off as of recent, it seems like there’s some momentum and optimism back in IPO markets, but we maybe just kind of canvas the venture landscape for us over the last few years to kind of set our conversation today, and then I’ll let Rob chime in after you. Yeah, small question. Yeah, very small, we’re starting small.

Jake Thomsen [00:03:22] We’re starting small. How much time do we have here? Absolutely happy to, Richard. Yeah, you know, even you asking that question just makes me think how resilient and unique the founders are in this season, because you think about these last five years and it’s just been, we often talk about being a venture founder is like being a boxing match where you’re just getting punched in the face over and over again. You’re bobbing, you’re weaving, you’re trying to get some punches in. And this has been a season of a lot of those punches where you start off and there’s relative normalcy right pre-COVID and all of a sudden everything changes, lockdowns, everybody wonders what’s going to happen to these companies, are they just going to sort of shrivel and die, and all sudden there’s unexpected boon with working from home and just a whole lot of optimism, right, as there’s more money out in the system, a lot more people investing in these companies, valuations just shoot up, right. All the fundamentals get very, very positive. People assume big growth rates, low risk rates, and so even as you run the discounted flows of these companies. A bunch of reasons why it just ballooned up and became quite a bubble. And then you get to 2022, you have interest rates start to go up. That just let out a lot of the air from the system and it just got really, really hard to raise venture funds. 2021, early 2022, we saw this kangaroo explosion of new fund managers, oftentimes first time managers getting out there. It seemed like every dollar you deployed was just up and to the right, like, oh, this stuff’s easy. How come not everybody’s been doing this for so long? But then that 2022 came, rates went up, and just everything ground to a halt. You looked at the deal count just started to fall through the floor. You got the amount of money deployed, just so much uncertainty. Then you get to everybody’s capital being locked up in the banks because you had the banking crisis that was soon after that. Everybody got to the other side of that thinking, okay, what kind of sigh of relief can we breathe? Rates started to come down, but then that stopped. Then you had AI, which is just such a fundamental revolution in so many ways. I mean, if you get back to the boxing match, now it’s like a boxing match during earthquake. Where you just don’t even have firm footing as you’re trying to take these punches and give them. And AI today, and we’ll get in more into this, but there’s this term that was in a well-known blog recently that everybody is quietly freaking out, right? You might have money in the bank, you might have venture backers, you may not, which might be its own benefit, and yet everybody’s quietly freaking out because you just don’t know what’s going to happen in three months, in six months, in three years, right. But there are these IPOs now, right, we went about two years with no tech IPOs. And then 2023 started to crack that open with a couple of Clavio, Instacart, a couple others over the next few months. 2024 is better, but especially the last few months, you started to see a decent number of IPOs. And again, we’ll probably get more into that. But these are IPOs that are across a lot of different types of sectors that seem to be validating that people are ready to go back and go public, get DPI, right? Distributed Come back. And yet the fundamentals are still so uncertain, right? Today, capital markets do not like uncertainty. And so you get to where, okay, well, inflation seems to be low, but is that going to jump back up with tariffs, right. Economic activity seems to strong, but is, that can totally change with AI if people aren’t backfilled as they’re acquitting and just, what does that look like? So I think the number one thing that I would say today is there’s just so much uncertainty that the last few years have been this combination of, well, pockets of really good data and fact patterns. Pockets of really challenging data and fact patterns, and a whole lot of uncertainty politically, economically. It’s just a really hard time. And so back to my first point, founders in the season, a really, really special breed. Many of them are fit in terms of the fundamentals of the companies, and yet a really hard time to be running a company and to be investing in these kinds of companies, given some of that uncertainty.

Richard Cunningham[00:07:01] All right, that’s a world-class canvassing. I can see John and Rob both kind of jumping out of their seats to jump in. So gentlemen, I’m just gonna kind of open the floor and say, Jake just opened up the Pandora’s box. What thread would you like to pull on? Rob, go, we’ll start with you.

Rob Go [00:07:13] Jake, that was an outstanding overview of the last few years and description of where we are. So kudos to you for sharing that. So I have this view that it’s easy to think of where we are in the venture markets as sort of like a normal venture cycle, right? By nature of what we do, it’s a little bit of a boom and bust dynamic. I actually think that we’re not in the normal venture circle and that things have fundamentally changed, especially for early stage investors. So bear with me for a little bit. I think that there are essentially like four major shifts that have changed this market and more or less for good. So number one, I think the industry has matured, right? So we went from a world where venture was a cottage industry into a world where it’s much more of a mature industry. What happens mature industry, there tends to be concentration at the top of the market. As the big players tend to compete on scale and scope, and there are small players, but a lot of the economic rents get concentrated. So that’s number one. Number two, there’s been a rise of two unstoppable forces in the venture market. Force number one is Y Combinator, which basically eats up, by my estimate, 10% to 15% of the early stage supply. The other unstoppable force are mega funds. That essentially take up another 10% to 15% of the market with essentially price and sensitive activity at the early stage. And so you basically have this shrinking canvas for early stage investors, because it’s very, very difficult to compete against those two forces. The third is the idea of the power law went from being. Sort of like a non-consensus right idea to be something that everybody believes in and believes in to like the nth degree. And I think that that has huge implications in terms of how the different players in this market are behaving. And the last is we’re at the beginning of this AI super cycle, which has a much longer time horizon than a typical venture boom and bust cycle. This is more of like 20 to 30 year horizon as opposed to a typical, I don’t know, like five to seven year or like. You know, good times, bad times kind of cycle. And so you put those all together and man, we are in a different moment in time than we have been in since I think I started in the venture business more than, you know 15 years ago.

John Coleman [00:09:25] So I’ll try and be controversial on the other side. Jake laid out some of the challenges to the industry. I think this is probably the most bullish I’ve been on venture capital, at least in my career. And I think the reason for that is, you know, venture capital ultimately is about disruption first, right? About the ability to start new companies that have the potential to disrupt or change industries and more mature companies. And about the advancement of technology, because the vast majority of venture capital today is oriented towards either hardware or software. And I thinking if you look at the underlying dynamics of the macro environment right now, we are on the precipice of what could be the biggest … A series of technological changes in human history. So at least since the Industrial Revolution, but I could argue that it’s greater than the Industrial revolution because the fundamental technologies are more advanced and capable of advancing more quickly. So if you break that down, what’s good for venture investing? First is technological disruption. And I think disruption cycles in markets, in business, are faster than ever. I think new technologies quickly overwhelm old technologies. Business models change more quickly. I think there is more disruption in mature and immature businesses alike than ever before, which I think actually lends itself to new models and new businesses that can participate in that disruption. At the same time, I think we’re on the precipice of several different technological advances that would be world-historic in their own rights and actually feed into one another in unique ways, right? The internet is probably the most disruptive thing that we’ve all experienced in our investing career in terms of fundamental change to technology. But I think a series of things around energy production, around artificial intelligence, around robotics, around medical and scientific advances, and maybe some other categories are all coming together right now in a mutually reinforcing way, which means that we could go through a transformation in the underlying nature of the economy, the way that people work and businesses work, that it’s more radical than at any point in history. Now, that is predicated on the continued advances in things like quantum computing and energy, But if you think about it, artificial intelligence is like the backbone of that. But with the artificial intelligence, not only do you get this disruption in every single industry in the way that we have now machines that can perform like humans in terms of thinking, but those actually reinforce the technological advancement in those other areas. You need energy, for example, in order to support artificial intelligence. And so now we’re seeing nuclear markets open. We’re seeing advances in energy production technologies. We’re seeing governments be more open to alternative methods of production of energy, both because of resource scarcity and the increasing needs of AI. You’re seeing robotics advance in a way that, you know, robotics have been around for a long time. But the combination of robotics and artificial intelligence are going to create fundamental advances in those areas, I think, that are different than in the past, right? If you have humanoid robots, if you have self-driving cars or planes, now we’ve got hypersonic jet engines, which are making a comeback and more accessible and cheaper to produce. And AI is able to advance those technologies more quickly than they would have advanced in the absence of that. And that bleeds into things like medical technology, et cetera. And so if I think about just the fundamental opportunity to try and get in on the ground floor of the creation of new businesses that can fundamentally grow into massive businesses in a much quicker cycle than ever before with limited resources, I think that capability is greater. And the ability to dig into these technologies that are gonna influence the way every mature business operates in the world, right? Every single business has to pay attention to robotics, artificial intelligence, energy and other technologies right now. And I think new companies are best positioned to at least start those and pioneer those. And then, Jake, what you mentioned is the other side of the capital markets is now wide open. Rob, you mentioned mega funds. Jake, you mention IPOs. There’s less, I think, constriction on the ability of big companies to participate. We’re seeing Google and Meta and Microsoft done hundreds of billions of dollars into these markets now through acquisitions, acquihires, funding new startups. So, I think we could be on the precipice of a massive, massive technological change. The best way to access that change being through venture investing and venture backed companies. So, that might be the optimist’s view for why now is actually one of the most exciting times to be in the market despite its challenges.

Jake Thomsen [00:13:55] Yeah, I’d agree with you, Jonathan. I’d say that’s almost two sides of the same coin, because what I hear you saying, I draw a distinction a little bit, there’s the technology markets generally and completely agree with what you’re saying, because technology is being supercharged in all those ways. And some people ask, well, hey, is there still generally the advantage of having venture versus public markets? And to your point, right, there are these category-defining companies. If you look at the 1980s, 1990s with the personal computer revolution. And there’s been research done that says, well, every dollar of revenue for the Microsoft’s, IBM’s, the Apple’s in that season led to about $10 of GDP, right? You have this 10X multiplier of the underlying technology. I’ve got to believe that AI, I mean, it could easily be 10X at, right? For every dollar that is spent on revenue in these AI solutions, could lead to 100X at in terms of general growth of the economy, economic activity, and good companies have always been able to capture the value they create. And so I think we’ll continue to see that. We’ll continue see in the longer term, our performance and venture. And at the same time, it’s never been easier to write code to start a company. We’ve never had so many companies, right? You just look at base 44 acquired by Wix after six months, right, for $80 million, right. To be a venture investor and say, well, it used to be the software that was really hard to develop. And so, I could bet on a good team that could develop software. Well, now that’s the easy part of it. So almost the picking the winners as a venture investor and all the competition you have as a Venture Founder, I would say makes it harder as an individual in that system. And yet the system overall will continue to go in a really exciting direction, because I agree with your analysis there, John, that the market in general will drive forward in really compelling ways. It’s interesting though, that

Rob Go[00:15:36] But there’s this very stark dissonance where I think most people agree with what you share, John, at the macro level, right? Like a huge amount of optimism about the potential of these technologies to be transformative and be, you know, kind of multiplicative in the economy. But at the same time, you have a lot of folks on the ground who are having a really either raising money, building companies, exiting. Lack of liquidity. So that dissonance I find very, very interesting. It’s not that those two things are in conflict with one another, but there are other things going on that we need to get through to enjoy this period of flourishing that hopefully will be on the other end.

John Coleman [00:16:13] The illiquidity in capital markets, particularly because Jake mentioned DPI in his opening comments. I mean, any time you talk to a limited partner right now, they are not getting the money back for the last three years that they expected from their private funds, from private equity, from venture capital, et cetera. And so I do think one of the challenges for the industry is like, how do we shorten that liquidity cycle in such a way that people actually have the liquidity to reinvest? In these markets because the hold times have just been too long for people to get the liquidity to reinvest. And so Rob, I think you and Jake are entirely right. The capital markets are still a little frozen for investors who have traditionally participated in venture because they remain over-allocated into old funds from which they haven’t gotten distributions. Right? And I think the IPO markets and, you know, big companies like Meta or Google or Microsoft acquiring are helpful to introducing capital for acquisitions, but not for funding from the ground up, or at least dominantly not for finding from the ground up except internally. And so there is a disconnect right now, I think, in the capital markets and the opportunities that might be out there if they were.

Richard Cunningham [00:17:17] All right, we’ve got three really intelligent gentlemen going at it here. And then I consider myself the people’s host because then there’s me. And so just to kind of level set, because you’ve thrown out a lot of terminology, Jake and Rob in particular sit in the general partner seat, which is they are fund managers. They go raise limited partner capital from wealthy individuals, family offices, high capacity folks, institutional investors, things, endowments, pensions, foundations, things of that nature. They pull that capital together as venture managers and then go deploy it into Deals, founders, startups, and those folks. And so they kind of have this unique perspective where they’ve got their limited partners they need to care for because they’re stewarding and shepherding their capital. And then they go out and they pour the capital they get into companies they want to take bets on. And so I just want to kind of orient people around to where expectations are. And you’ve got this liquidity issue where the limited partners who have invested in the funds are eager to get DPI. So distributions back to themselves as investors. They’re saying, hey, we need these companies that Jake and Rob have invested in. To exit to generate some type of return so we can get our capital back and go invest in another fund or whatever it might be, or we’re just, we’re liquidity strapped and we need to get some cash back in the door. So just kind of want to get some terminology right there. So Jake and Rob, in that seat you’re sitting in right now, what are you thinking about the most? Cause you’ve got to source new deals, you’ve gotta go find the founders out there. You’ve got the founders you have invested in across your funds. And then you’ve also got the demands of limited partners who are asking you, knocking on the door, Hey, when are we going to get those distributions? I mean, you’re in an incredibly complex role right now with all the dynamics we’ve spoken to. Maybe the question is just how are the founders doing? Like those that you interact with on a day-to-day front that you’re investing in. Jake, you mentioned their resilience early on. What are they thinking about right now and all the founders that you’ve invested in?

Jake Thomsen [00:19:03] Yeah, so it is, it’s a difficult time where I think I’ll go back to what I mentioned earlier of just not quite knowing what things will look like for the next few years, largely related to artificial intelligence. I mean, late 2022, when chat should be first came out. I remember being at a Christmas party and just making Christmas poems from it and thinking, oh, this is going somewhere. This is going somewhere pretty fundamentally potentially changing of everything we do. And yet we don’t know what that looks like. I couldn’t have guessed how I’d be using various LLMs and AI and CLOD today. And I think you generalize that and you say, well, what does that look like over the next few years? And it’s almost a, you don’t know what you don’t t know where so much of technology has been linear, where you can kind of see, okay, the internet, you can track where we thought it would go. Right. First, you had more of a linear progression of everything that was already being done came online. Right. All of a sudden you had the white pages, yellow pages online. And you had Pepsi.com, right? Business as usual is now online, but we couldn’t have foreseen were those internet native companies, social media and others would probably wouldn’t have said this is going to happen down the line and yet those are some of the biggest companies of that era. And so I think the question is, how does it fundamentally change? What does it look like to be AI native to implement these tools? Because if you’re not implementing tools at every level of your stack, if you are not hiring people that are thinking kind of first, how do I adopt the efficiencies of a lot of If you have this framework where there’s perfect competition on one end, venture has always been very clunky, right? Again, the software, trying to get venture investment. Well, it’s becoming more and more increasingly through AI of a perfect competition construct. And you’re going head to head with a whole lot of people. So we see a lot of founders that they’ll raise around, they’ve got 12, 18 months, and they kind of can breathe for a little bit, but they’re already terrified of what 12,18 months looks like because they’re going to build with working hypothesis. They don’t know how that needs to change. So they just can’t. Have a magic crystal ball and try to figure out what that looks like. So it’s just, it’s that uncertainty is what a lot of these founders are experiencing day to day. That’s what we’re seeing.

Rob Go [00:21:02] Yeah, maybe if I can chime in, we were thinking about all the things that you mentioned, right, liquidity, new investing, you know, supporting the companies that have been out there, right? Like the beauty and the curse of being a fund, you know, having multiple funds that are in different stages is you kind of have. You know, I’m thinking about a founder who just raised their first seed round last week and they’re just trying to find early signs of product market fit, and then I’m talking about founders that, you know, they’re 12, 13 years into their journey and they are either thinking. How do I get an exit or like maybe it’s day one and I see another 10 to 20 year horizon here for this company to keep on growing. And how do I be aggressive about that? Right. So it’s kind of funny being a GP, you kind of like live all these parallel lives at the same time. I actually think that there is general optimism, I would say, you know, in our portfolio among the founders, right? Because if you started a new company. You’re hopefully optimistic, right? Like you’re still trying to take the first hill and you build conviction around this problem and this product that you’re building and you’re excited about that. I think for a lot of companies that are in the mid or later stages in life, they just got through this very, very difficult period where maybe they were sitting on a super high valuation, had a lot burn, they had to get fit and get their companies in shape, but they’ve sort of done that. You’ve either done that or you haven’t, you’re not gonna survive if you haven’t done that And now you have this like new substrate of like really, really interesting capabilities that hopefully you’re forward thinking and are applying into your businesses. And you’re seeing really great returns. Like one of the interesting things about AI is that a lot of the returns can accrue to scale players, right? Because if you save, you know, 10 or 20% of costs somewhere. Like it doesn’t matter that much if you’re like a 10% startup, it matters a ton if you are like a, you know, thousand person company or a company of really significant scale. And so, you now we’ve seen a lot of our late stage companies, you have new lines of business or massive efficiencies gained through some of the, you kind of low hanging fruit presented by AI and that’s just really the beginning. So I think that generally there’s actually a lot optimism in the portfolio, albeit with full awareness of a lot the challenges that folks are encountering as well.

John Coleman [00:23:13] Are you seeing a bifurcation amongst type of companies? So like one of the things that strikes me, because Jake mentioned it earlier. You know, we are seeing companies now that barely even exist with people leaving OpenAI or Apple or whatever and getting like a billion, eight billion dollars. Johnny, I haven’t got these crazy valuations. You can build a billion dollar company with a couple of people now that’s software oriented, that’s AI oriented. But we’re also seeing a shift to hardware investing and venture and breakthrough hardware technologies, where obviously the capital intensity of those businesses is greater. So it’s a little opposite of what you guys described, where there’s just so many founders, things are getting created so quickly. You know, to create, you know Jake a cloud seating platform or something like that. You actually need more capital intensity to make that work. But we’re also seeing some of the most interesting companies being hardware oriented now rather than software oriented which I think is a bit of a pivot. Are you guys seeing kind of a break in the types of companies in the way in which founders are acting or VCs are acting at the moment?

Jake Thomsen [00:24:15] Yeah, I’ll chime in and say, absolutely. And I credit that with a couple of different trends. One, because software is no longer the scarce resource, right, we’re investing in things that five years ago, we would have said, well, there’s friction there because it’s hardware, because it is hard tech, because there’s a services component. That friction was a negative back then because you really wanted to focus on the software piece. Now that software is almost interchangeable, all of a sudden that friction becomes your economic mode. And so it’s the way that you protect your positioning. And so we are, I mean, we’ve invested in a handful of companies that wouldn’t have been on the target in the past. I think there’s that piece of it that the hard things are more defensible. There’s also, I love to hear Rob Stotz on this too, but there’s almost a change in the zeitgeist a little bit of kind of what founders are most motivated by. Probably the confluence of whether it’s the elites in Silicon Valley, right? There are more and more, you mentioned all in podcasts, right. And there’s a couple of those guys just have gone a little bit more right and unpack that in ways that they’re being listened to. You’ve always had Peter Thiel’s and Elon Musk and Mark Andreessen with American dynamism, right? You have more of that where there are the cultural elites, you have this almost political narrative, which not to get too much kind of sociological, but the difference in just the tenor of the two different administrations. Right this administration is much more the vision of the good life is quite different therefore the threat we face is quite difficult and that threat tends to be external right it’s different nation states it’s the the future of american prosperity right there are a lot of founders that have been there quietly building that now have a renewed sense of agency and a new voice and so we’re seeing i’ll just give a shout out to the reindustrialized conference right it in its second year up in detroit on this week there’s like discipulous ventures that are all hard tech investors. I mean, Rob talked about Y.C. And the bellwether they are. You know, Gary Tan, just I think it was last week, had said, hey, we’ve really been focused on agents and the rest, like we need to focus on hard tech, too. So they’re making a call for startups all around the hard tech space. And you see, take those two things that the elites, the political narrative and then even the policy where there is more I mean tariffs do lead to reindustrialization in a way that we saw a lot of interest in a company just recently that their thesis was the U.S. Produces the most cotton in the world. And we import the most cotton products, but all the steps in between, right, it’s going all over the world before it comes back. Why don’t we just have technology that are 3D printing for knitting, right? Let’s build something like that. And a bunch of ECs were clamoring to get an awesome entrepreneur. But that is something that wouldn’t have been nearly as competitive a deal even just two, three, four years ago, because you have the type of policy like tariffs that make that possible. You know, the Pentagon launched its Office of Strategic investment right to invest in long term hard tech and that was. Signed under Biden but wasn’t operationalized until just now. You have a lot of things coming together that I do think you’re seeing like cloud seeding, like nuclear small modular reactors, a lot that just would not have been considered kind of core venture that are getting closer and closer to the core just over the last couple years, especially the last year in particular.

Rob Go [00:27:15] I’m going to take a little bit of a contrarian view here. I think this is a point of view that like software is commoditized because of AI. I don’t think that’s going to be true. I actually think that great products will still distinguish themselves. I think that crappy products will be commoditize, but I think really great software products will still stand out and you’re going to build amazing companies around that. I think that there is a couple smoke screens on the two extremes, right? Like the 10 person billion dollar startup. I don’t know if that we’ve seen that yet. I don’t know if we’re actually going to get there. There is a billion dollar valued companies with 10 people, which are essentially acquihires. But like, you know, are 10 people going to build great products that customers use and pay for and are defensible? I don’t really know if thats going to happen. On the flip side, I think the hardware thing… We have some hardware companies in our portfolio, and so I’m not going to knock that, but I think it’s a little naive to think that like, okay, like things are just going to be easier for hardware startups today. I think there’s two forces going on. I think one, we’re in a boom cycle within sort of AI robotics and that sort of thing. And so capital is just flowing there more easily. I think the second is that like because it’s been a hard period in sort of traditional software or, you know, software exits, there’s the sense of like, If I’m not going to get a decent outcome from a software company, I may as well bet the farm on a crazy hardware company, right? And by the way, the mega funds have a ton of capital that they’re pouring into these things. So I’m probably going to getting a markup or my chance of getting a markup is just as good, right. As a software. But like when this is all said and done, like what are the best companies going to look like? I think there’s still going to. Look mostly like software.

John Coleman [00:28:58] Can I ask a second question to you guys? So, I remember a very contrary intake I heard, gosh, nearly 20 years ago now, 15 years ago maybe, from Peter Thiel, where he was arguing that basically there hadn’t been much scientific progress since the computing revolution, that most of the new technologies that are really exploded. Were not actually human advancement in the way that cars were, industrial technology were, like social media, which I would argue has been arguably one of the only tech advancements that’s been like a net negative for society, at least in the ways that it’s impacted individuals for human flourishing and on, you know, metrics that we can measure, there are a lot of problems as a result of that. It strikes me picking up what Jake said with this tenor of American dynamism, solving hard problems, and maybe Elon was a part of this or others were. That a lot of entrepreneurs now are thinking about impact more than they were in the prior cycles. Like a lot people rather than just saying, I’m gonna create the new social platform or a new dating site or whatever, are really leaning into structural problems that humanity faces, whether that’s manufacturing. Defense technology, energy production, weather influence, things like that, where they can define what they’re doing in terms of the positive ways it will impact flourishing in society and represent more fundamental scientific and technological advances. Am I just like an optimist about the environment right now or are you guys seeing a similar vibe shift, so to speak, amongst founders? Like how do you see that versus maybe 10 or 15 years ago?

Rob Go  [00:30:30] So embedded in that question would be the thought that 10 or 15 years ago, founders maybe were less ambitious or saw less of a connection between what they were building and sort of like the meaningful problems of the day. I don’t think that’s the case.

Jake Thomsen [00:30:47] I agree. I think the founders that do really well, you’ve got to have that conviction that you’re doing something for a very good outcome, not just financial outcome, to put yourself through this kind of wringer. And I do think this maybe is a bit of vibe shift just more recently than 10, 15 years ago. And it’s a gross oversimplification. But if the prior spirit of the age was almost like seeing the good life is a bit different and therefore the threat’s a bit different, I think there was almost a sense of the threat is internal in some ways. And the way that people, not both what they built, but also how they built I think was very much aligned with their value system, right? This is where you got to a lot of, how do you think about who we hire? How do we think about addressing some of the problems in society through various structures and systems, right. A lot of just the conversation of the last few years, you saw that as a big conversation in the tech community. And so it’s almost like the problem that was being solved more recently, might’ve been different than addressing that threat externally, a little bit more of like, hey, we’re addressing the threat in our systems and structures. So that there’s always, I think ever since the beginning of Silicon Valley, where you got all the hippies going out and saying that we’re going to build new things for society, I think that’s still there. It just takes different shapes over time.

Rob Go[00:31:56] I also think that companies like over time earn the right to expand their ambition. And that’s not really a problem. And sometimes you have companies that go out with huge ambitions out of the gate, but it’s just not practical or, you know, it’s more narrative than it is reality. One of the things that I really can’t stand in the market right now is this concept that like, you need to have this infinite narrative in order to be a successful startup company. And I think that that’s just like so backwards. Like we’ve totally lost the script if that’s what we’re telling founders at this point. Because like, I think building great products and solve real problems is like the ultimate narrative. And if you have success and scale that earns you the right to expand the narrative down the road. And in an example of that in our portfolio, we’re investors in this company called Whoop which is a human health and performance company. We’ve been in this country for 12 years. You know, I think Will is a very ambitious founder, but it had a very narrow goal around trying to understand rest and recovery for elite athletes, of which he was a part of and he had connections to those type of people. And in the last year, they’ve expanded the vision of the company beyond what originally was around human performance to lifespan and healthspan and longevity. And I actually think that this is a company that they could have gone out with that mission out of the gate, and maybe that was in the background, but they had to should earn the right to be able to do that and to do it credibly. Instead of just being a business that like, okay, we’re saying we’re going to do this great thing, but like, do we really deliver outcomes for our customers? Or are we just like, you know, trying to feed into an infinite narrative so that folks will fund us down the road? I don’t know. I just don’t like that.

Richard Cunningham [00:33:32] All right, shifting gears a little bit, wanna go into the performance conversation some. Both of you guys, Jake, Rob, John, you as well, I mean, you’ve been in market raising funds, private market funds in particular, and the MAG-7 went on such a run. How was it defending private markets investing to limited partners who were just saying, hey, if I just put money in the S&P 500 or the NASDAQ, whatever it is, it just goes up into the right and this is easy. Like, why on earth would I tie up money for long periods of time in the liquidity window? Where are you at sentiment wise? What are you recognizing in the market as people kind of LPs in particular look to the private markets, ventures specifically, with kind of this private versus public and how folks are kind of reconciling that conversation and just kind of the overall performance of the asset class.

Rob Go[00:34:19] So this goes back to the point I had around the power laws consensus. And I think we’ve really seen the power lot work over the last few years, not just in early stage investing, but across all stages of investing, right? So you talk about the mag seven. We don’t hear that as much, but what we do hear is, boy, I could have just bought late stage SpaceX or, you know, shouldn’t I have just like bought Nvidia stock and like, how are you going to beat that, right. We’ve seen this like concentration of performance in a very, very small number of companies. And so if you’re, you know, because when you buy venture capital, the whole idea is you’re trying to buy alpha, trying to by like outperformance while absorbing a greater amount of risk. And, you there are other ways to do that. I think that in the last few years, that’s actually been a very compelling argument. It’s hard to actually argue against that. My view, though, is it goes back to sort of where we are in the innovation cycle. I think that we are in the very baby step ages of the super cycle around AI, which over the arc of the next 20 or 30 years, I think, that you’re going to continue to see our performance from early stage private and liquid investing in the application layer. But early on, you actually don’t, right? If you think about the early days of the internet, most of the outperformance comes from a very small number of infrastructure and sort of enabling technology players, right? And that’s where we are on this innovation wave. Or, at the end of the last cycle… You know, all the performance is concentrated in a couple like big, big mega late stage companies. So we’ve been in this like moment in time where I’d say early stage venture is almost destined to underperform. But I think if you look over the arc of several decades, there’s reason to be optimistic because, you know the stage that we’re in is not going to last forever.

Jake Thomsen [00:35:58] And that question, too, is a little bit of selection bias. If you knew the Meg 7 were going to be the Meg 7 number of years ago, well, yeah, it makes all the sense in the world. And if you knew, the hottest venture names are going to the hottest names, and you bet on the fund that had those, I mean, you’d drastically outperform the Meg seven. So I think one of the benefits of a venture capital is you do have professional managers that are going out finding these companies, that you have a distribution that the median is still going to outperform. You can’t always pick the winners ahead of time. If you invest. If you take that view now, only time will tell. But if you have a basket just in the mag seven, who knows what that’ll look like over the next three to five years, especially compared to the up and coming private companies that venture would invest in.

John Coleman [00:36:38] In a couple of macro comments, and Rob touched on this, the outperformance of public markets generally has been enormous, particularly since the great financial crisis starting in 2008, 2009 after the collapse. We have been in basically an uninterrupted bull run with little dips around COVID and some other things that’s like historic in relation to public markets and one of the biggest bull runs in the history of public market. A lot of that outside of these Mag-7 was fueled by monetary policy, honestly. You dump trillions and trillions of dollars into an economy like you did after the great financial crisis, like you do during COVID and after COVID probably too long, and you’re going to inflate markets. That money has to go somewhere. Public markets are going to go up. U.S. Public markets are the biggest destination for capital in the world right now. U. S. Public market are the flight to quality. They’re going to go up. And so the return to the S&P 500, particularly for the last 15 years, since the great financial crisis or a little bit longer, have been an historic bull run, even outside the mag seven, even without selection bias, which I agree with Jake, private markets over that period of time, still outperform public markets, but by less than they used to And I think one of the things that Rob and Jacob already mentioned is the number of new GPs in private markets has exploded over the last 10 or 15 years, particularly that COVID bubble where in 2021, we were just seeing a radical expansion of the venture capital industry. But what that’s led to is a bifurcation between the best venture capital firms and the worst. If you look at top quartile venture and private equity firms, they’re still blowing away public markets. If you look at the average or the median. It’s a little bit more compressed because the bottom quartile performers significantly underperform public markets. I mean, the gap between a bottom quartel and top quartile venture firm is like 2,000 basis points, right? It’s not, you know, 100 basis points. There’s a huge difference between the quality managers in this area and those managers who aren’t consistently able to produce quality. And so I think… You know, we do hear that a lot. I mean, you know, the famous example, the Buss family is selling the Lakers right now for $10 billion. It’s the biggest sale in the history of American sports. He bought the team for $68 million in 1979, got $10 million for the family here in 2025. If he had invested that $69 million in the S&P 500 in 1979 it would now be worth $13 billion, right? I mean you know you get these anecdotes all the time. But I do think, look, bull markets don’t last forever. I think private markets still outperform. I think particularly with the winnowing of GPs that’s come over the last four or five years where the number of new funds started has declined, that you will see better funds continuing to kind of outperform public markets, particularly as they plateau. And the only question mark now is, do we now live in a winner-take-all world where the mag-7 or the top 10 or 20 companies in public markets that are massive, that have tons of cash, whether that’s Apple or Google or Microsoft or Tesla or maybe OpenAI, once they public, etc. Are just so scaled and better able to compete in this new environment because of the capital at their disposal that they can continue to accumulate the vast majority of returns in public markets. And Rob, you mentioned like late stage SpaceX, like 50% of the returns of the S&P 500, not the alpha, the returns to the S& P 500 have been the magnificent seven over the course of the last, I think it’s like three or four years, right? 50% of the returns of 3,000 stocks have been seven stocks, right? And the question I think some people are asking is, is this just the new normal where it is more of a winner-take-all in public? And that is a question, I think, but I think the average performance of private markets versus public markets is likely to be a bit better going forward, and particularly if you can get an above-median manager or top-quartile manager, their outperformance has actually been pretty steady over that time and will continue to be.

Richard Cunningham [00:40:48] Good reflections. Thank you, guys. Hey, let’s go around the horn one last time before we get into our final question and just, hey, what’s that last thought kind of thing on top of your mind that we didn’t get to, I got my eye on the clock, that you’d want to share maybe just a quick kind of comment on the venture markets you’d like to leave the listeners with. Rob, we’ll start with you.

Rob Go [00:41:03] I continue to believe, and actually it’s validated with folks I talk to actually know a thing or two, I think, about the technology, we are much more likely to underestimate the impact of AI than we are to overestimate it. And that’s easy to say now, I guarantee you, in two years or so, it’s going to like an AI wasteland because these markets have this sort of boom and bust dynamic. So just remember, when we’re in the bust period, sometime in the next couple of years, even when we were optimistic, we were underestimating how great this is gonna be. So that’s my last thought. All right. Jake, what do you got?

Jake Thomsen [00:41:42] That’s a great thought and totally agree I might take a little bit different perspective just given this subject matter we have around faith. We’ve had a lot of conversations recently about technology and at what point are we playing God and we’re all kind of nervous around this and how do we think about it faithfully and I just love that the simple framework as believers where we can look to scripture we can say okay where’s technology show up in scripture well a couple of illustrative examples right you got God quite literally prescribing technology right you read in early and assess where he gave. Most advanced maritime technology, like quite literally the schematics to go and build tech, right? So, so God has prescribed that at times. You go to the Tower of Babel where there’s this construction technology able to build something, but for all the wrong reasons, well, God decided to step in and actually thwart something that was going in the wrong direction for his overall plan. And you look even further on and you can see where he repurposes technology. I mean, the Cross was quite literally, the most advanced kill chain technology of the Romans. And we all know that that took something that was so awful and horrible and turned in the most beautiful day three days later of all of history. Right? So God can prescribe technology, can thwart it, can repurpose it. And so we don’t have to be afraid, I guess, to the point. We serve a sovereign God. We are His hands and His feet. We can go and develop thoughtfully, right? We can build. We can use products. And I think we can have an optimistic perspective of technology and of investing in technology, even from the fundamentals of our faith.

John Coleman [00:43:05] And I just want to build on both of those comments. Rob, I think you’re 100% right. I mentioned it earlier. I think we’re underestimating the technological change that’s coming. I mean, the only thing I can think of that’s even remotely similar would be the Industrial Revolution, which fundamentally changed humanity. I mean GDP per capita now is something that one or 200 times what it was for the 3,000 years prior to the Industrial revolution, right? And I think this change that’s coming, you know, absent some sort of intervening force. Technology continues. We are in for as radical a transformation of the human experience as the Industrial Revolution, maybe even more so now. And there’s reason for optimism. Rob, I think every technology everyone has ever been afraid of in the history of humanity has worked out better for humanity. There have always been anti-technology movements, they’ve always been wrong. However, you know, there are visions of the future you can paint now where we have humanoid robots and artificial intelligence and people are out of work. Disruption cycles like the Industrial Revolution lead to abuse. They can last for decades, not months or years, right? And so I think particularly as people of faith who care about individual human flourishing, we have to be optimistic because of our sovereign goddess, as Jake articulated, but we have be uniquely attentive to what is changing about the human experience and how can we as investors and people help to shape that in a positive and constructive way and help the people who are struggling with this adjustment find their purpose, meaning their way of life through that, right? Because you can picture this going bad and us ending up in idiocracy or wally, you know, this terrible vision of humanity where we serve the machines or the matrix or the Terminator if you’re really, really negatively inclined. You could also picture like a Star Trek future where all this technology enables us to explore the stars, to learn more about ourselves and the universe, to really uncover something beautiful about humanity. And that choice is going to be not ours to make. We have a sovereign God, but we have an influence here as people of faith, I think. In the way that humanity navigates this transition. And if Rob is right, that this is gonna be bigger than we even anticipate right now, I think we have to be more attentive to what that does to individual people and how we as investors and technologists shape that future such that it can be a continuing positive story rather than an era that we look back on and say, wow, there was so much that was broken then, there were so many people who were lost, there were many people that didn’t navigate it, right? And so. That’s one thing I think about a lot is like, this technology is coming. No one can stop it. Absent God in a Tower Babylon moment, no one can stop it! How can we navigate that in a way that the average person’s life gets better, not worse, and that humanity in the future looks better, not worse.

Jake Thomsen [00:45:50] If I can, not to extend this too much longer, but let me just pick up on that. It’s been so encouraging, you know, at Sovereigns, we invest in faiths and founders. And this weightiness and this sense of stewardship that you’re talking about, John, it’s so cool to see the body of Christ stepping into. And there’s this felt sense that we kind of missed the boat in social media, right? And there wasn’t a strong view of human flourishing in a lot of the companies that really shaped social media. And we kind see what happened with mental health and depression and the rest. And there was this felt of sense of We can’t miss a boat with AI. And so believers have to step in. We have to build with excellence, but we have to built with the meta narrative and view of what it means to be human, like what it mean to flourish, right? And that’s been a really cool thing to see from my vantage point of the way that we are the hands and feet of Christ, even in technology and to see the charge that a lot of faith from founders are taking. I’ve been encouraged by that and just values driven founders for that matter, right. It doesn’t necessarily have to be from faith, but that’s cool to see.

Richard Cunningham [00:46:45] Well, Rob, your comment was so profound that it caused John and Jake to misbehave and jump the gun and start giving a kind of a scriptural spiritual reference before I ask the question. So we’re gonna give you the final word on anything God’s been teaching you and then through his word lately, it would take us home.

Rob Go[00:47:02] Yeah, so there are a couple of things that I’ll tie together and I’ll make a couple of recommendations to while I’m at it. So we’re investors in this company called Hallow, which is primarily Catholic focused, but really it’s an app that I use every day and there’s a bunch of different types of content that you can consume there, but anyway, so this morning the scripture reading was around Jacob wrestling with God. And one of the things that really struck me about that passage was how kind of like in awe and fearful. But also anxious, but also amazed he was to have had a direct encounter with this being. His response is both like, he’s fighting with this person. He’s like, wait, who are you? Tell me your name. Oh my gosh, I can’t believe I survived. It’s just like this amalgamation of emotions because of how rare and unusual it was, I think, for him to have this direct encounter. So that really struck me. I’ve also been reading a book by Greg Boyd. I’d previously read a book of his called Cross Vision, which is pretty dense. He essentially created a, like, 120-page, easy-to-read, good parts version called God Looks Like Jesus. And his basic thesis is, you know, it’s very hard to understand the God of the Bible unless you think of Jesus as the full reflection of God’s person and character and the ultimate reflection of that. And when I put these two together, the reflection that comes to mind is just, like how privileged we are that we live in the era of post Jesus, where we don’t need to. Have an encounter with God that feels so mysterious and weird and unclear where we have a person that is a more complete reflection of who God is and then that person invites us into a relationship with them. And so it’s just like such an amazing privilege that we can have that intimacy and a reminder that we didn’t always have that. So that was kind of the thing that was on my heart today.

Richard Cunningham [00:48:51] Perfect word. Well, folks, what an epic edition of the FDI pod. Thank you so much for joining us. Jake Thompson of Sovereign’s Capital, Rob Go of Next View Ventures, what a treat to have you guys on. For John Coleman, I’m Richard Cunningham, and we will catch you next time.

Host [00:49:07] We are grateful for the opportunity to serve this community and see listeners come in from more than 100 countries. Faith-driven investing can be a lonely journey, but it doesn’t have to be. The best way to stay connected is to join a group study with other investors looking to get the same answers to questions you have and find great community as they do so. There’s no cost, no catch. In person or online, you can meet an hour a week with other peers from your backyard or the other side of the world. You can also stay connected by signing up for our monthly newsletter at faithdriveninvesting.org. This podcast wouldn’t be possible without the help of many of our friends. Executive producer Justin Forman, intro mixed and arranged by Summer Draggs, audio and editing by Richard Barley. Our theme song is Sweet Ever After by Ellie Holcomb.

Episode 21 – Starting a Faith Driven Fund with Luke Roush of Sovereign’s Capital

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Today’s episode, we’re talking to someone who is an expert in his field but also a dear friend to all of us who host this show. Luke Roush co-founded Sovereign’s Capital in 2012 and serves today as Managing Partner. 

On today’s episode, he shared the story of the startup that spans from Jakarta to Silicon Valley and Washington DC. As you know, the Faith Driven Investor movement is a global one, and Luke provided some great insight on some of the snares and pitfalls, as well as trends he’s seeing emerging, as we head into the future.

As always, thanks for listening.

Useful Links:

Sovereign’s Capital

Impact Investing with Sovereign’s Capital

Creative Destruction and Work as Transformation


Episode Transcript

Some listeners have found it helpful to have a transcription of the podcast. Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it. The FDI movement is a volunteer-led movement, and if you’d like to contribute by editing future transcripts, please email us.

Henry Kaestner: [00:02:34] Welcome back to the Faith Driven Investor podcast. You know, we haven’t spent much time at all talking in either the Faith Driven Entrepreneur or the Faith Driven Investor podcast about what some of us do during our day jobs. And a lot of that’s been neglect. And just thinking that other people’s stories are really interesting because they are. In part, that’s also because we’ve never wanted this to be anything that would be self-promotional. And yet we very much do feel called by God to do the work that we do at Faith Driven Entrepreneur in Faith Driven Investor and at Sovereign’s Capital. [00:03:06][32.4]

[00:03:07] And for those of you don’t know, Sovereign’s Capital is an investment fund that Andre Mann, Luke Roush, who’s our guest for today, and I started about eight years ago coming out of the experience that we collectively had in running faith driven enterprises and believing that there is an opportunity to have aligned capital coming alongside and encouraging the entrepreneur to be able to love their partner, vendor, customer or employee in a way that might have some level of marketplace witness and transformation. And so we started Sovereign’s Capital, which is a fund to do that. We did it eight years ago and over the course of those eight years have invested just about 45 companies in the southeast and in Asia and along the way have brought onboard just an incredible staff to include William Norvel, frequent co-host and co-founder of Faith Driven Entrepreneur. So it’s been with the Faith Driven Entrepreneur podcast and Faith Driven Investor podcast since the beginning. Many of you may not have known what he did. You may have thought that he was a color commentator for Alabama football or basketball. But no, actually, he is a full-time investor. [00:04:07][59.9]

William Norvell: [00:04:08] Honestly, the color commentator for Alabama basketball is pretty bored. In fairness, I might get that job one day. [00:04:15][7.2]

Henry Kaestner: [00:04:18] Luke, welcome to the podcast. You have never been—have you ever been on the show? [00:04:21][3.4]

Luke Roush: [00:04:22] I have not. Long time listener, first-time guest. [00:04:23][1.8]

Henry Kaestner: [00:04:24] It’s awesome. What do you think? [00:04:25][0.7]

Luke Roush: [00:04:27] Thrilling. [00:04:27][0.0]

Henry Kaestner: [00:04:30] So why don’t you do this, why don’t you take us back to the beginning and tell us what Sovereign’s Capital does, what’s its theory of change? Why does it do what it does and then just bring us up to speed? And then as you do that, I’d love for William to chime in a bit as well, because the funds have matured and gotten bigger and there’s been more opportunities. We’ve seen other niches in some of those are ones that Williams involved in particular. But take us through again the problem we’re trying to solve, the theory of change, all that. [00:04:58][28.8]

Luke Roush: [00:04:59] Yeah. So just to back up a little bit before that. My background was really as an operator and I think that Sovereign’s was really born out of our experience collectively as operators and we had seen the impact that capital can have on the direction that corporate cultures and corporate values take. And my background is really in medical devices and healthcare consumer products. And I had seen the impact that venture capital had on companies that I’ve been a part of and started to have, you know, what I would call just a holy discontent around the disconnect that I had seen between my own faith and who I was on Saturday, Sunday and who I was during the week. And I hadn’t been involved in anything unethical or anything crazy, but I just really felt a sense of real sacred secular divide in my own work and my own faith. And I had a desire to try to figure out how to bring those two worlds together, something the Holy Spirit put on my heart. And he also put some people around me that I think pushed me to better understand how those two worlds might intersect in a way that was winsome and relevant. And so our real theory of change at the beginning of Sovereign’s Capital, which has really persisted over the last eight years, is that people who are leading companies and building businesses are ones who are truly shaping culture. If you think about the entrepreneurs the last fifteen or twenty years, they’re all impacting the way we work, the way we play, the way we interact and communicate with one another. The way we live, the way we work. And there’s a huge opportunity in the midst of those enterprising businesses to be able to really create new culture and define the way people interact with one another. So we really felt as though the opportunity as an investor to come alongside entrepreneurs and to be able to speak into their journey in both who they were in terms of their identity, but also how they thought about using their businesses to be a blessing to others and impact culture in positive, redemptive, restorative ways. Just a huge opportunity. We weren’t a hundred percent sure what that looked like, but we knew there was something there and that was kind of how our journey began. [00:06:54][114.8]

William Norvell: [00:06:55] Thanks for taking us through that amazing journey from where you guys got started. I’m sure it’s an amazing effort to have the world’s greatest co-founder, not just next to you, but along the journey around, it’s good to have Henry on board. [00:07:07][12.3]

Henry Kaestner: [00:07:08] Who’s that? [00:07:08][0.3]

William Norvell: [00:07:09] Yeah, yeah. that’s you. [00:07:10][0.7]

Henry Kaestner: [00:07:10] That’s a shout out to Andre Mann right there. [00:07:12][1.9]

William Norvell: [00:07:13] Yeah. I hope Andrew is listening. But Luke that’s an ambitious goal. You know, you guys set out on an ambitious journey here. There were like you said, it’s kinda shown itself to work. I’m sure it wasn’t that easy, though. I’m sure you learned a lot of things along the way to our investing audience. I feel like most investors. Right. You go out trying to prove a couple of big things, right. You think they’re true. That’s why you rally support. That’s why you raise capital. That’s why you build a team. That’s why you go out to make investments, to try to make a market return, but also make an impact in the world. What were those three or four big things for you guys as you started and how those play themselves out of three years? [00:07:49][35.9]

Luke Roush: [00:07:50] Well, one of the things that we really were hoping to be able to prove out was something that you just said, which is we hope to be able to deliver both an at market rate of return, but also see businesses be salt and light where they were planted. And, you know, I grew up with this two part gospel of we are sinners and we need a savior. And that was really the extent of a lot of what I heard on Sunday mornings. But there was also, as I came to better understand this creation narrative in the early part of the Bible and then a restoration narrative in the latter part of the Bible that I really came to believe were central to the journey that many of us as business people were on. And so now we had this idea that many thought was really crazy at the time because the prevailing winds back in 2011 and 2012 were that there was a tradeoff between sacred returns or spiritual impact and secular returns or at Market Alpha or better than at market real achievement of Alpha in terms of investment results. [00:08:42][51.9]

[00:08:42] And so we had this idea that actually biblical values generally correlated with good business principles and we wanted to be able to actually test that out and to evaluate and prove in the context of a professionally managed fund, not an investment or a company, but actually a portfolio of companies that both spiritual returns and financial returns could be pursued in parallel, not at the expense of one another. But in some part because entrepreneurs had a clear sense of who they were and what they were trying to do in and through their companies and were able to instill that belief in that ethos within their employees who ultimately extended that into, you know, customers and the entire ecosystem that a business operates. So that was one of the big things that we wanted to prove out. [00:09:21][38.5]

Henry Kaestner: [00:09:21] Do you ever find any conflict in that? [00:09:22][1.3]

Luke Roush: [00:09:23] Absolutely. Absolutely. So, you know, particularly when you think about short term, medium term, what’s going to happen this month, what’s going to happen this quarter, what’s gonna happen, you know, in the next year or two? There are absolutely some Zero-Sum games to be played in that timeframe. [00:09:39][15.8]

[00:09:40] But our view, my view, is that over a longer time period. Call it four, five, 10, 15 years to the extent that you make businesses that really value employees. And then those employees are able to make decisions to value customers and to develop things that customers love. It affects the economic engine of the business such that you’re able to acquire customers and retain customers way more cost-effectively than your peer group. And so over a long haul, we actually. To the integration of gospel into core business practices has actually correlated positively with returns, not at the expense. But you’ve got to take a long view. Short term is definitely some sacrifices. [00:10:17][36.9]

Henry Kaestner: [00:10:18] Are there enough companies out there to invest in? [00:10:20][1.6]

Luke Roush: [00:10:20] Well, so there was another big thing that when we went around and actually spoke with folks about this is kind of what we feel like. That’s been our hearts. We’ve been operators, but we want to transition over into being investors. What a lot of people said is that’s great. You know, there’s likely to be five or 10 world-class entrepreneurs over the next five years in the U.S.. Good luck on finding as many as you need to be able to find to generate that many well-qualified deals. [00:10:44][23.4]

[00:10:44] Because the general rule in venture investing, which our first two funds were really more focused on venture capital style investments. General rule is you got to look at 100 deals to be able to find one that actually passes muster. And so, you know, if you want to find, you know, 10 companies or 15 companies as we had and found one, that means you got to find fifteen hundred or a thousand entrepreneurs that meet the criteria. And nobody really thought there were that many out there. In fact, I think even those of us on the team had some questions about are we can end up with a portfolio of seven or eight, which is going to make us a little bit overindexed and over concentrated. [00:11:16][31.7]

[00:11:17] Are we really gonna be able to get 15? And what we found was actually there are a boatload of believers who are also building companies, many of whom have been largely underground because secular capital doesn’t really understand these entrepreneurs, which is something that we believed and also saw proven out over time. [00:11:33][15.8]

[00:11:34] Many of them are actually just kind of underground in their faith and they hadn’t actually come up and become visible in terms of being a Faith Driven Entrepreneur. They’d been living really a dual life, much the way I’d done much of my professional career. [00:11:46][12.6]

William Norvell: [00:11:47] Well, that sounds like it was just an easy journey. You found a lot of people who believed in you. You got everybody together. But how was raising money? So we’re an investing podcast, right? There’s a couple of different parts of it. You just talked about finding the companies and that was, you know, a little bit easier. Maybe in the numerical sense. I want to hear how you actually found them. So maybe it is that I’m sure it’s more difficult than it sounds. But what about raising money? What about convincing others? You said the team even had questions. How was the fundraising trail? [00:12:13][25.9]

Luke Roush: [00:12:14] Yeah. So, you know, you would think. Absolutely. And both Henry and I and Andre and Tom, all the folks that were really around the table in the early days, believed that because of some of the entrepreneurial successes, that we would have to be really easy to go out and raise a $20 million fund. In fact, we had alloted ourselves 90 days to go out and raise 20 million dollars, which we thought we would then put to work over the ensuing 12 months, and then we’d be able to raise a follow up fund about 18 months after the initial inception of the fundraising process for fund one and then raise fifty to a hundred million dollars as a fund two in short order. Mind you, and what actually happened was that fundraising process originally supposed to be 90 days turned into 18 months and we ended up after we called literally everyone in our family Rolodex. We were able to scrape together 12 million dollars of investable capital. [00:13:05][51.1]

[00:13:06] And, you know, again, just something that is now actually a real blessing. But at the time, we were just like, you know, hand slapped face. We had 75 LP’s. We had to have 75 people invest in the fund to be able to get the twelve million dollars. Now, as fund one has had some success, I can tell you that there is infinitely more joy in sending out 75 distribution checks to individuals, mostly individuals, infinitely more joy in that than sending out 10 distribution checks to, you know, some fund manager in Connecticut. So what we originally were incredibly frustrated with has actually become one of the great moments of joy, particularly the last two years with a fun one. [00:13:47][41.2]

William Norvell: [00:13:48] That’s great. That’s great. And look, just thanks for walking us through that. And one of the things I always love and you get into investing is really looking at a few specific companies. A few examples, if you would maybe walk us through a couple of companies you invested in where you can really show what not only what the company has done and what God has done through them, but what you think Sovereign’s has been able to do as a unique niche investment partner along the way. And then potentially as well as share one that, hey, you met an entrepreneur who loved the vision everyone bought and you invested. But the story, wasn’t one of wild financial success, but it was something else. And maybe the company didn’t work out because that is the nature of investing capital is some of these companies don’t work out. And God still teaches us so much through those investments and through those journeys. [00:14:33][45.3]

Luke Roush: [00:14:35] Yeah. So maybe the first company I’ll talk about is Cloud Factory, and I think Mark Sears has been a guest on before, and so you’ve heard parts of his story either through FDE or FDI podcast. But you know, Mark’s story and what God really called him to in Cloud Factory is a unique one. And what really resonated with us was the scope of his vision. So this idea that there are a million workers around the world who want to be connected with work and are prepared to actually work hard and produce, but really just need access to work that needs to get done and being able to pair that source of labor with demand for labor in developed countries where work cannot be efficiently outsourced and whether it’s machine learning or whether it’s artificial intelligence or big data analytics. There is an amazing story that has been written through Cloud Factory. The work that that country has done, not just now in Nepal, but also in Kenya and in other countries around the world. And so, you know, that’s an example of like an early stage company where he needed a few things. He needed an investor that was going to both understand and resonate with where God had called him in terms of Ezekiel, 37, of the valley of dry bones and what he was called to do in and through that workforce. We understood that vision. We supported it. We’re excited about it. We actually were looking to help him even reinforce that in ways that he maybe hadn’t thought through. And I think that really resonated with him. The other thing that he needed was some amount of patient capital. This was not a story—at the time that we invested, they had, well, less than $400,000 in revenue—I think about one hundred or one hundred fifty thousand dollars in revenue. So there was enough success in customer product market fit to be able to reinforce, but it was still really, really early. And so he needed somebody to be able to come alongside and be patient with them over the long haul. And the last thing he needed was somebody that was willing to just think a little bit differently, whether it was currency risk or whether it was sovereignty risk. And some of the environments he worked in, particularly in the early days where there was less of a cushion, because one of the other things that we wanted to be able to set out prove—back to an earlier question, William—was this idea that almost any company can be a biblically oriented company. There are no Christian companies. There are Christian leaders who lead companies, and that can be done in almost any context. [00:16:43][128.5]

[00:16:44] And so just to give you an example of a different kind of company was an organization called Lock It, which we invested in in Southeast Asia, which was focused on effectively making live events safe and transparent, both for the organizer as well as the attendees, as well as for a government who were trying to assess how people are getting in, getting out. And, you know, if there are problems, who do we contact? And so the entrepreneur there had seen some real challenging things in the live ticketing industry in Indonesia and had a vision to really bring a Livenation type business model to that country. And we got excited about his vision for impact and were able to come alongside and encourage and support him as his first institutional investor. And ultimately that company sold to another company. And now he’s got an opportunity to impact a much broader universe in the company that acquired him. So it’s a good example of like how do we think about investment, but also how do we think about exit? Ultimately, these are not companies that we’re going to own forever. There are companies that are going to own for a period of time. We’re going to help to shepherd and steward for a time. And ultimately they’re going to end up either as a publicly traded company or as a part of a larger entity. And as that happens, oftentimes the ministry platform that existed pre acquisition actually expands. It doesn’t contract or go away. It expands after a company’s bought. So there are a few examples. [00:18:01][76.6]

William Norvell: [00:18:02] That’s great and it’s a great segue. Let’s switch gears just a little bit. Investing is a relationship driven business, as are most businesses. But specifically, you took up a pretty unique mantle here when you were starting Sovereign’s Capital with Andre, Henry and Tom. And you actually moved your family to Jakarta, Indonesia. You just mentioned a few Southeast Asia investments as that might throw some people off. Talk about why you did that. As the legend goes. You made the decision about two hours from what I hear. I don’t know if that’s accurate or not? We can ask, Brooke, if that’s accurate or not. But I would love to hear the story of why you did it and what you learned through it. What was true, what wasn’t true, being in the place, fully immersed in where you’re investing. And tell us about that story. [00:18:45][43.1]

Luke Roush: [00:18:47] So we had this idea of like, wow, wouldn’t it be interesting if we could come alongside entrepreneurs who are motivated in their faith and wanted to live that out in the work that they were doing and also had a desire to really build sustainable economic engine companies. And so as we were talking through just the convergence of 10 40 window and emerging middle class, we started to actually do a little bit of a boil the ocean. So we spent time on the ground in Middle East, spent time in Eastern Europe. Andre took a trip down to Latin America. We looked at parts of Africa and ultimately decided the through process of elimination around the demographics, local demand, geopolitical risk, instability. We ultimately decided that Southeast Asia was the place that we wanted to focus. And as we got further into Southeast Asia being the right place to begin, specifically a focus on Malaysia, Singapore and Indonesia. We had this awkward conversation when they were like, well, you know, we all know that the lifeblood of any deal of any fund is deal flow. How are we going to source deal flow in Southeast Asia from Durham, North Carolina? And I always remember the old tobacco warehouse where we had our office in originally. And it, I think, hit us all at once that it was going to be very difficult for three white dudes who were in Durham, North Carolina, to try to come in every month or two or three to Southeast Asia and actually get access to the best deals. The only way you get access to great deals is being in community. And as we became more aware of what was going on in Indonesia specifically, we realized that there was no western venture capital money on the ground. There were a number of people that had tried to do it. Living in Singapore, living in Hong Kong or living in Tokyo. But nobody had actually like moved to Indonesia and done it in so in a relatively short order. We had this conversation as a partnership. I went home, talked to my wife and then about it wasn’t two hours, it was about 45 days later, we got on a plane and moved to initially to Kuala Lumpur and then ultimately to Jakarta. And then Andre and his family joined us about six months later. [00:20:45][118.7]

[00:20:46] It was the best decision we ever could’ve made, but it didn’t feel that way about six months in because six to nine months into that adventure, we had yet to find a single deal. There wasn’t really anything that was even in our pipeline of things like we might do at some point. And so you had those moments in life where you really start questioning what are we doing here? And if I wasn’t having these questions, my wife was definitely having those questions. But by God’s grace, in the three months after that, we ended up finding our first couple of deals and we got going and ended up in an amazing four year run. [00:21:19][32.6]

[00:21:19] And that continues today with full time staff that are Indonesian that that really shepherd those investments and are also making new investments. [00:21:25][6.4]

William Norvell: [00:21:26] Amen. Okay. Let’s switch gears a little bit. We’ve talked about fundraising. We’ve talked about funding investments. I’ve got about 45 of those in the books now. We’ve talked about the niche of sovereign’s capital investing in Christian led businesses. What does that look like? We’ve talked about it as a spiritual integration. What is that look like coming alongside and being a part of this journey? Practically right. Could mean a lot of different things to a lot of people. What does it mean at Sovereign’s to come behind Christian led businesses and encourage them in the work that they are doing and called to by God in the marketplace? [00:21:57][30.9]

Luke Roush: [00:21:58] Yeah. So one of the things that we’ve learned is that one size fits one. And there are some things, though, that we think are consistent across the body, the portfolio, and that for anybody who is tracking content on faith driven investor Web site, you’ll see some things that I think we’ve posted in blog posts in the past. But there are really five characteristics that we look to reinforce as we come alongside entrepreneurs. The first is that we want to make sure that they’ve got a real clear sense of identity and who they are. It’s one of the things that we see most often corrupted amongst entrepreneurs is that the narrative of the world in the narrative of most venture capital, private equity, is that it’s all about you as the CEO of a fast growing startup that’s, you know, getting a whole bunch of attention and creating a lot of value, at least on paper. There’s a real easy and slippery slope to get on around, just a mistaken sense of identity and ultimately were know children of the king and that’s who we are. But even though we know that to be true on the journey day to day, that something can get warped. And so we really want to try to focus on that as we get to know an entrepreneur and make sure that they in their heart know who they are so that we then have permission to be able to remind them of that on a regular basis. [00:23:10][71.7]

[00:23:10] If we end up investing, the second thing that we really care a lot about is business excellence. If the product that we produce is not high quality, then the quality of the testimony that we have is compromised. So we’ve got to make sure that we’re producing high quality products or services. Otherwise, we run the risk of potentially being a negative witness. The third thing that we focus on and we think these are things that can apply, by the way, to every business. This is not a one size fits one thing. This is one size fits all. The specific manifestations of each of these things are actually quite different depending on the nature of the business. The third thing is that we want to make sure there’s a real theology of work. Who owns this business ultimately? [00:23:47][36.8]

[00:23:48] Who do we report to? We report to a board of directors or, you know, a set of investors. The best entrepreneurs in our portfolio had a real clear sense of a holy calling and a holy ambition that they work mightily and heartily under the Lord. Now, they are thoughtful in terms of how they surround themselves with the right advisors and counselors, but ultimately they don’t report to me as an investor. And in the last two things we intentionally put last, but we think they’re really, really, really important. And the fourth is ministry indeed. And then the last one is ministry in word ministry indeed looks a lot like what corporate social responsibility typically looks like in the world. So how do we love our employees? How do we love our customers? How do we engage with our community in ways that are winsome and relevant and loving? And we feel like we need to. Demonstrate to people that we truly love them, irrespective of where they are on their own faith journey, because we do not believe in the idea of creating holy huddles inside businesses. We got to be able to recruit, retain, promote and celebrate the best and brightest, irrespective of where they are and anything other than performance and the quality of their work. But we do want to make sure that we demonstrate through ministry, indeed that we really love them. In the last one is ministry and word. When we’ve done the other four things well, we ultimately believe it’s important to be able to share the hope that we have and why we do what we do in four. Again, the best entrepreneurs in our portfolio have a tremendous platform to be able to provide a winsome testimony as to why they do what they do. And so those are the five marks of how we engage with our entrepreneurs on the spiritual element. [00:25:22][93.6]

William Norvell: [00:25:22] That’s great. That’s great. And it’s fun to see how they work at every company, you know, in different places and different formats that one size fits one mentality. I think it’s really good just on that for our listeners to remember, you know, there’s not a playbook at Sovereign’s, you don’t sort of get your chaplain after you get your investment and then you get this next thing and then, you know, there’s not this thing that’s handed to you. It’s really significant to understand what God’s weaving through each person, each company, each geography individually. [00:25:50][28.2]

Luke Roush: [00:25:52] Yeah. And, you know, it’s one of the things that we often have requested of us is like, show us what your score card is or, you know, a real formulaic approach around metrics in evaluating where each business is in terms of spiritual integration. And there are some things that we can measure, particularly around prayer and, you know, scriptural reference in how scripture underpins core business practices. But one of the things that we have learned is that we don’t want to be formulaic in the kinds of tactics that make sense, because what makes sense, you know, in a country like the US or a company in California versus North Carolina can be pretty dramatically different. And certainly when you look at some of the US or Nepal or Kenya or Indonesia or Singapore, what’s acceptable and what’s culturally appropriate can be quite varied. We still think that those five elements are true in every business, but the specific game plan, depending on size and stage in the style of the leader or the founder. Very, very important to try to get that right. On a 1 to 1 basis. [00:26:49][57.9]

Henry Kaestner: [00:26:51] So it’s been eight years since you raised that first fund and a lot’s transpired since then and a lot of development and team in Indonesia. And then along the way, though, you found an opportunity not just to invest in fast growth companies, companies that are growing at, say, 10, 15 percent month over month, but also in the lower to middle markets, companies, companies that might be going through a level of generational transfer. And that’s really where William comes in, too, because that’s part of the team that he helps to lead. Walk us through that transition and how you’ve seen opportunity to stay doing some of the things on the fast growth side, but then to merge that in with some the opportunities you’ve seen with some businesses here in the United States that more of us might be familiar with. [00:27:32][40.9]

Luke Roush: [00:27:33] So one of the other things that I think is really important and is just a lesson that we’ve learned, particularly in the first four or five years of investing outside the U.S., is the importance of having local partners. [00:27:43][10.0]

[00:27:43] And one of the things that we’ve been pitched on any number of times is entrepreneurs who live in the U.S. who have grand plans of being able to take their business either to Southeast Asia, to Africa, to Europe or wherever. And what we’ve seen on the ground is that in different countries, each country’s different. [00:28:00][16.2]

[00:28:00] Investing in Southeast Asia, which I’d put in air quotes if you could see me, is something that’s not a good idea unless you’ve got a really huge fund, because what it looks like to get capital into and out of Indonesia is completely different than Malaysia or Vietnam or Cambodia or Singapore. And so contextual awareness as investors put capital to work is really important because the people who really understand what ministries can be most effective on the ground in emerging markets and also understand who can be trusted in business and also understand how to ethically in a Foreign Corrupt Practices Act context, navigate the governmental authorities. You have to be on the ground to be able to understand who those men and women of peace are. And that’s something that was a really important lesson that we learned in the early days of Indonesia. It’s something that we continue to apply today as we think about, you know, our work with Fund Three just in terms of our work with lower middle market sector. One of the trends that we observed of the last four or five years in that we’ve had a lot of conversation not just with our own team internally at Sovereign’s, but also with our limited partners, is that on a comparative basis, venture investments have gone quite a bit more expensive over the last four or five years. And at the same time, what we’ve witnessed with the baby boomer generation here in the U.S. is that there’s well over a hundred thousand businesses that are going to go through generational transition in the next 10 to 15 years. Many of those businesses don’t really have any idea about what that transition is going to look like in terms of leadership and in terms of continuity around the culture and ethos of the business. So as we’ve waded into now our third fund, we’ve become a lot more focused on businesses that we would describe as generational transition or tightly controlled family style companies that are in the lower middle market sector. And so our focus has really been on the southeastern part of the U.S., although these businesses exist everywhere. And, you know, on the venture side, we oftentimes are talking with entrepreneurs about what it might be like some day for them to have 50 or 100 or 200 or 300 employees on the lower middle market side. We’re talking about businesses that already have 50 or 100 or 200 employees and oftentimes have tremendous witness and testimony and impact in communities where they’ve been planted for 10 or 20 or 30 years. And so a big focus in our third fund has is coming alongside these entrepreneurs and providing long term think 10 to 15 year plus hold periods aligned capital that celebrates where they are in terms of values. We’re okay being a minority investor and we value, particularly in the current economic climate, the ability to maintain low leverage. So we think about return on equity, not as a leveraged ratio, but as a straight ratio. [00:30:46][165.8]

William Norvell: [00:30:47] Now that’s I mean so one thanks for branching off into that market so that I have a job. [00:30:51][3.5]

Luke Roush: [00:30:51] Wait, let me ask you a question. So, William, what gets you excited at lower middle markets? Like what other kinds of businesses that you get really ginned up on? [00:31:00][9.1]

William Norvell: [00:31:01] It’s fun. I mean, I I get excited that I get to be a part of Sovereign’s Capital because I get to hear about venture stage companies. Right. That’s exciting. You read about them a lot. I think they have the potential to be cultural change agents in really unique ways. These are companies that end up on the cover of Time magazine. Right. And do really world changing things. I guess for me in my life, I’ve never been a home run hitter. I love a good single right between the first and second baseman. And I feel like that’s a little more the way my mind works. And so when you talk about one size fits one, what I think it’s the same for investors, right. So my investment philosophy is I love seeing a business that has been an anchor tenant in their community for a long time, they’ve been kind of on this long obedience in the same direction mentality, just continuing to get, you know, half a percent better every single day at what they do. And we had a guest on Don Flow who said one of my favorite lines that I keep repeating the other day. And he said, you know, when someone entrust their scarce labor capital to me, I take that very seriously. And in contrast to, not that this is bad, it’s just different. In contrast to the moving around nature of startups where you work in a barge and you kind of try new things. And a lot of these companies in lower middle market and in these communities, people entrust their scarce label capital for 25 years. I mean, they go to work at this company and they never leave if it’s done well and if it’s done right. [00:32:26][84.8]

[00:32:27] And while you’re unlikely to end up on the cover of time and you’re unlikely to have, you know, five, ten thousand employees, because that’s probably not the scale of the company that you’re going for, you are likely to have a really impactful vision into a company in the community. And for me, a lot of that comes from my personal story. My dad more or less ran a small business. It was a small unit of a bigger business. And he probably had eight to 10 employees. And I just grew up seeing the impact he had on their lives and that just God planted a seed in my heart to be a part of that. And I saw what happened when he left and I saw how they were treated afterwards. And eventually the office actually closed. And so I saw the impact that leadership could have. And Stauber, my holy ambition, my highly ambitious life is to be a phenomenal number. Two, to visionary entrepreneurs and leaders of well-run small businesses. And being able to come alongside them in unique ways is great. And lastly, I’d just say the way my mind works to think about different investing is just I’m really good at taking a canvas and making it better. Having 10 20 years of data to build on had in that to make decisions on is just the way my mind works. I don’t work as well with kind of the blank canvas and come up with something out of the blue. [00:33:38][71.0]

Luke Roush: [00:33:38] Good. Thanks for sharing then. [00:33:41][2.2]

William Norvell: [00:33:41] And as we come to a close, you’re going to get the hot seat question that everybody gets. It’s amazing to see how God’s work continues to move through us and through our companies, but specifically through us and then therefore through other people. [00:33:53][11.7]

[00:33:53] And so would love, if you would tell us maybe a portion of scripture that has come alive to you in this season of life, maybe something you’ve been meditating on for a while or even this morning, just something, God’s word that maybe you could share with our listeners that’s impacting you and how you do your job as an investor. [00:34:09][15.7]

Luke Roush: [00:34:10] So it’s a great question. And one of the things that I’ve been doing in the last couple of years is actually reading through the Bible on youversion. And at the end of each day, you can actually go through all the verses that you read and then you can highlight and then copy paste. So I’ve been building this note’s file over the last couple of years and then over time I hope to be able to actually pass effectively a Bible off to each my kids that has all the scripture that has spoken to me and then some notes on how that scripture spoke to me at the time that it found me. And as we know, the Bible is alive. And so one of the things that I’ve just observed is the rediscovery of scripture and what it said to me ten years ago or 15 years ago or 30 years ago. As a kid is oftentimes common, but sometimes different. But I was doing a devotional with my son and one of his friends at a football combine down in Southern California a couple of weeks ago, we were going through proverbs, as I’m prone to do periodically when I’m just looking for something quick. I’ll go to whatever day it is. And then the proverbs. You know, if it’s March 16th, it’ll be Proverbs 16. [00:35:11][60.9]

[00:35:12] But we were going through Proverbs 16 on this day and I highlighted the verses most important to me. And and my son and his friend did the same thing. Just really interesting. The narrative of these three verses from different parts of Proverbs is proverbs 16 to 9 and 10. And in 16, I won’t read ’em in sequential, although note to listeners that there’s some other scripture between each of these, but all persons ways seem pure to them. The motives are weighed by the Lord in their hearts. Humans plan their course, but the Lord establishes their steps. The lives of a king speak as an oracle in his mouth does not betray justice. How much better to get wisdom and goal to get insight rather than silver? And one of the things that has just been a great joy in Sovereigns is both the partnership that I’ve had with William, you and Henry and Andre and Tom and Jake and Michael now and others that are on our team. It’s been an incredible joy because our hearts are prone to corruption and our hearts run after things that are not always the Lord’s design. And so the joy to be able to do things in partnership and also to have our hearts start to chart our course, but also having people around us that can try to make sure that the Lord is speaking directly into decisions that we make, knowing that the heart is deceitful and trying to build up a hedge of protection around that through both fellowship as well as God’s word and prayer. That’s something the Lord’s been teaching me lately, in part based on my own failings. So that’s what I’d want to share. [00:36:38][86.1]

William Norvell: [00:36:39] Amen. Thank you so much for joining us. Thank you so much for sharing the Sovereign’s story and what God’s been doing for so many years and just highlighted someone who’s got to be a part of it. Catching a vision from the Holy Spirit and taking one step forward and seeing what happens and then taking another step forward is something I see and you and Henry and Andre and Tom and something that investors should be thinking about as they get into faith driven investing. This is not mapped out. This is not a clear strategy on what to do in every situation. [00:37:11][31.7]

[00:37:12] So thank you for sharing that story of how you guys just kept putting one foot in front of the other. Trust in the Lord, exactly what that verse said and continue to learn along the way and humbling yourself to what God’s plan is. [00:37:12][0.0]

[2027.7]

Episode 22 – The Four Quadrants of a Faith Driven Portfolio with Greg Lernihan

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Today’s guest is Greg Lernihan. Greg and his family work together to faithfully steward the resources God has entrusted to them. They grant to Christian ministries and invest from a faith-driven perspective, seeking spiritual, social and financial returns.  

He is the Co-Founder of Convergint Technologies, which started in a basement in 2001, and is now the world’s largest electronic security firm with over 5,000 colleagues globally. He’s also been one of the leaders of this Faith Driven Investing movement over the past decade, and we’re thrilled to have him join us. 

We’re going to hear some of his journey towards Faith Driven Investing and the insights he has for those just starting the journey. As always, thanks for listening…

Useful Links:

Convergint

Make Fun Part of Your Mission

Impact Investing – Greg Lernihan


Episode Transcript

Some listeners have found it helpful to have a transcription of the podcast. Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it. The FDI movement is a volunteer-led movement, and if you’d like to contribute by editing future transcripts, please email us.

Henry Kaestner: [00:02:44] Welcome back to the Faith Driven Investor podcast. It is a distinct pleasure to be back on with my co-host, William Norvel, and then also with a good friend of ours, Greg Lernihan. We’d like to think and maybe it’s because we’re involved in the production, a show that we get a great chance to talk to a great number of our friends, not just people who are guests, but people who have done some level of life with and have some kindred spirits with. And I can think of no better example of that than Greg. I have not known Greg for very long, but I’ve known him long enough that he’s made such an impression on my life that there are few select people that I have put in this kind of almost macabre document that is to be open in the event something bad happens to me. And I’ve told my kids about this and told my wife about this because I really want to make sure that my three boys in particular get a chance to learn about different things from people who I know and trust, who are subject matter experts at a whole bunch of different subjects. But one of them is the topic of faith driven investing as the Lord might put them in a position to be able to steward his investment assets. I want them to learn well and I want them to learn from somebody who will be able to share with them their experience. And so I’ve put in this document. If something bad happens and I want you to learn about faith driven investing, I need you to call Greg Lernihan. And that’s what we’re gonna be doing today on this episode. We’re gonna be talking to Greg Lernihan, somebody I personally admire, somebody who’s thoughtful about this space and to talk to him about the way he thinks, the framework that he leads his family through, how he places investment capital, what’s important to him, how his faith drives, what he does. Maybe one of the other things that really gravitates me towards Greg is the fact that we have very similar backgrounds. We both care a lot about college basketball. Different teams, but we more importantly have an entrepreneurial background. God used this to build different companies and both have had some degree of exits coming from those companies that has afforded us an opportunity to be thoughtful about stewarding resources. So Greg, with that, let me just say first off, give you a chance to say hi. It’s awesome to ave you on the show. [00:04:48][124.0]

Greg Lernihan: [00:04:49] Thank you. Very thoughtful, Henry. And obviously an honor to be part of the team. I’m a consumer of the faith driven podcast and part of this community. It’s a pleasure. [00:04:58][9.2]

Henry Kaestner: [00:04:59] Well, super grateful to have you on. As we get started, tell us about that background. It starts with an entrepreneurial background. It’s creating wealth. It’s creating a company. It’s growing value in that undoubtedly informs also, of course, the way that you think about investments. But tell us about that story first. [00:05:16][16.9]

Greg Lernihan: [00:05:17] Yeah, I worked for Siemens for about 20 years, which is a large Fortune 100 company and various leadership capacities. And then in 2001, end of 2000, my co-founder and myself decided to start an electronic security integration via life safety company. It’s called Convergint Technologies. And so what that means to the listeners is when you walk into a building and swipe a card, it allows you to go to certain parts of the building and there’s cameras watching you. We design service, then install those types of systems for very large companies. Now, globally, the banking industry in the entertainment industry, Fortune 500 companies, airports, things like that. And it’s been an incredible journey. We now have over 5000 colleagues across the globe. And what I’m proudest of is the culture that we built. Henry and that we really have a tremendous culture. We have people join us only for our culture and we give back to the community. We make it an environment that everyone feels special, very empowered. And it was a real delight to build that company still carrying on today. I’ll tell you this story and how I got into faith driven investing in that in around 2011 or so God put on my heart Haiti. I really can’t tell you why. Only thing I can think of it was on TV a lot from the earthquake in 2010. And so in 2012 I took 31 other colleagues to Haiti, which was my first trip to a developing country. I’d never been part of that. And so I was emotionally wrecked from the experience, the lack of infrastructure, the depth of poverty, the living conditions were deplorable. And of course, we’ve all seen that on CNN. But when you’re in the environment and you’re speaking to this people and they’re so religious and thankful to God, it really, really changed my life. And it’s kind of like a halftime moment, which is a book written by Bob Buford, where it was time in my life to go from success to significance. It really was clear to me. And at that same time, we were actually in a process and selling majority interests of our company to a private equity firm. And so I had to figure out how we were going to steward these new financial resources that were coming our way that we really weren’t prepared for. So I decided to leave day to day operations still on the board. I’m still an investor involved in strategy, but day to day I’m not. And it was a really challenging time for me to leave a company that I co-founded. And all I knew was that I wanted to have purpose in my life. I wanted a purpose. Well, I think back to a quote from Steve Jobs, and you may know this from John Sculley. And I was it was in the 80s when Steve Jobs was young. And you need a gray-haired guys to be on the leadership team. And he goes to John Sculley and CEO of PepsiCo and says, Do you want to sell colored sugar water the rest of your life or do you want to come with me and change the world? And I can remember that resonated with me when I was young. A boy would I love to work for a company that’s actually changing the world. And so I committed myself when I left to using the resources God had entrusted with us and our family. And I was going do something purposeful with it. And so that’s my entry point now into impact investing was from that perspective. [00:08:25][187.7]

Henry Kaestner: [00:08:27] So expand on something I’ve come to know from many of the talks that you’ve given it, just about how you think about the assets you stored. So you think about generosity, for instance, and you’ve come to understand that we were served this generous God and think that a step towards faith driven investing begins with seeing the resources as his. And being generous with me modeled that out. But tragically, for a lot of our conversations, people will circle the subject of giving and focus on that and not so much. It invests things like they’re focusing on the left pocket of giving and come to understand increasingly that guidance at all. And they can give away and and as they give, they come closer knowing God. And that’s awesome development that’s been happening in the global Christian church as the church becomes more generous, but not so much on the investing side. So a lot of people might think I’ve been in this kind of framework that I make as much money as I can on my investments over here in my right pocket. And then with all the money that I make from my investments, then I can go ahead and give it away. You, of course, have come to a different thought, different place where you’ve come to understand that the very process of investing your capital might advance some of the same goals that you feel that God has put on your heart as you do with your given goals. But I don’t wanna put words in your mouth. How do you process that relationship? [00:09:40][73.2]

Greg Lernihan: [00:09:42] Well, it’s complicated. First, after resigning from day to day operations, I actually thought it was gonna go into the nonprofit space and use my time talent resource the best I could to help the nonprofit world. [00:09:52][10.6]

[00:09:54] Then the first thing I looked at was how much capital is going into that space. And it turns out this past year, 2018 was 428 billion dollars. And the challenge with that is that had grown less than 1 percent net after inflation. It’s been basically same over last 40 years. And there are 1.5 million nonprofits trying to get a piece of that pie. That’s pretty much stagnant. So I happen to be on a trip that I went to with Bob Lupton and Charity Detox, also toxic charity author. And he talked to me about this in his book. You Can’t Serve a Community Out of Poverty. And I remember sitting there saying that, you know, God had blessed me with some leadership skills and business skills, skills to communicate effectively with people. My brain was wired to be more in the for profit side. So I felt if we’re going to make an impact. I had to look at the capital assets. And it turns out that the investable assets in the U.S. are 200 to 250 times more Finance Square that we’re giving away. So if we’re gonna solve these social issues that we’re facing, both in the US and globally, we’re going to need other capital matter if you grew that by 50 percent. There’s you maybe from wealthy ones sustainable development goals for 2030, where they talk about all major issues facing the world, whether it’s poverty, health, education, and they have goals for every one of them. And they estimate that will take two to three trillion dollars each year for the next 15 years. So impact investing started to gain traction. And the reality is, if we’re going to make a difference in this space, we can’t do it with just care of capital. It’s not even up for discussion. We need both investable capital plus charitable capital. And fortunately, this impact investing market is emerging and trying to fill a space that has been doubling over years. There’s now 500 billion in market size and all predictions are it’ll be 3 trillion the next five to seven years. And people are pouring money in from foundations, from private equity firms, from investment banks. And so now we have more capital coming into the space. We need better deal flow. But I want to make sure that I comment that I’m not talking about not doing granting. This is in addition to we have to do granting. We just can’t rely on social and government programs and grants to solve our problems. We need more capital from the outside world. So that’s why I focused my time. [00:12:17][143.5]

Henry Kaestner: [00:12:18] So I think that that’s incredibly important. I think of, you know, just set box of Tic Tacs and all of them, they’re kind of like allocated for being able to achieve the different goals that we might all have with this U.N. Millennium Development Goals or whether it’s goals that we have that are driven by our faith. But one of those tic-tacs is giving three or four of them are government spending plus giving. But the rest of the entire box of those tic-tacs are all units of investment. And so if we really want to move the needle, harnessing the power of the rest of our Tic-Tac box, and it’s just a lousy illustration, but you’ll see it from the slide in show notes is super important. And yet you’re saying, of course, as important as it is, it’s also really important to give as well. Tell us about as you have progressed in your giving, in your investing. What are some of the aha moments that you’ve had? What are some of the things that have been kind of several places along the road where you’ve made some shifts, maybe some pivots to kind of get where you are right now? [00:13:15][57.0]

Greg Lernihan: [00:13:16] Yeah, there’s been a few of us here. When we started back in 2013, we had this philanthropic focus and then also added onto it a family fund that we were gonna start investing and impact investing I’d say I entered the space from a secular perspective. I wasn’t really familiar with or connected to this emerging faith driven movement back then, but it started reaching out to people and connecting and we ended up going to some Christian conferences, one of which being the gathering. And there’s where we got connected with leaders in this space, specifically from Praxis, which was a light bulb moment for us because their thought leaders and everything they were presenting was challenging the way we were going to steward God’s capital. So over the next year or so, I would say we finally got exposed to social, spiritual and financial returns. Up until that point, we were just social and financial. [00:14:07][51.0]

[00:14:08] And this was an aha moment that we can literally go out and invest in entrepreneurs and companies that are going to disciple and make more followers of Christ. But the biggest moment for our family, I would say, was when we figured out that these really aren’t our resources. Henry, I’d like to say that we’ve known that for our entire lives have been a Christian my entire life. But it wasn’t until we prayed on it. We had excess capital. We didn’t feel good about it. And we finally understood. [00:14:37][29.1]

[00:14:37] It took years because I literally wrote in my prayer journal. Lord helped me to get comfortable with giving all of these assets away and that these are not ours. And the steward them as you would want us to. And I remember, not wanting to write it in my prayer journal at all. But my wife talked me into it and then slowly praying on it, it came to be and now we were very comfortable. [00:14:58][20.8]

[00:14:59] So all of our internal discussions with our family are stewarding his resources, and we believe God wants us to not only steward them well, which is by everybody’s definition, what well is we can discuss that, but to take risk. These are God’s resources and to take risk and then to completely trust him. And that’s the journey one. And that’s possibly the hardest part, because when you’re looking at investment, you really don’t know whether they’re gonna be successful or not. And when you put a faith lens on, it gets a lot harder. And you have to. And we’re learning and growing from this to trust him. [00:15:31][32.3]

William Norvell: [00:15:33] It’s amazing. William here, thanks so much for walking us through that and your story. You know, it’s funny. I do want to share one quick story I ran into the other day, though I don’t think I’ve shared with you yet. We’re talking about Convergint. You talked about the culture and how much that meant to you and how much you thought about that and spent so much time. Well, I ran into a business leader who’s in a similar space as yours. [00:15:53][20.0]

[00:15:54] And unprompted, I was talking about, you know, where you get people that are kind of getting going a little bit. So they’re taking people from other companies. They’re like getting people from those places. Just this one company. No one will leave it. We call them all the time and no one will lead this company. And it was Convergint. They just said, you know, we feel like we can get anyone we want unless they work for them. And they were like, we don’t know what they’re doing over there. [00:16:20][25.7]

Greg Lernihan: [00:16:20] Well, that’s a great compliment that I get to receive today. We’re proud of the culture. And as you know, people can work for anyone and they choose to work with. We never say they work for us. They work with us. And we use verbiage that matters to their colleagues are equal. They’re not employees that work for me or anybody else that comes. That’s that’s a real compliment. [00:16:40][19.4]

Henry Kaestner: [00:16:41] I want to expand on it a little bit. If you know, of course, that we also have the Faith Driven Entrepreneur podcast, which is a sister podcast. And there’s a lot of there’s a good amount of overlap. And so on one hand, you say, well, this is just about investing, you know, Henry, just stay to the script. And yet as investors, we’re investing in other companies. Angel investing through funds, et cetera. And maybe one of the biggest things that you might be able to impart to some of these entrepreneurs that are starting and running their businesses that you’re now investing in is how to help them to understand how to think through a framework of culture. Culture leads to more employee retention, which is what William just spoke to. And that leads in turn to better investment returns. So I think that maybe it is helpful if you just spent just a minute or two. What is the framework that you went through a conversion that led to this culture where Wayne says nobody would leave? [00:17:29][47.6]

Greg Lernihan: [00:17:30] Well, as I mentioned in the open, he worked for a Fortune 100 company for 20 years and were very well trained on business processes and leadership in growing PNL. And we had responsibilities for it across North American. When we started our own business, the first thing we did was just stand and myself, we were in the basement. We wrote down all the things we liked about big companies, professional think about growth, no such thing as not thinking about growth, well-trained, strong leaders, things like that, all the things they’re not good at, not necessarily giving back, not necessarily treating people the way you become a number of not very family friendly. You don’t know everybody. It’s more of you’re just there to get through with your day. And then we went to small companies which are small companies do well, president answered the phone in the middle of the night. They’re easy to do business. They have the easy button. They’re never hard to do business with. They’re always local. Hyper-local tough side is very normally live. Lifestyle businesses. You know, if they’re successful in Birmingham, Alabama, they have no reason to go to Florida. It’s just hard. I don’t know how to do it. They’re generally smaller in size. They generally don’t spend as much money on training because they try to cut corners. What we did was we knitted those together and came out with a company with the infrastructure and body of a Fortune 500 company with professionalism growth. But now we added in the ease to do business. Local president type of mentality. And so what we ended up building is this company now that can serve customers globaly, but very decentralized. So our culture was about I am converging. I own my position on the team. You pick up the phone, you own it. It doesn’t matter who you are. We’re all equals. We just have different sets of responsibilities. We expect to be our customers best service provider no matter what business we’re in. That’s a standard that no one can really meet. So we literally say to our clients, well, we’re at other companies, we’d say a one to 10, a scale of one to 10. He’d sit in a room going it went from 8 to 8.2. Aren’t we doing great? And then our company is. Are we your best service provider against Amazon, against the painter, against whoever you’re dealing with? Will you give us the mark that says Convergintis the best. And if they say no, we can accept that because we don’t skew to any of this. We want the real truth. And what that drives is a culture of accountability, empowerment. And I read this book. Our whole company read this book called Founders Mentality, where they studied that only one in ten companies grow their EBITDA, their profits for more than 10 years and convert. We’ve been blessed with 18 years of record growth each year, even through the difficult times. And they said two or three things. And number one is you have this enemy. They call something else in the book. But it’s where you are. In our case, it was the big billion dollar companies that we wanted to go and beat and we wanted to be better, more professional prepared. They wouldn’t be able to tell the difference because we had capital and knowledge and expertise. And the second one was ownership and we shared equity. Henry, William, quite a bit of equity, but really it’s also shared ownership that they own the success of those offices like president’s. And then the third one is it’s very decentralized and we allow our colleagues to make all the decisions. So our decisions are on the edge. Nothing came back to Dan or I. If it’s a customer issue ann you’re in San Francisco, you know what you need to do you’re empowered to do that. So I’d say putting all that together now, 18, 19 years later, people join because they like the empowerment. And then we have one last volume. We have 10. I go my last value and belief is fun and laughter on a daily basis. So our whole culture is it’s OK to make fun of ourselves. It’s OK to have fun. We constantly are doing events and dressing up as rock stars at our national meetings and anything we can do to make the environment a fun work environment. [00:21:19][229.1]

Henry Kaestner: [00:21:20] What rock star did you dress up as well? [00:21:23][2.7]

Greg Lernihan: [00:21:24] That’s a very good question. In my case, since I was the leader of the company at that event, they were kiss rock stars and I was more the director. But I’ve been a Cookie Monster before and I called booking Monster and I had the Cookie Monster outfit. We’ve had all types of things. I’ll just leave it at that. But the kiss one is actually one of our famous ones, all just in full gear. We didn’t short suit it either. [00:21:46][21.7]

William Norvell: [00:21:47] That’s incredible. Thank you for going on that tagent with us on that will shift back a little bit. You bet you if you’d ever terms on the show. We tried to get into these terms with a lot of people. Of course, you know different people to find them differently. You mentioned impact investing. You’ve mentioned faith driven investing. How do you define these terms? How do they work with your investing strategy, with the assets and resources that you’re stewarding? [00:22:10][23.4]

Greg Lernihan: [00:22:11] Well, there is some differences in the interpretations of each and from the impact investing side. Boy, I would say there’s broad agreement across the entire investing spectrum or impact spectrum. That Global Impact Investing Network, which is known as GINE, is the central repository for these types of things. And everyone’s accepted the definition of investing in enterprises with the intention to generate measurable, beneficial social enviromental alongside a financial return. That sounds like a lot of words, but what it really the two key words are intentional and measurable. So for to be an impact investment can’t say that I’ve invested in Yahoo or Facebook and they connect people in world. It has to be an intent. Your intent is to make a difference in the world. Your intent is to drive behavior and then you’re going to measure that social behavior. And in our case, that could be measuring jobs in impoverished areas. What are we paying them? Are there children now going to school? Do they have medical benefits? Those are measurable social issues on the face driving side. Everything starts now with a faith lens. So in our case, we refer to ourselves as faith driven investors. And we start everything from the Christian entrepreneur is that that he or she is faithful and Christian in this case and that they’re going to. Lead that company from a kingdom world view. They’re going to use biblical principles to run their company and the leadership is willing to share their faith openly throughout the company. In the end, we seek a triple bottom line and spiritual impact, social and financial. And so at the end of the day, as investors were investing from Christ perspective, and we’re hoping that these companies will honor God and the way to conduct business and they’ll do business in an excellent way. [00:23:53][102.0]

William Norvell: [00:23:54] Hey, Greg, thanks so much. You know, we’ve been going through the conceptual stage, which is awesome. Thank you so much for walking us through how you architect the assets that you’re steward egg. That’s just so interesting. And it’s one of the best articulations of it that I’ve heard. I’ve got to hear you do this a few times. If you could go a layer deeper for us to be really, I think, great for our listeners to hear maybe about some specific companies and how this has actually played out, both from the leader perspective, the product and then the returns, of course, both in all those categories. [00:24:22][28.3]

Greg Lernihan: [00:24:23] Sure. Let me highlight two. One is a company called Join and they’re based in India and the founders, a person by the name of Mel Murray. And she went and actually moved to India for better part of six years and immersed herself living amongst the poor and tried to figure out how she could use the skills that they have there locally. And so what they could do is manufacture high quality, high end purses. And so she has a nonprofit side called Joy Corps that takes care of all the holistic services for these women that they don’t even know what to do with the capital, that they’re paying them, how to go to work. What are the responsibilities of, you know, having these resources? And then on the other side, she’s selling purses through boutique shops and online. And we bought them for my wife and her daughters. And we’re not buying them because we’re trying to be nice. It’s because they’re really, our daughters and females in our lives that get these, love them. And what we’re doing there, William, is she’s probably between 2 and 300. She may be as much as 400 now people that she’s hired in the poorest areas of northern India. And she got a low interest loan from us. We didn’t do equity. We wanted something that would allow her to start to think bigger and still afford to be able to do it. And so we’ve been doing that for about four years. I speak with her almost on a monthly basis. We’re very connected with her and we’re actually going on trip for the first time. I didn’t tell you that she ends up getting kicked out of India due to Christian beliefs in her company and some other nuances. And she came back to states for a couple of years and then moved back to northern Thailand to ching ry so she could be as close as she possibly could to still living amongst the poor. And she’s kind of a modern day Mother Teresa in my life that really makes us better for just being around her. So the spiritual is she walks up and down the streets and converted people to Christ on a daily basis. Just when you meet her, speak with her and just have the opportunity and presence with her. Our social impact is tremendous with the hiring of the colleagues that we have. The pay we track, the pay, the benefits and those types of things. [00:26:34][130.9]

William Norvell: [00:26:35] That’s a perfect place. Great. So we’ve mentioned a few different types. You said you’ve invested debt. You’ve obviously invested equity convertible notes a couple of times. Then obviously there’s the spiritual financial impact. I’ve seen you talked before about how you think through four different types of investments and how this graph, both from a financial return or a spiritual return, you might walk in our listeners through that framework. [00:26:54][19.8]

Greg Lernihan: [00:26:55] Sure. I’ll do my best to make it easy. A couple of years ago, we started to literally plot out our investment on a two by two, which is on the X axes or the bottom axes is financial returns and on the Y up-down axes of social and spiritual terms. And then you divide that into four quadrant. So in the lower left quadrant would be low social, low spiritual and low financial where you generally don’t want to be. And in our case, we called that buried talents because we studied the parable of talents. We’re all familiar with that. You’re not using those resources appropriately. And then if you go to the right. So now you’re in a high financial still low spiritual, low social. We call that capitalistic. And most of the capital in the world is in this quadrant. These are investors seeking the highest returns. First and foremost. That’s perfectly normal. Nothing wrong with that. But then as you go to the top right corner is normally the winning quadrant because it’s high social and spiritual and high financial. And of course, we had investments in that quadrant. But what we didn’t expect is we had investments in the upper left quadrant, which is high social, spiritual, but low financial. And we tried to understand it, you know, how did this happen? And so what we learned is that these turned out to be some of our favorite investments. And we ended up kind of. These are all internal terms that we use in our family is called spirit led because we couldn’t justify financially why we made investments on this left upper quadrant, because there’s always a better investment further to the right. There’s always a higher return. And so after study in those, William, we learned in the upper left quadrant in particular and how it happened and why it moves us. We found those four things. The first thing we found is it’s biblical. This is we have gleaning going on in here the dignity of work for the underserved. And then we found it. Our faith in God and our faith in the entrepreneur superseded our fear of losing dollars or capital. We were willing to accept lower returns because we believe so much. In this case, Join is an example. If all the business opportunities that we invest in. Look perfect on paper, we said, where are we allowing God to show His Majesty and his power and give them glory and impossible situations? We like that these require God to be successful. The second is we employ the marginalized. This is where all the people are uneducated, lack employable skills, returning citizens in rural areas and predominantly women. And then the third thing was difficulty in raising capital. I’ve certainly heard Henry talk about walking up and down Silicon Valley’s Sand Hill Road saying he got turned down 40 times. Imagine and he was trying to raise capital in the capitalistic square. Now go up and over to a very high spiritual social content, but low financials, it makes that look easy. It’s impossible, difficult to raise capital in this quadrant. First and foremost, because they don’t have any planned exits, there’s no venture capital is going to come in. And most likely by a rural business in northern India, it’s probably not probable or strategic. Most of these are debt instruments in our family. About half of the investments in the upper left quadrant are debt versus equity. And we have used charitable capital, which I’d encourage other listeners to think about. Less than half of our capital net Quadrani from charitable from our daughter advice fund that you can use Impact Foundation or other people to help you invest in that. And then the last thing in that section is scaling is not important, William, to these particular entrepreneurs. Sustainability is they’re not looking to go global. They’re trying to keep people employed and adding. And then the last one, which is why we call this spirit led, is because these entrepreneurs are truly spirit led. The impacting humanity or human flourishing is more important than their return on investment. That’s the honest truth. Most of these investments are with women or minority led founders. And then the last thing is these, whether it’s Britney or whether it’s male. That reference, Sherley are incredibly humble. Leaders have no egos and they’re just there to serve the poor to the best of their abilities. And our family’s very motivated by them. [00:30:56][240.4]

Henry Kaestner: [00:30:57] So great. I think that’s also one of the things that I heard from you. That this upper left hand quadrant is comprised some of your favorite stories, people who have been taking great risk for the gospel, getting out there in very difficult places and their encouragement to you and their encouragement to me and our listeners. One of the things that some people who are listening to this might wonder is, do I have to in order to be able to have a gospel integration to what I do, do I have to find out that all of my investments are going to be in that upper left hand quadrant where necessarily in order to be able to have spiritual impact, to be able to invest as the Bible might lead me, that I have to have a lower financial return or take on higher risk or something like that? What does that upper right hand quadrant look like? Maybe. Maybe it’s not there the way you want to see it right now. But maybe you have hopes. You see developments in the industry so that somebody listens to this podcasts and say, well, I might have investments in both the upper left and the upper right. And the upper right doesn’t necessarily just need to be Fidelity Magellan Fund. It could be some other things that have some gospel inclusion as well. Talk to us a little bit about that. [00:31:59][62.1]

Greg Lernihan: [00:32:00] Well, it’s a good question, Henry. We definitely are fans in favor of companies are in the upper right hand quadrant. We would not expect, orwWhat we learned from this exercise is that in our view, kingdom, impact investing isn’t one quadrant over the other for our families. Both quadrants. And so we actively seek investments in both areas. Those have higher social returns, spiritual returns and financial in the upper right. And then we are willing to sacrifice some financial returns. And we also have funds in both sides. Henry and that we have a great investments, for instance, is a fund that does microfinancing in Southeast Asia and Indonesia, and that’s a very high performing fund, very strong Christian principles and leading it. And at the same time, we have a fund in the left quadrant, which is talented, which is trying to leverage companies in East Africa to give them capital to scale. And so they can go across both. And I wouldn’t want anyone that’s listening to think that it has to be in one quadrant of the other. First, Fortis is a family decision between you and God. And second of all, we’re fortunate that we have investments that look just like a cola or just like joint that are in the right quadrant. And One World Pharmaceuticals, which is this company called OWBP, where they’re actually making a drug. Multiple drugs. One of them is epileptic drug. That’s a branded generic that they make profit high margins here in the states. And then sell it for pennies on the developing world because they can’t afford it. And one of the problems with epilepsy is once you’re on that drug and you create a generic, if it’s not the exact same ingredients, which according to these scientists, it only has to do with eighty to one hundred and twenty percent of the actual brand, it can cause them seizures. So they created an exact duplicate, called it a branded generic, so that, you know, when you take this drug, you’re not going to have epileptic procedure. And so they’re making profit here in the states and then using that goodwill in developing countries. And it has a great opportunity to make good money and change the world. And it’s an upper right hand quadrant investment. [00:34:06][126.1]

Henry Kaestner: [00:34:07] One key takeaway and we can’t go over too quickly is that you said that the process doesn’t lead with a prescription of how much you put in the upper left or the upper right or even if you’re in all the different quadrants. But the prescription, if I heard you right, is it’s the process by which you submit that decision to God and do that as a family and then seek his direction. I think that’s really important that this is a heart posture thing rather than cash. You have that 20 percent in this fund or 10 percent of that fund. How do you do that as a spiritual discipline, particularly with your family? A lot of people, listeners are going to be doing this multi generationally. What kind of format? How do you guys do that in submitting that to God? [00:34:46][38.3]

Greg Lernihan: [00:34:47] Well, you’re right with your answer, Henry, and that it isn’t scientific as much as it’s more heart. We have three measurements that we use. The first thing we use is, are they Christ centered? So it starts with a scale of 1 to 5 and 5 is now and in some cases living amongst the poor. Their entire lives are dedicated to the marginalized. And so they get a higher score and it’s all subjective. Between 5 down to 1 1 would be somebody who’s not necessarily faith driven and they shouldn’t be in investment criteria anyway. The second would be are they employing the marginalized for our family? That’s our number one criteria. If we have a choice, we won’t invest in companies that are spiritually strong and invest in the marginalized. So marginalized to us includes returning citizens, previously incarcerated individuals, one of the hardest to employ. It also includes people that we described earlier in Uganda and also includes people in the south side of Chicago that are under-educated or un employed. And so we write that in and the last thing we write for is the potential for a financial return. And so we arbitrarily go through one through five that some of the funds I referenced earlier have a higher opportunity for higher returns. The debt ones that we’ve invested in the debt companies or companies we provided debt to are always lower. We know that going in. We know that they can’t afford generally the capital, but they can have a good business that’s sustainable, repeatable and can pay us back our debt so that we can redeploy it. And I think some people think if you’re in that upper left hand quadrant, it’s a bad deal. It’s a weak deal. You’re not supporting excellence. We just fundamentally don’t agree with that. It can be an excellent company that can afford a 4 to 5 percent return that’s helping marginalized or underserved community. And we’ll do just fine. [00:36:34][107.3]

William Norvell: [00:36:35] Thank you so much for walking us through that. Unfortunately, as this happens, sometimes we’re going to have to move towards closed now. But will love will likely beg you for more time later. We do that with a lot of people, too, as we’d like to close. Loved to just let our listeners in to your world a little bit. Amazing how God’s word continues to be alive life every day. And we would love to maybe let our listeners know what is God doing in your life through his word in this season, potentially, or today, even maybe this morning. Just where is he taking you? What is he teaching you and what journeys have you on right now? [00:37:06][31.0]

Greg Lernihan: [00:37:08] Well, William mine has has been today. It’s been for weeks and probably over the last year or two. And that’s for me and my family working to be obedient to God’s wishes. In the short scripture that works for me is “apart from me you can do nothing,” which is John 15:5. And I would say I mentioned earlier, I’ve been a Christian my entire life, but I’m not sure I believe that verse until the last several years have really been working, I thought. And even my Convergint days, my hard work, extra hours, motivating people was more my efforts. And I don’t think I gave God enough credit. And I now have completely understood in the past several years in particular that without reservation, I need the Lord. I can’t do this on my own. It’s not from my efforts. And so surrendering and being obedient to his wishes is far and away. The number one thing I’m working on, and that includes everything from small sacrificial things on a day to day to him trying to memorize scripture and make sure that reading the word morning and night praying over every decision we make. And so I don’t think this is going to end in a week or two. I think it’s a lifelong journey. But we’re going to continue to. I’m going to continue to do my best to render complete as well. [00:38:21][73.7]

William Norvell: [00:38:24] Amen can’t think of a better place to end. Just thanks so much for joining us, such a gift, such pleasure. [00:38:28][4.5]

Greg Lernihan: [00:38:29] Thanks, William. It was an honor. [00:38:29][0.0]

[2109.4]

Episode 189 – Stewards Not Spectators: A Conversation with Suzanne Daniel and Dana Wichterman

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What happens when we overcome initial reluctance to enter the world of impact investing? In this enlightening episode of Faith Driven Investor, Suzanne Daniel of the Pilgrim Foundation and Dana Wichterman of Impact Foundation share their journey from traditional philanthropy to impact investing, revealing how they’re helping create sustainable solutions for vulnerable communities worldwide. Their candid discussion explores the challenges of learning investment jargon, the importance of community in the faith-driven investment movement, and their vision for making impact investing accessible to all believers.

Please note that the views expressed by the hosts and guests are their own and do not necessarily represent the opinions of Faith Driven Investor.


All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific investment advice for any individual or organization.


Episode Transcript


Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.

Richard Cunningham You’re listening to Faith Driven Investor, a podcast that highlights voices from a growing movement of Christ, following investors who believe that God owns it all and cares deeply about the heart posture behind our stewardship. Thanks for listening. 

Narrator Hey everyone. All opinions expressed on this podcast, including the team and guests, are solely their opinions. Hosted guests may maintain positions in the companies of securities discussed in this podcast is for informational purposes only and should not be relied upon as specific investment advice for any individual or organization. Thanks for listening. 

Richard Cunningham Welcome back, everyone, to another episode of the Faith Driven Investor podcast. A joy to have you with us for what is our second FDI pod of 2025. We kicked it off just a couple of weeks ago with the marks on the markets with David Bahnsen and John Coleman would highly encourage you to check that out as we kind of recapped 2024 in the markets and looked ahead to 2025. 

Joined today by one of our co-hosts who’s with us frequently, Luke Roush out of Nashville, Tennessee. Luke, not only are you co-host in today’s FDI podcast, but here in a couple of weeks on February 7th, you’ll be co-hosting the annual Global Faith Driven Investor Conference, which is kind of a seminal and key event for the broader FDI ecosystem and movement and something we’re going to spend kind of the bulk of our show on today. But before we go that direction, introduce our special guests. Man, how are you? How is Christmas? Even though it feels like an eternity away and kicking off the new year for Team Roush. 

Luke Roush Doing great first couple of weeks in January. Always a little bit of slog getting back into it, but we are fully into 2025, very, very excited. About February 7th. We’ve got two phenomenal guests on who everyone will hear more from at the conference, but are really excited for today’s conversation. 

Richard Cunningham Yes, sir. Yes. So today is kind of a special behind the scenes peek with You’ve got three conference speakers here, obviously, Luke, you hosting, Suzanne Daniel, who I am to introduce here in a moment, and Dana Wichterman, chairman as well. We’ll kind of share some brief bios. You’re going to see all three of these names. 

In particular, you’ll see a special feature on Suzanne and her story. But Dana Wichterman will be featured on the conference as well. They’re too humble to take these titles, but Luke and I would absolutely consider them heroes of the FDI movement. And so allow me to quickly kind of introduce who they are and then we’ll welcome Suzanne and Dana on this show. But starting with Suzanne Daniel graduated from the University of Delaware with a degree in animal science and a master’s degree in physiology at the Ohio State. So she is relishing in her national championship. She co-founded the Pilgrim Foundation in 1988 with 1998 excuse with her father. The Pilgrim Foundation has partnered with over 50 nonprofit organizations spanning Africa, Haiti, China and the U.S. Foundation grants focused on supporting Christian nonprofits that serve the most vulnerable. Most recently, the Pilgrim Foundation has put a more prominent focus on social impact investing. We get into a lot of that today and aligning their portfolios with the values of her Christian faith. She serves on the board of the Gathering Impact Foundation, organizations that are near and dear to many in the space. And she and her husband, Mark, have four kids, two grandchildren, lots of pets. Suzanne. We need to hear about that. And then currently reside in West Chester, Pennsylvania. Suzanne, so welcome to the show. Great to have you. Will say hey to Dana here in just a moment, but how are you doing? 

Suzanne Daniel Great to be here. Thanks for having me. Doing great. Really relishing some Ohio State victories as well as the Philadelphia Eagles. So, yeah, feeling very blessed right now. 

Richard Cunningham Well, football lovers, Luke and I myself both probably envy that statement a little bit to have both teams clipping and doing well currently. That’s awesome. But hey, going over to Dana Wichterman, who you also see on the video conference on the seven. Dana spent her career as an international economic development professional at the U.S. Agency for International Development. She currently works at Impact Foundation, helping Christians deploy their charitable capital for impact investing. She serves on the boards of several for profit and nonprofits, including our very own faith driven movements. She’s the founder of Faith Driven Entrepreneur, an investor network in DC. She holds an Emmy in International Affairs from Columbia University, and she coauthored recently with her husband, Bill, a forthcoming book called Stewards Not Owners The Joy of Aligning Your Money With Your Faith. Excited to get into that because that’s a pretty big deal that you and Bill put that book out there. I know a lot of folks have been looking forward to hearing your insights and the wisdom you guys have to offer. But Dana, welcome to the show. 

Dana Wichterman Thank you so much, Luke and Richard, for having us. 

Richard Cunningham Well, friends, today is going to be a lot of fun. And we’re talking February 7th, the big FDA conference. Listen to some of the themes that you’re going to hear as we kind of go in through the conference. It all kind of falls under this banner of the idea of courageous capital. So you’re going to hear from Eagle Ventures, a story about a fund that’s investing in for profit companies to end human trafficking. Suzanne Daniel’s story is going to be featured. And so we’re going to get a little bit of behind the scenes time with her today. 
You can hear stories on investors making an impact in the movie industry, multifamily housing industry, combating the loneliness epidemic through innovative means like an organization such as apartment life. Jeremy Lin Linsanity is going to be featured on the conference, so a number of fun, just kind of threads and narratives are pulling on. I was talking to the folks on the FDA staff the other day who are responsible for putting together watch parties. 
I think the number is up to 122 Global Watch party. So the way you can join is go onto the Faith Driven Investor website, click on to the conference tab. It’ll take you to the area where you can register. For a watch party Would love to have you there. A global movement. But the conference takes place in local expressions, and so that’s enough for me. We want to hear from you, Suzanne and Dana. And so maybe what we didn’t hear in the bio a little bit is kind of that inflection point for each of you. Suzanne, we’ll start with you on when God kind of opened your eyes up to this FDI space and kind of open your eyes to, hey, I want to get in the game with not only my nonprofit capital or my philanthropic capital, but also my for profit investing capital. And so let’s kind of get some of that story from each of you. And Suzanne, go ahead. 

Suzanne Daniel Sure. It’s funny that you say like get in the game. I didn’t know there was a game. So I had been a grant maker at the Pilgrim Foundation for about 20 years and really just focused on making grants to solve problems and meet the needs of the vulnerable. But on one trip to Haiti, I realized that there was a nonprofit that was doing great work, that was spinning off a for profit company. And I went to their opening of the factory. I’ve told this story many times, but I realized at the end of all of this that this was a sustainable source of income for the people of Haiti versus grants. So I chased down the owner and we sat across the coffee table and I said, How can I help you? Because I had capital and she had a need for investment. And we both had no idea how to move forward. So that was really that’s the clearest inflection point for me where I realized that there was a problem that I didn’t know how to solve, but I had what she needed. I just didn’t know how to get it across the bridge. 
So that’s what drove me to find this game that you speak of that existed that I didn’t know was happening. So I sought out experts and I finally realized that there was sort of a loose conglomeration of people that were leading a movement. That was exactly what I needed to do. But I was very surprised that it was in its early stages. I thought I was the one that was missing it. So we can talk more about that. But I think that’s the inflection point that you are referring to. 

Luke Roush Well, Suzanne, you’re in a unique spot. You know, we talk a lot about within Faith Driven Investor and this construct of trying to solve the world’s great problems. There are really three ways to do it. You can build as an entrepreneur or you can invest as an investor or you can give as a philanthropist. And you’re in the unique spot of addressing at least two, if not three of those. Really? All three. Because you built Pilgrim alongside your dad. What have you learned just in terms of where you apply which to build, invest, give many insights maybe from that first experience, just using that as an illustrative example around which tool comes out of the toolbox because you’ve got them all in there. 

Suzanne Daniel That’s a great question and we’re going to speak more about this, I think. But I will always have a section of the toolbox that is early stage startup will probably not be profitable, but I’m trying to get it off the ground enterprise so that it could be investable later. I feel like that’s a very clear calling for me. So that would be build, I would think, helping entrepreneurs build before many people would think there was any logic to that. So I really feel called to that. And then there’s invest would be the entirety of the portfolio that we want to be sustainable. We want it to grow at a market rate so that we can keep making grants. We don’t have a plan to sunset at this point. So I would say invest is for profit. The third piece give would be the continuation of our philanthropic grants, just traditional grants that we make every year. And we do long term, unrestricted grant making. So that really is a continuous source of income for nonprofits. 

Luke Roush That’s great. Thank you. 

Richard Cunningham Yeah, I like what you said about the catalytic side. You know, I just came from a Praxis workshop not too long ago where they unpack that redemptive frame that I know many know. But kind of ultimately the way of Jesus being that the redemptive means and practice of business, which is, Hey, I sacrifice, so we win. And Suzanne, I can hear that kind of in your tone, in the way you’re approaching the hey, these early stage startups are it’s gritty and we don’t necessarily know what it’s going to look like, but there’s a willingness and a catalytic nature to say someone’s got to be on the ground floor willing to kind of take that I sacrifice. So this idea of this kind of kingdom principle can win. And so decide to tug on that thread later. All right, Dana, what’s the inflection point for you? You and Bill, maybe just you individually, whatever it might be, when God kind of woke you up to this idea of faith driven investing and getting you in the game. 

Dana Wichterman Sure. So I’ll address a bit what Suzanne said, that we were in the impact world. We always had a sense that we were to be about God’s kingdom work, but Bill and I were drawn mostly into the government work, so that was where we thought we could see some good being done. And then he moved us into the nonprofit world, just like Suzanne. I didn’t know there was a game going on in the investment world. I’d hadn’t even understood that investments have an impact other than depositing some money back into my own account when I invested Well, and the inflection point I remember clear is about. I’m at a generous giving conference about ten years ago next to somebody from Eventide, an asset management company whose tagline is Investing that Makes the world Rejoice. And of course, my analytical side was like, That’s so cool. What a great concept. And then as soon as I went home, I’m like, But that’s not for me. 
So, you know, the Bible, God tells us repeatedly he is good, he is trustworthy, and we are not to fear. What did I do? Monty Python. Runaway. Runaway. You know, I knew the Holy Spirit was saying, look at your own investments. And I ran away. Okay. Fear, lacking trust and trying to do it in the worldly way. But he is so patient. You know, the Holy Spirit just kept prodding very gently, very patiently through my husband, through our Christian financial advisor. And finally I said, okay, I surrender. I need to look at our investment portfolio, both our nonprofit and our Donor Advice fund through the National Christian Foundation, because those assets are invested until we decide to deploy them. But we also needed to look at our personal finances. And I can’t imagine now why we wouldn’t do it that way. Now I look back and say, Of course that makes sense, and it’s even fun and joyful. But it didn’t start out that way. So be careful who you sit next to at a generous giving conference. 

Suzanne Daniel If I can just add and relate to a day and I said if I had been exposed to this ecosystem the way she had, I would have done the same exact thing. The only thing that made me dig in was that we had a college scholarship program in Haiti and we needed those jobs to be sustainable or we were going to put these kids through college and they would have no employment. There are so few thriving businesses in Haiti. So it was only because I knew exactly who this was going to impact that. It made me do the thing that I wanted to do least. There was nothing less interesting to me than learning the jargon around investments that is like nails on a chalkboard for me. But because I love the people that this is going to benefit and I wanted to see them have a hope and a future and their identity restored to where the Lord wants to see them be. That was the only reason that motivated me to stay with it. But I am with you, Dana. If I met just an investment manager that said there’s this thing, if it wasn’t personally connected, I would have completely walked away. 

Luke Roush Well, I think both of your comments really point to this idea that the things that tug at our heartstrings are often complicated, and they often require different tools to address different parts of the problem. And so, you know, the reality of issues being multifactorial and making sure that we apply the right tool to the issue at hand, eventually, you know, what is needed is for people to be able to have stable employment and to be a part of either building something individually or joining in somebody else’s vision and helping them build that in sustainable enterprise. And so what I think is unique about you two is you both had experience implementing multiple solution approaches, not just giving, not just, you know, investing, but really thinking about problems holistically and trying to figure out, all right, what makes sense. You know, in the here and now with this part of the issue. And then how do you both of you have been, I think, encouraging and engaging with other individuals to come alongside you where you come alongside them? Because part of this is actually what do we do in community that we couldn’t do on our own? Maybe speak to an example of what one of those collaborations has looked like for you all. 

Dana Wichterman Yeah. Okay. Well, I’ll just say the faith driven community, once I discovered it, has been so instrumental in motivating me and giving me new ideas and encouragement and normalizing looking at your investments and knowing that they have an impact and then trying to use them for good. And so I would say even though Bill and I were very familiar with where God was calling us individually and as a couple in terms of our calling and individual impact, we didn’t know the where and the how and the why and even the when with investing, there’s a lot of timing involved in how to do smart impact investing. And so I would say the collaboration, even Suzanne and I and another friend, Michelle, we just have such a joy in drawing other women into this space because women are typically not as represented. We love to look at bringing underrepresented founders into the space and we love to learn from the other investors who are further along in their journey. I mean, just like Susie and I had to learn all this jargon. I had to look at Investopedia, like constantly. 

Suzanne Daniel Yup. 

Dana Wichterman And Suzanne and I helped each other get over our fear of imposter syndrome and just say, you know, we’re going to show up and learn from everyone. And we were so welcomed and mentored and so. I would say the collaboration has been instrumental to where both Susanne and I are headed in the future. 

Richard Cunningham I think it’s that spirit of humility that both of you have led with. Kind of brings me back to that comment earlier. Just been heroes of this movement because I think we all have it. The imposter syndrome, the don’t want to be found out, whatever it is. I mean, the theme of this year’s conference, Dana, you’re tugging on is the courageous capital. And you mentioned it with you and kind of Bill’s walk and your own journey was, do we really want to look under the hood? Do we want to do the uncomfortable work of looking under the hood and seeing what we’re invested in and how we’re going to feel conviction over that and how we’re going to make change. And that dovetails. Suzanne, we don’t want to, you know, tease out too much of your talk on the seventh that folks are going to hear in the video story that they’ve done on you and the Pilgrim Foundation, everything you’re involved with. But maybe give us a little bit of a teaser of kind of your story and how it relates to this year’s theme of Courageous Capital, what you’re going to be talking about in that feature story? 

Suzanne Daniel Sure. I’ve sort of explored that a little bit more as it’s come up with this topic. And of course, in the position that we’re in that we find ourselves in. It doesn’t seem like you have to be courageous. It’s a pretty blessed, wonderful life experience that I’ve been having with capital. I would say the courageous part was, first of all, realizing I didn’t understand the language. My degrees were in physiology, animal physiology. So I couldn’t even get further from the topic of business or investment. And I was also as generous and amazing as my father was in this process. He was an expert, and I felt intimidated by his shadow. And I remember years and years ago when I was probably ten years into making grants, asking him, can we look at what we’re invested in and determine if it’s aligned with what we’re trying to do in the world. And he very kindly said, it’s invested. Great. We’re trying to make as much money as we can so we can give away as much money as we can. And, you know, what else do we need? And I would open my mouth to say something, and I realized I didn’t have any words. And it didn’t seem like there was an ecosystem or anybody else saying. 
That’s why very quickly felt imposter syndrome. Like Dana said, that I was misunderstanding the Lord. I felt pretty compelled, but I also felt like I could and even to this day be misunderstood as sort of a bleeding heart female that just wants to make everybody happy and feed the children. And that wasn’t what my intention was. Even in our grant making, that’s not my intention. I want to build sustainable structures to move people forward. So I think that all of those things combined along with it being a very male dominated space with a ton of jargon, and the men I met were incredibly welcoming. But when you don’t have the language, there’s very little you can participate in. So I just had to keep showing up, but I didn’t want to be silent, but I didn’t have anything to say until I learned more about even just the vocabulary, like Dana said, like keeping a running list of words I didn’t understand or concepts that in a granular level were beyond my ability to sort of track with. I understood portfolio design and realizing that you need diversification and things like that that I have been exposed to as I grew up with a professional investor. But as far as nitty gritty and understanding, different vehicles, it was so far over my head. 

Luke Roush Well, one of the things that both of you understand, and I’ve been around you both enough to I think appreciate this is while jargon matters and it’s certainly important to be able to talk the talk and understand what people are referencing, the majority of investing is truly about people, and the majority of giving is really about people and leadership. And so, you know, it’s harder to give people the tutorial on how do you understand and evaluate people. It’s much easier to train on some of the jargon, but what really matters is actually understanding how people and teams work. And that’s what both of you guys have understood. And you’ve both, I think, had the courage to lean in early with something that’s nascent. You know, what we always say in our venture work is it’s okay to fail, but you want to fail fast and fail cheap. And so this idea of low cost probes and being willing to sort of jump in early to assess an idea and provide some of the seed capital to help make those ideas become a reality to be tested. I think both of you have been active in that regard, and I don’t know if you have a story or an example of what that’s looked like in your own either grant making or investing work. 

Dana Wichterman Yeah. Well, I would say that through Impact Foundation and helping people use their charitable capital, which is tax deductible at that moment and then invest it in transformational companies as opposed to granting it to nonprofits. I have seen a lot of people use that as a way to catalyze businesses that should be in the world but don’t exist because right now it’s too hard for them to start. Startups are hard. They’re risky and. So a lot of people use their impact account to catalyze. They know that they have to have patient capital. They may have to take 7 to 10 years to see a return. They may have to take a lower, you know, return on their loan. But they want to because they’re saying this business should be in the world and eventually it will get on its legs and be sustainable and be scalable. But for right now, I’m going to be a part of that ecosystem that is helping it get its wings. And so I think that’s a beautiful way to use your charitable capital in investing in faith driven companies. 

Richard Cunningham That’s really cool. All right. So both of you have interesting perspectives in that You both have kind of approached the FDI network in the space and stewardship alongside families. Suzanne, you with your father in the Pilgrim Foundation, kind of, you know, has been instrumental in how you guys have carried out everything you’ve done for the Pilgrim Foundation. Dana, you just wrote a book with your husband, which in of itself, we need to hear about just that process and journey. But what is that look like kind of from a community aspect of, you know, the FDA network. You know, everything about it speaks Catholic community. What does it look like when you brought your family into the fold? Suzanne And what does stewardship look like in that particular context? I kind of let you start and talk about that journey. 

Suzanne Daniel Sure. I think as I grew up in my family, my dad, I didn’t realize this until much later in life. Always made it comfortable to talk about money. It was just like talking about the weather. And he would make comments like, When I drop dead, you know, this is going to happen and this is going to move here. And we just always were. It was just sort of like what we’re marinated in. Unfortunately, he didn’t speak in jargon, so it didn’t help me. But I think it was just always a very unemotional topic. Nobody ever got triggered. So as I’ve experienced other people, as our family has grown, I’ve realized, gosh, this is a really upsetting topic for so many people and I just hadn’t experienced that growing up. So I we always talk to our kids that way. We talked about their futures, about saving, about them, but like, just matter of fact. And that was something that was really important to carry for the lack of drama around money and then moving into raising my own family for kids. We tried our best to just model generosity, do it rather transparently with our kids, whether when they were younger. It was our time. As they’ve gotten older, we’ve been more transparent about what we’re doing with our money and then also always pointing them back to the fact that as an inheriting family, which they understand, that came from my father’s hard work, it really is. Just ask the steward. We didn’t earn it. So I often equate this to my journey with faith. We didn’t do anything to earn our faith as if I didn’t do anything to earn what we inherited from my father’s success. So it makes it even easier for me to look at it as a stewardship role instead of an ownership role. And I’m so glad that Dana wrote about this, because obviously we have been blessed with more than we needed. So it’s even more clear that there’s a further purpose for the resources that we don’t need. And I think that’s a very high calling and really important to see as a stewardship position and not an ownership position. 

Richard Cunningham Man, thanks for the realness there, Suzanne. I think a lot of people can learn from that. All right, Dana, we got to know who’s the better writer, your bill, and then, of course, tell us about the book. 

Dana Wichterman He’s the faster writer and the more concise writer. But we’re both writers by profession and really enjoy both thinking and writing together. 

Luke Roush So what you’re really doing there is sort of quality versus quantity. That’s kind of what I heard come out of that book. Quantity. Bill’s got it. But in terms of depth, it’s all. 

Dana Wichterman Dana But thank you for asking. So we have discovered so many amazing people living out their kingdom, calling with whole life stewardship in that faith driven movement community that we just felt their stories need to be amplified. I mean, too often people say, why is God not showing up? And we’re like showing up everywhere through his people. We need to amplify these stories. So we chose 24 people to tell their stories. Suzanne is one of them, and Henry Kaestner is another. And many of the others that we’ve met through Faith Driven Entrepreneur an investor. And we wanted to show that God has as many ways to build and back or found and fund his good works as there are people on this earth. I mean, there is no one right way, but everyone can and should get in the game. I really think we were all made for good works and these are the good works that you can lean into. Everyone has agency in some capacity, whether it’s to pray or to act or to fund or to build solutions to these problems in the world. The world is broken and God wants to bring his healing to them as us being his hands and feet. And I see the faith driven movement as. Activating those hands and feet to be more effective and efficient. And so our book is just showing that capital has influence and that we need to take that seriously and steward it, not own it, do it joyfully and in community. The book is called Stewards, Not Owners The Joy of Aligning Your Money With Your Faith. It’s published by four front books and distributed by Simon Schuster and available on Amazon and available for preorder now and will be out in March. 

Luke Roush That’s beautiful. That’s going to be a message that resonates, I think, with couples all over the place. And I’m excited to go through it with Brooke. This next question is really for both of you. And so as you reflect on all that God has allowed you to do within the broader FDI arena, where do you feel like the Body of Christ has made significant progress? Where do you feel like we still have a lot of room to grow? And this whole idea of solving the world’s greatest problems, which has been a big push from faith driven recently and over the remainder of this year, just be great to hear your sense of kind of where have we made progress and where is there still a lot of work left to do? 

Suzanne Daniel I think there has been tremendous progress. I would say I’ve been focused on this for about 5 or 6 years, and in that time I have seen tremendous progress in the fact that there’s more that’s available to invest in. There’s more advisors to guide us. When I started, there was a handful that I felt like were accessible, and now there’s a buffet of choices of just services that can help you figure this out, specifically aligning your whole portfolio with your values. And there’s an entire ecosystem like we talked about to explore. But I feel like what’s limiting is most of this is only available to accredited investors. So as I talk to my adult children and their friends and Christians in my church, everybody of course wants to do this. But it really is difficult for them to penetrate the ecosystem when they are investing for their retirement, for their kid’s college funds. So I feel like we need to work harder to make it available to Main Street investors. And one thing that I’m working on with our advisor is really comparing the returns in our values aligned portfolio with our secular aligned investments, whatever they may be, and just proving to the ecosystem that you don’t have to take a loss, that there’s more and more data showing that you can compete with indexes and make the return that you need to to accomplish the goals that you have for non-accredited investors. So I think that that’s something we need to disprove, that assumption that you’re going to take a financial hit by aligning your values. But for me, I’m still trying to figure out if that’s actually true for myself, my own portfolios, but then also for different investment positions and strategies. And I just want to make sure that that’s true and get that message out and make more available to mainstream investors. 

Luke Roush I think it’s a good word, Suzanne. And one of the things that has been on the group’s mind, I think consistently over the last dozen years is this question of is impact really at odds in a zero sum game with returns? And so I love the fact that you’re gathering that data. I think it’s super important. And also being able to just differentiate, you know, in some areas there may be a trade in other areas or may not be a trade off. And so gathering data not just in aggregate, but also by different asset classes that are available to different types of investors to really, really important part of what each of us does individually in this space. Dana, over to you on that question. 

Dana Wichterman I would ditto everything Suzanne said. She’s spot on and I think it’s encouraging to see so many financial advisors become Kingdom advisors certified. There’s conferences now. It’s really through FDI and FTE that you all have brought the ecosystem together so we can find one another. You’re having the conferences, you’re having the fund managers come together, you’re having the entrepreneurs come together, the investors. So these small groups, you’ve helped us have shared language which Praxis really started that process of the right language. So we didn’t feel like freaks anymore. But now it’s like, okay, now we can use that language and develop tools and instruments. And so kudos to sovereigns for doing that with the ETF and Eventide for doing that. But we do need more products and we I think we will over time, but we need to demand more products, which means you all need to just continue your efforts to open more eyes. There’s a ton of Christians that just haven’t heard this message yet and once they hear it, they’re super excited. That’s why it’s important to come to the FDA conference and bring friends, and if they don’t come, send them some of the video messages in terms of so that their eyes can be open, because I really think it’s an. Invitation and one that once they see, they’ll appreciate. And I would say the area that really needs work is spiritual metrics and metrics in general. The nonprofit world has learned that, you know, to be effective and efficient and to know that you’re hitting your goal, you actually need a metric and you need to measure and you need to report on it. I think the Faith Driven Entrepreneur and investor world is starting to also take that on. But I think we need to work harder on it and provide money for our entrepreneurs to actually spend time tracking and developing metrics. I would encourage people there is a group that has formed out of the faith driven movement called Christian Impact Framework Project. Look us up on LinkedIn and join to see what we’re trying to do to have an open source language indicators and shared metrics that we can use in this ecosystem to really start learning more better practices and linking arms together. 

Luke Roush I think it’s a great word, and the construct of things that are measured tend to improve. It’s absolutely true in faith driven businesses the way it is in secular businesses. Richard, back over to you. 

Richard Cunningham Yeah, that’s awesome, guys. All right. Well, hey, grounded in some wisdom. And take us home with this question we love to ask at the close of each and every podcast. And I will start with you, and that is, hey, what’s God been teaching you in and through his word lately? 

Dana Wichterman Well, the verse that motivates me is a Fusions 210. For we are God’s handiwork created in Christ Jesus to do good works which God prepared in advance for us to do. And I think of it two ways, particularly as it applies to my journey in the Faith Driven Investor space. The positive one is kind of the Eric Liddell feeling that when I run I feel his pleasure. And Suzanne and I both feel this way when we’re investing under the Lordship of Christ into faith driven entrepreneurs and seeing them grow and really solve problems. We feel his pleasure, right? That’s just such a joy. There’s another example I use, though, too, is Michelangelo. When he was sculpting the David, he said the David was always resonant in that marble. I just had to chip away at that, which was not David’s. And so sometimes it hurts a little bit to be shaped and sculpted by the Lord, to become who you were meant to be and to step into those good works. But I see that as God sculpting out the sin, the pride, the greed, the fear, the worldliness so that I can become the Dana God wanted me to be. Richard and Suzanne and Luke. You can become who God created you to be. And then we will run and fill his pleasure. 

Richard Cunningham Suzanne, take us home. 

Suzanne Daniel Sure. I just finished a profound book that I just wanted to share with you guys. Maybe you’ve all read it. The Knowledge of the Holy by Tozer said everyone’s favorite. 

Richard Cunningham Tozer is amazing and dense all at the same time. 

Luke Roush Deep. And that’s the deep end. 

Suzanne Daniel I was grateful. It was 117 pages. It was an easy read, though, but I think that for me, just circling back after many, many years as a Christian into the holiness of God and the attributes of him really brought me to my knees as far as reverence and the posture I needed to have as I do this work that we’re not serving our body. We are serving a holy and omnipotent God that loves and adores every single person that this work touches. So I just wanted to read this two short statements from that book that just closed the last chapter. The more perfectly we know God, the more we will feel the desire to translate this newfound knowledge into deeds of mercy towards suffering humanity. And then the last line of the book, We are left for a season among men. Let us faithfully represent him here. So I think for me, reorienting myself around the fact that with whatever the Lord has put in my hands, I’m going to serve humanity because that’s the only reason that we’re here. And this book just made me really focus on the holy attributes of God in a fresh way. 

Richard Cunningham Come on. Well, friends, if you want more of Dana Wisdom and Suzanne Daniel, they’re speaking on the Faith Driven Investor conference February 7th. Go to Faith Driven Investor conference.org. Click register. Now you’ll be able to find a watch party, hopefully local to you. If there’s not one local view, there’s still time. Raise your hand. Host it locally hosted at your church, in your living room, whatever it is, gather some friends, as Dana said. But Suzanne Daniel, in a way, thank you both for all you’ve done for this movement. The ways you have both boldly let out, whether it be philanthropically with investment capital. I think a lot of people look to your humility, your example, and are deeply encouraged by it and feel that same kind of push to get in the game thanks to the ways you guys are leading up. For Luke Roush, I’m Richard Cunningham, Folks, thanks for tuning in to this episode of the Faith Driven Investor podcast and we will catch you next time. 

Narrator We are grateful for the opportunity to serve this community and see your listeners come in for more than 100 countries. Faith Driven Investor It can be a lonely journey, but it doesn’t have to be. The best way to stay connected is to join a group study with other investors looking to get the same answers to questions you have and find great community as they do so. There’s no cost, no catch. In person or online, you can meet an hour a week with other peers from your backyard or the other side of the world. You can also stay connected by signing up for our monthly newsletter and faith driven investing dawg. This podcast wouldn’t be possible without the help of many of our friends. Executive Producer Justin Foreman. Intro mixed and arranged by Summer Drags Audio and Editing by Richard Barley. Our theme song is Sweet Ever After by Ellie Holcomb. 

Episode 190 – Marks on the Markets: FDI Conference Deep Dive – From Hollywood Projects to Human Trafficking Solutions

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John Coleman and Richard Cunningham unpack key themes from the 2025 Global Faith Driven Investor conference, exploring how faith-aligned investing is transforming various asset classes. From public markets to entertainment, real estate to venture capital, they examine how Christians are driving excellence and impact across the investment landscape. The episode concludes with timely market commentary on AI innovation, political developments, and technological disruption shaping markets in 2025.

Please note that the views expressed by the hosts and guests are their own and do not necessarily represent the opinions of Faith Driven Investor.


All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific investment advice for any individual or organization.


Episode Transcript


Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.

Richard Cunningham You’re listening to Faith Driven Investor, a podcast that highlights voices from a growing movement of Christ, following investors who believe that God owns it all and cares deeply about the heart posture behind our stewardship. Thanks for listening. 

Speaker 2 Hey everyone. All opinions expressed on this podcast, including the team and guests, are solely their opinions. Hosted guests may maintain positions in the companies of securities discussed, and this podcast is for informational purposes only and should not be relied upon as specific investment advice for any individual or organization. Thanks for listening. 

Richard Cunningham Welcome back, everyone, to another episode of the Faith Driven Investor podcast. Awesome to have you with us for what is the week after the big Global Faith Driven Investor conference and gathering its marks on the markets as well. So we’re going to do something pretty fun today. I’ve got John Coleman in the podcast studio with me. And John, we’re going to do a little bit of kind of a flyby of some of those main conference themes, topics that were unearthed on Friday, and just visit those and kind of more detail, get maybe a little bit of color behind the scenes. You and I’s kind of taken vantage point on health and state of FDI market as we look at some of those talks and just the different asset classes and stories that were unearthed during the conference. And now we are all about integrity here on the FDI pod. 

So I got to be honest. Today is Wednesday, February 5th, as John and I record this podcast. The conference technically hasn’t taken place yet. As you all know, it’s happening on February 7th, this coming Friday, and this episode releases the 10th Monday, February 10th. And so there’s a little bit of nuance there as we get our past tense and present tense and anything like that. Confused. Just know we’ve been privy to some of the FDI conference content, but just a disclaimer upfront, John, before we get going and dive in and how are you? Man? 

John Coleman I’m doing pretty well. We just had our firm’s all team retreat this last weekend, so that was really encouraging and a lot of fun. Got our team in from around the world, so I think we’re all riding high on that. Looking forward to the FDI conference. How am I supposed to say that? Past tense, Present tense. Now. I am currently looking forward to it. I know it’ll been out by the time we post this, but I think it’s going to be great and it’s exciting to see how the movement has grown. So I’m feeling very optimistic overall. 

Richard Cunningham Yeah, absolutely. Well, John, you are a speaker in the conference and that’s where I want to start. If you look at kind of the overall conference theme and what was discussed on Friday, it’s the kind of theme of, hey, the riskiest thing you can do is nothing. Thinking about Matthew 25, Parable of Talents the servant who squanders or does not do anything with their talent. You go on to give a talk just on money and how we can be faithful as we think about earning it, spending it, investing it and giving it. And I think that all kind of plays into these themes of the conference of, you know, how is God calling you and your family to join the battle? All investing is impact investing. What impact will you have? You can build, give and invest here as we focus on during the conference to solve some of the world’s greatest challenges, whether that’s with market rate, return, patient, concessionary capital or just full on giving. So want to kind of give you a moment here to maybe unpack some of the behind the scenes of that talk where you talked about earning, spending, investing in giving money, how it plays into kind of this year’s big theme. 

John Coleman Yeah, absolutely. So it’s been on my mind a lot because I’m actually working on a book at the moment for my publisher, Harvard Business Review on Money and Flourishing. And it’s the first personal finance book that HPR has ever done. And the idea is what are the habits, mindsets and values that can make money a good rather than a bad thing in your life. So if I zoom out even from a specifically faith driven lens, almost every major moral tradition in the world, religion, philosophic tradition has a lot to say about money. And a lot of those comments are actually well aligned, and they match up with what we’re learning from modern research, which is that more money isn’t necessarily good for you. And a lot of money can sometimes be incredibly damaging to people. You know, I always start by reminding people it’s harder to be poor than to be rich for sure. But there are so many, countless instances where people achieve financial goals that they always thought they wanted only to be disappointed by those or even have their lives ruined by those. Right. There are studies of lottery winners and just how destructive the lottery can be in people’s lives. I mean, suicide rates increase. Bankruptcy rates are incredibly high among lottery winners. There’s research showing that, for example, NFL players who often receive big contracts early a go bankrupt, it’s something like three times the national average rate. So despite the fact that you’d think these folks are making out really well at a young age, that influx of money at a young age without any philosophic framework for how to handle it can often be destructive in their lives. And we all know people whose lives have been upended by money. Right? We know wealthy people sometimes who’ve done a great job with that. At the f d iPod, we’ve heard from people like Allen Barnhart and others who’ve been extraordinarily thoughtful about the way in which they’ve managed wealth that’s come out of their businesses. But each of us probably also knows people whose friendships have been hurt. His marriage has been hurt. His kids have ended up on the wrong track because of that. And so what I wanted to do was start digging into this question of like, if money itself is just a tool, right? Money itself has no moral value. It’s what we do with money that has a moral value. What can we do with money that makes it a good rather than a bad thing in our lives and in our communities? And so, as you note in the. Video that folks will have seen by now, hopefully says, you know, I break that framework into a few areas. It is about how you earn money, about how you invest it, about how you give it and about how you spend it. Those are the four big ways in which we each encounter money and what habits we can have around those. And what’s funny to me again, is that the modern research on money, the things that we’re learning through the social sciences, match really well with Christian tradition, right? They really do. If you think about spending money, for example, all the research now says that if you’re going to spend money, it should be on experiences, not stuff and experiences. Help us build relationships which tightly links to kind of depth and breadth of positive relationships and of love in our lives. Spending money on that stuff, getting people together, going on great trips with folks, doing outings as a group of friends or family, those can often be really good. Whereas the stuff that we buy rarely gives us any sort of lasting satisfaction, right? Which I think even heard Solomon talk about in the Bible, right? Where he talks about the meaninglessness of some of the things that he’s acquired. I think giving, for example, which is so common not only in the Christian tradition, but in a couple of other religious traditions, service to others is regularly one of the top 2 or 3 ways in which we experience great purpose and meaning in our lives, in which we experience great flourishing. And that applies to our financial lives. People are always shocked at how liberating it is to begin to give financially to others, to serve others through our finances. And yet the U.S. is the most generous country in the world, and only about 2% of GDP goes to giving right the average person, thereby giving kind of 2% of what they have. And so I think there’s a bunch of stuff that we can embrace from a habits, mindsets and values point of view that’s deeply aligned with both the research on the topic as well as Christian tradition, among other moral traditions that can make our lives better in the way that we deal with money. And I think FDI really intersects with that. I’ve got a whole section in the book on investing, and it’s investing for impact, right? And the idea is that of those four places you touch, money consuming it, giving it, earning it, investing is often the place that we think the least about what values our money is embracing. And yet for many people, it’s the biggest pool of money, right? A lot of people have more in invested capital than they have in annual earnings. A lot of people invest more every year than they spend. A lot of people invest more than they give every year. And yet, for some reason, this biggest pocket is the one we pay the least attention to. And I think that’s a huge opportunity for purpose and meaning in people’s lives. I think if we were learning to activate the values of our invested dollars in the way we do our giving dollars, for example, that that can unlock a great deal of flourishing purpose and meaning in our lives and in the lives of others. So those are a few of the topics that I visited. We do it at greater length in the videos, but I think it’s a really fun and interesting topic. 

Richard Cunningham Now it’s perfect because it’s the perfect segue into where we’re going next as we kind of visit some of the asset classes and the stories that were talked about in the conference. And it plays into that big theme that Faith Driven Investor is kind of been socializing a lot in the last year and a half, which I really appreciate. It’s a helpful framework, but it’s kind of saying, hey, if the if the goal is to attack some of the world’s greatest challenges and problems, solving the world’s greatest problems is what faith through and talks about. It’s really three things you can do. You’re founder oriented, you’re just a builder, a catalyze. Or you could build something there. You could build a for profit venture that goes to that extent or maybe a nonprofit. They go to that extent. If you’ve got philanthropic capital, you can give and deploy capital charitably to those instances. And then, John, what you’re talking about here is the investing piece. And what you’re so beautifully articulating is forever. That’s just kind of been the set it and forget it. Leave it, don’t worry about it. We’ve just kind of feel so, you know, disenchanted by what’s possible with our investment capital yet Christian Shepherd trillions of dollars in investable wealth You know there’s a significant opportunity at hand. That’s why this whole movement exists to drive meaningful change. But unfortunately, oftentimes Luke says this in the conferences, there’s kind of this view of like, hey, anything that has the Christian version to it is often viewed as second rate. And you and I know that just doesn’t align with scripture. We believe you can have success not in spite of your biblical values, but because of them. And so that’s kind of where we get so activated and passionate about this. Faith Driven Investor movement is bringing excellence to the movement. So let’s go kind of big asset class first public markets where most of our capital is tied up. And there is a couple of stories here that we’re touched on. First, Susanne Daniel talking about how her granting felt like it was almost getting canceled out by her investing, like there was things that she was profiting off of as she invested capital that felt almost counter and contrary to her giving. So I want you to talk about that. And then also and this is not a commercial by any means and never is on the FDA. I pod saw if the ETF that you helped launch at Sovereign’s Capital was featured in Matt Monson was talked about and just the opportunity at play in the public markets as an institutional investor structuring an ETF. The everyday investor can access to drive change within the Russell 3000 with publicly traded companies. So kind of let you speak about the public markets a little bit and kind of what’s going on in the space. 

John Coleman If I get really practical, I think for a Faith Driven Investor and public markets, they’re really three things that you can think about doing today, right? One of which, Suzanne is starting to highlight. The first of those is negative screening. It’s how do we not invest in businesses or support things that seem in contradiction to our values. Right. There’s an apocryphal story outside of the faith driven world where a big cancer foundation out of New York City that was dealing with a lot of lung cancer, for example, found that it was investing more every year in tobacco companies through its investment portfolio than it was actually giving to remediate some of the outcomes those tobacco companies. And I think Suzanne touches on that. And this idea that you don’t want to find that the things you’re investing in or devoting, which we’ll come to second in those companies is really running counter to the work that you do, right? Henry Kaser, our friend, was talking recently about the example of one of the publicly traded dating apps, effectively where the features are almost designed to exacerbate the insecurity and superficiality of the dating market and to harm people psychologically and how he just didn’t want exposure to that. There’s not like a shareholder engagement way of making that better, right? And so there’s a certain number of things that you would just want to screen out that may look different for some Faith Driven Investor is because people have different lines that they won’t cross, you know? It could be adult entertainment. It could be certain types of social media that you just don’t believe have any redemptive purpose. It could be gambling, it could be pure play alcohol, etc.. And I do think there are some moral judgments to make there. But that’s one thing. And I think it’s one of the easiest things to do now is to just find out ways to just not have exposure either through Christian fund managers or faith aligned fund strategies, whether passive or active or even through direct indexing. Now, where you can select certain types of securities that you don’t want in there. The second thing that I think we’ve seen people migrate to in public equities, which is a positive thing, is shareholder engagement and proxy voting. You know, this has become such a hot topic over the last 3 or 4 years. When I started speaking about the rise of ESG and shareholder engagement and proxy voting four years ago when I joined sovereigns, often people in the audience had never heard of it. People didn’t know what ESG was or they vaguely had heard of it. They didn’t understand proxy voting or corporate engagement at all. And now this is a huge national conversation, right, where even big asset managers are retreating on the topic. I think that it remains one of the best ways in which Christians can take control of their portfolio. There are a number of opportunities now for things like direct indexing and SMS, which give you ownership of the shares that you have so that you can engage directly. You can work with either passive or active strategies run by faith driven managers who are more likely to vote and engage in a way that’s deeply aligned with your personal beliefs. But this is the idea that you may not want to screen out a company like Apple, for example, even though you don’t love everything that Apple does. But you do want a voice. You want your voice to be reflected in Apple’s board recommendations and the votes that they have. And you want to make sure that you’re engaging in a way that tries to improve those companies from a values perspective. And I think taking control of your shareholder engagement and proxy voting, either through direct indexing, voting yourself, which is quite hard unless you’re an institution or through an aligned fund manager, is also a no brainer these days where there are options. And then the third, which is where we focus a bit more with the Flourish fund, that sovereign’s is positive engagement, you know, So we are doing the first two of those things and that we don’t hold anything that doesn’t have a redemptive product or service attached to it. We’re certainly doing all of our own proxy voting and corporate engagement, but the idea is to define a strategy that’s more about what you’re for than what you’re against, and to try and encourage leaders and companies who are doing the right things by investing in those both out of the belief that it’s the value supplying thing to do. And also, at least in the case of the Flourish fund, out of the belief that if you build a company based on faith aligned values, you will build a culture that’s capable of outperformance. There is a lot of mainstream research on this topic. So the London Business School, for example, and even Alex Edmonds there, has shown that the outperformance of companies in the 100 best companies to work for in public markets is substantially greater than other peer companies, something like 40 to 50% greater. McKinsey and Company did some research on companies as well that showed that top quartile versus medium or bottom quartile culture companies also performed in that spectrum as well, that they performed top quartile or they performed bottom quartile. And so we believe that if you’re building companies that help people to flourish through chaplaincy employee benevolence funds, through great family friendly policies, through great mission vision and values, through community service, through mentorship groups and small groups that you’re going to build a culture that can help you outperform. And so the thesis there is not passive. It’s how can we invest in cultures that we think are going to lead to great financial returns that also have extraordinary impact on people. And then how can we engage deeply with the CEOs of those companies in order to continuously improve those cultures aligned with what we believe about human flourishing from the context of our Christian faith? And so that’s the thesis of the Sovereign’s Flourish Fund, as well as some of the other public equity funds out there. And we view that as kind of the culmination of the way in which you can engage in public equities, because it’s not just the negative screening that that may be important. It’s not just the engagement that may be important. It’s both of those things, plus this kind of positive screening for the types of cultures and values that you’re looking for, which hopefully really do have positive impacts on performance as well. 

Richard Cunningham Yeah. And just a couple of maybe statistical things that come behind that with that stuck out to me from the conference is Matt Monson, who manages the flash funded sovereigns. He talks about the kind of investable universe and stock market within the U.S. as the Russell 3000 sets, 3000 companies listed on the New York Stock Exchange or Nasdaq. And inside of that, something I was encouraged by is that they’ve identified 350 publicly traded companies with a faith driven CEO at the helm. And so that kind of creates the universe for surveys of which they can go engage with, understand, evaluate those companies, and then ultimately discover and figure out who will be inside of the portfolio. And then, as John was talking about, going even another step forward and bringing together those CEOs to talk about best practices, I was deeply encouraged by that. You guys even got to go ring the bell at the New York Stock Exchange, which is something Matt highlights this past year. And so I think it’s just the scope is enormous. The opportunity for engagement is enormous. And a couple of other things I want to just kind of call to mind that were flashed in the conference that are powerful is that 73% of advisors are not asking their faith driven clients about investing in aligns with value. So getting back to John, just that idea of like we just kind of set investing in default and our advisors are just not caring to engage. But I think they’re waking up to that in the future in space, even though over the last five years there’s been $182 billion channeled towards impact investing in the US alone and 63% of millennials say they want an advisor who aligns with their religious beliefs. So I think we’re still in the early innings. And to back that up a little bit further, our good pal Tim McCreadie, who we had on the pod probably just under a year ago, he releases at Bright Light, their kind of state of play of faith driven investing. And his research kind of says within the public markets that we’re at about 130 billion in assets they can identify and faith driven mutual funds and ETFs in the US. He really thinks that’s a conservative estimate, probably over 200 billion and then another 100 billion and things like SMEs and direct indexing those other products you were talking about, John. So while we can kind of see the growth of the opportunity, man, we’re just still so early. It’s such a small drop in the bucket compared to the trillions of dollars that are out there that could be activated. So any final comments on public markets before we kind of pivot to the next thing? 

John Coleman Yeah. And the thing I would note about Tim statistics, Richard, because those those matched pretty closely with what we’ve estimated as well, is even within that bucket of so-called faith driven assets, there’s room to move up the chain to even greater positive engagement, etc.. You know, that would include a lot of stuff that’s pure, just passive negative screening, for example, again, which I’m not criticizing at all. But I think that’s just kind of the tip of the iceberg in what you can do. If we could activate those assets to do more engagement, to do that in a concerted way where there’s a huge pool of assets encouraging companies to lean into appropriate values and in creating active management screens or even indexes that then encourage positive behaviors. I mean, we’ve got not only an opportunity to activate more of the trillions of dollars of faith driven capital out there for public equities, but within those that are already activated to move them up, the spectrum of engagement, up the spectrum of faith integration, so that we’re constantly pushing the needle on what faith integrated public equities can look like. 

Richard Cunningham You know, showing what we’re for in the world, as Henry talks about in the conference, as opposed to just saying what we’re against. All right. Hey, pivoting into a subject that I know is near and dear to your heart. So this is kind of a big jump from public markets to maybe what is more of a fringe or kind of exciting investment space as the movies and entertainment realm. So we heard Raymond and Mary Del Harris speaking about in their portfolio how they’ve backed things like I can only imagine in October, Baby in American Underdog, some of these John Irwin films. And then we heard Kelly Merriman, the CEO of The Wonder Project, speak about just the opportunity at hand and what can be expected to be seen in this year ahead, 2025, with just kind of the faith driven content. And John, I’ve heard you talk about this before. And we were just talking about how Christian things can be viewed as second rate, but forever. It was faith driven folks who’ve had such a touch of excellence. Think of something like the Sistine Chapel and how the arts are so important upstream from culture. And so I know this is deeply personal to you, something you’ve invested a lot of your time towards. But the movies and entertainment realm and how Faith Driven Investor is going to get activated there. Talk about that. 

John Coleman Yeah, absolutely. And Richard, I’ll just start where you ended, which is there is no reason Christians should be second rate in culture, right? Christians should be in touch with something really beautiful about human nature and about the universe that allows them to unlock the best in in culture, right? Whether that be art or sculpture or music. And if you think of so much of the history of this stuff, I mean, the Sistine Chapel for sure is such explicitly faith driven material. The statue of David, which you may have seen in Florence before, is one of the most beautiful creations in the world. A lot of the old music was really predicated on honoring God. Right. A lot of the great composers were Christians who dedicated their music to God. The old churches were some of the most beautiful architecture in the world. On and on and on. I mean, The Inferno was kind of a very religious piece. For example, there’s been great religious writing over the course of history. And even if you look at kind of old Hollywood, you know, two of the top performing movies of all time were Ben-Hur and the Ten Commandments. Right. Which were so infused with faith. And then other shows where it was just kind of a part of the fabric of the show itself. Like It’s a Wonderful Life, where there are spiritual themes that are so deeply aligned with the context of our faith. And yet, for some reason in recent years, I feel like Christians have lost the mantle of cultural excellence, you know, over the last few decades. And that’s sad. And I think it’s a combination of, you know, people just not putting the appropriate amount of money into this space such that things can be done at a high quality and people not really digging into their faith in a way that unleashes it. Right. And it’s still very possible. I mean, you look at the music of U2, right, which is one of the most popular rock bands in the world. They’ve talked about how faith motivated their. It doesn’t mean every single song they have is like praise song. Right. But they end every concert with a song. Right. I mean, it’s remarkable. And obviously they’re at the top of their field. And so what excites me about this is I do feel there’s now a movement among a lot of creators and leaders in the space to restore excellence to art that comes from a Christian perspective. And again, I say it that way because not every piece of art they produce has to be quote unquote, Christian art. Right. It doesn’t have to be genre. It doesn’t have to have a salvation moment at the end. It could just be that faith is a part of the fabric of what they’re producing, that when they create something, it’s from the perspective of someone who shares those values. And I think, you know, some of the folks that you highlight, Jon Erwin and Kelly Merriman, who we’ve been privileged to partner with, are right at the forefront of that with people like Dallas Jenkins, John Gunn, Jeremy Latcham, you know, some of the other creators out there. I think they’re doing remarkable work. And what it’s taken is this meeting of people thoroughly committed to excellence who are also committed to their faith, coming together with sources of capital who can give them the weight of financial help in order to bring those pieces to life. Right. Kelly And John’s latest project right now that will be coming out in just a couple of weeks, for example, is called House of David. And kind of following in the footsteps of the Chosen, It’s a retelling of the story of the biblical David done by a set of Christian creators who are as dedicated to both the quality of the cinema they’re producing, as well as the fidelity of the story, as Dallas has been with The Chosen. I’ve gotten to see the first episode already and I’ve gotten to see clips of some of the rest because we were an investor in Wonder. And it’s phenomenal, right? They partnered with Amazon. They put a ton of money into it. They filmed on location in Greece. They have extraordinary actors, extraordinary scriptwriters. And it’s honestly one of the best TV shows I’ve had the privilege of watching in a very long time. And it’s shocking because it’s it’s our stuff, right? It’s the biblical cinematic universe. It’s this idea that some of the most interesting characters in history were outlined in the Bible. And we haven’t told those stories appropriately. Like there hasn’t been a big movie or TV show on David, which is crazy. And then they’re going to mix that with other creations that they touch on, like things from American history. There’s a movie coming out about the Wright brothers, for example, on the Wonder Project platform. And then there are sitcoms that they’re producing that will be infused with themes related to faith, but will be done in the Hollywood level of excellence you might expect from a mainstream network show. And I think that’s what’s exciting now is we really rely on the creators and the capital coming together at the same time. The more capital that flows in, the more creators will take a risk and step out in faith. The more excellent creators who take a risk and step out in faith, the more capital will come in. And I hope we’re at the very beginning of a virtuous cycle where both the capital and the creators are lining up to paint a vision of hope and beauty and truth and goodness in the world that’s so deeply aligned with what we believe about human nature and about the world around us. 

Richard Cunningham Man, that’s awesome. It’s exciting in the House of David. I mean, I’ll say this, there’s some not G or PG rated scenes in the Old Testament, and I know David’s story and as the great warrior and battler. But it’s exciting and a little bit riveting. And yeah, maybe there’s some a more intense content, if you will, to come in that. So looking forward to that. And then the other thing I’ll say, John, that you just remind me of is, you know, I look at the I come from the sports background. I have zero artistic talents whatsoever. And just like that, you know, since 323 and that idea of like competing and doing things unto the Lord not on demand, I have just been refreshed lately by just the sense of revival across major sports platforms, college athletics, NFL football. It seems like every post-game interview right now, there’s just something going on and a movement of the spirit that I just want to see continue to flourish. And what an awesome time for now, Content on the backs of the things like The Chosen have done so well. 

John Coleman Yeah, thank goodness for all those courageous athletes speaking about faith. Right? Like I think, you know, this has always been a topic because I think athletes so often realize their own physical limitations and really their reliance on something greater than themselves. But so many outspoken voices. You know, Tim Tebow is at the forefront of this for such a long time. Colt McCoy was obviously right there with him. I think Kirk Cousins brought it to life in the Netflix. What was it the first season of the football documentary on quarterbacks? Yeah, that’s right. We had Patrick Mahomes and I think it was Deshaun Watson and Kirk Cousins made just such a positive impact in how open he was about his faith and even this year and that, you know, the run up to the college football national championship. You know, there were so many awesome stories of faith coming out of that. And I realize by even talking about college football, we’re immediately alienating a ton of people on the pod. But I grew up in FSU fans and Notre Dame was a hated sports enemy at the time. But, you know, seeing the way the coach at Notre Dame comported himself, the way that he conducted that team, how open he was about his faith, some of the players on both sides of that game and how open they were about their faith in athletes or to be credited because I think so many of them are using their platform for good right now. And it’s so encouraging to me to watch the cultural influence that they can have by doing so. That’s obviously granted to them because they are so focused on running the race as if to win it literally some sometimes and by the platform that that gives them to influence others, you. 

Richard Cunningham Know, and it reminds I mean, Tebow is on those who are able to watch the conference at the end of the conference. And he’s talking about rescuing image barriers. And we’ll get here. That can be our last topic as we get into the venture capital side of this and the work of Wesleyan and the team at Eagle Venture Fund. But I just could not not laugh listening to Tim Tebow almost like get out of breath. He gets so excited and animated as he’s presenting. He’s just so fired up all the time. But okay, coming back to a little bit more of a mainstream investment topic, real estate and the real estate kind of market. An asset class was visited through this lens, an idea of stamping out loneliness and building social connection via a sense of place and the ministry that was highlighted as one that’s a great friend of the movement is apartment life. Pete Kelley, CEO. And this statue startled me. 40 million people the size of the state of California live in apartments in our nation, and 95% of them are unchurched. And just thinking about real estate and the opportunity to engage people and where they spend their time as a ministry opportunity, but also this angle of apartment life providing an annual average 200 K and the bottom line benefit to multifamily owners and operators because of reduced tenant turnover, staffing turnover is lowered and then just greater leasing rates and occupancy rates. And so some of your comments challenge the the real estate space and where you’re seeing encouragement, but also where opportunities kind of still for work to be done. 

John Coleman Yeah, absolutely. You know, it’s interesting to me, churches will often talk about wanting to reach the younger generation, right? They’ll often want to talk about reaching the unchurched, reaching the new immigrant, reaching those who are struggling financially, etc.. And if you think about just a platform tailor made for that, the multifamily housing space or apartment space, is that right? I mean, disproportionately you get to reach younger people disproportionately. You often get to reach new immigrants who are coming to the country because of affordability. Disproportionately, you meet those who are struggling, maybe financially, especially depending on the type of apartment complex, multifamily housing unit. You know, these are often folks who are at a different phase in their life. And so it’s just this concentrated, incredible ministry opportunity. And you get to meet people literally where they live, you know, which is another kind of church phrase, meet people where they live. Well, we can actually meet them where they live, right? Not metaphorically. You can actually go to the place. That they live and create a community that’s welcoming to them, that not only introduces them to their creator, but helps them to build relationships with others there. And to me, this is a beautiful encapsulation of the thesis that I talked about earlier in companies that you can do well by doing good in this space. You can create financial outcomes that are positive while also creating personal or human outcomes which are positive in apartment life. And the statistics they showed are such a big component of that. You know, if you build a community that people want to live in, that they’re dedicated to, where they know their neighbors, where they feel uplifted, where they’re flourishing, where they’re connected to faith. It turns out turnovers, less people pay their rent on time. Better people stick together to stop things like crime in those communities better. They’re just a host of positive outcomes that come from building a community in which people want to live and can be themselves and really flourish as individuals that accompany this incredible human impact that you can have in a way that’s that’s different than almost anywhere else. And if you think about the ways in which you can minister to people, right. We talk a lot about ministering to people at work through company investing. Maybe you can them 40 hours a week. Certainly it’s important to minister them at church, know whether they come Wednesday nights or Sundays or join small groups or have other ministries. And then if you’re able to catch them at home. Right. If you can find ways to make ministry into each of those areas, you’re really surrounding someone, right? With positive and uplifting encouragement, with community, with ministry. And so I think apartment life has obviously been at the forefront of that. I think it’s an incredibly important industry, and they’re working with a ton of great investment managers right now. And I’ll say in the state driven investing space, real estate is about as high impact and asset classes exists and Faith Driven Investor thing. Right now there are a ton of great real estate managers out there that are operating from a place of faith, that are working in multifamily and other areas that are working with apartment life and other ministries that are so dedicated to creating these types of communities that serve people spiritually as well as physically. And so if I were to tell Faith Driven Investor to take a hard look at something today, I would definitely point him to real estate, because I think it’s just such a tangible and innovative way in which to put capital to work in a way that fundamentally improves people’s lives in an asset class that almost everyone is in writer needs to be in. And so I think it’s a cool opportunity. And apartment life has been so central to that, as we heard. 

Richard Cunningham You know, what about John, in the spirit of just marks in the markets, I know you’re not a full time real estate investor, but just any comments on like the interest rate, environment, new administration. One of the things that we all tangibly feel the effects of that is just kind of real estate costs and just the real estate deal market. Any thoughts there? 

John Coleman Yeah. So I put on my investment hat without the faith driven component of it. Just speaking about returns, I’m still reasonably cautious about a lot of the real estate sector right now. I think in particular office space, it’s just a big question mark to me. I still think we haven’t seen the shakeout of return to work and how that’s going to work. Whether people physically use offices, how much it’s now permanently hybrid, where people work based on shifting demographics. I mean, now with the new administration, obviously there’s a push to get rid of a lot of federal properties, for example, which in certain markets is going to flood the zone, so to speak, with available properties like DC, etc.. And so in general, I’m pretty cautious about office right now on New high that rates are still very high. And so there are a lot of office buildings that are underwater right now that may have leases resetting or borrowing resetting at unfavorable rates, etc.. Multifamily, I feel a lot better about, you know, there are short term challenges with interest rates, certainly. And there’s this disconnect between renting and owning right now. And owning is substantially more expensive than renting right now, which is a bizarre disconnect in the market brought about by the new mortgage rates and house prices. But if I think in secular terms, secular meaning long term, not in the absence of faith term, I, I mean, two things. But if I think long term, you know, the United States has too little housing. We have a deficit of something like 7 million units of housing or something on the order that that has to get resolved, despite the fact that we’re seeing reduction in immigration right now with the new administration. The US is still people are having babies at about replacement rate. We still are one of the top destinations for immigrants in the world. We have this deficit of existing housing. That’s a structural issue. And so I’m confident that that continues to be a good place to invest because we simply haven’t built or refurbished enough housing to take care of the existing demand in the country. And so there may be short term blips in that. But if I’m thinking over the course of 5 or 10 years, I feel really good about that space. And then it’s probably a mix for other things like retail. For, for things like industrial storage space, etc. A lot of it’s so market dependent or dependent on the sub asset class. But I continue to think there are opportunities in real assets right now. And I’d remind people that we are, though interest rates feel high right now. We’re basically at long term averages for interest rates right now. You know, if you go back to the 80, 7650s, interest rates were much higher. It was this period 2008 to 2021. It was bizarre. I mean, interest rates were approaching zero in most places in the world. And so we are much more a normal interest rate now. So I’m confident the markets can function with those interest rates. I think it may just take a while for everyone’s expectations and financials to reset from this 15 year period or more of unusually low interest rates. 

Richard Cunningham It’s good. It’s well said. Well, thanks for the commentary there. And this takes us into kind of our last theme of the conference, if you will. And so some of the voices you heard from were Jeremy Lin and highlighting Linsanity, family office and just the approach they’ve taken to. Almost a sports mindset to being excellent in their investing, their giving in their stewardship to kind of what all God has entrusted to Jeremy through his kind of storied NBA run. Then we heard from Tebow, as we mentioned, and his just epic out of breath, just passion towards rescuing image barriers and the 50 million people tragedy that is human trafficking. $150 billion annual enterprise that dovetailed into West Lions. Wade Myers and the team at Eagle Venture Fund doing the risky, audacious thing they’re doing, which is standing up a venture capital fund to find for profit solutions to choke out the human trafficking industry. It really is an industry. And so they’re thinking about this in a, you know, financial capitalistic mindset of how can we raise the expense line and human trafficking to where it’s no longer a profitable business? So this gets into family office investing, John In a family office being on mission, it gets into influencers wading into these waters. This also gets into the venture capital and private equity space and funding businesses on purpose. Just what what comments would you make about kind of faith driven investing in the opportunity for engagement on the front lines with for profit businesses? 

John Coleman Yeah, for sure. So. I think family offices and high net worth individuals or individuals generally are always going to be the innovators in this space and have both a remarkable opportunity and responsibility. The truth of the matter is in any innovative approach to investing. So you mentioned Eagle Venture Fund and what they’re doing with human trafficking, faith driven investing broadly. Institutions are always going to be more conservative, right, because they’re managing money for others. If you’re a college endowment or if you’re a Baptist foundation, you have a responsibility to your students. You have a responsibility to the pastors, missionaries that you serve. You’re going to be much more conservative about new approaches to investing as you should be. Right. Because you have this fiduciary responsibility to others when you’re running a family office. When you’re investing on behalf of yourself. You can take risks. You can do new things that are difficult for institutions, whether you’re Susanne Daniels or Jeremy Lin or Tim Tebow or any of the other great families that we’ve engaged. And I think that’s an opportunity, because often family offices can act on new, attractive opportunities faster than institutions can that can lead to higher returns. I think it’s also a responsibility because that means that if someone’s going to drive to push the envelope of what fate driven investing can mean to stand up things like Eagle’s Human Trafficking Fund, to stand up new public equity funds that are focused on positive integration and engagement with companies to invest in developing countries in new and innovative ways. That’s going to happen through individuals and family offices. It really is. And families have to make a conscious decision like the learning hands have, like others have to really accept some of the tradeoffs of that risk return spectrum in order to push the envelope of what’s possible. And what I love seeing is schematically like Tim Tebow lending his voice to this anti-human trafficking movement broadly and then also lending his voice to the innovative private market solutions to that through Eagle, through others, and then lending capital to that. Also, through his investment, he’s able to drive that conversation and drive innovation in that space in a way that few institutions could. Right. Jeremy Lin is doing the same in other areas. We know awesome networth individuals, family offices that are doing the same in a variety of areas. And so my message to family offices listening would be look, engage in this space. No one’s going to be able to push this forward if you don’t. Right. We see that one of our friends and partners, Henry, has been at the very forefront of this with his personal portfolio. I know each of us has probably done this more than the average person, at least in terms of our personal portfolios. And I just think there’s a remarkable opportunity for individuals and family offices to play the leading role, the standard bearer role in normalizing these funds and proving that they can work and proving these investments can work so that these massive pools of institutional capital can eventually participate and drive the movement even more comprehensively. Right. Because they’re likely to be more conservative. And I just love some of the innovative approaches that are taking shape in these private funds. Right. I think it’s great that Eagle is entering into a space that has such great need and trying to set up a concentrated, positively themed fund in that space. There are other examples that aren’t quite as overtly missional as an anti-human trafficking fund. But, you know, we’re going through the process right now of investing in a health care oriented fund where the manager that is driving through a number of faith aligned practices into the portfolio of all these physician practices that they work with in a way that cares for patients, cares for doctors, cares for nurses, cares for staff that they might not experience elsewhere. And so I’m hopeful that just like in real estate, that that continues to flourish. I really appreciate folks like Wes who are driving that conversation forward, and I appreciate family offices, especially those with big public platforms like Jeremy Lin and Tim Tebow leaning into this space to help make progress alongside those managers who are trying to create these funds. 

Richard Cunningham Yeah, I like that. And I also appreciated how faith driven kind of at the end introduced another European based venture fund, Roy Ellis, and they teed up this concept of cathedral thinking and saying, Hey, you’re being invited into a mission and an opportunity that you actually won’t see the end of, not on this side of eternity. And it’s kind of like the invitation to create a cathedral where this is going to be a decades long project. But think long term, think patient, think, partnership mindset. I mean, that’s just what it’s going to take to attack some of these problems. So, John, we’re going to go to our closing question here just in a moment. But one more time, in the spirit of kind of marks on the markets. I know we’ve done a real deep dive on just kind of all the themes and topics of the conference. Any macro quick hitters from you of just kind of things we’ve seen in the press lately? I know there’s a lot of talk on tariffs and those is a negotiation tactic for something that might come to existence, government cost cutting and the work of doge there is. Generally markets are up. The S&P 500, Russell, 2000 are both up around 3% year to date. They’ve seen some volatile days. There’s the arms race, of course, with Nvidia having the massive hit a couple of weeks back because of Deep Sea kind of coming out and saying, Hey, we’ve accomplished what you’ve accomplished with less of the cost. Just any kind of macro quick hitters you leave the audience with. Before we go to our final question. 

John Coleman Man, I don’t know that that’s a quick question. I’ll be super brief. I mean, two comments. One is I genuinely think we’re on the verge of a series of technological innovations that may be greater than at any point in history, which is kind of a bold statement between artificial intelligence, robotics, breakthroughs in energy technology, quantum computing. We could be on the precipice of a series of technologies that fundamentally change the way in which we live more than and more rapidly than any prior technological innovations. The only thing I could even compare it to would be the breakthrough in nuclear technology during the Second World War, which was less of a day to day thing in the sense that it was a threat. You know, it became an energy source, but it was a little bit slower. And thankfully the weapons technology was not broadly used. But artificial intelligence, robotics, quantum computing, augmented reality, virtual reality. I think 20 years from now, the world will look so fundamentally different than today that we won’t even be able to process the pace of innovation. And so I think that is one big macro theme I’m watching in markets. We saw the deep sea. I think Nvidia lost something like $600 Billion in value in one day. It’s since come back. It’s a big company big nominal loss 17%. And I think all of us are just in for a period where we’re going to get whiplash from the different innovations that are happening. And none of us know exactly how those will end up, but we do know the world will be fundamentally different. And then on the political side, again, regardless of your partizan affiliation, I was in D.C. the last couple of days. I don’t know that we’ve ever seen a presidential administration in modern history act so quickly on so many different fronts. You know, there are multiple announcements each day through executive orders, through initiatives, through international agreements that in normal times would be momentous announcements by any administration in what’s happened in these first few weeks has been an extraordinary pace of change. Right? I don’t know that we fully have processed how that will end up. President Trump has obviously been using tariffs as a negotiating tool with China, with Canada, with Mexico. He’s been using other tools of places like Panama as well. Just yesterday, as we’re recording this, he had a public statement with Prime Minister Netanyahu from Israel and announced that the U.S. was going to occupy Gaza, which may or may not come to fruition. I think the common theme in all of that is just, again, the pace of change being greater than we’ve experienced in recent history. I expect this to be largely a good year because I think many of the technological advancements are going to be good for the world ultimately. I think some of the policies that are being pursued will ultimately end up good, but I think there will be a great deal of volatility as we see things change so rapidly, whether from the political environment or the technological environment. I think we’ll see more winners and losers take shape really quickly, like stocks climbing out of nowhere like Palantir has over the last couple of months and stocks collapsing when their fundamental premise for being is eroded by artificial intelligence or by policy. And so I would hang on tight, guys. I think 2025 is going to be quite a ride in investment markets. 

Richard Cunningham Well, I think that’s just a good overall analysis. Well, let’s take us home with this, John. When we love to ask at the end of each and every podcast, I haven’t gotten to ask you it in a couple of episodes now because we’ve had some outside guests, but what’s the Lord been teaching you through his word lately? 

John Coleman Yeah, and I think I may have actually mentioned this on a prior podcast, but it came up again recently for obvious reasons. Given that I’m very interested in and focus on this House of David release coming up in a few weeks. I’ve been thinking about the story of David and, you know, one of the central tenets of the story of David, particularly relative to Saul, is just the importance of remembering God in the successes you experience in life and in honoring God with those successes in obeying him, rather than seeking your own understanding of events. You know, Saul eventually went off the rails because he forgot where he came from with God. God had anointed Saul. He had lifted up Saul. He had placed trust and saw it made him the King of Israel. And as Saul was lifted up from this tribe of Benjamin, which was a very small tribe, right? He forgot all that and he started disobeying God. He started worrying more about the politics than about his faith and about what God commanded of him. He started to believe in himself more than he believed in God and to attribute his success to him. Self rather than to God. And for that, he lost his position. Right. And his family lost their position. Whereas David just seemed to constantly keep and he obviously had major problems throughout his life, but especially in the early days, had just that cognizance of how reliant on God he was and how dedicated he needed to be with God and how courageous he could be if God was with him. Right. And that combination of humility and courage that David represented the humility to understand that we are not the authors of our own story, at least not fully, that we are servants of God and that we should give honor and glory to him. But the courage that comes from that promise is just so remarkable. I think that’s part of why he was a man after God’s own heart. That combination of humility and courage. And that’s something I hope we seek or I seek every day. Right. Which is the courage to do bold things, the courage to act, the courage to be definitive, but the humility to remember that when those things go right, that we are not the author of that story, that we are relying on someone else, and that when they start going right, we can’t just stop obeying all the promises that got us there that we need to see God and faith, that we need to continue to discern his will and that we need to be humble in our pursuit of the next thing. So that’s been very much on my mind, really. 

Richard Cunningham That’s good. Let’s get one more preview for All movie. Enjoy yours and show watchers out there that later this month, House of David will be coming out so late February on Amazon. So John Coleman I was deeply inspired by Friday’s feature and investor conference. Really fun to kind of get to unpack and revisit some of the themes with you. Thank you for the commentary, as always. And friends, we will catch you next time. Thank you so much. 

John Coleman Thanks, Richard. 

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